Breaking the cycle: Declining revenue has driven players out of the industry

The Motorcycle Dealers industry has struggled over the past five years. Industry revenue is expected to decline at an annualised 2.1% over the five years through 2017-18, due to a shift in consumer preferences towards lower-value used motorcycles, and negative consumer sentiment for some of the five-year period. Industry revenue is expected to fall by 3.8% in 2017-18, to $1.6 billion. The average weekly hours worked have slightly decreased over the past five years, which has increased the number of hours available for leisure activities, such as motorcycle riding. However, this has failed to boost sales of motorcycles, which fell by 9.3% in 2017...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 13-18
-2.1%
Forecast Growth 18-23
Profit
Employment
3,856
Businesses
705
Market Share of Companies

Industry Threats & Opportunities

  • Lower petrol prices since 2013-14 have weighed on the industry’s performance
  • The industry is fragmented and many firms operate small, independent motorcycle dealerships
  • Government regulation is anticipated to continue negatively affecting the industry
  • Industry Report - Industry Locations Chapter

    Industry enterprises are generally distributed in line with Australia's overall population spread. Most companies that operate in the industry are located in New South Wales, Queensland and Victoria. Economic activity, the population share and demand for motorcycles tend to be largest in these eastern states.New South Wales remains the state with the largest share of industry enterprises due to the size of its economy, population and agricultural landscape within rural areas. Despite New South Wales remaining fairly stable as a proportion of total industry enterprises, these factors have generated increased demand for road motorcycles, ATVs and off-road motorcycles over the past five years. Que...purchase to read more.

    Additional Insights for the Motorcycle Dealers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Motorcycle Dealers Industry are

  • Business expertise of operators
  • Establishment of brand names
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as New passenger motor vehicle sales and Retail petrol prices in the Motorcycle Dealers industry impact industry performance..

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    What's in this report

    What is the Motorcycle Dealers Industry?

    Industry operators primarily retail new and used motorcycles. Other products sold in the industry include all-terrain vehicles (ATVs) and motor scooters. Firms that retail motorcycle parts and accessories, or provide vehicle servicing are excluded from the industry.

    Industry Products
  • New motorcycles
  • Used motorcycles
  • All-terrain vehicles and other
  • Motor scooters and other
  • Industry Activities
  • Motorcycle retailing
  • ATV retailing
  • Motor scooter retailing
  • Motorised mini bike retailing
  • Go-kart retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • New passenger motor vehicle sales
  • Retail petrol prices
  • Real household discretionary income
  • Realised farm income
  • Average weekly hours worked
  • Consumer sentiment index

  • Current Performance
  • Revenue and profitability
  • Industry structure
  • Sales trends
  • Growth barriers and other trends
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Demand restrictions
  • Regulation
  • Table: Motorcycle Dealers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Motorcycle Dealers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Agribusiness
  • Organic Farming
  • Police and Firefighting Services
  • Postal and Courier Services
  • Consumers

  • Key Selling Industries
  • Industrial and Other Property Operators
  • Retail Property Operators
  • Road Freight Transport

  • Products & Services
  • New motorcycles
  • Used motorcycles
  • All-terrain vehicles and other
  • Motor scooters and other
  • Chart: Motorcycle Dealers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Agriculture sector
  • Commuters
  • Consumers for leisure
  • Chart: Major Market Segmentation for the Motorcycle Dealers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Motorcycle Dealers

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Motorcycle Dealers Industry

  • Industry Globalization
    Motorcycle Holdings Limited,
  • Table: Motorcycle Holdings Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Motorcycle Dealers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Motorcycle Dealers Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Atv
  • Stands for all-terrain vehicles, which are motorcycles with three or four wheels. They run on low-pressure tyres and are generally used in the agricultural sector.
  • Cubic Centimetre
  • Cubic centimetres refer to the total volume of a vehicle's engine displacement. A larger volume results in a greater top speed.
  • Lane-Filtering
  • Where a motorcycle or scooter moves through stopped or slow moving traffic.
  • Off-Road Motorcycles
  • Off-road motorcycles are not meant to be driven on roads. They are driven on unpaved roads and dirt tracks.
  • Power-To-Weight Ratio
  • The measure of a motorcycle's performance and a better indicator of performance than engine capacity alone.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Motorcycle Dealers market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Motorcycle Dealers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Motorcycle Dealers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Motorcycle Dealers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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