Competitive sport: Rising imports and reduced sport participation have decreased revenue

The Toy and Sporting Goods Manufacturing industry has experienced tough operating conditions over the past five years. Industry revenue is expected to decrease at a compound annual rate of 0.8% over the five years through 2016-17, to total $415.5 million. Import penetration has intensified over the period, placing significant pressure on industry operators as low-cost manufacturers from China and high-quality manufacturers from the United States have continued to dominate the market. Exports have also increased significantly over this period, largely due to a weakening Australian dollar and the increased dependence of Australian firms on overseas sales. As a result of increased exports, industry revenue is expected to grow by 1.2% in more.

Industry Statistics & Market Size
Annual Growth 12-17
Forecast Growth 17-22
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Increasing import penetration has put pressure on industry operators over the past five years
  • The weakening Australian dollar has contributed to strong export growth over the past five years
  • Anticipated growth in discretionary income is likely to support demand for industry products
  • Industry Report - Industry Key Buyers Chapter

    The industry's market share concentration is low. The top four players account for less than 10% of industry revenue. Most industry participants are small-scale manufacturing firms employing 20 people or less. Barriers to entry are moderate, which may inhibit new players from entering the industry. Capital requirements are moderate, and the industry is in the decline phase of its life cycle. The industry manufactures a range of products, allowing small players to specialise in a specific area.Concentration has been steady over the past five years. Most industry operators only have a single establishment, and smaller firms are more susceptible to becoming unviable in the face of import competition. As ...purchase to read more.

    Additional Insights for the Toy and Sporting Goods Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Toy and Sporting Goods Manufacturing Industry are

  • Ability to control stock on hand
  • Establishment of brand names
  • Management of seasonal production
  • IBISWorld analysts also discuss how external factors such as Sport participation and Population aged 14 and younger in the Toy and Sporting Goods Manufacturing industry impact industry performance..

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    What's in this report

    What is the Toy and Sporting Goods Manufacturing Industry?

    Industry operators primarily manufacture sporting equipment, except vehicles, clothing and footwear. Industry companies also make toys from all materials except fur and leather. Industry players buy raw materials, design samples, and produce and market the finished goods to wholesalers and retailers.

    Industry Products
  • Toys
  • Sporting goods
  • Industry Activities
  • Archery equipment
  • Billiard, snooker and pool table
  • Cricket set and lawn bowls
  • Hang-glider
  • Fishing tackle
  • Playground equipment
  • Skateboard
  • Surfboard and sailboard
  • Toy
  • Tricycle
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Sport participation
  • Population aged 14 and younger
  • Real household discretionary income
  • Trade-weighted index

  • Current Performance
  • Operating conditions
  • Imports and exports
  • Profit and competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Trading landscape
  • Table: Toy and Sporting Goods Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Toy and Sporting Goods Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Toy and Sporting Goods Wholesaling
  • Sport and Camping Equipment Retailing
  • Toy and Game Retailing
  • Education and Training
  • Child Care Services
  • Gyms and Fitness Centres

  • Key Selling Industries
  • Leather and Leather Substitute Product Manufacturing
  • Natural Rubber Product Manufacturing
  • Plastic Foam Product Manufacturing
  • Plastic Pipe and Plastic Packaging Material Manufacturing

  • Products & Services
  • Sporting goods
  • Toys
  • Chart: Toy and Sporting Goods Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retailers
  • Wholesalers
  • Associations and other organisations
  • Consumers
  • Chart: Major Market Segmentation for the Toy and Sporting Goods Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Toy and Sporting Goods Manufacturing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Toy and Sporting Goods Manufacturing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Toy and Sporting Goods Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Toy and Sporting Goods Manufacturing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    3D Printing
  • A process that creates a physical object from a three-dimensional digital model, printed by layering a printing material such as plastic.
  • Age Compression
  • A trend where children demand more adult-like toys at a younger age.
  • Wholesale Bypass
  • A process in which the wholesaler is skipped in the supply chain and retailers purchase goods directly from the manufacturer.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Toy and Sporting Goods Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
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    • Identify threats and opportunities
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    This report on Toy and Sporting Goods Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Toy and Sporting Goods Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Toy and Sporting Goods Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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