Powerless: Revenue has declined over the past five years due to surging competition

The Power Automation Products and Other Electrical Equipment Manufacturing industry has faced tough conditions over the past five years. Although imports have declined in absolute terms, import competition has substantially increased as many international manufacturers benefit from lower wage and operating costs relative to domestic operators. Many local firms have shifted production offshore or exited the industry. As a result, industry revenue is expected to decline at an annualised 6.3% over the five years through 2017-18, to $2.4 billion. Greater business confidence is expected to cause revenue growth of 0.2% in 2017-18, despite lower private capital expenditure on machinery and equipment. Profit has marginally grown over the past five years, primarily due to reduced purchase costs...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 13-18
-6.3%
Forecast Growth 18-23
Profit
Employment
7,210
Businesses
751

Industry Threats & Opportunities

  • Revenue has declined as import competition has substantially increased over the past five years
  • Major revenue declines caused the industry to nearly halve in size over 2012-13 and 2013-14
  • Increasing price-based competition from imports is set to squeeze profit margins
  • Industry Report - Industry Key Buyers Chapter

    The Power Automation Products and Other Electrical Equipment Manufacturing industry exhibits a moderate level of market share concentration. The industry's four largest players are expected to account for 45.6% of total revenue in 2017-18. Aside from large-scale electrical equipment manufacturers, such as Schneider Electric, ABB Group, Century Yuasa, Wilson Transformer Company and Siemens, the industry contains many small, niche manufacturers.According to the ABS, in 2015-16 (latest available data) only six companies employed more than 200 staff and an estimated 77% of enterprises generated less than $2.0 million in revenue. These figures illustrate that a large number of small-scale enterprises manufacture industry products, which helps lower market share concentration. Sma...purchase to read more.

    Additional Insights for the Power Automation Products and Other Electrical Equipment Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Power Automation Products and Other Electrical Equipment Manufacturing Industry are

  • Optimum capacity utilisation
  • Establishment of export markets
  • Provision of a related range of goods/services ("one stop shop")
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Demand from construction in the Power Automation Products and Other Electrical Equipment Manufacturing industry impact industry performance..

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    What's in this report

    What is the Power Automation Products and Other Electrical Equipment Manufacturing Industry?

    Industry companies primarily manufacture electricity transmission and distribution equipment, switchgear, transformers, batteries, electric motors, generators, and other electrical machinery, equipment, supplies and components. Companies that mainly repair and maintain electrical equipment are not included in the industry.

    Industry Products
  • Power automation products
  • Motors and generators
  • Transformers
  • Other electrical distribution products
  • Batteries
  • Other products
  • Industry Activities
  • Battery and magnet
  • Electric motor
  • Electricity distribution box and board
  • Electric furnace
  • Electric transmission equipment and transformer
  • Electrical welding equipment
  • Electrical soldering iron
  • Generator, transformer, switchgear and dynamo
  • Fuse and fuse cut-out
  • Wet and dry cell battery
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Demand from construction
  • Demand from manufacturing
  • Private capital expenditure on machinery and equipment
  • Trade-weighted index

  • Current Performance
  • Revenue and profitability
  • Downstream demand
  • International competition
  • Power automation
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Market and product disruption
  • Continued competition
  • Innovation
  • Table: Power Automation Products and Other Electrical Equipment Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Power Automation Products and Other Electrical Equipment Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Motor Vehicle Manufacturing
  • House Construction
  • Multi-Unit Apartment and Townhouse Construction
  • Heavy Industry and Other Non-Building Construction
  • Telecommunications and Other Electrical Goods Wholesaling

  • Key Selling Industries
  • Aluminium Smelting
  • Copper, Silver, Lead and Zinc Smelting and Refining
  • Iron and Steel Casting
  • Non-Ferrous Metal Casting

  • Products & Services
  • Motors and generators
  • Other products
  • Power automation products
  • Batteries
  • Other electrical distribution products
  • Transformers
  • Chart: Power Automation Products and Other Electrical Equipment Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Export markets
  • Electricity generators and distributors
  • Construction firms
  • Telecommunication providers
  • Vehicle manufacturers
  • Other markets
  • Chart: Major Market Segmentation for the Power Automation Products and Other Electrical Equipment Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Power Automation Products and Other Electrical Equipment Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Power Automation Products and Other Electrical Equipment Manufacturing Industry

  • Industry Globalization
    Schneider Electric Australia Holdings Pty Limited, ABB Group Holdings Pty Ltd, Century Yuasa Batteries Pty Ltd, Wilson Transformer Company Proprietary Limited, Siemens Ltd,
  • Table: Schneider Electric Australia Holdings Pty Limited - financial performance
  • Table: ABB Group Holdings Pty Ltd - financial performance
  • Table: Century Yuasa Batteries Pty Ltd - financial performance
  • Table: Wilson Transformer Company Proprietary Limited - financial performance
  • Table: Siemens Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Power Automation Products and Other Electrical Equipment Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Power Automation Products and Other Electrical Equipment Manufacturing Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Fuse
  • Used to protect electrical equipment from power surges.
  • Fuse Cut-Out
  • Used on overhead power lines to protect distribution transformers from surges.
  • Switchgear
  • Used to isolate electrical circuits, de-energise equipment and clear downstream faults.
  • Transformer
  • An electrical device that alternates the current of one voltage by changing it to another voltage.
  • What Our Customers Say

    Why buy this report?

    The Power Automation Products and Other Electrical Equipment Manufacturing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Power Automation Products and Other Electrical Equipment Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Power Automation Products and Other Electrical Equipment Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Power Automation Products and Other Electrical Equipment Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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