Public Relations Services in Australia - Market Research Report

Public Relations Services industry trends (2014-2019)

poll Average industry growth 2014–2019: 4.8%

The Public Relations Services industry has performed well over the past five years, benefiting from mixed consumer sentiment and business profit growth. While marketing budgets tend to be one of the first items targeted in cost-cutting, public relations (PR) services are often considered more focused and therefore better value than media advertising. As a result, spending on PR tends to be less volatile and is often retained when budgets are cut. Additionally, some aspects of PR, such as communication with stakeholders, can be crucial in a downturn to allay fears and manage crises. This, along with a longer term trend towards more below-the-line marketing methods, is expected to increase industry revenue at an annualised 3.7% over the five years thro...
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Public Relations Services industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Revenue for the Public Relations Services industry is projected to continue growing steadily over the next five years. The industry is set to benefit from increasing use of new digital media when engaging and communicating with clients' customers, particularly in conjunction with mainstream advertising campaigns. The industry is also projected to benefit from more businesses outsourcing PR activities to specialist PR firms that can achieve required outcomes from an increasingly complex new media environment. Revenue growth drivers Industry revenue is forecast to increase at an annualised X.X% over the five years through XXX-XX, to $XX.X million. This is a slower growth rate than that of the previous five years, as consumer sentiment is forecast to...
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Public Relations Services industry statistics

  • business Number of Businesses: 483
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 4,719

Biggest companies in the Public Relations Services industry

The companies holding the largest market share in the Public Relations Services in Australia industry include WPP AUNZ LTD and Omnicom Media Group Australia Pty Ltd.

  • pie_chart WPP AUNZ LTD Market Share: x.x%
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  • pie_chart Omnicom Media Group Australia Pty Ltd Market Share: x.x%
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What is Public Relations Services industry?

Industry Definition

Public relations agencies manage communication between an organisation and its public and stakeholders to promote favourable relationships and portray a desired image. This includes communication with the general public, employees, investors, customers, analysts, governments and other related parties. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.

Industry Products and Services

  • Consumer PR services
  • Business-to-business communications services
  • Crisis communications services
  • Public affairs communications services
  • Financial PR services
  • Other PR services
  • Social media communications services

Industry Activities

  • Public relations services
  • Image promotion services
  • Lobbying services
  • Political consulting services
  • Issues management services
  • Crisis communications services

Market research report - table of contents

Industry Definition

Public relations agencies manage communication between an organisation and its public and stakeholders to promote favourable relationships and portray a desired image. This includes communication with the general public, employees, investors, customers, analysts, governments and other related parties. In contrast to advertising, PR campaigns aim for exposure through public interest and news items rather than paid advertisements to give their message third-party legitimacy.

Main Activities

  • Public relations services
  • Image promotion services
  • Lobbying services
  • Political consulting services
  • Issues management services
  • Crisis communications services

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

While PR is sometimes seen as a substitute for advertising, the industry's services are more often used in a complementary fashion. Consequently, rising d...
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Demand from advertising agencies
Demand from internet publishing and broadcasting
Total business profit
Consumer sentiment index

Current Performance

Media and PR trends
Other key factors
 Chart: Revenue Growth

Industry Outlook

Structure and competition
New PR demands
 Table: Public Relations Services in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Public Relations Services in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Mining
Finance in Australia
Professional Services in Australia
Advertising Agencies in Australia



Key Selling Industries

Computer and Computer Peripheral Wholesaling in Australia
Advertising Agencies in Australia





Products & Services

Firms in the Public Relations Services industry facilitate and manage communication between a client organisation and its stakeholders, consumers, other b...
Government sector
Non-profit sector
Other sectors



Demand Determinants

Demand for services provided by public relations firms is closely aligned with the marketing budgets of clients. In the private sector, marketing budgets ...
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Major Markets

Government sector
Non-profit sector
Other sectors




 Chart: Major Market Segmentation for the Public Relations Services in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

As a highly fragmented industry, public relations firms in Australia vary in size and speciality. Boutique firms abound, with many smaller firms or those ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Public Relations Services in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Public Relations Services in Australia - Market Research Report Industry

Industry Globalization

WPP AUNZ LTD was created in May 2016, with the merger between STW Communications Group Limited and WPP plc's Australian and New Zealand businesses. WPP pl...
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WPP AUNZ

 Table: WPP AUNZ - financial performance

Omnicom Media Group

 Table: Omnicom Media Group - financial performance

Capital Intensity

Capital intensity measures the amount of labour used to provide industry services compared with capital costs. For every dollar required for wages in 2018...
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 Chart: Level of Capital Intensity for the Public Relations Services in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Public Relations Services in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

ASTROTURFING

BELOW-THE-LINE ADVERTISING

MAIN MEDIA

NEW MEDIA

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Public Relations Services industry?

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This report on Public Relations Services in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Public Relations Services in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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