By the numbers: Steady downstream demand drives industry growth

Companies in the Market Research and Statistical Services industry conduct targeted market research on behalf of commercial and government clients. Industry research and analysis provides information to help clients develop new products and advertising strategies, make strategic decisions and gather demographic information. This information can help client companies to optimise expenditure on advertising and promotion, and find new ways to reach more consumers and business clients.The industry has performed moderately well over the past five years, with steady demand growth for a range of services provided by industry firms. Industry revenue is expected to increase at an annualised 2.1% over the five years through 2017-18, to $3.0 billion...read more.

Industry Statistics & Market Size
Revenue
$3bn
Annual Growth 13-18
2.1%
Forecast Growth 18-23
Profit
Employment
13,581
Businesses
2,811
Market Share of Companies

Industry Threats & Opportunities

  • Increased external competition and in-housing has hindered industry growth
  • Industry profit margins are expected to decline due to greater price competition and discounting
  • Online and mobile media research will become increasingly important over the next five years
  • Industry Report - Industry Locations Chapter

    New South Wales is the major hub for industry activity as it accounts for the greatest proportion of market research and statistical services enterprises. Several large industry operators have their head offices located in Sydney near major clients, largely due to the concentration of major client businesses in and around the capital. This is reflected in New South Wales' high share of industry enterprises, and a relatively large average size of market research businesses. Victoria is the other major region for market research activity in Australia. A large number of medium-size firms are located in Victoria, such as Roy Morgan Research Limited...purchase to read more.

    Additional Insights for the Market Research and Statistical Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Market Research and Statistical Services Industry are

  • Provision of development programs for personnel
  • Marketing of differentiated products
  • Having a loyal customer base
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Demand from advertising agencies in the Market Research and Statistical Services industry impact industry performance..

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    What's in this report

    What is the Market Research and Statistical Services Industry?

    Market research and statistical consulting companies conduct public opinion polls, and carry out qualitative and quantitative research on behalf of clients. This involves the gathering, tabulating and presenting of marketing and opinion information and data. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or targeted consumer groups. The industry includes private firms and government bodies.

    Industry Products
  • Qualitative research services
  • Personal quantitative research services
  • Telephone quantitative research services
  • Panel quantitative research services
  • Online quantitative research services
  • Other research services
  • Industry Activities
  • Market research services
  • Public opinion research services
  • Data analysis services
  • Statistical consulting services
  • Analytics services
  • Telephone canvassing services
  • Survey research services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Demand from advertising agencies
  • Consumer sentiment index
  • Demand from information media and telecommunications
  • Demand from retail trade
  • Government consumption expenditure

  • Current Performance
  • Steady industry performance
  • Lower profit, fewer enterprises
  • Other industry trends
  • Chart: Revenue Growth

  • Industry Outlook
  • Moderate future growth
  • New media opportunities
  • Future industry challenges
  • Table: Market Research and Statistical Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Market Research and Statistical Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Accommodation and Food Services
  • Consumer Goods Retailing
  • Telecommunications Services
  • Finance
  • Health Services
  • Advertising Agencies

  • Key Selling Industries
  • Computer and Software Retailing
  • Office Property Operators
  • Wired Telecommunications Network Operation

  • Products & Services
  • Online quantitative research services
  • Qualitative research services
  • Telephone quantitative research services
  • Personal quantitative research services
  • Other research services
  • Panel quantitative research services
  • Chart: Market Research and Statistical Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Media and advertising industries
  • Retail sector
  • Government and public sector
  • Other sectors
  • Banking, finance and insurance industries
  • Manufacturing and wholesale sectors
  • Leisure, travel and tourism industries
  • Telecommunications and utilities sectors
  • Chart: Major Market Segmentation for the Market Research and Statistical Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Market Research and Statistical Services

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Market Research and Statistical Services Industry

  • Industry Globalization
    Australian Bureau of Statistics,
  • Table: Australian Bureau of Statistics - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Market Research and Statistical Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Market Research and Statistical Services Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Analytics
  • Analytics refers to the analysis and communication of patterns found in collected data. This can help to determine the effectiveness of media campaigns and consumer penetration rates.
  • Big Data
  • Large volumes of data that can be processed and analysed in search of trends and patterns that may be useful in business decision-making.
  • People Meter
  • Generic name for the electronic measurement system that monitors the channel that a TV set is tuned to and the individuals present in the room while the TV set is switched on.
  • Qualitative Research
  • A field of inquiry that aims to gather an in-depth understanding of human behaviour and the reasons behind it.
  • Quantitative Research
  • A form of research that uses mathematical or statistical methods to record and measure data.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Market Research and Statistical Services market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Market Research and Statistical Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Market Research and Statistical Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Market Research and Statistical Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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