Feeling gutted: Product substitution and intense competition are constraining revenue

IBISWorld’s Metal Roof and Guttering Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Threats & Opportunities

  • Growth driven by demand for long-span roofing products in key building markets
  • Product substitution has been less of an issue in the faster growing market segments
  • Moderate growth in the downstream building markets is forecast to support subdued demand for metal roof and guttering products

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    Industry Analysis & Industry Trends

    Trends in the housing and non-residential building markets heavily influence the fortunes of the Metal Roof and Guttering Manufacturing industry. Demand for long-span metal roofing systems for industrial, commercial and institutional buildings is increasingly driving industry sales. A significant constraint on industry growth comes from its heavy exposure to competition from substitute products, such as aluminium, ceramic and concrete roofing and PVC guttering systems.

    Industry revenue is projected to total $840.5 million in 2015-16. This is up by just 0.2% on the previous year as growth in demand from the non-residential building markets is expected to marginally outweigh the projected downturn in sales to residential building construction...

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    Industry Report - Starting a New Business Chapter

    Barriers to entry are considered high both the roofing and guttering segments of the industry. Like many of Australia's metal manufacturing industries, the Metal Roof and Guttering Manufacturing industry includes several multinational and diversified firms, along with small-scale specialist manufacturers.

    The most significant barrier is capital. Acquiring sufficient funds to purchase machinery, facilities and expertise may prove difficult in the current credit environment. Given the nature of flat metal products, economies of scale are extremely important and the larger the capacity, the more that fixed costs can be spread out. To compete on quality, expensive state-of-the-art machinery and highly skilled labour must be purchased. The..

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    Additional Insights for the Metal Roof and Guttering Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Metal Roof and Guttering Manufacturing Industry are

  • Economies of scale
  • Automation
  • Availability of resource
  • IBISWorld analysts also discuss how external factors such as Demand from non-residential building construction and Dwelling commencements in the Metal Roof and Guttering Manufacturing industry impact industry performance..

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    Industry Products

    What is the Metal Roof and Guttering Manufacturing Industry?

    Companies in the industry primarily manufacture metal roofing components, including guttering, from sheet metal other than aluminium.

    Industry Products
    Metal guttering
    Metal roofing
    Metal roofing and guttering components
    Industry Activities
    Metal guttering (except aluminium)
    Metal roofing component (except aluminium)
    Metal roofing (except aluminium)

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from non-residential building construction
  • Dwelling commencements
  • Business confidence index
  • Consumer sentiment index
  • Demand from house construction
  • Domestic price of iron and steel

  • Current Performance
  • Profit slumps
  • Construction markets
  • Product substitution
  • Competition intensifies
  • Chart: Revenue Growth

  • Industry Outlook
  • Profit remains tight
  • Product substitution
  • Construction market opportunities
  • Table: Metal Roof and Guttering Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Metal Roof and Guttering Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • House Construction
  • Roofing Services
  • Plumbing Services
  • Commercial and Industrial Building Construction
  • Institutional Building Construction
  • Plumbing Goods Wholesaling

  • Key Selling Industries
  • Iron Smelting and Steel Manufacturing

  • Products & Services
  • Metal roofing
  • Metal guttering
  • Metal roofing and guttering components
  • Chart: Metal Roof and Guttering Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Commercial and industrial building contractors and developers
  • Residential building contractors and developers
  • Roofing service contractors
  • Institutional building contractors and developers
  • Plumbing service contractors
  • Households
  • Chart: Major Market Segmentation for the Metal Roof and Guttering Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Rent and utilities
  • Transport expenses
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Metal Roof and Guttering Manufacturing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Metal Roof and Guttering Manufacturing Industry

  • Industry Globalization
    Major Companies
    BlueScope Steel LimitedFletcher Building LimitedMetroll Pty LtdStratco Holdings Pty Ltd
  • Table: BlueScope Steel Limited - financial performance
  • Table: Fletcher Building Limited - financial performance
  • Table: Metroll Pty Ltd - financial performance
  • Table: Stratco Holdings Pty Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Metal Roof and Guttering Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Metal Roof and Guttering Manufacturing Industry
  • Industry Revenue (2007-2021)
  • Industry Gross Product (2007-2021)
  • Establishments (2007-2021)
  • Businesses (2007-2021)
  • Employment (2007-2021)
  • Wages (2007-2021)
  • Total Building Done (2007-2021)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Building The Education Revolution (Ber)
  • A program that funded the refurbishment of Australia's primary schools under the Rudd and Gillard Governments.
  • Colorbond
  • A registered trademark of BlueScope Steel for a product that combines ZINCALUME-coated steel with a painted topcoat. Popular roofing and guttering product.
  • Guttering
  • Metal troughs that form part of the drainage aspect of roofing.
  • Rigid Pvc
  • Rigid polyvinyl chloride (PVC) is a commonly used material for the production of pipes, guttering and sheet substitute products which compete against the industry's metal products.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Metal Roof and Guttering Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Metal Roof and Guttering Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Metal Roof and Guttering Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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