Hairdressing and Beauty Services in Australia - Market Research Report

Hairdressing and Beauty Services industry trends (2014-2019)

poll Average industry growth 2014–2019: 0.9%

The Hairdressing and Beauty Services industry has declined over the past five years. A decline in household discretionary income and volatile consumer sentiment have constrained consumer expenditure and industry demand over the period. However, rising image consciousness and population growth have supported demand for beauty treatment services. Industry revenue is expected to fall at an annualised 0.2% over the five years through 2019-20, to $6.8 billion. This includes an expected revenue decline of 0.5% in the current year as negative consumer sentiment limits consumer expenditure on industry services. Industry segments have had varying degrees of success over the past five years. The haircutting and styling segment has slightly increased as a shar...
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Hairdressing and Beauty Services industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Hairdressing and Beauty Services industry is projected to modestly grow over the next five years, driven by increasing demand. Household discretionary income is projected to grow and consumer confidence is forecast to become positive over the period, boosting demand for industry services. However, industry competition is likely to remain intense, placing downward pressure on price growth. The industry will likely remain fragmented, as low barriers to entry contribute to considerable operator turnover each year. Overall, industry revenue is forecast to grow at an annualised X.X% over the five years through XXX-XX, to $X.X billion. Demand conditions Industry revenue is projected to modestly grow over the next five years, supported by anticipated...
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Hairdressing and Beauty Services industry statistics

  • attach_money Market Size: $7bn
  • business Number of Businesses: 32,317
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 77,146

Biggest companies in the Hairdressing and Beauty Services industry

The Hairdressing and Beauty Services in Australia industry has no companies with major market shares. Get the full report to find out why.

What is Hairdressing and Beauty Services industry?

Industry Definition

Industry operators primarily provide hairdressing or beauty services, such as manicures, pedicures, facials, skin treatments, tanning, make-up application, hair removal and non-medical hair restoration techniques.

Industry Products and Services

  • Haircutting and styling
  • Hair removal
  • Non-clinical massage
  • Nail-care services
  • Skincare
  • Tanning
  • Other services

Industry Activities

  • Hairdressing and styling services
  • Barber shop operation
  • Beauty services
  • Electrolysis services (i.e. hair removal)
  • Make-up services
  • Nail care services
  • Skincare services
  • Tanning (solarium) services

Market research report - table of contents

Industry Definition

Industry operators primarily provide hairdressing or beauty services, such as manicures, pedicures, facials, skin treatments, tanning, make-up application, hair removal and non-medical hair restoration techniques.

Main Activities

  • Hairdressing and styling services
  • Barber shop operation
  • Beauty services
  • Electrolysis services (i.e. hair removal)
  • Make-up services
  • Nail care services
  • Skincare services
  • Tanning (solarium) services

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Movements in real household discretionary income affect the industry. During periods of discretionary income growth, people are more likely to increase sp...
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Real household discretionary income
Consumer sentiment index
Health consciousness
Female population aged 18 and older

Current Performance

New markets
Profitability and innovation
Wages and underpayment investigations
 Chart: Revenue Growth

Industry Outlook

Growth opportunities
Organic growth
 Table: Hairdressing and Beauty Services in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Hairdressing and Beauty Services in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Consumers in Australia






Key Selling Industries

Cosmetics, Perfume and Toiletries Manufacturing in Australia
Household Appliance Wholesaling in Australia
Furniture and Floor Covering Wholesaling in Australia
Pharmaceuticals Wholesaling in Australia
Cosmetics and Toiletry Wholesaling in Australia


Products & Services

Industry operators offer a range of beauty services, including haircutting and styling, manicures and pedicures, tanning, and hair removal. Most industry ...
People aged 15 to 34
People aged 55 and over




Demand Determinants

A range of factors influence demand for industry services, including price, discretionary income, reputation, consumer sentiment, fashion trends and popul...
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Major Markets

People aged 15 to 34
People aged 55 and over





 Chart: Major Market Segmentation for the Hairdressing and Beauty Services in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Hairdressing and Beauty Services industry is characterised by a low level of market share concentration. The industry is highly fragmented, with numer...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Hairdressing and Beauty Services in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Hairdressing and Beauty Services in Australia - Market Research Report Industry

Industry Globalization

The Hairdressing and Beauty Services in Australia industry has no major companies. Get the full report to find out why.

Capital Intensity

The Hairdressing and Beauty Services industry has a low level of capital intensity. For every dollar that the industry spends on wages, an estimated $0.08...
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 Chart: Level of Capital Intensity for the Hairdressing and Beauty Services in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Hairdressing and Beauty Services in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Hairdressing and Beauty Services industry?

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This report on Hairdressing and Beauty Services in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Hairdressing and Beauty Services in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Hairdressing and Beauty Services in Australia, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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