Fired up: Rising demand from mining and construction is anticipated to boost revenue

For decades, the Ceramic Product Manufacturing industry has struggled to maintain market share against lower cost substitutes, such as glass, PVC and concrete products, and rising import penetration. Consistent declines in the number of enterprises and establishments over the past decade has demonstrated the industry's deteriorating performance. Main industry products include ceramic sanitary ware and bathroom fittings, wall and floor tiles, refractory products and crockery. Due the nature of the industry's output, performance heavily depends on demand from building construction, demand from iron smelting and steel manufacturing, and household discretionary income. Any changes in these markets can severely enhance or disrupt revenue more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22

Industry Threats & Opportunities

  • The closure of GWA Group's local production capacity in 2014 strongly affected the industry
  • Profit has increased due to the rise of specialised crockery and tableware products
  • Conditions are expected to improve as demand for building construction increases
  • Industry Report - Industry Key Buyers Chapter

    The industry has a low level of ownership concentration of, with the major players accounting for less than 40% of revenue. Concentration has fallen in recent years, with the exit of GWA Group Limited, the former dominant player, from local bathroom and sanitary ceramic product manufacturing. None of the leading firms operate across the entire industry, although several hold a dominant position in specific industry segments, such as refractories (Shinagawa Refractories Australasia), ceramic floor and wall tiles (National Ceramics Industries Australia) and terracotta roof tiles (CSR and Boral).The industry is characterised by many small-scale businesses in the art pottery segment, and few high-technology ceramic product developers and specialist refractory manufacturers. Mos...purchase to read more.

    Additional Insights for the Ceramic Product Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Ceramic Product Manufacturing Industry are

  • Business expertise of operators
  • Ability to quickly adopt new technology
  • Having links with suppliers
  • IBISWorld analysts also discuss how external factors such as Demand from building construction and Demand from heavy and civil engineering construction in the Ceramic Product Manufacturing industry impact industry performance..

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    What's in this report

    What is the Ceramic Product Manufacturing Industry?

    Industry firms manufacture a range of ceramic products, mainly for building or industrial applications. This includes shaping and kiln firing clay-based, non-metallic minerals to produce ceramic sanitary ware products; ceramic tiles and pipes; refractory products; clay, porcelain and vitreous china.

    Industry Products
  • Sanitary ware, bathroom and plumbing fittings
  • Refractory products
  • Crockery and tableware
  • Ceramic roof, floor and wall tiles and other construction goods
  • Other ceramics
  • Industry Activities
  • Vitreous china, porcelain and earthenware crockery and vases
  • Ceramic bathroom fixtures and fittings
  • Ornamental ceramics (excluding tiles, but including flowerpots)
  • Porcelain insulators and other goods
  • Refractory product (e.g. bricks, blocks, crucibles)
  • Refractory cements and mortar
  • Foundry accessories (e.g. gauntlets and ladles)
  • Ceramic wall or floor tiles
  • Terracotta ridge caps, roof tiles and construction goods
  • Stoneware and earthenware pipes or fittings
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from building construction
  • Demand from heavy and civil engineering construction
  • Demand from iron smelting and steel manufacturing
  • Demand from fossil fuel electricity generation
  • Real household discretionary income
  • Demand from mining

  • Current Performance
  • Profit
  • Enterprises and employment
  • Building market trends
  • Sanitary ware ceramics and fittings
  • Refractory sales
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue trends
  • Profit and employment
  • Building demand
  • Refractory ceramics
  • Ceramic tile demand
  • Table: Ceramic Product Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Ceramic Product Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Mining
  • Cement and Lime Manufacturing
  • Iron Smelting and Steel Manufacturing
  • Construction
  • Heavy Industry and Other Non-Building Construction
  • Fossil Fuel Electricity Generation

  • Key Selling Industries
  • Electricity, Gas, Water and Waste Services
  • Gravel and Sand Quarrying
  • Integrated Logistics
  • Mineral Sand Mining
  • Rock, Limestone and Clay Mining

  • Products & Services
  • Ceramic roof, floor and wall tiles and other construction goods
  • Crockery and tableware
  • Refractory products
  • Sanitary ware, bathroom and plumbing fittings
  • Other ceramics
  • Chart: Ceramic Product Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Residential building contractors and developers
  • Households
  • Non-residential building contractors and developers
  • Iron and steel manufacturers
  • Engineering infrastructure firms
  • Mineral processing and mining companies
  • Power generation and other industrial markets
  • Chart: Major Market Segmentation for the Ceramic Product Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Ceramic Product Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Ceramic Product Manufacturing Industry

  • Industry Globalization
    National Ceramic Industries Australia Pty Ltd, Shinagawa Refractories Australasia Pty Ltd,
  • Table: National Ceramic Industries Australia Pty Ltd - financial performance
  • Table: Shinagawa Refractories Australasia Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Ceramic Product Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Ceramic Product Manufacturing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A dry-prepared mixture that when water is added becomes concrete or mortar suitable for refractory use.
  • Crucible
  • Refractory vessel (typically made of graphite or ceramic), which is used for melting and calcining materials at high temperatures.
  • Glost Kiln
  • A furnace or oven used for the second firing of ceramic items where the glaze is fused.
  • Refractories
  • Heat-resistant materials, which are used in products for handling, moulding or conveying molten metals or for the lining of furnaces and kilns.
  • Vitreous
  • Relating to or resembling glass. Vitreous china is a ceramic item that has been glazed to make the surface shiny or glassy.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Ceramic Product Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
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    This report on Ceramic Product Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Ceramic Product Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Ceramic Product Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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