Good boy: Rising expenditure on pets, including premium pet food, will boost industry revenue

The Prepared Animal and Bird Feed Manufacturing industry has exhibited strong growth over the past five years. Rising spending on pets has been the major factor behind industry revenue growth. Overall, industry revenue is projected to grow at an annualised 4.7% over the five years through 2018-19, to be worth $5.1 billion. This includes a forecast increase of 6.2% in the current year due to ongoing solid demand for premium pet food.The industry has two major product segments: stockfeed and pet food. Demand for stockfeed is highly volatile and heavily influenced by weather conditions. During periods of drought or flooding, farmers rely on stockfeed to replace pasture feed...read more.

Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 14-19
4.7%
Forecast Growth 19-24
Profit
Employment
4,209
Businesses
283

Industry Threats & Opportunities

  • Rising spending on pets has been the major factor behind industry revenue growth
  • The industry benefits from two broad demand streams, which help mitigate revenue fluctuations
  • Trends in inner-urban living are likely to limit pet numbers and reduce demand for pet food
  • Industry Report - Starting a New Business Chapter

    Barriers to entry into the industry are moderate. Most products manufactured by the industry have low per-unit values, making economies of scale necessary to minimise average production costs. Firms looking to enter the market must establish production of a similar scale to effectively compete against incumbent players.The capital investment needed to establish certain industry operations can act as another barrier for new participants. Animal food manufacturing is generally capital-intensive and requires substantial initial investments in technology, mechanisation and plant and machinery. Potential entrants also face strong competition from current industry players. The...purchase to read more.

    Additional Insights for the Prepared Animal and Bird Feed Manufacturing Industry

    IBISWorld has determined the most important Key Success Factors for the Prepared Animal and Bird Feed Manufacturing are:

  • Supply contracts in place for key inputs
  • Economies of scale
  • Marketing of differentiated products
  • IBISWorld analysts also discuss how external factors such as Demand from supermarkets and grocery stores and Number of veterinarians in the Prepared Animal and Bird Feed Manufacturing industry impact industry performance..

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    What's in this report

    What is the Prepared Animal and Bird Feed Manufacturing Industry?

    Industry operators primarily manufacture prepared animal or bird feed, including cereal meal, grain offal or crushed grain for use as fodder (from whole grain, except from rice or rye). The industry also includes manufacturers of canned, chilled and dried animal or bird feed, and pet milk.

    Industry Products
  • Farm animal feed
  • Dog food
  • Cat food
  • Other pet food
  • Industry Activities
  • Prepared animal feed (except non-canned meat, bone meal or protein-enriched skim milk powder)
  • Canned animal food
  • Bird feed
  • Cattle lick
  • Chaff
  • Dog and cat biscuit
  • Lucerne meal
  • Prepared fodder
  • Sheep lick
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from supermarkets and grocery stores
  • Number of veterinarians
  • Demand from beef cattle farming
  • Domestic price of coarse grains

  • Current Performance
  • Demand for stockfeed
  • Passion for pets
  • The global landscape
  • Industry profitability
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Larger pastures ahead
  • Pet trends
  • Input volatility
  • Export demand
  • Table: Prepared Animal and Bird Feed Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Prepared Animal and Bird Feed Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Dairy Cattle Farming
  • Poultry Meat Farming
  • Horse Farming
  • Supermarkets and Grocery Stores
  • Aquaculture
  • Sheep-Beef Cattle Farming

  • Key Selling Industries
  • Aquaculture
  • Fishing
  • Grain Growing
  • Meat Processing

  • Products & Services
  • Farm animal feed
  • Dog food
  • Cat food
  • Other pet food
  • Chart: Prepared Animal and Bird Feed Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
  • Livestock feed
  • Pet food

  • Major Markets
  • Domestic livestock farmers
  • Supermarkets
  • Export markets
  • Wholesalers and other domestic markets
  • Chart: Major Market Segmentation for the Prepared Animal and Bird Feed Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Prepared Animal and Bird Feed Manufacturing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Prepared Animal and Bird Feed Manufacturing Industry

  • Industry Globalization
    Ridley Corporation Limited, Wrigley Uno 2 Australia Pty Limited, VIP Topco Pty Limited, Nestle Australia Ltd, Riverina (Australia) Pty Ltd,
  • Table: Ridley Corporation Limited - financial performance
  • Table: Wrigley Uno 2 Australia Pty Limited - financial performance
  • Table: VIP Topco Pty Limited - financial performance
  • Table: Nestle Australia Ltd - financial performance
  • Table: Riverina (Australia) Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Prepared Animal and Bird Feed Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Prepared Animal and Bird Feed Manufacturing Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Kibble
  • Dried pellets of food that can contain beef, lamb, chicken, fish, grains or vegetables. These are usually served to cats and dogs.
  • Offal
  • The entrails and internal organs of a butchered animal.
  • Stockfeed
  • Food given to domestic livestock, including hay and straw.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Prepared Animal and Bird Feed Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Prepared Animal and Bird Feed Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Prepared Animal and Bird Feed Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Prepared Animal and Bird Feed Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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