Toy and Sporting Goods Manufacturing in Australia - Market Research Report

Toy and Sporting Goods Manufacturing industry trends (2014-2019)

poll Average industry growth 2014–2019: 5.7%

The Toy and Sporting Goods Manufacturing industry has faced a challenging trading environment over the past five years. Import competition has remained intense, placing significant pressure on industry operators as low-cost manufacturers from China and high-quality manufacturers from the United States have continued to dominate the market. However, exports have also increased significantly over the period, largely due to the Australian dollar weakening and Australian firms increasingly depending on overseas sales. As a result, industry revenue is expected to rise by an annualised 5.7% over the five years through 2018-19, to $534.0 million. This includes anticipated growth of 1.5% in the current year as the Australian dollar declines further and expor...
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Toy and Sporting Goods Manufacturing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Toy and Sporting Goods Manufacturing industry is forecast face difficult trading conditions over the next five years. International trade is anticipated to remain significant in the industry, with continued strong competition from foreign manufacturers. The Australian dollar is projected to remain largely unchanged over the period, providing few opportunities for growth in exports. Import penetration is likely to intensify over the period, leading to further declines in industry profitability. Competition from imports is also likely to cause the number of industry enterprises to contract. Many operators remaining in the industry are projected to consolidate, weakening demand for staff and causing employment to contract. Consumer preferences will...
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Toy and Sporting Goods Manufacturing industry statistics

  • attach_money Market Size: $534m
  • business Number of Businesses: 914
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,100

Biggest companies in the Toy and Sporting Goods Manufacturing industry

The Toy and Sporting Goods Manufacturing in Australia industry has no companies with major market shares. Get the full report to find out why.

What is Toy and Sporting Goods Manufacturing industry?

Industry Definition

Industry operators primarily manufacture sporting equipment, except vehicles, clothing and footwear. Industry companies also make toys from all materials except fur and leather. Industry players buy raw materials, design samples, and produce and market the finished goods to wholesalers and retailers.

Industry Products and Services

  • Toys
  • Sporting goods
  • Other equipment
  • All Others

Industry Activities

  • Archery equipment manufacturing
  • Billiard, snooker and pool table manufacturing
  • Cricket set and lawn bowls manufacturing
  • Hang-glider manufacturing
  • Fishing tackle manufacturing
  • Playground equipment manufacturing
  • Skateboard manufacturing
  • Surfboard and sailboard manufacturing
  • Toy manufacturing
  • Tricycle manufacturing

Market research report - table of contents

Industry Definition

Industry operators primarily manufacture sporting equipment, except vehicles, clothing and footwear. Industry companies also make toys from all materials except fur and leather. Industry players buy raw materials, design samples, and produce and market the finished goods to wholesalers and retailers.

Main Activities

  • Archery equipment manufacturing
  • Billiard, snooker and pool table manufacturing
  • Cricket set and lawn bowls manufacturing
  • Hang-glider manufacturing
  • Fishing tackle manufacturing
  • Playground equipment manufacturing
  • Skateboard manufacturing
  • Surfboard and sailboard manufacturing
  • Toy manufacturing
  • Tricycle manufacturing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Sport participation influences the amount of physical activity that consumers undertake, affecting demand for sporting equipment. Increased sport particip...
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Sport participation
Population aged 14 and younger
Real household discretionary income
Trade-weighted index

Current Performance

Imports and exports
Profit and competition
 Chart: Revenue Growth

Industry Outlook

Profit and competition
 Table: Toy and Sporting Goods Manufacturing in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Toy and Sporting Goods Manufacturing in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Toy and Sporting Goods Wholesaling in Australia
Sport and Camping Equipment Retailing in Australia
Toy and Game Retailing in Australia
Education and Training in Australia
Child Care Services in Australia
Gyms and Fitness Centres in Australia

Key Selling Industries

Natural Rubber Product Manufacturing in Australia
Plastic Foam Product Manufacturing in Australia
Plastic Pipe and Plastic Packaging Material Manufacturing in Australia
Leather and Leather Substitute Product Manufacturing in Australia



Products & Services

Industry operators manufacture a range of toys, sporting goods and other equipment that are primarily sold to wholesalers and retailers. Industry products...
Wholesalers
Associations and other organisations
Consumers



Demand Determinants

Activity from downstream retailers and wholesalers influence demand for the industry's products. As a result, trends in discretionary income, consumer sen...
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Major Markets

Wholesalers
Associations and other organisations
Consumers




 Chart: Major Market Segmentation for the Toy and Sporting Goods Manufacturing in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry's market share concentration is low. The top four players account for less than 10% of industry revenue. According to ABS data, 98.6% of indu...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Toy and Sporting Goods Manufacturing in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Toy and Sporting Goods Manufacturing in Australia - Market Research Report Industry

Industry Globalization

The Toy and Sporting Goods Manufacturing in Australia industry has no major companies. Get the full report to find out why.

Capital Intensity

The Toy and Sporting Goods Manufacturing industry has moderate capital intensity. For every dollar spent on capital, $6.28 is spent on wages. Industry ope...
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 Chart: Level of Capital Intensity for the Toy and Sporting Goods Manufacturing in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Toy and Sporting Goods Manufacturing in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Toy and Sporting Goods Manufacturing industry?

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This report on Toy and Sporting Goods Manufacturing in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Toy and Sporting Goods Manufacturing in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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