Overview

Drawing on profit: Declines in newspaper publishing and manufacturing push down margins

IBISWorld’s Specialised Design Services market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth
2012 - 2017
1.8%
Annual Growth
2017 - 2022
Profit
Employment
23,369
Business
14,239

Industry Threats & Opportunities

  • Industry revenue has grown due to the increased outsourcing of visual design work
  • Employment growth in the industry has been strongest among graphic designers
  • The proliferation of mobile devices is expected to contribute to industry growth

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    Industry Analysis & Industry Trends

    Companies in the Specialised Design Services industry provide a range of professional design services for clients across many industries. Clients often require graphic designers to design logos, brochures, leaflets, advertising material, websites and other products. A large proportion of industry demand is driven by the downstream Advertising Agencies industry. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and other companies' internal marketing departments to outsource visual design work. This trend has driven steady revenue growth over most of the past five years, particularly for interior designers and web designers, with slower growth for graphic design and signwriting services...

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    Industry Report - Industry Investment Chapter

    The ratio of labour to capital costs determines the industry's capital intensity. The Specialised Design Services industry has a moderate level of capital intensity due to moderate capital requirements and high labour inputs. Using data from the 2016-17 industry cost structure, for every dollar required for wages approximately $0.14 is invested in computers and other capital equipment during the year. The industry is skill- and knowledge-intensive and, like similar industries, it requires a high degree of labour input associated with servicing clients. This includes meetings and preparing initial designs and concepts for approval, through to final production. Often the work is subject to tight budget and time constraints.

    ..

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    Additional Insights for the Specialised Design Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Specialised Design Services Industry are

  • Access to niche markets
  • Having a loyal customer base
  • Highly trained workforce
  • IBISWorld analysts also discuss how external factors such as Demand from advertising agencies and Household consumption expenditure in the Specialised Design Services industry impact industry performance..

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    Look under the hood?

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    Industry Products

    What is the Specialised Design Services Industry?

    Industry firms plan, design and manage the production of printed materials, digital content, packaging, advertising, signage systems and corporate identification (logos). The industry includes graphic designers exclusively engaged in generating drawings and illustrations that require technical accuracy or interpretative skills. Architectural, engineering, computer system and set design services are excluded from the industry.

    Industry Products
    Graphic design services
    Signwriting services
    Interior design services
    Other specialised design services
    Industry Activities
    Commercial art design services
    Fashion design services
    Graphic design services
    Interior design services
    Jewellery design services
    Signwriting services
    Textile design services
    Ticket writing services
    Website design services

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from advertising agencies
  • Household consumption expenditure
  • Business confidence index
  • Demand from internet publishing and broadcasting
  • Demand from manufacturing
  • Number of businesses

  • Current Performance
  • Revenue and profit changes
  • Design recovery
  • Digital design
  • Technology drives change
  • Chart: Revenue Growth

  • Industry Outlook
  • Mixed future performance
  • Advertising and technology
  • Future demand drivers
  • Table: Specialised Design Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Specialised Design Services Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Manufacturing
  • Women's and Girls' Wear Manufacturing
  • Newspaper Publishing
  • Jewellery Manufacturing
  • Retail Trade
  • Computer System Design Services
  • Advertising Services
  • Consumers

  • Key Selling Industries
  • Computer and Software Retailing
  • Professional Photographic Services

  • Products & Services
  • Graphic design services
  • Other specialised design services
  • Signwriting services
  • Interior design services
  • Chart: Specialised Design Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Advertising agencies
  • Other businesses
  • Publishers
  • Manufacturers
  • Retailers and wholesalers
  • Consumer packaging market
  • Households
  • Chart: Major Market Segmentation for the Specialised Design Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Specialised Design Services

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Specialised Design Services Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Specialised Design Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Specialised Design Services Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Below-The-Line Advertising
  • An advertising strategy that uses direct means of communication, such as direct mail or email, and incentives such as coupons, competitions and price discounts, rather than mass media.
  • Branding
  • Changing a company's brand or visual identity to align with what the company wants to represent. This type of work has increased as companies increasingly market themselves online.
  • Crowdsourcing
  • A method of finding solutions or ideas to complete a job from a large online community. This can be useful to find quick and cheap labour.
  • Web Design
  • Design of websites is increasingly important to companies, in particular the integration of advertising into websites while maintaining the effectiveness of the site.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Specialised Design Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Specialised Design Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Specialised Design Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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