Sporting chance: Despite intense import competition, rising exports help to deliver the goods

The Toy and Sporting Goods Manufacturing industry has faced a challenging trading environment over the past five years. Import competition has remained intense, placing significant pressure on industry operators as low-cost manufacturers from China and high-quality manufacturers from the United States have continued to dominate the market. However, exports have also increased significantly over the period, largely due to the Australian dollar weakening and Australian firms increasingly depending on overseas sales. As a result, industry revenue is expected to rise by an annualised 5.7% over the five years through 2018-19, to $534.0 million. This includes anticipated growth of 1.5% in the current year as the Australian dollar declines further and exports continue to increase...read more.

Industry Statistics & Market Size
Revenue
$534m
Annual Growth 14-19
5.7%
Forecast Growth 19-24
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Profit
x.x%lock
Employment
2,100
Businesses
795
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • While imports dominate the domestic market, strong export demand has contributed to revenue growth
  • The weakening Australian dollar has contributed to strong industry export growth
  • Industry exports are forecast to exhibit weak growth, hindering industry revenue

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    Industry Report - Industry Analysis Chapter

    The Toy and Sporting Goods Manufacturing industry has remained competitive over the past five years. Industry revenue has benefited from declines in the Australian dollar, making domestically produced goods more affordable in international markets and contributing to significant growth in exports. Despite this, increasing import competition has affected the competitiveness of domestically produced goods, causing industry profitability to fall and altering the quality of products available to consumers in the domestic market. Furthermore, consumer preferences have shifted towards computer games and other digital entertainment, eroding industry revenue. Industry revenue is expected to increase at an annualised 5.7% over the five years through 2018-19. In ...purchase to read more.

    Additional Insights for the Toy and Sporting Goods Manufacturing Industry

    IBISWorld has determined the most important Key Success Factors for the Toy and Sporting Goods Manufacturing are:

  • Ability to control stock on hand
  • Establishment of brand names
  • Management of seasonal production

    • IBISWorld analysts also discuss how external factors such as Sport participation and Population aged 14 and younger in the Toy and Sporting Goods Manufacturing industry impact industry performance..

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    Industry Products

    What is the Toy and Sporting Goods Manufacturing Industry?

    Industry operators primarily manufacture sporting equipment, except vehicles, clothing and footwear. Industry companies also make toys from all materials except fur and leather. Industry players buy raw materials, design samples, and produce and market the finished goods to wholesalers and retailers.

    Industry Products
  • Toys
  • Sporting goods
  • Other equipment
    • Industry Activities
  • Archery equipment
  • Billiard, snooker and pool table
  • Cricket set and lawn bowls
  • Hang-glider
  • Fishing tackle
  • Playground equipment
  • Skateboard
  • Surfboard and sailboard
  • Toy
  • Tricycle
    • Table of Contents

    About this Industry

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources

    Industry at a Glance

    Industry Statistics Snapshot
    Industry Structure
    Executive Summary

    Industry Performance

    Executive Summary
    Key External Drivers
  • Sport participation
  • Population aged 14 and younger
  • Real household discretionary income
  • Trade-weighted index

    • Current Performance
  • Operating conditions
  • Imports and exports
  • Profit and competition
  • Chart: Revenue Growth

    • Industry Outlook
  • Trading landscape
  • Profit and competition
  • Table: Toy and Sporting Goods Manufacturing Industry Revenue Outlook

    • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Toy and Sporting Goods Manufacturing Industry Lifecycle vs The Economy

    • Products & Markets

    Supply Chains
    Key Buying Industries
  • Toy and Sporting Goods Wholesaling
  • Sport and Camping Equipment Retailing
  • Toy and Game Retailing
  • Education and Training
  • Child Care Services
  • Gyms and Fitness Centres

    • Key Selling Industries
  • Leather and Leather Substitute Product Manufacturing
  • Natural Rubber Product Manufacturing
  • Plastic Foam Product Manufacturing
  • Plastic Pipe and Plastic Packaging Material Manufacturing

    • Products & Services
  • Sporting goods
  • Toys
  • Other equipment
  • Chart: Toy and Sporting Goods Manufacturing Industry Products and Services Segmentation

    • Demand Determinants
    Major Markets
  • Retailers
  • Wholesalers
  • Associations and other organisations
  • Consumers
  • Chart: Major Market Segmentation for the Toy and Sporting Goods Manufacturing Industry

    • International Trade
    Business Locations
    Chart: Business Locations by State

    Competitive Landscape

    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Toy and Sporting Goods Manufacturing

    • Basis of Competition
  • Internal
  • External

    • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Toy and Sporting Goods Manufacturing Industry

    • Industry Globalization

    Major Companies

    There are no major players in this industry. This report includes analysis of other companies.

    Operating Conditions

    Capital Intensity
  • Chart: Level of Capital Intensity for the Toy and Sporting Goods Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

    • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

    • Regulation & Policy
    Industry Assistance

    Key Statistics

    Table: Industry Data for the Toy and Sporting Goods Manufacturing Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

    • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data

    Jargon & Glossary

    3D Printing
  • A process that creates a physical object from a three-dimensional digital model, printed by layering a material such as plastic.
    • Age Compression
  • A trend where younger children demand more toys that are targeted at older age groups.
    • Wholesale Bypass
  • A process in which the wholesaler is skipped in the supply chain and retailers purchase goods directly from the manufacturer.
    • What Our Customers Say
    Why buy this report?

    IBISWorld’s Toy and Sporting Goods Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Toy and Sporting Goods Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Toy and Sporting Goods Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Toy and Sporting Goods Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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