Poultry in motion: The perception of chicken as a healthy meat has boosted revenue

The Poultry Processing industry has expanded over the past five years. Industry operators have improved their productivity while poultry consumption has increased over the period, supporting industry revenue growth. Australian consumers highly favour chicken meat, the industry's main product, which is a staple of many Australian diets. Per capita consumption of poultry meat has grown over the past five years as consumers switched to healthier white meat options, and as the range of available processed chicken products diversified. Poultry's declining retail price, compared with prices for substitute products such as seafood, has also supported growing demand over the past five years. Industry revenue is expected to increase at an annualised 1.9%...read more.

Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 13-18
1.9%
Forecast Growth 18-23
Profit
Employment
16,868
Businesses
348
Market Share of Companies

Industry Threats & Opportunities

  • Per capita consumption of poultry meat has grown over the past five years
  • Increasing poultry consumption has been one of the key drivers of industry growth
  • Poultry meat exports are forecast to increase slightly as a share of revenue over the period
  • Industry Report - Industry Locations Chapter

    The Poultry Processing industry is heavily concentrated in South Australia, New South Wales and Victoria, with the three states accounting for the majority of industry operators. Industry players are generally concentrated towards regions with significant grain growing operations. Grain storage and feed costs are often costly for poultry processors and industry operators have sought integration into grain farming to lower costs. Queensland, particularly just outside Brisbane region, is increasingly becoming an established state for the industry, due to the growth of poultry farming and grain growing in the region...purchase to read more.

    Additional Insights for the Poultry Processing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Poultry Processing Industry are

  • Guaranteed supply of key inputs
  • Production of goods currently favoured by the market
  • Upstream vertical integration (ownership links)
  • IBISWorld analysts also discuss how external factors such as Poultry consumption and Demand from supermarkets and grocery stores in the Poultry Processing industry impact industry performance..

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    What's in this report

    What is the Poultry Processing Industry?

    Industry firms process live poultry, including chickens, ducks and turkeys, into cuts and value-added products. Industry operations begin when live poultry is purchased for processing (usually aged between five and eight weeks) and includes abattoir operation, dressing, frozen poultry manufacturing, poultry meat manufacturing and poultry packing. The industry’s involvement ends at the poultry products' initial point of sale.

    Industry Products
  • Conventionally farmed chicken
  • Free-range and organic chicken
  • Other poultry
  • Industry Activities
  • Poultry meat processing (including canning)
  • Game bird (e.g. pheasant, quail) processing
  • Frozen poultry
  • Poultry bone meal
  • Poultry abattoir operation
  • Poultry meat packing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Poultry consumption
  • Demand from supermarkets and grocery stores
  • Domestic price of poultry
  • Domestic price of beef
  • Domestic price of fish and other seafood
  • Domestic price of wheat feed

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Poultry Processing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Poultry Processing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Meat, Poultry and Smallgoods Wholesaling
  • General Line Grocery Wholesaling
  • Fresh Meat, Fish and Poultry Retailing
  • Supermarkets and Grocery Stores
  • Fast Food and Takeaway Food Services

  • Key Selling Industries
  • Food Processing Machinery Manufacturing
  • Poultry Meat Farming
  • Prepared Animal and Bird Feed Manufacturing

  • Products & Services
  • Conventionally farmed chicken
  • Free-range and organic chicken
  • Other poultry
  • Chart: Poultry Processing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarkets
  • Food-service establishments
  • Other domestic markets
  • Wholesalers
  • Export markets
  • Chart: Major Market Segmentation for the Poultry Processing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Poultry Processing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Poultry Processing Industry

  • Industry Globalization
    Inghams Group Limited, Baiada Poultry Pty Limited,
  • Table: Inghams Group Limited - financial performance
  • Table: Baiada Poultry Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Poultry Processing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Poultry Processing Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Avian Influenza
  • An infectious disease caused by type-A strains of the influenza virus that is transmittable from birds to humans.
  • Broiler
  • A chicken grown for the purposes of chicken meat production.
  • Free-Range Chicken
  • Poultry that is not treated with antibiotics and certain other chemicals.
  • What Our Customers Say

    Why buy this report?

    The Poultry Processing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Poultry Processing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Poultry Processing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Poultry Processing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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