Depressed: Competition from online alternatives has reduced demand for printing

The Printing industry's revenue has declined over the past five years, as falling demand, strong price pressure, and excess capacity have negatively affected the industry's performance. Consumers have increasingly sought information online, and retailers have responded by increasing their digital advertising spend. Traditional print materials are slower and more costly to distribute than digital equivalents. As a result, more businesses have been trading online without using printed materials. Industry revenue is expected to decline at an annualised 1.1% over the five years through 2018-19, to $7.6 billion. This includes an anticipated fall of 1.9% in the current more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Advertising spending has increasingly shifted online over the past five years
  • Demand for catalogues will remain robust, due to their low per-unit price
  • The industry’s performance is projected to decline further over the next five years
  • Industry Report - Industry SWOT Analysis Chapter

    Industry value added (IVA) is used to measure an industry's contribution to the overall economy. The Printing industry's IVA is expected to decline by an annualised 0.8% over the 10 years through 2023-24. This represents an underperformance of real GDP growth, which is expected to grow by an annualised 2.7% over the same period.The number of printing establishments has declined over the past five years as the industry has consolidated and demand for printing services and printed materials has contracted. Technological changes have largely been limited to improving efficiency, delivering smaller volumes in shorter time frames or integrating digital design platforms with printing machinery. Ind...purchase to read more.

    Additional Insights for the Printing Industry

    IBISWorld has determined the most important Key Success Factors for the Printing are:

  • Economies of scale
  • Access to the latest available and most efficient technology and techniques
  • Optimum capacity utilisation
  • IBISWorld analysts also discuss how external factors such as Internet subscribers and Demand from publishing (except internet and music publishing) in the Printing industry impact industry performance..

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    What's in this report

    What is the Printing Industry?

    Industry companies conduct printing and reprographic services such as photocopying, printing corporate documents and labels, and producing advertising material, magazines and newspapers. The industry’s printing methods include heat-set and sheet-fed offset lithographic, reprographic, digital, relief and screen printing.

    Industry Products
  • Advertising materials
  • Newspapers, magazines, journals and periodicals
  • Non-publication printed materials
  • Business and financial documents and materials
  • Other materials
  • Industry Activities
  • Commercial printing
  • Digital printing
  • Offset lithographic printing
  • Screen printing
  • Newspaper printing
  • Book printing
  • Catalogue printing
  • Magazine printing
  • Photocopying services
  • Relief, letterpress and flexographic printing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Internet subscribers
  • Demand from publishing (except internet and music publishing)
  • Demand from retail trade
  • Number of businesses

  • Current Performance
  • Profitability
  • Downstream activities
  • Industry consolidation
  • Competition and international trade
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Downstream activities
  • Industry structure and international trade
  • Ongoing environmental focus
  • Table: Printing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Printing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Newspaper Publishing
  • Magazine and Directory Publishing
  • Book Publishing
  • Consumer Goods Retailing
  • Finance

  • Key Selling Industries
  • Adhesive Manufacturing
  • Industrial Machinery Manufacturing
  • Paper Product Wholesaling
  • Pulp, Paper and Paperboard Manufacturing

  • Products & Services
  • Advertising materials
  • Other materials
  • Newspapers, magazines, journals and periodicals
  • Non-publication printed materials
  • Business and financial documents and materials
  • Chart: Printing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers and retailers
  • Governments and other institutions
  • Publishers
  • Other markets
  • Financial companies
  • Manufacturers
  • Professional service providers
  • Chart: Major Market Segmentation for the Printing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Printing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Printing Industry

  • Industry Globalization
    Ovato Limited,
  • Table: Ovato Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Printing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Printing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Digital Printing
  • A technique that uses digital imaging processes to transfer images directly onto plain paper, without traditional offset rollers and plates.
  • Heat-Set Web Printing
  • A printing process used for glossy and coated prints where paper is moved through an oven immediately after printing to dry the ink.
  • Offset Printing
  • A printing process that transfers an inked image from a plate to a rubber blanket and then onto a print surface.
  • Reprographic
  • The process of reproducing, reprinting or copying graphic material using mechanical, photographic or electronic methods.
  • Web-Fed Press
  • A printing press that prints on continuous rolls of paper and other substrates.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Printing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Printing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Printing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Printing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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