Overview

Healthy mix: Increased health awareness aids industry product innovation and revenue growth

IBISWorld’s Cereal, Pasta and Baking Mix Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

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Industry Analysis & Industry Trends

The Cereal, Pasta and Baking Mix Manufacturing industry has grown modestly over the past five years. While the industry has shown some positive signs over the period, rising input prices, downstream retail pressures and changing consumer trends have posed challenges for cereal, pasta and baking mix manufacturers. Industry revenue is forecast to grow at an annualised 1.7% over the five years through 2016-17, to reach $2.6 billion. Revenue growth is projected to slow to 1.6% in 2016-17, due to strong price competition among downstream retailers, pressure from low-cost private-label products and relatively stable export demand.

Supermarket chains are the primary sales channel for industry products...

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Industry Report - Starting a New Business Chapter

Moderate barriers discourage entry into the Cereal, Pasta and Baking Mix Manufacturing industry, however, barriers vary among product segments. The biggest threat facing potential new entrants to the industry is the major players' extremely well-entrenched position. These companies command high brand and customer loyalty, and have considerable resources to invest in advertising and promotions to protect and grow their market share. Established players, particularly in the cereal segment, have built economies of scale with low profit margins, further restricting the entry of new players. Furthermore, the major players have favourable contracts with key buyers such as grocery stores and supermarkets that may be difficult for new entrants to secure.

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Industry Products

What is the Cereal, Pasta and Baking Mix Manufacturing Industry?

Industry operators manufacture prepared cereal foods (including oatmeal), fresh and dried pasta, and prepared baking mixes.

Industry Products
Breakfast products
Pasta products
Baking mixes
Industry Activities
Baking mix production
Baking powder production
Cake mix production
Breakfast cereal production
Oats
Pasta production
Pastry dough production
Pastry mix production

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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