Advertising Agencies in Australia - Market Research Report

Advertising Agencies industry trends (2014-2019)

poll Average industry growth 2014–2019: 3.4%

The Advertising Agencies industry provides advertising services to clients across all forms of media. The industry has performed well over the past five years, despite declining demand from print and broadcast media. Revenue is projected to increase at an annualised 3.4% over the five years through 2019-20, to reach $3.2 billion. This solid growth is due to a greater number of clients spending more on a range of advertising services, particularly online advertising. However, revenue is anticipated to grow by a relatively modest 1.9% in the current year, due to a decline in total business profit and weak business confidence. These trends have partly offset stronger demand from internet advertising. Greater online advertising demand and positive busin...
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Advertising Agencies industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Operators in the Advertising Agencies industry are anticipated to further reinvent their advertising services over the five years through XXX-XX, driven by ongoing advertising and media fragmentation, and increased internet advertising. The trend of media fragmentation is due to the greater variety in advertising media, and the declining use of traditional mass media by younger generations. Advertising clients are anticipated to increasingly use direct promotions, and demand a fee-for-service model, over paying commissions to advertising companies. Profit margins are projected to decrease over the next five years, despite growing demand and revenue, as new entrants increase price competition across the industry. Growth trends Industry revenue is fo...
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Advertising Agencies industry statistics

  • attach_money Market Size: $3bn
  • business Number of Businesses: 8,485
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 16,330

Biggest companies in the Advertising Agencies industry

The companies holding the largest market share in the Advertising Agencies in Australia industry include WPP AUNZ LTD, Omnicom Media Group Australia Pty Ltd, Publicis Communication Pty Limited and Interpublic Australia Holdings Pty Ltd.

  • pie_chart WPP AUNZ LTD Market Share: x.x%
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  • pie_chart Omnicom Media Group Australia Pty Ltd Market Share: x.x%
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  • pie_chart Publicis Communication Pty Limited Market Share: x.x%
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  • pie_chart Interpublic Australia Holdings Pty Ltd Market Share: x.x%
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What is Advertising Agencies industry?

Industry Definition

Industry companies provide clients with advertising services, such as creating advertising campaigns and materials. Industry revenue relates to the revenue received from developing and producing advertising campaigns, rather than revenue from client billings.

Industry Products and Services

  • Print advertising campaigns
  • Broadcast advertising campaigns
  • Online and mobile advertising campaigns
  • Billboard advertising campaigns
  • Other advertising services

Industry Activities

  • Advertising agency services
  • Advertising material preparation services
  • Advertising services (except the sale of advertising space in own publication or broadcast)
  • Aerial advertising services
  • Internet and mobile advertising services
  • Direct mail advertising services
  • Sample distribution services

Market research report - table of contents

Industry Definition

Industry companies provide clients with advertising services, such as creating advertising campaigns and materials. Industry revenue relates to the revenue received from developing and producing advertising campaigns, rather than revenue from client billings.

Main Activities

  • Advertising agency services
  • Advertising material preparation services
  • Advertising services (except the sale of advertising space in own publication or broadcast)
  • Aerial advertising services
  • Internet and mobile advertising services
  • Direct mail advertising services
  • Sample distribution services

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Total business profit can affect demand for advertising services, and profit can be influenced by advertising volumes. Businesses and organisations are mo...
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Total business profit
Demand from internet publishing and broadcasting
Business confidence index
Demand from broadcasting (except internet)

Current Performance

Moving online
Integrated advertising campaigns
Advertising agency restructuring
 Chart: Revenue Growth

Industry Outlook

Online and broadcast advertising
Global advertising links
 Table: Advertising Agencies in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Advertising Agencies in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Retail Trade
Motor Vehicle Dealers in Australia
Accommodation and Food Services
Financial and Insurance Services
Supermarkets and Grocery Stores in Australia


Key Selling Industries

Printing Support Services in Australia
Motion Picture and Video Production in Australia
Media Buying Agencies in Australia




Products & Services

The Advertising Agencies industry's two traditional services are advertising campaigns through broadcasting and print media. However, online advertising a...
Retailers
Finance, banking and insurance firms
Property and construction services firms
Manufacturing and wholesaling sectors
Transport sector
Hospitality, entertainment and leisure firms
Governments

Demand Determinants

Demand for advertising services provided by industry firms is largely derived from advertising, promotional, and public relations budgets within the corpo...
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Major Markets

Retailers
Finance, banking and insurance firms
Property and construction services firms
Manufacturing and wholesaling sectors
Transport sector
Hospitality, entertainment and leisure firms
Governments
 Chart: Major Market Segmentation for the Advertising Agencies in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Advertising Agencies industry has a low concentration level, with the four largest players projected to account for 26.6% of industry revenue in 2019-...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Advertising Agencies in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Advertising Agencies in Australia - Market Research Report Industry

Industry Globalization

WPP AUNZ LTD (WPP AUNZ) was created in April 2016 with the merger of STW Communications Group Limited (STW) and WPP plc's Australian and New Zealand busin...
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WPP AUNZ

 Table: WPP AUNZ - financial performance

Omnicom Media Group

 Table: Omnicom Media Group - financial performance

Publicis Australia

 Table: Publicis Australia - financial performance

Interpublic Group

 Table: Interpublic Group - financial performance

Capital Intensity

The Advertising Agencies industry has a low level of capital intensity. Firms have high staff requirements, with employees needing to be highly skilled an...
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 Chart: Level of Capital Intensity for the Advertising Agencies in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Advertising Agencies in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

ABOVE-THE-LINE ADVERTISING

BELOW-THE-LINE ADVERTISING

MASS MEDIA

SPAM

THROUGH-THE-LINE

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Advertising Agencies industry?

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This report on Advertising Agencies in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Advertising Agencies in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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