Wine Production in Australia - Market Research Report

error_outline Covid-19 Impact Update - Wine Production in Australia

IBISWorld's analysts constantly monitor the industry impacts of current events in real-time – here is an update of how this industry is likely to be impacted as a result of the global COVID-19 pandemic:

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Revenue for the Wine Production industry is expected to fall by 5.0% in the current year due to a combination of initial slowing growth and COVID-19 outbreak reducing exports to China. For more detail, please see the Current Performance chapter.

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Industry exports and imports both anticipated to fall in the current year due to the COVID-19 outbreak. Both local and foreign demand is expected to fall. For more detail, please see the International Trade chapter.

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Some publicly listed major companies have downgraded their forecasts as consumption in key markets have been significantly affected. As a result, their revenue forecasts for 2019-20 have fallen. For more detail, please see the Major Companies chapter.

Note: The content in this report is currently being updated to reflect the trends outlined above.

Wine Production industry trends (2014-2019)

poll Average industry growth 2014–2019: 3.2%

The Wine Production industry has benefited from growing global demand for Australian wine and improved pricing over the past five years. The industry has faced mixed trading conditions over the period. However, the Australian dollar has depreciated, and free trade agreements implemented with South Korea, Japan and China have supported industry operators over the period, boosting growth in exports. Industry operators have also benefited from greater demand from liquor retailers and pubs, bars and nightclubs over the period. Overall, industry revenue is expected to grow at an annualised 3.9% over the five years through 2019-20, to $7.0 billion. However, revenue in the current year is anticipated to fall by 5.0% due to the COVID-19 outbreak, as industry...
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Wine Production industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Trading conditions for Australian wine producers are forecast to improve over the next five years, as steadier revenue growth replaces the fluctuations of the past five years. Improved pricing and easing global oversupply conditions are projected support revenue growth. Prices are forecast to rise slowly but steadily, improving profit margins after the decline in the current year due to the COVID-XX outbreak. Additionally, many larger wine producers are anticipated to shift to premium-branded wine, further boosting industry profitability. Overall, industry revenue is forecast to increase at an annualised X.X% over the five years through XXX-XX, to $X.X billion. To remain competitive and protect profit margins, large industry operators are anticipated...
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Wine Production industry statistics

  • business Number of Businesses: 2,096
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 16,106

Biggest companies in the Wine Production industry

The companies holding the largest market share in the Wine Production in Australia industry include Treasury Wine Estates Limited, Pernod Ricard Pacific Holding Pty Ltd, Casella Wines Pty Limited and Accolade Wines Holdings Australia Pty Limited.

  • pie_chart Treasury Wine Estates Limited Market Share: x.x%
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  • pie_chart Pernod Ricard Pacific Holding Pty Ltd Market Share: x.x%
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  • pie_chart Casella Wines Pty Limited Market Share: x.x%
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  • pie_chart Accolade Wines Holdings Australia Pty Limited Market Share: x.x%
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What is Wine Production industry?

Industry Definition

The industry purchases grapes and other key ingredients to process into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks and sold to wine merchants and retail outlets. The industry also includes the production of other alcoholic beverages not categorised elsewhere, such as cider.

Industry Products and Services

  • Red wine
  • White wine
  • Cider
  • Other wines and alcoholic beverages
  • All Others

Industry Activities

  • Red wine production
  • White wine production
  • Sparkling wine production
  • Fortified wine production
  • Cider production
  • Sherry production
  • Perry production
  • Mead production

Market research report - table of contents

Industry Definition

The industry purchases grapes and other key ingredients to process into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks and sold to wine merchants and retail outlets. The industry also includes the production of other alcoholic beverages not categorised elsewhere, such as cider.

Main Activities

  • Red wine production
  • White wine production
  • Sparkling wine production
  • Fortified wine production
  • Cider production
  • Sherry production
  • Perry production
  • Mead production

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Trends in per capita alcohol consumption greatly affect demand for wine, cider and other beverages produced by the industry. Higher per capita alcohol con...
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Per capita alcohol consumption
Total alcohol consumption
Demand from liquor retailing
Demand from pubs, bars and nightclubs

Current Performance

Supply conditions
Global markets
Supermarket power
 Chart: Revenue Growth

Industry Outlook

Supply issues
Profitability trends
 Table: Wine Production in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Wine Production in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Liquor Wholesaling in Australia
Liquor Retailing in Australia
Pubs, Bars and Nightclubs in Australia
Casinos in Australia
Hotels and Resorts in Australia


Key Selling Industries

Grape Growing in Australia
Fruit and Vegetable Processing in Australia
Flour and Grain Mill Product Manufacturing in Australia
Paperboard Container Manufacturing in Australia
Glass and Glass Product Manufacturing in Australia


Products & Services

Industry players produce red wine, white wine, cider and other wines and alcoholic beverages. Red and white wines account for most of the industry's produ...
Major retailers
Domestic wholesalers
Other markets



Demand Determinants

The Wine Production industry relies heavily on export activity. Trends in key export markets such as China, the United Kingdom and the United States signi...
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Major Markets

Major retailers
Domestic wholesalers
Other markets




 Chart: Major Market Segmentation for the Wine Production in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Wine Production industry has low market share concentration. The four largest Australian wine producers collectively account for an estimated 27.9% of...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Wine Production in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Wine Production in Australia - Market Research Report Industry

Industry Globalization

Treasury Wine Estates Limited (TWE) is an Australian-owned producer and distributor of wine with global operations. In 2010, Foster's Group separated its ...
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Treasury Wine Estates

 Table: Treasury Wine Estates - financial performance

Pernod Ricard Australia

 Table: Pernod Ricard Australia - financial performance

Casella Family Brands

 Table: Casella Family Brands - financial performance

Accolade Wines

 Table: Accolade Wines - financial performance

Capital Intensity

The Wine Production industry exhibits a moderate level of capital intensity that has increased over the past five years. For every dollar paid as wages in...
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 Chart: Level of Capital Intensity for the Wine Production in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Wine Production in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

BULK WINE

CELLAR-DOOR SALES

NEW WORLD

PERRY

PREMIUMISATION

WINERIES

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Wine Production industry?

IBISWorld industry market research reports enable you to:

  • Find out about key industry trends
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This report on Wine Production in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Wine Production in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Wine Production in Australia, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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