Feeding frenzy: Rising demand for meat in export markets will drive sales of stockfeed

IBISWorld’s Prepared Animal and Bird Feed Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Threats & Opportunities

  • Demand for stockfeed is highly volatile and heavily influenced by weather conditions
  • The industry is highly concentrated, with several large firms dominating each product segment
  • Industry enterprise numbers are forecast to rise as new entrants begin to supply niche products

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    Industry Analysis & Industry Trends

    The Prepared Animal and Bird Feed Manufacturing industry has contracted moderately over the past five years. Rising spending on pets and growing global demand for meat, which has boosted global livestock production and subsequently demand for stockfeed, have contributed to industry revenue. Industry revenue is projected to fall at an annualised 1.0% over the five years through 2016-17, to reach $3.9 billion. This fall is slightly overstated due to a large revenue increase in the base year of 2011-12. Revenue is expected to fall by 3.5% in 2016-17 due to industry products being stockpiled over prior years. However, expected El Nino conditions over the end of the year are likely to increase stockfeed demand and contribute to future revenue growth...

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    Industry Report - Starting a New Business Chapter

    Moderate barriers inhibit entry into the industry. Most products manufactured by the industry have low per-unit values, making economies of scale necessary to minimise average production costs. Firms looking to enter the market must therefore establish production of a similar scale to effectively compete against incumbent players.

    The capital investment needed to establish certain industry operations can act as another barrier for new participants. Animal food manufacturing is generally capital intensive and requires substantial initial investments in plant and machinery, technology and mechanisation. Potential entrants also face strong competition from current industry players. The..

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    Additional Insights for the Prepared Animal and Bird Feed Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Prepared Animal and Bird Feed Manufacturing Industry are

  • Supply contracts in place for key inputs
  • Economies of scale
  • Marketing of differentiated products
  • IBISWorld analysts also discuss how external factors such as Demand from poultry farming and Domestic price of coarse grains in the Prepared Animal and Bird Feed Manufacturing industry impact industry performance..

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    Industry Products

    What is the Prepared Animal and Bird Feed Manufacturing Industry?

    Industry operators primarily manufacture prepared animal or bird feed, including cereal meal, grain offal or crushed grain for use as fodder (from whole grain, except from rice or rye), and canned pet food.

    Industry Products
    Livestock feed
    Other stockfeed
    Dog food
    Cat food
    Other pet food
    Industry Activities
    Prepared animal feed (except non-canned meat, bone meal or protein-enriched skim milk powder)
    Canned animal food
    Bird feed
    Cattle lick
    Crushed grain
    Dehydrated lucerne
    Prepared fodder
    Grain offal (except from rice or rye)

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from poultry farming
  • Domestic price of coarse grains
  • Beef and veal production
  • Number of veterinarians
  • Level of annual rainfall

  • Current Performance
  • Love of livestock
  • Passion for pets
  • The global landscape
  • Profitability
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Larger pastures ahead
  • Pet trends
  • Input volatility
  • Trade opportunities
  • Table: Prepared Animal and Bird Feed Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Prepared Animal and Bird Feed Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Dairy Cattle Farming
  • Poultry Meat Farming
  • Horse Farming
  • Supermarkets and Grocery Stores
  • Aquaculture
  • Sheep-Beef Cattle Farming

  • Key Selling Industries
  • Aquaculture
  • Fishing
  • Grain Growing
  • Meat Processing

  • Products & Services
  • Livestock feed
  • Dog food
  • Other stockfeed
  • Cat food
  • Other pet food
  • Chart: Prepared Animal and Bird Feed Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
  • Livestock feed
  • Pet food

  • Major Markets
  • Domestic livestock farmers
  • Supermarkets
  • Export markets
  • Wholesalers and other domestic markets
  • Chart: Major Market Segmentation for the Prepared Animal and Bird Feed Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Prepared Animal and Bird Feed Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Prepared Animal and Bird Feed Manufacturing Industry

  • Industry Globalization
    Major Companies
    Ridley Corporation LimitedMars Australia Pty LtdRiverina (Australia) Pty LtdVIP Topco Pty LimitedNestle Australia Ltd
  • Table: Ridley Corporation Limited - financial performance
  • Table: Mars Australia Pty Ltd - financial performance
  • Table: Riverina (Australia) Pty Ltd - financial performance
  • Table: VIP Topco Pty Limited - financial performance
  • Table: Nestle Australia Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Prepared Animal and Bird Feed Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Prepared Animal and Bird Feed Manufacturing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    El Nino
  • A recurring weather pattern that typically causes low rainfall over eastern Australia.
  • Offal
  • Refers to the entrails and internal organs of a butchered animal.
  • Stockfeed
  • Food given to domestic livestock, including hay and straw.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Prepared Animal and Bird Feed Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Prepared Animal and Bird Feed Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Prepared Animal and Bird Feed Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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