Overview

Drawing on profit: Declines in newspaper publishing and manufacturing push down margins

IBISWorld’s Specialised Design Services market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$4bn
Annual Growth
2012 - 2017
1.8%
Annual Growth
2017 - 2022
Profit
Employment
23,369
Business
14,239

Industry Analysis & Industry Trends

Companies in the Specialised Design Services industry provide a range of professional design services for clients across many industries. Clients often require graphic designers to design logos, brochures, leaflets, advertising material, websites and other products. A large proportion of industry demand is driven by the downstream Advertising Agencies industry. Design firms and freelance designers have benefited from the increasing willingness of advertising firms and other companies' internal marketing departments to outsource visual design work. This trend has driven steady revenue growth over most of the past five years, particularly for interior designers and web designers, with slower growth for graphic design and signwriting services...

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Industry Report - Industry SWOT Analysis Chapter

The industry is in the mature stage of its life cycle. Industry value added (the industry's contribution to national GDP) is projected to grow at an annualised rate of 1.8% over the 10 years through 2021-22. This is below Australia's expected GDP growth over the same years of 2.6% per annum. This shows that the industry will account for a smaller proportion of the national economy in 2021-22 than it did in 2011-12.

While graphic designers are opening up new markets via web-based activities and growth forecasts are solid, the industry has consolidated slightly in the past five years as external competition increased. Ove..

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Industry Products

What is the Specialised Design Services Industry?

Industry firms plan, design and manage the production of printed materials, digital content, packaging, advertising, signage systems and corporate identification (logos). The industry includes graphic designers exclusively engaged in generating drawings and illustrations that require technical accuracy or interpretative skills. Architectural, engineering, computer system and set design services are excluded from the industry.

Industry Products
Graphic design services
Signwriting services
Interior design services
Other specialised design services
Industry Activities
Commercial art design services
Fashion design services
Graphic design services
Interior design services
Jewellery design services
Signwriting services
Textile design services
Ticket writing services
Website design services

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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