Sign of the times: Clients have limited design outsourcing, constraining revenue growth

Companies in the Specialised Design Services industry provide a range of professional design services for clients across many industries. Clients often require industry designers to create logos, brochures, leaflets, advertising material, websites and other products. The downstream Advertising Agencies industry drives a large proportion of industry demand. Design firms and freelance designers benefit from advertising firms' and other companies' internal marketing departments outsourcing visual design work. However, this trend has declined over the past five years, limiting industry revenue growth. However, greater household consumption expenditure and an increasing number of home renovations have lifted demand for interior design over the period...read more.

Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 13-18
1.3%
Forecast Growth 18-23
Profit
Employment
23,693
Businesses
14,349
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Adoption of online platforms has increased demand for industry's web design services
  • Increased online connectivity has created greater demand for web-based design services
  • The proliferation of mobile devices is projected to contribute to industry growth
  • Industry Report - Industry Locations Chapter

    The geographic distribution of specialised design services firms is largely correlated with the Australian population and the location of downstream business clients. New South Wales accounts for the largest number of industry firms, due to its reputation for being the commercial and business capital of Australia. Additionally, a significant amount of Australia's companies is headquartered in the state, which allows for firms to remain within proximity of clients. Furthermore, many of the nation's largest newspapers and magazines publishers are located in New South Wales.Similarly, Victoria accounts for a large proportion of industry firms due to its large population and high business numbers. Wit...purchase to read more.

    Additional Insights for the Specialised Design Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Specialised Design Services Industry are

  • Access to niche markets
  • Having a loyal customer base
  • Highly trained workforce
  • IBISWorld analysts also discuss how external factors such as Demand from advertising agencies and Household consumption expenditure in the Specialised Design Services industry impact industry performance..

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    What's in this report

    What is the Specialised Design Services Industry?

    Industry firms plan, design and manage the production of printed materials, digital content, packaging, signage systems and corporate identification (logos). The industry includes graphic designers exclusively engaged in generating drawings and illustrations that require technical accuracy or interpretative skills. Architectural, engineering, computer system and set design services are excluded from the industry.

    Industry Products
  • Graphic design services
  • Signwriting services
  • Interior design services
  • Other specialised design services
  • Industry Activities
  • Commercial art design services
  • Fashion design services
  • Graphic design services
  • Interior design services
  • Jewellery design services
  • Signwriting services
  • Textile design services
  • Ticket writing services
  • Website design services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from advertising agencies
  • Household consumption expenditure
  • Business confidence index
  • Demand from internet publishing and broadcasting
  • Demand from manufacturing
  • Number of businesses

  • Current Performance
  • Downstream demand
  • Digital design
  • Technology and competition
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Downstream demand
  • Technology and digitalisation
  • Table: Specialised Design Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Specialised Design Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Manufacturing
  • Women's and Girls' Wear Manufacturing
  • Newspaper Publishing
  • Jewellery Manufacturing
  • Retail Trade
  • Computer System Design Services
  • Advertising Services
  • Consumers

  • Key Selling Industries
  • Computer and Software Retailing
  • Professional Photographic Services

  • Products & Services
  • Graphic design services
  • Other specialised design services
  • Interior design services
  • Signwriting services
  • Chart: Specialised Design Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Advertising agencies
  • Businesses
  • Households
  • Publishers
  • Manufacturers
  • Retailers and wholesalers
  • Chart: Major Market Segmentation for the Specialised Design Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Specialised Design Services

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Specialised Design Services Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Specialised Design Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Specialised Design Services Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Branding
  • Changing a company's brand or visual identity to align with what the company wants to represent. This type of work has increased as companies increasingly market themselves online.
  • Crowdsourcing
  • A method of finding solutions or ideas to complete a job from a large online community. This can be useful to find quick and cheap labour.
  • Web Design
  • Design of websites is increasingly important to companies, in particular the integration of advertising into websites while maintaining the effectiveness of the site.
  • What Our Customers Say

    Why buy this report?

    The Specialised Design Services market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Specialised Design Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Specialised Design Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Specialised Design Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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