Raise a glass: Rising global demand for Australian wine has supported revenue growth

IBISWorld’s Wine Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Threats & Opportunities

  • Price increases and export growth have driven industry performance over the past five years
  • Wine exports have risen due to growing demand for industry products in Asian markets
  • Industry performance is expected to be driven by export growth over the next five years

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    Industry Analysis & Industry Trends

    The Wine Production industry has benefited from growing global demand for Australian wines and higher prices over the past five years. Although industry revenue declined in 2013-14 due to an oversupply of wine, the strong Australian dollar and fierce competition in export markets, it has bounced back since then. The sharp depreciation of the Australian dollar since 2013-14, free trade agreements with South Korea, Japan and China and weak harvests in Chile and Argentina are expected to lead to significant industry growth over the four years through 2017-18.

    Industry operators have been recovering from oversupply for much of the past five-year period...

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    Industry Report - Industry Locations Chapter

    There are over 60 designated wine-producing regions across Australia. The geographic spread of the industry is closely correlated with the distribution of wine grape production, with the majority of wine producers residing in the south-east of the country. Wine production facilities are typically located at or near vineyards to minimise transport costs and ensure grapes are crushed shortly after harvest. For the cider segment, a large proportion of establishments lie in Victoria and New South Wales, due to the cooler climates required for stone-fruit growing.

    South Australia dominates the Wine Production industry. In ..

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    Additional Insights for the Wine Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Wine Production Industry are

  • Production of goods currently favoured by the market
  • Supply contracts in place for key inputs
  • Economies of scope
  • IBISWorld analysts also discuss how external factors such as Per capita alcohol consumption and Demand from liquor retailing in the Wine Production industry impact industry performance..

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    Industry Products

    What is the Wine Production Industry?

    The industry purchases grapes and other key ingredients to process into wine, port and wine-based alcoholic beverages. These products are packaged in bottles or casks, and sold to wine merchants and retail outlets. The industry also includes the production of other alcoholic beverages not categorised elsewhere, such as cider.

    Industry Products
    Red wine
    White wine
    Other alcoholic beverages
    Sparkling wine
    Industry Activities
    Red wine production
    White wine production
    Sparkling wine production
    Fortified wine production
    Cider production
    Sherry production
    Perry production
    Mead production

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Per capita alcohol consumption
  • Demand from liquor retailing
  • Demand from pubs, bars and nightclubs
  • Trade-weighted index
  • Domestic price of wine grapes

  • Current Performance
  • Premiumisation
  • Wine glut
  • Global markets
  • Supermarket power
  • Other alcoholic beverages
  • Chart: Revenue Growth

  • Industry Outlook
  • The global landscape
  • Oversupply issues
  • Improving profitability
  • Table: Wine Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Wine Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Liquor Wholesaling
  • Liquor Retailing
  • Pubs, Bars and Nightclubs
  • Casinos
  • Hotels and Resorts

  • Key Selling Industries
  • Flour and Grain Mill Product Manufacturing
  • Fruit and Vegetable Processing
  • Glass and Glass Product Manufacturing
  • Grape Growing
  • Paperboard Container Manufacturing

  • Products & Services
  • Red wine
  • White wine
  • Sparkling wine
  • Cider
  • Other alcoholic beverages
  • Chart: Wine Production Industry Products and Services Segmentation

  • Demand Determinants
  • Discretionary income
  • Prices and exchange rates
  • Consumer trends
  • Health consciousness and consumption

  • Major Markets
  • Export markets
  • Domestic wholesalers
  • Major retailers
  • Other markets
  • Chart: Major Market Segmentation for the Wine Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Wine Production

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Wine Production Industry

  • Industry Globalization
    Major Companies
    Treasury Wine Estates LimitedAccolade Wines Holdings Australia Pty LimitedPernod Ricard Pacific Holding Pty LtdCasella Wines Pty Limited
  • Table: Treasury Wine Estates Limited - financial performance
  • Table: Accolade Wines Holdings Australia Pty Limited - financial performance
  • Table: Pernod Ricard Pacific Holding Pty Ltd - financial performance
  • Table: Casella Wines Pty Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Wine Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Wine Production Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Bulk Wine
  • Bulk wine is wine sold in containers with a volume greater than 25 litres. This wine typically tends to be cheaper and of lower quality.
  • Cellar-Door Sales
  • Direct-to-public sales made by wineries.
  • New World
  • Wine producers outside the traditional wine regions of Europe and the Middle East (e.g. from Australia, New Zealand, Chile, Argentina and South Africa)
  • Perry
  • An alcoholic beverage made by fermenting pears.
  • Premiumisation
  • The shift in consumer preference towards more expensive premium wines.
  • Wineries
  • Independent, vertically integrated wine producers that grow grapes and produce wine in a small, localised area.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Wine Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Wine Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Wine Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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