Uneasy rider: Negative consumer sentiment has caused industry revenue to stall

The Motorcycle Dealers industry has struggled over the past five years. Industry revenue is expected to decline at an annualised 2.8% over the five years through 2016-17, due to a shift in consumer preferences towards lower-value used motorcycles, and negative consumer sentiment for most of the five-year period. Industry revenue is expected to fall by 4.0% in 2016-17, to $1.6 billion. The average weekly hours worked have also increased over the past five years, which has reduced the number of hours available for leisure and recreational activities such as motorcycle riding...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 12-17
-2.8%
Forecast Growth 17-22
Profit
Employment
3,911
Businesses
1,167
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Projected higher fuel prices will encourage some consumers to switch to fuel-efficient motorcycles
  • The industry is fragmented and many firms operate small, independent motorcycle dealerships
  • Government regulation is anticipated to continue negatively affecting the industry over the period
  • Industry Report - Industry Key Buyers Chapter

    The Motorcycle Dealers industry has low market share concentration. As the industry is highly fragmented, no motorcycle dealers are expected to have a market share greater than 2.5%. Many small dealerships operate in the industry. According to the ABS, approximately 95.9% of industry enterprises employed less than 20 staff in 2015-16, and only 22 companies had 20 employees or more. As a result, the industry's four largest companies are expected to have a market share concentration of less than 10%. Overall, the industry's market share concentration has remained steady over the past five years...purchase to read more.

    Additional Insights for the Motorcycle Dealers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Motorcycle Dealers Industry are

  • Business expertise of operators
  • Establishment of brand names
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as New passenger motor vehicle sales and Real household discretionary income in the Motorcycle Dealers industry impact industry performance..

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    What's in this report

    What is the Motorcycle Dealers Industry?

    Industry operators primarily retail new and used motorcycles. Other products sold in the industry include all-terrain vehicles (ATVs) and motor scooters. Firms that retail motorcycle parts and accessories, or provide vehicle servicing are excluded from the industry.

    Industry Products
  • New motorcycles
  • Used motorcycles
  • All-terrain vehicles and other
  • Motor scooters
  • Industry Activities
  • Motorcycle retailing
  • ATV retailing
  • Motor scooter retailing
  • Motorised mini bike retailing
  • Go-kart retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • New passenger motor vehicle sales
  • Real household discretionary income
  • Realised farm income
  • Average weekly hours worked
  • Consumer sentiment index

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Motorcycle Dealers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Motorcycle Dealers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Agribusiness
  • Organic Farming
  • Police and Firefighting Services
  • Postal and Courier Services
  • Consumers

  • Key Selling Industries
  • Industrial and Other Property Operators
  • Retail Property Operators
  • Road Freight Transport

  • Products & Services
  • New motorcycles
  • Used motorcycles
  • All-terrain vehicles and other
  • Motor scooters
  • Chart: Motorcycle Dealers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 45 to 54
  • Consumers aged 15 to 24
  • Consumers aged 25 to 34
  • Consumers aged 35 to 44
  • Consumers aged 55 to 64
  • Consumers aged 65 and over
  • Chart: Major Market Segmentation for the Motorcycle Dealers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Motorcycle Dealers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Motorcycle Dealers Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Motorcycle Dealers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Motorcycle Dealers Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Atv
  • Stands for all-terrain vehicles, which are motorcycles with three or four wheels. They run on low-pressure tyres and are generally used in the agricultural sector.
  • Cubic Centimetre
  • Cubic centimetres refer to the total volume of a vehicle's engine displacement. A larger volume results in a greater top speed.
  • Off-Road Motorcycles
  • Off-road motorcycles are not meant to be driven on roads. They are driven on unpaved roads and dirt tracks.
  • Power-To-Weight Ratio
  • The measure of a motorcycle's performance and a better indicator of performance than engine capacity alone.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Motorcycle Dealers market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Motorcycle Dealers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Motorcycle Dealers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Motorcycle Dealers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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