Uneasy rider: Negative consumer sentiment has caused industry revenue to stall

The Motorcycle Dealers market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Threats & Opportunities

  • Projected higher fuel prices will encourage some consumers to switch to fuel-efficient motorcycles
  • The industry is fragmented and many firms operate small, independent motorcycle dealerships
  • Government regulation is anticipated to continue negatively affecting the industry over the period

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    Industry Analysis & Industry Trends

    The Motorcycle Dealers industry has struggled over the past five years. Industry revenue is expected to decline at an annualised 2.8% over the five years through 2016-17, due to a shift in consumer preferences towards lower-value used motorcycles, and negative consumer sentiment for most of the five-year period. Industry revenue is expected to fall by 4.0% in 2016-17, to $1.6 billion. The average weekly hours worked have also increased over the past five years, which has reduced the number of hours available for leisure and recreational activities such as motorcycle riding...

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    Industry Report - Starting a New Business Chapter

    The Motorcycle Dealers industry has moderate barriers to entry, which have been increasing over the past five years. All dealers are required to be licensed by their respective state and territory governments. It is difficult for new entrants to obtain a franchise agreement because existing dealers have increasingly opted to secure supply contracts with multiple brands to become more competitive. If the entrant is part of a franchise, then the franchisor may dictate the location and size of the business, and the prospective dealer will be required to pay an initial franchising fee. If a new entrant wishes to buy an existing operator, the cost of entry to the market is likely to vary depending on the location of the dealership. Ini..

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    Additional Insights for the Motorcycle Dealers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Motorcycle Dealers Industry are

  • Business expertise of operators
  • Establishment of brand names
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as New passenger motor vehicle sales and Real household discretionary income in the Motorcycle Dealers industry impact industry performance..

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    Industry Products

    What is the Motorcycle Dealers Industry?

    Industry operators primarily retail new and used motorcycles. Other products sold in the industry include all-terrain vehicles (ATVs) and motor scooters. Firms that retail motorcycle parts and accessories, or provide vehicle servicing are excluded from the industry.

    Industry Products
    New motorcycles
    Used motorcycles
    All-terrain vehicles and other
    Motor scooters
    Industry Activities
    Motorcycle retailing
    ATV retailing
    Motor scooter retailing
    Motorised mini bike retailing
    Go-kart retailing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • New passenger motor vehicle sales
  • Real household discretionary income
  • Realised farm income
  • Average weekly hours worked
  • Consumer sentiment index

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Motorcycle Dealers Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Motorcycle Dealers Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Agribusiness
  • Organic Farming
  • Police and Firefighting Services
  • Postal and Courier Services
  • Consumers

  • Key Selling Industries
  • Industrial and Other Property Operators
  • Retail Property Operators
  • Road Freight Transport

  • Products & Services
  • New motorcycles
  • Used motorcycles
  • All-terrain vehicles and other
  • Motor scooters
  • Chart: Motorcycle Dealers Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 45 to 54
  • Consumers aged 15 to 24
  • Consumers aged 25 to 34
  • Consumers aged 35 to 44
  • Consumers aged 55 to 64
  • Consumers aged 65 and over
  • Chart: Major Market Segmentation for the Motorcycle Dealers Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Motorcycle Dealers

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Motorcycle Dealers Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Motorcycle Dealers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Motorcycle Dealers Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Stands for all-terrain vehicles, which are motorcycles with three or four wheels. They run on low-pressure tyres and are generally used in the agricultural sector.
  • Cubic Centimetre
  • Cubic centimetres refer to the total volume of a vehicle's engine displacement. A larger volume results in a greater top speed.
  • Off-Road Motorcycles
  • Off-road motorcycles are not meant to be driven on roads. They are driven on unpaved roads and dirt tracks.
  • Power-To-Weight Ratio
  • The measure of a motorcycle's performance and a better indicator of performance than engine capacity alone.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Motorcycle Dealers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Motorcycle Dealers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Motorcycle Dealers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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