Video and DVD Hire Outlets in Australia - Market Research Report

Video and DVD Hire Outlets industry trends (2014-2019)

poll Average industry growth 2014–2019: -0.2%

The days of scouring the shelves of the local movie rental store are over for many Australians, as the Video and DVD Hire Outlets industry succumbs to substitution by other home entertainment delivery systems. Many larger industry players are exploring alternative delivery models to maintain market share and use of their short-term rental business experience. These alternative models include expanding into DVD rental kiosks (vending machines) and using online movie streaming instead of traditional bricks-and-mortar video hire shops. The industry is succumbing to competition from new technology at an increasing rate. Many of the industry's last stores have been closing as the industry competes with telecommunications firms, pay-TV operators and inter...
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Video and DVD Hire Outlets industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Technological change has sped up the obsolescence of the Video and DVD Hire Outlets industry over the past decade. This trend is forecast to continue declining trends in the industry over the next five years. The industry is exposed to substitution by new digital media substitutions, including competition from online streaming and video on demand, which points to the continued decline of traditional bricks-and-mortar operations. Entrenched video piracy in the community also threatens the industry, but less than emerging substitute technologies. Additionally, the rollout of the NBN and superior mobile communications networks (XG and XG) promises to improve access to online substitutes, which will hasten the industry's decline. Dwindling revenue and j...
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Video and DVD Hire Outlets industry statistics

  • business Number of Businesses: 335
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 510

Biggest companies in the Video and DVD Hire Outlets industry

The companies holding the largest market share in the Video and DVD Hire Outlets in Australia industry include Video Ezy Australasia Pty Limited, The Network Entertainment Group Pty Ltd and Leading Edge Group Limited.

  • pie_chart Video Ezy Australasia Pty Limited Market Share: x.x%
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  • pie_chart The Network Entertainment Group Pty Ltd Market Share: x.x%
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  • pie_chart Leading Edge Group Limited Market Share: x.x%
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What is Video and DVD Hire Outlets industry?

Industry Definition

Industry businesses and vendors primarily hire out and sell pre-recorded video DVDs, Blu-ray products and games for personal use. Operators also sell general merchandise such as snack food and drinks. Businesses can operate through a variety of mediums including stores, kiosks and mail order.

Industry Products and Services

  • DVD and Blu-ray rentals
  • Video game rentals
  • Sales of ex-rentals
  • Confectionery and other goods sales
  • Late fees

Industry Activities

  • Pre-recorded electronic media rental (DVD or Blu-ray Disc)
  • Video game rental
  • Sale of new and ex-rental DVDs and games
  • Confectionery, beverage and associated product retailing

Market research report - table of contents

Industry Definition

Industry businesses and vendors primarily hire out and sell pre-recorded video DVDs, Blu-ray products and games for personal use. Operators also sell general merchandise such as snack food and drinks. Businesses can operate through a variety of mediums including stores, kiosks and mail order.

Main Activities

  • Pre-recorded electronic media rental (DVD or Blu-ray Disc)
  • Video game rental
  • Sale of new and ex-rental DVDs and games
  • Confectionery, beverage and associated product retailing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Household discretionary incomes directly influence household spending. Rising discretionary income tends to increase demand for discretionary home enterta...
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Real household discretionary income
Demand from internet publishing and broadcasting
Pay-TV density
Demand from motion picture and video production

Current Performance

Cheaper DVDs
New avenues
 Chart: Revenue Growth

Industry Outlook

Competitive pressures
Technology and cost concerns
 Table: Video and DVD Hire Outlets in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Video and DVD Hire Outlets in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Soft Drink and Pre-Packaged Food Wholesaling in Australia
Book and Magazine Wholesaling in Australia
Motion Picture and Video Distribution in Australia




Products & Services

The industry derives the bulk of its revenue from movie rentals. However, it also generates significant revenue from other sources, such as confectionery ...
Fourth income quintile
Third income quintile
Second income quintile
Lowest income quintile


Demand Determinants

The industry competes for a share of consumers' discretionary expenditure on leisure and entertainment. This includes household expenditure on entertainme...
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Major Markets

Fourth income quintile
Third income quintile
Second income quintile
Lowest income quintile



 Chart: Major Market Segmentation for the Video and DVD Hire Outlets in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

Industry concentration, while moderate, has declined in recent years as operations have been substantially restructured, resulting in the larger video fra...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Video and DVD Hire Outlets in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Video and DVD Hire Outlets in Australia - Market Research Report Industry

Industry Globalization

Video Ezy Australasia Pty Limited trades under the name Franchise Entertainment Group (FEG). Video Ezy's operations began in 1983 and Blockbuster entered ...
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Franchise Entertainment Group

 Table: Franchise Entertainment Group - financial performance

The Network Group

 Table: The Network Group - financial performance

Leading Edge Group

 Table: Leading Edge Group - financial performance

Capital Intensity

The Video and DVD Hire Outlets industry has a high degree of capital intensity. The industry's investment requirement has declined marginally over the pas...
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 Chart: Level of Capital Intensity for the Video and DVD Hire Outlets in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Video and DVD Hire Outlets in Australia Industry

Industry Revenue (2003-2026)
Industry Gross Product (2003-2026)
Establishments (2003-2026)
Businesses (2003-2026)
Employment (2003-2026)
Exports (2003-2026)
Imports (2003-2026)
Wages (2003-2026)
Domestic Demand (2003-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Video and DVD Hire Outlets in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Video and DVD Hire Outlets in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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