Down the drain: Industry revenue has fallen as generic imports clean up the competition

The Sanitary Paper Product Manufacturing industry has declined over the past five years, as rising input prices and intensifying import competition have pressured the industry's performance. Industry revenue is expected to fall at an annualised 1.0% over the five years through 2018-19, to $2.16 billion. However, revenue is anticipated to increase by 1.5% in the current year due to rising household disposable income.Most industry products are necessity items such as toilet paper, tissues and paper towels. Demand for these products is stable over time. Population growth and a rising number of households have supported industry revenue over the past five years, and a growing female population over the age of 18 has also lifted demand for feminine hygiene more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Intensifying import competition has eroded industry revenue over the past five years
  • Environmental sustainability is a key consideration for consumers, supporting industry growth
  • Firms will likely benefit from rising household income and increased demand from the health sector
  • Industry Report - Industry Key Buyers Chapter

    The Sanitary Paper Product Manufacturing industry exhibits high market share concentration. Larger firms have historically dominated the industry due to the significant investment in the economies of scale needed to be successful and strong brand recognition. Concentration in certain product segments is expected to be high due to brand loyalty among consumers. As industry products reach saturation point, the largest firms have increasingly competed for market share on price and quality. The small number of industry enterprises has also contributed to the high level of industry concentration. According to the latest figures from the ABS, 66.0% of enterprises generate less than $2 million in revenue. Ove...purchase to read more.

    Additional Insights for the Sanitary Paper Product Manufacturing Industry

    IBISWorld has determined the most important Key Success Factors for the Sanitary Paper Product Manufacturing are:

  • Ability to quickly adopt new technology
  • Establishment of brand names
  • Access to niche markets
  • IBISWorld analysts also discuss how external factors such as Real household disposable income and Number of births in the Sanitary Paper Product Manufacturing industry impact industry performance..

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    What's in this report

    What is the Sanitary Paper Product Manufacturing Industry?

    Industry operators primarily manufacture sanitary paper products including tissues, nappies, napkins, towels and women’s sanitary goods. These products are typically sold to grocery and paper product wholesalers or directly to retailers.

    Industry Products
  • Personal-care products
  • Sanitary tissues
  • Baby products
  • Other paper products
  • Industry Activities
  • Disposable nappy (cellulose based)
  • Tampon (cellulose based)
  • Manufacturing tissues, paper towels, toilet tissues and paper napkins
  • Sanitary napkin (cellulose based)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household disposable income
  • Number of births
  • World price of wood pulp
  • Female population aged 18 and older
  • Trade-weighted index

  • Current Performance
  • Operating landscape
  • Profit and restructuring
  • Competition
  • Environmental awareness
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue opportunities
  • Profitability
  • Trade trends
  • Table: Sanitary Paper Product Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Sanitary Paper Product Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Paper Product Wholesaling
  • Accommodation and Food Services
  • Health Services
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Basic Organic Chemical Manufacturing
  • Electricity, Gas, Water and Waste Services
  • Mining and Industrial Machinery Wholesaling
  • Paper Product Wholesaling
  • Pulp, Paper and Paperboard Manufacturing

  • Products & Services
  • Sanitary tissues
  • Personal-care products
  • Baby products
  • Other paper products
  • Chart: Sanitary Paper Product Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers
  • Retailers
  • Other industries
  • Export markets
  • Chart: Major Market Segmentation for the Sanitary Paper Product Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Sanitary Paper Product Manufacturing

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Sanitary Paper Product Manufacturing Industry

  • Industry Globalization
    Kimberly-Clark Pacific Holdings Pty Limited, ABC Tissue Products Pty Ltd, Asaleo Care Limited,
  • Table: Kimberly-Clark Pacific Holdings Pty Limited - financial performance
  • Table: ABC Tissue Products Pty Ltd - financial performance
  • Table: Asaleo Care Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Sanitary Paper Product Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Sanitary Paper Product Manufacturing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A wood pulp by-product used in the production of paper, paperboard and water-soluble adhesives.
  • Chemical Pulp
  • Produced by combining woodchips and chemicals in large vessels known as digesters, which break down the cellulose fibres.
  • Effluent
  • Liquid or fluid wastage produced during the manufacturing process.
  • What Our Customers Say

    Why buy this report?

    The Sanitary Paper Product Manufacturing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Sanitary Paper Product Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Sanitary Paper Product Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Sanitary Paper Product Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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