Captive audience: Increased demand for media analytics and strategy helps grow revenue

IBISWorld’s Media Buying Agencies market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

Revenue growth in the Media Buying Agencies industry is mainly driven by demand from advertising agencies to advertise products and services for clients across various forms of media, and demand for media planning services. Following the development of an advertising campaign, an advertising agency will engage the services of a media buying company to determine the best place and medium for the message, and arrange the lowest available price for the client. Other functions performed by the industry include consumer research, developing advertising and media strategies, and media analytics and optimisation...

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Industry Report - Industry Analysis Chapter

The Media Buying Agencies industry is expected to perform moderately well in the five years through 2016-17. While demand for placing advertisements in the print media has slumped, particularly across newspapers and magazines, a strong rise in digital advertising has benefited the industry. As media buying companies negotiate and purchase advertising space across various media outlets, industry firms require solid business relationships with advertising organisations and media companies. The appropriate placement of advertising campaigns in the most effective medium is crucial for the success of new and existing products and services. Med..

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Industry Products

What is the Media Buying Agencies Industry?

Companies operating in the industry are involved in media planning and buying activities. These include determining the optimal method of promoting client products and services within print or broadcast media and then negotiating and purchasing advertising space or time. Industry revenue refers to revenue received from media buying activities and services, rather than client billings.

Industry Products
TV media buying services
Print media buying services
Digital media buying services
Other media buying services
Media planning and strategy services
Advertising analytics and research services
Industry Activities
Advertising placement services
Advertising research and analysis services
Advertising space selling (on a commission or fee basis)
Media planning and strategy services
Media buying services

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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