Feeling plucky: The perception of chicken as a healthy meat has boosted revenue

The Poultry Processing industry has expanded over the past five years. Industry operators have improved their productivity while poultry consumption has increased over the period, supporting industry revenue growth. Australian consumers highly favour chicken meat, the industry's main product, which is a staple of many Australian diets. Per capita consumption of poultry meat has grown over the past five years as consumers switched to healthier white meat options, and as the range of available processed chicken products diversified. However, downward price pressure from major markets, particularly large supermarket chains like Coles and Woolworths, is limiting industry growth. Industry revenue is expected to increase at an annualised 0.8% over the five years through 2018-19, to $6.7...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies

Industry Threats & Opportunities

  • Per capita consumption of poultry meat has grown over the past five years
  • Increasing poultry consumption has been one of the key drivers of industry growth
  • Poultry meat exports are forecast to increase slightly as a share of revenue over the period
  • Industry Report - Starting a New Business Chapter

    The Poultry Processing industry exhibits moderate barriers to entry, and these have remained relatively steady over the past five years. New firms need to compete against the strong relationships existing among current industry operators and their downstream distributors. The incumbents may also reduce their prices to protect their market share, which new firms would likely find difficult to match due to their initial small scale of production, and higher per-unit costs. To boost scale, new entrants will need to invest in automated machinery, which would significantly increase capital costs. Furthermore, regulation of the industry is strong and new entrants would have to comply with environmental procedures, such as the safe disposal of wastewater, which would increase overall costs...purchase to read more.

    Additional Insights for the Poultry Processing Industry

    IBISWorld has determined the most important Key Success Factors for the Poultry Processing are:

  • Guaranteed supply of key inputs
  • Production of goods currently favoured by the market
  • Upstream vertical integration (ownership links)
  • IBISWorld analysts also discuss how external factors such as Poultry consumption and Demand from supermarkets and grocery stores in the Poultry Processing industry impact industry performance..

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    What's in this report

    What is the Poultry Processing Industry?

    Industry firms process live poultry, including chickens, ducks and turkeys, into cuts and value-added products. Industry operations begin when live poultry is purchased for processing (usually aged between five and eight weeks) and includes abattoir operation, dressing, frozen poultry manufacturing, poultry meat manufacturing and poultry packing. The industry’s involvement ends at the poultry products’ initial point of sale.

    Industry Products
  • Conventionally farmed chicken
  • Free-range and organic chicken
  • Other poultry
  • Industry Activities
  • Poultry meat processing (including canning)
  • Game bird (e.g. pheasant, quail) processing
  • Frozen poultry
  • Poultry bone meal
  • Poultry abattoir operation
  • Poultry meat packing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Poultry consumption
  • Demand from supermarkets and grocery stores
  • Domestic price of poultry
  • Domestic price of beef
  • Domestic price of fish and other seafood
  • Domestic price of wheat feed

  • Current Performance
  • Revenue and profitability
  • Productivity and product mix
  • Industry structure
  • International trade
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Industry structure
  • International trade
  • Table: Poultry Processing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Poultry Processing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Meat, Poultry and Smallgoods Wholesaling
  • General Line Grocery Wholesaling
  • Fresh Meat, Fish and Poultry Retailing
  • Supermarkets and Grocery Stores
  • Fast Food and Takeaway Food Services

  • Key Selling Industries
  • Food Processing Machinery Manufacturing
  • Poultry Meat Farming
  • Prepared Animal and Bird Feed Manufacturing

  • Products & Services
  • Conventionally farmed chicken
  • Free-range and organic chicken
  • Other poultry
  • Chart: Poultry Processing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarkets
  • Food-service establishments
  • Other domestic markets
  • Wholesalers
  • Export markets
  • Chart: Major Market Segmentation for the Poultry Processing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Poultry Processing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Poultry Processing Industry

  • Industry Globalization
    Inghams Group Limited, Baiada Poultry Pty Limited,
  • Table: Inghams Group Limited - financial performance
  • Table: Baiada Poultry Pty Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Poultry Processing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Poultry Processing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Avian Influenza
  • An infectious disease caused by type-A strains of the influenza virus that is transmittable from birds to humans.
  • Broiler
  • A chicken grown for the purposes of chicken meat production.
  • Free-Range Chicken
  • Poultry that is not treated with antibiotics and certain other chemicals.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Poultry Processing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Poultry Processing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Poultry Processing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Poultry Processing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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