Motorcycle Dealers in Australia - Market Research Report

Motorcycle Dealers industry trends (2014-2019)

poll Average industry growth 2014–2019: -2.4%

The Motorcycle Dealers industry has struggled over the past five years. Industry revenue is expected to decline at an annualised 2.4% over the five years through 2018-19, due to a shift in consumer preferences towards used motorcycles and negative consumer sentiment over part of the period. Industry revenue is projected to fall by 0.9% in 2018-19, to $1.6 billion. The average weekly hours worked have slightly decreased over the past five years, which has increased the number of hours available for leisure activities, such as motorcycle riding. However, this has failed to boost sales of motorcycles, which fell by 8.7% in 2018. Historically high fuel prices over the three years through 2013-14 helped curb the industry's decline at the start of the fiv...
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Motorcycle Dealers industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Motorcycle Dealers industry is forecast to grow modestly over the next five years due to improved trading conditions. Sales of motorcycles, all-terrain vehicles (ATVs) and motor scooters are forecast to rise in response to projected growth in real household discretionary income. Greater discretionary income and leisure time, due to an expected fall in the average weekly hours worked, will allow consumers to spend more time participating in recreational activities such as riding motorcycles. In addition, a projected increase in realised farm income is anticipated to increase capital expenditure on ATVs from agricultural industries. However, new passenger motor vehicle sales are projected to continue growing over the next five years, constraining i...
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Motorcycle Dealers industry statistics

  • attach_money Market Size: $2bn
  • business Number of Businesses: 684
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 3,874

Biggest companies in the Motorcycle Dealers industry

The companies holding the largest market share in the Motorcycle Dealers in Australia industry include Motorcycle Holdings Limited.

  • pie_chart Motorcycle Holdings Limited Market Share: x.x%
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What is Motorcycle Dealers industry?

Industry Definition

Industry operators primarily retail new and used motorcycles. Other products sold in the industry include all-terrain vehicles (ATVs) and motor scooters. Firms that retail motorcycle parts and accessories, or provide vehicle servicing are excluded from the industry.

Industry Products and Services

  • New motorcycles
  • Used motorcycles
  • All-terrain vehicles
  • Motor scooters and other
  • All Others

Industry Activities

  • Motorcycle retailing
  • ATV retailing
  • Motor scooter retailing
  • Motorised mini bike retailing
  • Go-kart retailing

Market research report - table of contents

Industry Definition

Industry operators primarily retail new and used motorcycles. Other products sold in the industry include all-terrain vehicles (ATVs) and motor scooters. Firms that retail motorcycle parts and accessories, or provide vehicle servicing are excluded from the industry.

Main Activities

  • Motorcycle retailing
  • ATV retailing
  • Motor scooter retailing
  • Motorised mini bike retailing
  • Go-kart retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

New passenger motor vehicle sales represent the volume of passenger vehicles sold each year. An increase in sales of passenger vehicles, such as cars, dec...
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New passenger motor vehicle sales
Retail petrol prices
Real household discretionary income
Realised farm income

Current Performance

Industry structure
Sales trends
Growth barriers and other trends
 Chart: Revenue Growth

Industry Outlook

Demand restrictions
Regulation
 Table: Motorcycle Dealers in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Motorcycle Dealers in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Agribusiness in Australia
Organic Farming in Australia
Police and Firefighting Services in Australia
Postal and Courier Services in Australia
Consumers in Australia


Key Selling Industries

Road Freight Transport in Australia
Retail Property Operators in Australia
Industrial and Other Property Operators in Australia




Products & Services

Industry dealers sell a range of products, including new and used motorcycles, all-terrain vehicles (ATVs) and motor scooters. While new motorcycles accou...
Consumers for leisure
Agriculture sector




Demand Determinants

Industry products are generally targeted at consumers for commuting, recreational and agricultural purposes. Demand determinants for this market are linke...
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Major Markets

Consumers for leisure
Agriculture sector





 Chart: Major Market Segmentation for the Motorcycle Dealers in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Motorcycle Dealers industry displays low market share concentration. The industry is highly fragmented, with the majority of motorcycle dealers expect...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Motorcycle Dealers in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Motorcycle Dealers in Australia - Market Research Report Industry

Industry Globalization

Motorcycle Holdings Limited is a publicly listed company that operates motorcycle dealerships in locations across Queensland, New South Wales, Victoria an...
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Motorcycle Holdings

 Table: Motorcycle Holdings - financial performance

Capital Intensity

The Motorcycle Dealers industry displays a low level of capital intensity. In 2018-19, for every dollar paid as wages, industry firms are expected to spen...
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 Chart: Level of Capital Intensity for the Motorcycle Dealers in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Motorcycle Dealers in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

ATV

CUBIC CENTIMETRE

LANE-FILTERING

OFF-ROAD MOTORCYCLES

POWER-TO-WEIGHT RATIO

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Motorcycle Dealers industry?

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This report on Motorcycle Dealers in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Motorcycle Dealers in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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