What is the Media Buying Agencies Industry?
Industry operators are involved in media planning and buying activities. These activities include determining the optimal method of promoting client products and services in print or broadcast media, and then negotiating and purchasing advertising space or time. Industry revenue refers to revenue received from media buying activities and services, rather than client billings.
Industry Products
TV media buying servicesPrint media buying servicesDigital media buying servicesOther media buying servicesMedia planning and strategy servicesAdvertising analytics and research services
Industry Activities
Advertising placement servicesAdvertising research and analysis servicesAdvertising space selling (on a commission or fee basis)Media planning and strategy servicesMedia buying services