Positive feedback: Rising demand for meat in export markets will drive sales of stockfeed

The Prepared Animal and Bird Feed Manufacturing industry has steadily grown over the past five years. Rising spending on pets and growing global demand for meat, which has boosted global livestock production and subsequently demand for stockfeed, have contributed to industry revenue. Industry revenue is projected to grow at an annualised 3.6% over the five years through 2017-18, to reach $5.0 billion. This includes a forecast increase of 3.4% in the current year, as the significant likelihood of La Nina conditions developing from late 2017-18 onwards is expected to substantially increase demand for stockfeed.The industry has two major product segments: stockfeed and pet food. Demand for stockfeed is highly volatile and heavily influenced by weather conditions...read more.

Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 13-18
3.6%
Forecast Growth 18-23
Profit
Employment
4,988
Businesses
297

Industry Threats & Opportunities

  • Demand for stockfeed is highly volatile and heavily influenced by weather conditions
  • The industry benefits from two broad demand streams, which help mitigate revenue fluctuations
  • Industry enterprise numbers are forecast to rise as new entrants begin to supply niche products
  • Industry Report - Industry SWOT Analysis Chapter

    The Prepared Animal and Bird Feed Manufacturing industry is in the mature stage of its life cycle. Industry value added (IVA), a measure of an industry's contribution to the overall economy, is projected to grow at an annualised 3.7% over the 10 years through 2022-23. This represents an outperformance relative to the economy, with GDP forecast to grow by an annualised 2.5% over the same period. Despite this outperformance, the industry is characterised by a saturated market with little room for product innovation. The industry has a stable and clearly segmented range of product groups, which has subsequently been faced with some product rationalisation over the past five years. The...purchase to read more.

    Additional Insights for the Prepared Animal and Bird Feed Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Prepared Animal and Bird Feed Manufacturing Industry are

  • Supply contracts in place for key inputs
  • Economies of scale
  • Marketing of differentiated products
  • IBISWorld analysts also discuss how external factors such as Number of veterinarians and Demand from poultry farming in the Prepared Animal and Bird Feed Manufacturing industry impact industry performance..

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    What's in this report

    What is the Prepared Animal and Bird Feed Manufacturing Industry?

    Industry operators primarily manufacture prepared animal or bird feed, including cereal meal, grain offal or crushed grain for use as fodder (from whole grain, except from rice or rye), and canned pet food.

    Industry Products
  • Livestock feed
  • Other stockfeed
  • Dog food
  • Cat food
  • Other pet food
  • Industry Activities
  • Prepared animal feed (except non-canned meat, bone meal or protein-enriched skim milk powder)
  • Canned animal food
  • Bird feed
  • Cattle lick
  • Cereal meal
  • Crushed grain
  • Dehydrated lucerne
  • Prepared fodder
  • Grain offal (except from rice or rye)
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Number of veterinarians
  • Demand from poultry farming
  • Domestic price of coarse grains
  • Beef and veal production

  • Current Performance
  • Demand for stockfeed
  • Passion for pets
  • The global landscape
  • Profitability
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Larger pastures ahead
  • Pet trends
  • Input volatility
  • Trade opportunities
  • Table: Prepared Animal and Bird Feed Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Prepared Animal and Bird Feed Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Dairy Cattle Farming
  • Poultry Meat Farming
  • Horse Farming
  • Supermarkets and Grocery Stores
  • Aquaculture
  • Sheep-Beef Cattle Farming

  • Key Selling Industries
  • Aquaculture
  • Fishing
  • Grain Growing
  • Meat Processing

  • Products & Services
  • Livestock feed
  • Dog food
  • Other stockfeed
  • Cat food
  • Other pet food
  • Chart: Prepared Animal and Bird Feed Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
  • Livestock feed
  • Pet food

  • Major Markets
  • Domestic livestock farmers
  • Supermarkets
  • Export markets
  • Wholesalers and other domestic markets
  • Chart: Major Market Segmentation for the Prepared Animal and Bird Feed Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Prepared Animal and Bird Feed Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Prepared Animal and Bird Feed Manufacturing Industry

  • Industry Globalization
    Ridley Corporation Limited, Mars Australia Pty Ltd, Riverina (Australia) Pty Ltd, VIP Topco Pty Limited, Nestle Australia Ltd,
  • Table: Ridley Corporation Limited - financial performance
  • Table: Mars Australia Pty Ltd - financial performance
  • Table: Riverina (Australia) Pty Ltd - financial performance
  • Table: VIP Topco Pty Limited - financial performance
  • Table: Nestle Australia Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Prepared Animal and Bird Feed Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Prepared Animal and Bird Feed Manufacturing Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    La Nina
  • A recurring weather pattern that typically causes high rainfall over eastern and northern Australia.
  • Offal
  • Refers to the entrails and internal organs of a butchered animal.
  • Stockfeed
  • Food given to domestic livestock, including hay and straw.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Prepared Animal and Bird Feed Manufacturing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
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    This report on Prepared Animal and Bird Feed Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Prepared Animal and Bird Feed Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Prepared Animal and Bird Feed Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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