Revenue stalls: Lower petrol prices have led consumers to favour cars over motorcycles

The Motorcycle Dealers industry has struggled over the past five years. Industry revenue is expected to decline at an annualised 2.4% over the five years through 2018-19, due to a shift in consumer preferences towards used motorcycles and negative consumer sentiment over part of the period. Industry revenue is projected to fall by 0.9% in 2018-19, to $1.6 billion. The average weekly hours worked have slightly decreased over the past five years, which has increased the number of hours available for leisure activities, such as motorcycle riding. However, this has failed to boost sales of motorcycles, which fell by 8.7% in more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Lower petrol prices have led consumers to favour car purchases, limiting motorcycle sales
  • The industry is fragmented and many firms operate small, independent motorcycle dealerships
  • Government regulation is anticipated to continue negatively affecting the industry
  • Industry Report - Industry Key Buyers Chapter

    The Motorcycle Dealers industry displays low market share concentration. The industry is highly fragmented, with the majority of motorcycle dealers expected to have a market share less than 2.5%. Many small dealerships operate in the industry. According to the ABS, approximately 93.5% of industry enterprises employed less than 20 staff in 2017-18, and only 31 companies had 20 employees or more. As a result, the industry's four largest companies are expected to have a market share concentration of significantly less than 40%. Overall, the industry's market share concentration has remained relatively steady over the past five years...purchase to read more.

    Additional Insights for the Motorcycle Dealers Industry

    IBISWorld has determined the most important Key Success Factors for the Motorcycle Dealers are:

  • Business expertise of operators
  • Establishment of brand names
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as New passenger motor vehicle sales and Retail petrol prices in the Motorcycle Dealers industry impact industry performance..

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    What's in this report

    What is the Motorcycle Dealers Industry?

    Industry operators primarily retail new and used motorcycles. Other products sold in the industry include all-terrain vehicles (ATVs) and motor scooters. Firms that retail motorcycle parts and accessories, or provide vehicle servicing are excluded from the industry.

    Industry Products
  • New motorcycles
  • Used motorcycles
  • All-terrain vehicles
  • Motor scooters and other
  • Industry Activities
  • Motorcycle retailing
  • ATV retailing
  • Motor scooter retailing
  • Motorised mini bike retailing
  • Go-kart retailing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • New passenger motor vehicle sales
  • Retail petrol prices
  • Real household discretionary income
  • Realised farm income
  • Average weekly hours worked
  • Consumer sentiment index

  • Current Performance
  • Revenue and profitability
  • Industry structure
  • Sales trends
  • Growth barriers and other trends
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Demand restrictions
  • Regulation
  • Table: Motorcycle Dealers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Motorcycle Dealers Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Agribusiness
  • Organic Farming
  • Police and Firefighting Services
  • Postal and Courier Services
  • Consumers

  • Key Selling Industries
  • Industrial and Other Property Operators
  • Retail Property Operators
  • Road Freight Transport

  • Products & Services
  • New motorcycles
  • Used motorcycles
  • All-terrain vehicles
  • Motor scooters and other
  • Chart: Motorcycle Dealers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Commuters
  • Consumers for leisure
  • Agriculture sector
  • Chart: Major Market Segmentation for the Motorcycle Dealers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Motorcycle Dealers

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Motorcycle Dealers Industry

  • Industry Globalization
    Motorcycle Holdings Limited,
  • Table: Motorcycle Holdings Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Motorcycle Dealers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Motorcycle Dealers Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Stands for all-terrain vehicles, which are motorcycles with three or four wheels. They run on low-pressure tyres and are generally used in the agricultural sector.
  • Cubic Centimetre
  • Cubic centimetres refer to the total volume of a vehicle's engine displacement. A larger volume results in a greater top speed.
  • Lane-Filtering
  • Where a motorcycle or scooter moves through stopped or slow-moving traffic.
  • Off-Road Motorcycles
  • Off-road motorcycles are not meant to be driven on roads. They are driven on unpaved roads and dirt tracks.
  • Power-To-Weight Ratio
  • The measure of a motorcycle's performance and a better indicator of performance than engine capacity alone.
  • What Our Customers Say

    Why buy this report?

    The Motorcycle Dealers market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Motorcycle Dealers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Motorcycle Dealers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Motorcycle Dealers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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