Media Buying Agencies in Australia - Market Research Report

Media Buying Agencies industry trends (2014-2019)

poll Average industry growth 2014–2019: 3.0%

Demand from advertising agencies and media planning services largely drives the Media Buying Agencies industry's performance. After developing an advertising campaign, an advertising agency typically engages the services of a media buying company to determine the best place and medium for the message to reach its audience. The media buying agency also arranges the lowest available price for the client. Other functions performed by industry operators include consumer research, developing advertising and media strategies, and media analytics and optimisation. Media buying companies have benefited from strong demand for digital media buying services due to solid growth across the downstream advertising sector over the past five years. Furthermore, dema...
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Media Buying Agencies industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Demand for services provided by the Media Buying Agencies industry is projected to increase steadily over the five years through XXX-XX. Developing below-the-line and through-the-line advertising campaigns to reach consumers is forecast to intensify over the period. Rather than focusing on buying advertising time and space across traditional media, the industry is anticipated to develop strategies to incorporate alternative and innovative advertising placements with traditional media campaigns. Revenue and profit growth Industry revenue is forecast to increase at an annualised X.X% over the five years through XXX-XX, to reach $X.X billion. Rising demand from advertising agencies is anticipated to support industry expansion. However, competition is...
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Media Buying Agencies industry statistics

  • attach_money Market Size: $2bn
  • business Number of Businesses: 3,848
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 9,430

Biggest companies in the Media Buying Agencies industry

The companies holding the largest market share in the Media Buying Agencies in Australia industry include WPP AUNZ LTD, Dentsu Aegis Network Australia Holdings Pty Ltd, Omnicom Media Group Australia Pty Ltd and Interpublic Australia Holdings Pty Ltd.

  • pie_chart WPP AUNZ LTD Market Share: x.x%
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  • pie_chart Dentsu Aegis Network Australia Holdings Pty Ltd Market Share: x.x%
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  • pie_chart Omnicom Media Group Australia Pty Ltd Market Share: x.x%
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  • pie_chart Interpublic Australia Holdings Pty Ltd Market Share: x.x%
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What is Media Buying Agencies industry?

Industry Definition

Industry operators primarily conduct media planning and buying activities. These activities include determining the optimal method of promoting client products and services in print or broadcast media, and negotiating and purchasing advertising space or time. Industry revenue refers to revenue received from media buying activities and services rather than client billings.

Industry Products and Services

  • TV media buying services
  • Print media buying services
  • Digital media buying services
  • Other media buying services
  • Media planning and strategy services
  • Advertising analytics and research services

Industry Activities

  • Advertising placement services
  • Advertising research and analysis services
  • Advertising space selling (on a commission or fee basis)
  • Media planning and strategy services
  • Media buying services

Market research report - table of contents

Industry Definition

Industry operators primarily conduct media planning and buying activities. These activities include determining the optimal method of promoting client products and services in print or broadcast media, and negotiating and purchasing advertising space or time. Industry revenue refers to revenue received from media buying activities and services rather than client billings.

Main Activities

  • Advertising placement services
  • Advertising research and analysis services
  • Advertising space selling (on a commission or fee basis)
  • Media planning and strategy services
  • Media buying services

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Advertising agencies develop and implement advertising campaigns for clients, which include companies, government agencies and other organisations. These ...
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Demand from advertising agencies
Demand from broadcasting (except internet)
Business confidence index
Demand from internet publishing and broadcasting

Current Performance

Solid revenue growth
Profit and employment
 Chart: Revenue Growth

Industry Outlook

Shrinking print demand
Increased media analytics
 Table: Media Buying Agencies in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Media Buying Agencies in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Advertising Agencies in Australia






Key Selling Industries

Newspaper Publishing in Australia
Magazine and Directory Publishing in Australia
Radio Broadcasting in Australia
Free-to-Air Television Broadcasting in Australia
Pay Television in Australia


Products & Services

The Media Buying Agencies industry provides a range of services to client organisations. The main service segments are digital media buying, TV media buyi...
Private businesses
Government
Other sectors



Demand Determinants

Media buying services are used by advertising agencies and a range of other firms to place advertisements with the media. Media buying demand is largely d...
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Major Markets

Private businesses
Government
Other sectors




 Chart: Major Market Segmentation for the Media Buying Agencies in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Media Buying Agencies industry's four largest companies are expected to account for approximately one-third of revenue in 2018-19, indicating low conc...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Media Buying Agencies in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Media Buying Agencies in Australia - Market Research Report Industry

Industry Globalization

WPP AUNZ LTD (WPP AUNZ) was created in 2016 with the merger of STW Communications Group Limited (STW) and WPP plc's Australian and New Zealand businesses....
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WPP AUNZ

 Table: WPP AUNZ - financial performance

Aegis Media

 Table: Aegis Media - financial performance

Omnicom Media Group

 Table: Omnicom Media Group - financial performance

Interpublic Group

 Table: Interpublic Group - financial performance

Capital Intensity

The Media Buying Agencies industry is highly labour-intensive due to limited capital requirements and high labour costs for media buying and planning acti...
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 Chart: Level of Capital Intensity for the Media Buying Agencies in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Media Buying Agencies in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

ABOVE-THE-LINE ADVERTISING

ANALYTICS

BELOW-THE-LINE ADVERTISING

MEDIA BUYING

THROUGH-THE-LINE ADVERTISING

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Media Buying Agencies in Australia:

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The Media Buying Agencies in Australia market research report includes:

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