Good cluck: Chicken consumption has offset red meat consumption declines, aiding revenue

IBISWorld’s Fresh Meat, Fish and Poultry Retailing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2013 - 2018
Annual Growth
2018 - 2023

Industry Threats & Opportunities

  • Competition from the major supermarkets has forced operators to drop prices to stay competitive
  • Increasing meat prices have boosted industry revenue over the past five years
  • Input prices for meat, fish and poultry are anticipated to rise over the next five years

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    Industry Analysis & Industry Trends

    Meat has always been a staple in the Australian diet. Consumers will always purchase meat, fish or poultry in some form. However, changing consumption patterns and fierce competition from rival industries have created challenges for fresh meat, fish and poultry retailers over the past five years. Industry revenue is expected to grow at an annualised 3.9% over the five years through 2017-18, albeit from a low base, to $6.9 billion. This includes projected growth of 2.3% in the current year.

    Once the nation’s favourite, red meat has fallen in popularity over the past five years. Consumers have turned away from meats such as beef, veal and lamb due to health concerns. Leaner proteins, such as poultry, have become increasingly popular with health-conscious consumers...

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    Industry Report - Industry Products Chapter

    Fresh meat, poultry and seafood consumption patterns have changed over the past decade. Consumers have become increasingly aware of the health implications associated with excessive red meat consumption. Consequently, consumers have been increasingly switching to leaner meats, such as poultry, at the expense of traditional meats, such as lamb.

    Fresh beef and veal

    Beef has traditionally been a key part of the Australian diet. However, consumption and culinary patterns have changed to include greater amounts of poultry and pork. Consumers that have continued to purchase beef and veal have often switched to lower priced options, such as mince. Fur..

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    Additional Insights for the Fresh Meat, Fish and Poultry Retailing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Fresh Meat, Fish and Poultry Retailing Industry are

  • Having a clear market position
  • Access to highly skilled workforce
  • Production of goods currently favoured by the market
  • IBISWorld analysts also discuss how external factors such as Domestic price of fish and other seafood and Domestic price of meat in the Fresh Meat, Fish and Poultry Retailing industry impact industry performance..

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    Industry Products

    What is the Fresh Meat, Fish and Poultry Retailing Industry?

    Operators in the industry primarily retail fresh meat, fish and poultry. The industry includes specialist retailers, such as butchers and fishmongers.

    Industry Products
    Fresh beef and veal
    Fresh poultry
    Fresh seafood
    Fresh pork
    Fresh lamb
    Other fresh meats
    Industry Activities
    Fresh meat retailing
    Fresh poultry retailing
    Fresh seafood retailing
    Operating specialty meat stores

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Domestic price of fish and other seafood
  • Domestic price of meat
  • Domestic price of poultry
  • Meat consumption
  • Seafood consumption
  • Real household disposable income

  • Current Performance
  • Consumption trends
  • Fluctuating prices
  • Fierce competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Price rises
  • Fierce competition
  • Consumption trends
  • Table: Fresh Meat, Fish and Poultry Retailing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Fresh Meat, Fish and Poultry Retailing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Fish and Seafood Wholesaling
  • Meat Processing
  • Meat, Poultry and Smallgoods Wholesaling
  • Poultry Processing
  • Seafood Processing

  • Products & Services
  • Fresh beef and veal
  • Fresh poultry
  • Fresh lamb
  • Fresh pork
  • Fresh seafood
  • Other fresh meats
  • Chart: Fresh Meat, Fish and Poultry Retailing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Fourth and fifth income quintiles
  • First and second income quintiles
  • Third income quintile
  • Chart: Major Market Segmentation for the Fresh Meat, Fish and Poultry Retailing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Fresh Meat, Fish and Poultry Retailing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Fresh Meat, Fish and Poultry Retailing Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Fresh Meat, Fish and Poultry Retailing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Fresh Meat, Fish and Poultry Retailing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A specialised meat retailer with at least one qualified staff member who cuts and prepares meat in-store. This excludes processing such as smoking meat.
  • Farmgate Prices
  • The price a primary producer (i.e. farmer) receives for the sale of their livestock. Higher farm gate prices translate into higher prices throughout the supply chain.
  • Fishmonger
  • A retailer that specialises in fish and seafood. Similar to a butcher, as at least one staff member is trained in cutting fish products, such as fillets.
  • Turn-Off Rates
  • The portion of a herd or flock that the farmer sells for slaughter. Turn-off rates tend to increase during periods of drought, due to higher costs of keeping livestock.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Fresh Meat, Fish and Poultry Retailing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Fresh Meat, Fish and Poultry Retailing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Fresh Meat, Fish and Poultry Retailing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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