Matter of opinion: Revenue has risen, despite increased competition causing profit to decline

Companies in the Market Research and Statistical Services industry conduct targeted market research on behalf of commercial and government clients. Industry research and analysis provides information to help clients develop new products and advertising strategies, make strategic decisions and gather demographic information. This information can help client companies optimise expenditure on advertising and promotion, and find new ways to reach more consumers and business clients.The industry has performed well over the past five years, with demand steadily rising for a range of services provided by industry firms. Industry revenue is expected to increase at an annualised 3.0% over the five years through 2018-19, to $ more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Increased external competition and in-housing have constrained industry revenue growth
  • Industry profit margins have declined over the past five years due to greater price competition
  • Online and mobile media research will become increasingly important over the next five years
  • Industry Report - Industry Investment Chapter

    The Market Research and Statistical Services industry has low capital intensity. Depreciation and wage costs are used as proxies for capital and labour, respectively. For every dollar spent on wages in 2018-19, an estimated $0.08 will be invested in computers, equipment, vehicles, and other capital inputs. With stable increases in wages and depreciation over the past five years, the industry's capital intensity level has remained stable.The industry is highly labour-intensive, emphasising employee knowledge, skill and experience. Industry employees are involved in a range of tasks, including setting up sample surveys, designing questionnaires, and tabulating, interpreting and disseminating results. Fur...purchase to read more.

    Additional Insights for the Market Research and Statistical Services Industry

    IBISWorld has determined the most important Key Success Factors for the Market Research and Statistical Services are:

  • Provision of development programs for personnel
  • Marketing of differentiated products
  • Having a loyal customer base
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Demand from advertising agencies in the Market Research and Statistical Services industry impact industry performance..

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    What's in this report

    What is the Market Research and Statistical Services Industry?

    Market research and statistical consulting companies conduct public opinion polls, and carry out qualitative and quantitative research on behalf of clients. Industry firms gather, tabulate and present marketing and opinion information and data. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or target consumer groups. The industry includes private firms and government bodies.

    Industry Products
  • Qualitative research services
  • Personal quantitative research services
  • Telephone quantitative research services
  • Panel quantitative research services
  • Online quantitative research services
  • Other research services
  • Industry Activities
  • Market research services
  • Public opinion research services
  • Data analysis services
  • Statistical consulting services
  • Analytics services
  • Telephone canvassing services
  • Survey research services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Demand from advertising agencies
  • Consumer sentiment index
  • Demand from information media and telecommunications
  • Demand from retail trade
  • Government consumption expenditure

  • Current Performance
  • Steady industry performance
  • Lower profit, fewer enterprises
  • Other industry trends
  • Client and consumer privacy
  • Chart: Revenue Growth

  • Industry Outlook
  • Moderate future growth
  • New media opportunities
  • Future industry challenges
  • Table: Market Research and Statistical Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Market Research and Statistical Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Accommodation and Food Services
  • Consumer Goods Retailing
  • Telecommunications Services
  • Finance
  • Health Services
  • Advertising Agencies

  • Key Selling Industries
  • Computer and Software Retailing
  • Office Property Operators
  • Wired Telecommunications Network Operation

  • Products & Services
  • Online quantitative research services
  • Qualitative research services
  • Telephone quantitative research services
  • Personal quantitative research services
  • Other research services
  • Panel quantitative research services
  • Chart: Market Research and Statistical Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Media and advertising sector
  • Banking, finance and insurance sectors
  • Other sectors
  • Retail sector
  • Government and public sector
  • Manufacturing and wholesale sectors
  • Leisure, travel and tourism sectors
  • Telecommunications and utilities sectors
  • Chart: Major Market Segmentation for the Market Research and Statistical Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Market Research and Statistical Services

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Market Research and Statistical Services Industry

  • Industry Globalization
    Australian Bureau of Statistics,
  • Table: Australian Bureau of Statistics - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Market Research and Statistical Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Market Research and Statistical Services Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A term that refers to the analysis and communication of patterns found in collected data. These patterns can help determine the effectiveness of media campaigns and consumer penetration rates.
  • Big Data
  • Large volumes of data that can be processed and analysed in search of trends and patterns that can be useful in business decision-making.
  • People Meter
  • Generic name for the electronic measurement system that monitors the channel that a TV set is tuned to and the individuals present in the room while the TV set is switched on.
  • Qualitative Research
  • A field of inquiry that aims to gather an in-depth understanding of human behaviour and the reasons behind it.
  • Quantitative Research
  • A form of research that uses mathematical or statistical methods to record and measure data.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Market Research and Statistical Services market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Market Research and Statistical Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Market Research and Statistical Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Market Research and Statistical Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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