Survival of the fittest: Ongoing competition from supermarkets constrains industry revenue

IBISWorld’s Fresh Meat, Fish and Poultry Retailing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Analysis & Industry Trends

Meat has always been a staple in the Australian diet. Consumers will always purchase meat, fish or poultry in some form. However, changing consumption patterns and fierce competition from rival industries have created challenges for fresh meat, fish and poultry retailers over the past five years. Industry revenue is expected to grow at an annualised 3.6% over the five years through 2016-17, albeit from a low base, to $6.7 billion.

Once the nation's favourite, red meat has fallen in popularity over the past five years. Consumers have turned away from meats such as beef, veal and lamb due to health concerns. Leaner proteins, such as poultry and fish, have become increasingly popular with health-conscious consumers. Chicken sales in particular have benefited from this trend...

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Industry Report - Industry Analysis Chapter

The Fresh Meat, Fish and Poultry Retailing industry has performed modestly over the past five years. This has occurred despite changes in culinary trends, including reduced red meat consumption, which have hindered industry growth. Strong price competition from major players in the Supermarkets and Grocery Stores industry has also added to industry pressures. However, rising disposable incomes, rapidly increasing meat prices and a growing preference among many consumers for value-added and niche meat products have assisted industry growth. Over the five years through 2016-17, industry revenue is expected to grow at an annualised 3.6% to $6.7 billion, albeit from a low base.


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Industry Products

What is the Fresh Meat, Fish and Poultry Retailing Industry?

Operators in the industry primarily retail fresh meat, fish and poultry. The industry includes specialist retailers, such as butchers and fishmongers.

Industry Products
Fresh beef and veal
Fresh poultry
Fresh seafood
Fresh pork
Fresh lamb
Other fresh meats
Industry Activities
Fresh meat retailing
Fresh poultry retailing
Fresh seafood retailing
Operating specialty meat stores

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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