Sporting chance: Despite intense import competition, rising exports help to deliver the goods

The Toy and Sporting Goods Manufacturing industry has faced a challenging trading environment over the past five years. Import competition has remained intense, placing significant pressure on industry operators as low-cost manufacturers from China and high-quality manufacturers from the United States have continued to dominate the market. However, exports have also increased significantly over the period, largely due to the Australian dollar weakening and Australian firms increasingly depending on overseas sales. As a result, industry revenue is expected to rise by an annualised 5.7% over the five years through 2018-19, to $534.0 million. This includes anticipated growth of 1.5% in the current year as the Australian dollar declines further and exports continue to more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • While imports dominate the domestic market, strong export demand has contributed to revenue growth
  • The weakening Australian dollar has contributed to strong industry export growth
  • Industry exports are forecast to exhibit weak growth, hindering industry revenue
  • Industry Report - Industry SWOT Analysis Chapter

    The Toy and Sporting Goods Manufacturing industry is in the declining stage of its economic life cycle. Industry value added (IVA), a measure the industry's contribution to the wider economy, is projected to increase at an annualised 2.0% over the 10 years through 2023-24. This represents an underperformance relative to the economy, with real GDP forecast to grow by an annualised 2.7% over the same period.Continued competition from imported goods has placed downward pressure on the production of toy and sporting goods. This has eroded industry profitability over the past five years, prompting operators to move production facilities to lower cost countries, such as China. Ind...purchase to read more.

    Additional Insights for the Toy and Sporting Goods Manufacturing Industry

    IBISWorld has determined the most important Key Success Factors for the Toy and Sporting Goods Manufacturing are:

  • Ability to control stock on hand
  • Establishment of brand names
  • Management of seasonal production
  • IBISWorld analysts also discuss how external factors such as Sport participation and Population aged 14 and younger in the Toy and Sporting Goods Manufacturing industry impact industry performance..

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    What's in this report

    What is the Toy and Sporting Goods Manufacturing Industry?

    Industry operators primarily manufacture sporting equipment, except vehicles, clothing and footwear. Industry companies also make toys from all materials except fur and leather. Industry players buy raw materials, design samples, and produce and market the finished goods to wholesalers and retailers.

    Industry Products
  • Toys
  • Sporting goods
  • Other equipment
  • Industry Activities
  • Archery equipment
  • Billiard, snooker and pool table
  • Cricket set and lawn bowls
  • Hang-glider
  • Fishing tackle
  • Playground equipment
  • Skateboard
  • Surfboard and sailboard
  • Toy
  • Tricycle
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Sport participation
  • Population aged 14 and younger
  • Real household discretionary income
  • Trade-weighted index

  • Current Performance
  • Operating conditions
  • Imports and exports
  • Profit and competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Trading landscape
  • Profit and competition
  • Table: Toy and Sporting Goods Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Toy and Sporting Goods Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Toy and Sporting Goods Wholesaling
  • Sport and Camping Equipment Retailing
  • Toy and Game Retailing
  • Education and Training
  • Child Care Services
  • Gyms and Fitness Centres

  • Key Selling Industries
  • Leather and Leather Substitute Product Manufacturing
  • Natural Rubber Product Manufacturing
  • Plastic Foam Product Manufacturing
  • Plastic Pipe and Plastic Packaging Material Manufacturing

  • Products & Services
  • Sporting goods
  • Toys
  • Other equipment
  • Chart: Toy and Sporting Goods Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Retailers
  • Wholesalers
  • Associations and other organisations
  • Consumers
  • Chart: Major Market Segmentation for the Toy and Sporting Goods Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Toy and Sporting Goods Manufacturing

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Toy and Sporting Goods Manufacturing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Toy and Sporting Goods Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Toy and Sporting Goods Manufacturing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    3D Printing
  • A process that creates a physical object from a three-dimensional digital model, printed by layering a material such as plastic.
  • Age Compression
  • A trend where younger children demand more toys that are targeted at older age groups.
  • Wholesale Bypass
  • A process in which the wholesaler is skipped in the supply chain and retailers purchase goods directly from the manufacturer.
  • What Our Customers Say

    Why buy this report?

    The Toy and Sporting Goods Manufacturing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Toy and Sporting Goods Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Toy and Sporting Goods Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Toy and Sporting Goods Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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