Poultry Processing in Australia - Market Research Report

Poultry Processing industry trends (2014-2019)

poll Average industry growth 2014–2019: 0.9%

The Poultry Processing industry has expanded over the past five years. Industry operators have improved their productivity while poultry consumption has increased over the period, supporting industry revenue growth. Australian consumers highly favour chicken meat, the industry's main product, which is a staple of many Australian diets. Per capita consumption of poultry meat has grown over the past five years as consumers switched to healthier white meat options, and as the range of available processed chicken products diversified. However, downward price pressure from major markets, particularly large supermarket chains like Coles and Woolworths, is limiting industry growth. Industry revenue is expected to increase at an annualised 0.8% over the five...
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Poultry Processing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Poultry Processing industry is projected to grow further over the next five years. Rising downstream demand for value-added products, and organic and free-range chicken is anticipated to increase poultry retail prices and support industry revenue growth over the period. Industry participation is likely to increase, as more small-scale processors enter the industry, catering to consumers looking for locally produced and niche poultry products. Revenue and profitability Industry revenue is forecast to increase at an annualised X.X% over the five years through XXX-XX, to $X.X billion. Poultry consumption growth is forecast to slow over the next five years compared to the previous five-year period, limiting industry growth. The domestic price of me...
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Poultry Processing industry statistics

  • attach_money Market Size: $7bn
  • business Number of Businesses: 586
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 17,871

Biggest companies in the Poultry Processing industry

The companies holding the largest market share in the Poultry Processing in Australia industry include Inghams Group Limited and Baiada Poultry Pty Limited.

  • pie_chart Inghams Group Limited Market Share: x.x%
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  • pie_chart Baiada Poultry Pty Limited Market Share: x.x%
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What is Poultry Processing industry?

Industry Definition

Industry firms process live poultry, including chickens, ducks and turkeys, into cuts and value-added products. Industry operations begin when live poultry is purchased for processing (usually aged between five and eight weeks) and includes abattoir operation, dressing, frozen poultry manufacturing, poultry meat manufacturing and poultry packing. The industry’s involvement ends at the poultry products’ initial point of sale.

Industry Products and Services

  • Conventionally farmed chicken
  • Free-range and organic chicken
  • Other poultry
  • All Others

Industry Activities

  • Poultry meat processing (including canning)
  • Game bird (e.g. pheasant, quail) processing
  • Frozen poultry manufacturing
  • Poultry bone meal manufacturing
  • Poultry abattoir operation
  • Poultry meat packing

Market research report - table of contents

Industry Definition

Industry firms process live poultry, including chickens, ducks and turkeys, into cuts and value-added products. Industry operations begin when live poultry is purchased for processing (usually aged between five and eight weeks) and includes abattoir operation, dressing, frozen poultry manufacturing, poultry meat manufacturing and poultry packing. The industry’s involvement ends at the poultry products’ initial point of sale.

Main Activities

  • Poultry meat processing (including canning)
  • Game bird (e.g. pheasant, quail) processing
  • Frozen poultry manufacturing
  • Poultry bone meal manufacturing
  • Poultry abattoir operation
  • Poultry meat packing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

This driver indicates the amount of poultry consumed per capita in Australia. Poultry consumption has increased over the past decade, largely due to risin...
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Poultry consumption
Demand from supermarkets and grocery stores
Domestic price of poultry
Domestic price of beef

Current Performance

Productivity and product mix
Industry structure
International trade
 Chart: Revenue Growth

Industry Outlook

Industry structure
International trade
 Table: Poultry Processing in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Poultry Processing in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Meat, Poultry and Smallgoods Wholesaling in Australia
General Line Grocery Wholesaling in Australia
Fresh Meat, Fish and Poultry Retailing in Australia
Supermarkets and Grocery Stores in Australia
Fast Food and Takeaway Food Services in Australia


Key Selling Industries

Poultry Meat Farming in Australia
Prepared Animal and Bird Feed Manufacturing in Australia
Food Processing Machinery Manufacturing in Australia




Products & Services

The Poultry Processing industry produces whole birds and a variety of poultry meat cuts and value-added products. The industry's largest segment is chicke...
Food-service establishments
Other domestic markets
Wholesalers
Export markets


Demand Determinants

Industry demand is primarily driven by consumer demand for poultry meat products. Consumer demand is highly dependent on the price of poultry relative to ...
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Major Markets

Food-service establishments
Other domestic markets
Wholesalers
Export markets



 Chart: Major Market Segmentation for the Poultry Processing in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Poultry Processing industry is moderately concentrated, with the four largest operators accounting for over 55% of industry revenue. The industry is d...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Poultry Processing in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Poultry Processing in Australia - Market Research Report Industry

Industry Globalization

Inghams Group Limited is a publicly listed company that primarily generates revenue by manufacturing chicken and turkey products. The company operates in ...
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Ingham's

 Table: Ingham's - financial performance

Baiada Poultry

 Table: Baiada Poultry - financial performance

Capital Intensity

Capital intensity in the Poultry Processing industry has remained at a moderate level over the past five years. For every dollar spent on capital costs, a...
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 Chart: Level of Capital Intensity for the Poultry Processing in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Poultry Processing in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Poultry Processing industry?

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This report on Poultry Processing in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Poultry Processing in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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