Competitive sport: Rising imports and reduced sport participation have decreased revenue

IBISWorld’s Toy and Sporting Goods Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Analysis & Industry Trends

The Toy and Sporting Goods Manufacturing industry has experienced tough operating conditions over the past five years. Industry revenue is expected to decrease at a compound annual rate of 0.8% over the five years through 2016-17, to total $415.5 million. Import penetration has intensified over the period, placing significant pressure on industry operators as low-cost manufacturers from China and high-quality manufacturers from the United States have continued to dominate the market. Exports have also increased significantly over this period, largely due to a weakening Australian dollar and the increased dependence of Australian firms on overseas sales. As a result of increased exports, industry revenue is expected to grow by 1.2% in 2016-17...

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Industry Report - Industry Locations Chapter

Operators in the Toy and Sporting Goods Manufacturing industry are generally located in New South Wales, Victoria, and Queensland. These three states have the largest number of industry enterprises. Together, they account for an estimated 81.8% of the total enterprises in the industry. The concentration of operators in these states may be linked to the fact that they are the largest states in Australia, with growing populations and large shipping ports. South Australia, Western Australia, Tasmania, the Northern Territory and the Australian Capital Territory hold a small share of industry enterprises, accounting for the remaining 18.2% of businesses.


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Industry Products

What is the Toy and Sporting Goods Manufacturing Industry?

Industry operators primarily manufacture sporting equipment, except vehicles, clothing and footwear. Industry companies also make toys from all materials except fur and leather. Industry players buy raw materials, design samples, and produce and market the finished goods to wholesalers and retailers.

Industry Products
Sporting goods
Industry Activities
Archery equipment
Billiard, snooker and pool table
Cricket set and lawn bowls
Fishing tackle
Playground equipment
Surfboard and sailboard

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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