Out of print: Lower demand is forcing down prices and leading to industry exits

IBISWorld’s Printing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Market Share of Companies
Industry Statistics & Market Size
Annual Growth
2013 - 2018
Annual Growth
2018 - 2023

Industry Threats & Opportunities

  • Spending on advertising has increasingly been shifted online over the past five years
  • Many downstream firms have shifted to online publication to align with consumer preferences
  • The Printing industry is expected to decline further over the next five years

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    Industry Analysis & Industry Trends

    The Printing industry has declined over the past five years as falling demand, strong price pressures and excess capacity have negatively affected its performance. Consumers have increasingly sought information through online platforms and retailers have responded by adopting digital mediums to maintain consumer engagement. Traditional print materials are comparatively slower to produce and more costly to distribute. More consumers and businesses have therefore been trading online without using printed materials. Industry revenue is expected to decline by an annualised 0.3% over the five years through 2017-18, to reach $7.7 billion. This includes a forecast fall of 1.7% in 2017-18...

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    Industry Report - Industry Key Buyers Chapter

    The industry displays low market share concentration, as the four largest companies are estimated to account for less than 40% of total revenue in 2017-18. According to the ABS, 88.4% of enterprises earned less than $2.0 million in revenue during 2015-16 and 94.8% of firms employed fewer than 20 people or were non-employing. These characteristics are indicative of a highly fragmented industry made up of a large number of small-scale, independent firms.

    Industry concentration tends to vary depending on the range of services that printers provide. Printing service segments that require specific machinery for a niche product or complex, expensive equipment and large-scale factories are typically the most concentrated. For..

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    Additional Insights for the Printing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Printing Industry are

  • Economies of scale
  • Access to the latest available and most efficient technology and techniques
  • Optimum capacity utilisation
  • IBISWorld analysts also discuss how external factors such as Internet connections and Demand from publishing (except internet and music publishing) in the Printing industry impact industry performance..

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    New Zealand Special Report

    Industry Products

    What is the Printing Industry?

    Industry companies conduct printing and reprographic services such as photocopying, printing corporate documents and labels and producing advertising material, magazines and newspapers. The industry’s printing methods include heat-set and sheet-fed offset lithographic, reprographic, digital, relief and screen-printing.

    Industry Products
    Advertising materials
    Newspapers, magazines, journals and periodicals
    Non-publication printed materials
    Business and financial documents and materials
    Other materials
    Industry Activities
    Commercial printing
    Digital printing
    Offset lithographic printing
    Screen printing
    Newspaper printing
    Book printing
    Catalogue printing
    Magazine printing
    Photocopying services
    Relief, letterpress and flexographic printing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Internet connections
  • Demand from publishing (except internet and music publishing)
  • Demand from retail trade
  • Number of businesses

  • Current Performance
  • Profitability
  • Downstream activities
  • Industry consolidation
  • Competition and international trade
  • Chart: Revenue Growth

  • Industry Outlook
  • Profitability
  • Downstream activities
  • Industry structure and international trade
  • Ongoing environmental focus
  • Table: Printing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Printing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Newspaper Publishing
  • Magazine and Directory Publishing
  • Book Publishing
  • Consumer Goods Retailing
  • Finance

  • Key Selling Industries
  • Adhesive Manufacturing
  • Industrial Machinery Manufacturing
  • Paper Product Wholesaling
  • Pulp, Paper and Paperboard Manufacturing

  • Products & Services
  • Advertising materials
  • Newspapers, magazines, journals and periodicals
  • Non-publication printed materials
  • Other materials
  • Business and financial documents and materials
  • Chart: Printing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers and retailers
  • Governments and other institutions
  • Publishers
  • Other markets
  • Manufacturers
  • Professional service providers
  • Financial companies
  • Chart: Major Market Segmentation for the Printing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Printing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Printing Industry

  • Industry Globalization
    Major Companies
    PMP Limited
  • Table: PMP Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Printing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Printing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Digital Printing
  • A technique that uses digital imaging processes to transfer images directly onto plain paper, without traditional offset rollers and plates.
  • Heat-Set Web Printing
  • A printing process used for glossy and coated prints where paper is moved through an oven immediately after printing to dry the ink.
  • Offset Printing
  • A printing process that transfers an inked image from a plate to a rubber blanket and then onto a print surface.
  • Reprographic
  • The process of reproducing, reprinting or copying graphic material using mechanical, photographic or electronic methods.
  • Web-Fed Press
  • A printing press that prints on continuous rolls of paper and other substrates.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Printing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Printing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Printing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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