Overview

Knowing when to stop: Revenue grows as producers begin to address oversupply in the industry

IBISWorld’s Wine Production market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

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Industry Analysis & Industry Trends

The Wine Production industry has had an uneven performance over the past five years. Industry revenue declined over the two years through 2013-14 due to an oversupply of wine, the strong Australian dollar and fierce competition in export markets. However, depreciations in the Australian dollar after 2012-13; free trade agreements with South Korea, Japan and China; and weak harvests in Chile and Argentina are expected to lead to significant industry growth over the three years through 2016-17.

Industry operators have experienced a vicious cycle of oversupply over much of the past five-year period. Falling prices have not resulted in reduced production, and in many cases have led to the opposite effect...

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Industry Report - Starting a New Business Chapter

Historical increases in both enterprise and establishment numbers according to wine demand suggest low barriers to entry. However, the level of market saturation already achieved by the industry's largest players, mid-tier firms and small independent wineries make successful entry by new players difficult. New entrants can find it difficult to achieve the scale and establish the distribution networks necessary to compete against the industry's largest players. Consequently, barriers to entry are expected to be moderate.

Capital requirements are significant, although operation on a small scale is possible. As some large wine companies divest parts of their operations, these become available for purchase by any potential new entrants. Any..

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Industry Products

What is the Wine Production Industry?

The industry purchases grapes and other key ingredients to process into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks, and sold to wine merchants and retail outlets. This industry also includes the production of other alcoholic beverages not categorised elsewhere, such as cider.

Industry Products
Red wines
White wines
Ciders
Other alcoholic beverages
Sparkling wines
Industry Activities
Carbonated wine production
Wine production
Sparkling wine production
Fortified and unfortified wine production
Winemaking residue collection
Wine-based fruit drink production
Cider production
Sherry production
Perry production
Mead production

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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