Applying pressure: Industry revenue has declined due to strong import competition

IBISWorld’s Household Appliance Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Threats & Opportunities

  • Declining revenue has resulted in many enterprises leaving the industry over the past five years
  • Enterprise numbers have fallen as firms have moved their manufacturing operations offshore
  • Profit is expected to decline as import competition continues to dominate the local market

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    Industry Analysis & Industry Trends

    Over the past five years, the Household Appliance Manufacturing industry has struggled to compete in an import dominated market. Strong price-based competition from low-cost producers across Asia, coupled with subdued domestic demand, has had a negative effect on the industry's performance. Revenue is expected to decline at an annualised 6.8% over the five years through 2016-17, to total $1.6 billion. This trend has forced several enterprises to leave the industry, with Electrolux ceasing refrigeration manufacturing in April 2016.

    Profit margins have also fallen over the past five years. Overseas manufacturing has become more attractive, with many remaining local manufacturers looking to move operations offshore to maintain margins and save on wage costs...

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    Industry Report - Industry SWOT Analysis Chapter

    The industry is a decline stage of its economic life cycle due to large revenue falls in the past five years, a declining number of industry players, and technological change based on improving an existing and clearly segmented product group. Over the past five years, industry revenue has declined as import competition intensified and as more businesses closed down or moved their production offshore to capture greater profit margins through low wage costs.

    Industry value added, which is used to measure an industry's contribution to the overall economy, is projected to decline by an annualised 5.4% over the 10 years through 2021-22. This is in contrast to Australia's GDP growth over the same years at a forecast 2.5% d..

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    Additional Insights for the Household Appliance Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Household Appliance Manufacturing Industry are

  • Establishment of brand names
  • Development of new products
  • Ability to control stock on hand
  • IBISWorld analysts also discuss how external factors such as Value of merchandise trade imports and Trade-weighted index in the Household Appliance Manufacturing industry impact industry performance..

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    Industry Products

    What is the Household Appliance Manufacturing Industry?

    Companies in the industry manufacture household whitegoods and other domestic appliances. Whitegoods include household refrigerators, freezers, ovens, stoves, range hoods, dishwashers, washing machines, clothes dryers, microwave ovens, barbecues and food waste disposal units. Other domestic appliances include household air conditioners, heaters, electric blankets, fans, electric toothbrushes, hot-water systems, sewing machines, kettles, toasters and vacuum heaters.

    Industry Products
    Kitchen whitegoods
    Laundry whitegoods
    Hot-water systems
    Heating and air conditioning units
    Small and other appliances
    Industry Activities
    Domestic refrigerator and freezer
    Washing machine and clothes dryer
    Stove, oven, microwave oven and range hood
    Dishwasher, food waste disposal unit and barbecue
    Household heater, space heater and air conditioner
    Kettle, toaster, fan and hair dryer
    Electric blanket and electric toothbrush
    Sewing machine
    Vacuum cleaner
    Other domestic appliance and whitegoods

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Value of merchandise trade imports
  • Trade-weighted index
  • Consumer sentiment index
  • Household consumption expenditure
  • Capital expenditure on private dwellings
  • Demand from domestic appliance retailing

  • Current Performance
  • Steady industry revenue declines
  • Enterprise and profit falls
  • Import competition intensifies
  • Chart: Revenue Growth

  • Industry Outlook
  • Import penetration
  • Structural change in manufacturing
  • Future retail strength
  • Table: Household Appliance Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Household Appliance Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • House Construction
  • Multi-Unit Apartment and Townhouse Construction
  • Household Appliance Wholesaling
  • Domestic Appliance Retailing

  • Key Selling Industries
  • Aluminium Door and Window Manufacturing
  • Copper, Silver, Lead and Zinc Smelting and Refining
  • Gold and Other Non-Ferrous Metal Processing
  • Plastic Bottle Manufacturing
  • Plastic Pipe and Plastic Packaging Material Manufacturing
  • Steel Pipe and Tube Manufacturing
  • Structural Steel Fabricating

  • Products & Services
  • Hot-water systems
  • Heating and air conditioning units
  • Kitchen whitegoods
  • Small and other appliances
  • Laundry whitegoods
  • Chart: Household Appliance Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retailers
  • Wholesalers
  • Trade service providers
  • Consumers
  • Exports
  • Chart: Major Market Segmentation for the Household Appliance Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Household Appliance Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Household Appliance Manufacturing Industry

  • Industry Globalization
    Major Companies
    Rheem Australia Pty LimitedElectrolux Home Products Pty Limited
  • Table: Rheem Australia Pty Limited - financial performance
  • Table: Electrolux Home Products Pty Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Household Appliance Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Household Appliance Manufacturing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Small Appliance
  • Appliances, usually handheld, that accomplish some routine housekeeping or personal care task.
  • Space Heater
  • A heater consisting of a self-contained (usually portable) unit, used to warm a room.
  • Whitegoods
  • A large kitchen or laundry appliance, such as fridges, freezers, washing machines, and clothes dryers. These goods were traditionally white, but are now also popular in a stainless steel finish.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Household Appliance Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Household Appliance Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Household Appliance Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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