Paper thin: Online media trends are causing industry profit to contract and revenue to fall

IBISWorld’s Printing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

The Printing industry has declined over the past five years as consumers have increasingly sought information through online platforms rather than printed materials. This trend has reduced demand for professional printing services from industry providers. Online media continues to encroach on the work of newspaper, magazine, book and directory publishers. As digital technology has evolved, the printed word has become slow to produce and costly to distribute. Consumers and businesses have therefore increasingly been trading online without using printed materials. Industry revenue is expected to fall by an annualised 2.1% over the five years through 2016-17, to $7.5 billion. As these trends continue, revenue is set to drop by a further 4.6% in 2016-17...

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Industry Report - Industry Analysis Chapter

The Printing industry has contracted over the past five years. Industry operators have found it difficult to adapt to a rapidly changing environment, as more people have been consuming media through digital platforms. Many industry players have shifted to providing integrated services, such as marketing and distribution, to establish scale and diversify their revenue streams. Industry revenue is expected to decline by an annualised 2.1% over the five years through 2016-17, to $7.5 billion.


Profitability has fallen over the past five years due to rising competition, which has affected the bottom line of high-margin, low-volume operators. Int..

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Industry Products

What is the Printing Industry?

Industry firms provide printing and reprographic services. Printing methods include offset lithographic, reprographic, digital, relief and screen-printing.

Industry Products
Advertising materials
Newspapers, magazines, journals and periodicals
Non-publication printed materials
Business and financial documents and materials
Other materials
Industry Activities
Commercial printing
Digital printing
Offset lithographic printing
Screen printing
Newspaper printing
Book printing
Catalogue printing
Magazine printing
Photocopying services
Relief, letterpress and flexographic printing

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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