Market Research and Statistical Services in Australia - Market Research Report

Market Research and Statistical Services industry trends (2014-2019)

poll Average industry growth 2014–2019: 14.1%

Companies in the Market Research and Statistical Services industry conduct targeted market research on behalf of commercial and government clients. Industry research and analysis provides information to help clients develop new products and advertising strategies, make strategic decisions and gather demographic information. This information can help client companies optimise expenditure on advertising and promotion, and find new ways to reach more consumers and business clients. The industry has performed well over the past five years, with demand steadily rising for a range of services provided by industry firms. Industry revenue is expected to increase at an annualised 3.0% over the five years through 2018-19, to $3.1 billion following mixed growt...
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Market Research and Statistical Services industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Operators in the Market Research and Statistical Services industry will continue to provide services to advertising firms, media companies and other organisations that require consumer insights and other statistical research over the next five years. Higher ABS revenue and growth across some key markets are projected to offset increased external competition and internal price competition, driving revenue growth over the period. Consumer sentiment and business confidence are anticipated to remain positive over the next five years, supporting industry growth. Industry revenue is forecast to increase at an annualised X.X% over the five years through XXX-XX, to $X.X billion. Industry employment and establishment numbers are also projected to increase ove...
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Market Research and Statistical Services industry statistics

  • attach_money Market Size: $3bn
  • business Number of Businesses: 2,843
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 13,715

Biggest companies in the Market Research and Statistical Services industry

The companies holding the largest market share in the Market Research and Statistical Services in Australia industry include Australian Bureau of Statistics.

  • pie_chart Australian Bureau of Statistics Market Share: x.x%
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What is Market Research and Statistical Services industry?

Industry Definition

Industry firms sell packaged liquor, wine and beer to consumers over the internet.

Industry Products and Services

  • Beer and cider
  • Wine
  • Spirits
  • Other alcoholic beverages
  • All Others

Industry Activities

  • Online sale of beer and cider
  • Online sale of wine
  • Online sale of fortified wines
  • Online sale spirits and liquors
  • Online sale of RTD alcoholic beverages
  • Online sale of other alcoholic beverages

Market research report - table of contents

Industry Definition

Market research and statistical consulting companies conduct public opinion polls, and carry out qualitative and quantitative research on behalf of clients. Industry firms gather, tabulate and present marketing and opinion information and data. The information gathered is usually for the purposes of understanding the opinions, needs and wants of particular demographics or target consumer groups. The industry includes private firms and government bodies.

Main Activities

  • Market research services
  • Public opinion research services
  • Data analysis services
  • Statistical consulting services
  • Analytics services
  • Telephone canvassing services
  • Survey research services

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

The business confidence index measures the general optimism across Australian businesses. Market research and statistical services firms are more likely t...
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Business confidence index
Demand from advertising agencies
Consumer sentiment index
Demand from information media and telecommunications

Current Performance

Lower profit, fewer enterprises
Other industry trends
Client and consumer privacy
 Chart: Revenue Growth

Industry Outlook

New media opportunities
Future industry challenges
 Table: Market Research and Statistical Services in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Market Research and Statistical Services in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Accommodation and Food Services
Consumer Goods Retailing in Australia
Telecommunications Services in Australia
Finance in Australia
Health Services in Australia
Advertising Agencies in Australia

Key Selling Industries

Wired Telecommunications Network Operation in Australia
Computer and Software Retailing in Australia
Office Property Operators in Australia




Products & Services

The Market Research and Statistical Services industry conducts targeted market research using a range of techniques and survey methods. This research incl...
Banking, finance and insurance sectors
Other sectors
Retail sector
Government and public sector
Manufacturing and wholesale sectors
Leisure, travel and tourism sectors
Telecommunications and utilities sectors

Demand Determinants

Most market research is undertaken for one of three broad reasons: to develop and refine products and services, to assist strategic decisions and marketin...
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Major Markets

Banking, finance and insurance sectors
Other sectors
Retail sector
Government and public sector
Manufacturing and wholesale sectors
Leisure, travel and tourism sectors
Telecommunications and utilities sectors
 Chart: Major Market Segmentation for the Market Research and Statistical Services in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Market Research and Statistical Services industry is characterised by low market share concentration. The top four industry players are expected to ac...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Market Research and Statistical Services in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Market Research and Statistical Services in Australia - Market Research Report Industry

Industry Globalization

The Australian Bureau of Statistics (ABS) is the Federal Government's main statistical collection agency, with approximately 2,700 employees as at June 20...
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ABS

 Table: ABS - financial performance

Capital Intensity

The Market Research and Statistical Services industry has low capital intensity. Depreciation and wage costs are used as proxies for capital and labour, r...
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 Chart: Level of Capital Intensity for the Market Research and Statistical Services in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Market Research and Statistical Services in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

ANALYTICS

BIG DATA

PEOPLE METER

QUALITATIVE RESEARCH

QUANTITATIVE RESEARCH

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Market Research and Statistical Services industry?

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This report on Market Research and Statistical Services in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Market Research and Statistical Services in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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