Spring chicken: The perception of chicken as a healthy meat has boosted revenue

The Poultry Processing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Threats & Opportunities

  • Per capita consumption of poultry meat has grown over the past five years
  • Increasing poultry consumption has been one of the key drivers of industry growth
  • Exports of poultry meat are expected to increase slightly as a share of revenue over the period

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    Industry Analysis & Industry Trends

    The Poultry Processing industry has grown over the past five years, aided in part by increasing poultry consumption and the rising productivity of industry operators. Australian consumers highly favour chicken meat, the industry's main product, which is a staple of many Australian diets. Per capita consumption of poultry meat has grown over the past five years as consumers switched to healthier white meat options, and the range of available processed chicken products diversified. Poultry's weaker price rises compared with other meats, such as fish and other seafood, have also supported growing demand over the past five years. Industry revenue is expected to grow at an annualised 3.6% over the five years through 2016-17, to reach $6.7 billion. This includes anticipated growth of 1.9%...

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    Industry Report - Industry Key Buyers Chapter

    The Poultry Processing industry is moderately concentrated, with the industry's four largest operators accounting for just under 65% of industry revenue. The industry is dominated by two larger companies (Inghams and Baiada Poultry) and contains numerous medium to small-size businesses throughout rural Australia. In addition, over 40% of industry participants are owner-operators.

    Over the past five years, consumer demand has altered, which has given some scope for smaller players to expand in the industry. Smaller operators that process organic and free-range chickens have grown in market share, in line with rising consumer demand for these products. Sim..

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    Additional Insights for the Poultry Processing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Poultry Processing Industry are

  • Guaranteed supply of key inputs
  • Automation efficiencies
  • Production of goods currently favoured by the market
  • IBISWorld analysts also discuss how external factors such as Poultry consumption and Demand from supermarkets and grocery stores in the Poultry Processing industry impact industry performance..

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    Industry Products

    What is the Poultry Processing Industry?

    Industry firms process live poultry (including chickens, ducks and turkeys) into cuts and value-added products. Industry operations begin when live poultry is purchased for processing (usually aged between five and eight weeks) and includes abattoir operation, dressing, frozen poultry manufacturing, poultry meat manufacturing and poultry packing. The industry’s involvement ends at the poultry products’ initial point of sale.

    Industry Products
    Conventionally farmed chicken
    Free-range or organic chicken
    Other poultry
    Industry Activities
    Chicken processing
    Domestic fowl (e.g. duck, goose, turkey) processing
    Game bird (e.g. pheasant, quail) processing
    Frozen poultry
    Poultry bone meal
    Abattoir operation (poultry)
    Poultry meat packing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Poultry consumption
  • Demand from supermarkets and grocery stores
  • Domestic price of poultry
  • Domestic price of beef
  • Domestic price of fish and other seafood
  • Domestic price of wheat feed

  • Current Performance
  • Revenue and profitability
  • Productivity and product mix
  • Industry structure
  • International trade
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Industry structure
  • International trade
  • Table: Poultry Processing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Poultry Processing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Meat, Poultry and Smallgoods Wholesaling
  • General Line Grocery Wholesaling
  • Fresh Meat, Fish and Poultry Retailing
  • Supermarkets and Grocery Stores
  • Fast Food Services
  • Cafes and Coffee Shops

  • Key Selling Industries
  • Food Processing Machinery Manufacturing
  • Poultry Meat Farming
  • Prepared Animal and Bird Feed Manufacturing

  • Products & Services
  • Conventionally farmed chicken
  • Free-range or organic chicken
  • Other poultry
  • Chart: Poultry Processing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarkets
  • Food-service establishments
  • Other markets
  • Wholesalers
  • Export markets
  • Chart: Major Market Segmentation for the Poultry Processing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Utilities
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Poultry Processing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Poultry Processing Industry

  • Industry Globalization
    Major Companies
    Inghams Group LimitedBaiada Poultry Pty Limited
  • Table: Inghams Group Limited - financial performance
  • Table: Baiada Poultry Pty Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Poultry Processing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Poultry Processing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Avian Influenza
  • An infectious disease caused by type-A strains of the influenza virus that is transmittable from birds to humans.
  • Broiler
  • A chicken grown for the purposes of chicken meat production.
  • Free-Range Chicken
  • Poultry that is not treated with antibiotics and certain other chemicals.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Poultry Processing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Poultry Processing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Poultry Processing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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