On your bike: Negative consumer sentiment has caused revenue declines

IBISWorld’s Motorcycle Dealers market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Analysis & Industry Trends

The Motorcycle Dealers industry has struggled over the past five years. Industry revenue is forecast to decline at an annualised 0.7% over the five years through 2016-17, due to negative consumer sentiment for most of the period. Revenue is projected to fall by 1.5% in 2016-17, to total $1.78 billion. Historically high fuel prices over the three years through 2013-14 helped curb the decline, as consumers shifted away from purchasing new passenger motor vehicles in favour of more fuel-efficient modes of transport such as motorcycles. The average weekly hours worked have also increased over the past five years, which has reduced the number of hours available for leisure and recreational activities such as riding motorcycles...

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Industry Report - Industry Key Buyers Chapter

The Motorcycle Dealers industry is characterised by low market share concentration. As the industry is highly fragmented, no motorcycle dealers are expected to have a market share greater than 2.5%. Many small dealerships operate in the industry. According to the ABS, approximately 97.1% of enterprises employed less than 20 staff in 2014-15, and only three companies had more than 200 employees. As a result, the industry's four largest companies are expected to have a market share concentration of less than 10%, and this level has remained steady over the past five years.


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Industry Products

What is the Motorcycle Dealers Industry?

Companies that operate in the industry primarily retail new and used motorcycles. Other products sold include all-terrain vehicles (ATVs) and motor scooters. Firms that retail motorcycle parts and accessories, or provide vehicle servicing are excluded from the industry.

Industry Products
New motorcycles
Used motorcycles
All-terrain vehicles
Motor scooters
Industry Activities
Motorcycle retailing
ATV retailing
Motor scooter retailing

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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