Spirited away: Exports are growing strongly due to the popularity of Australian spirits

IBISWorld’s Spirit Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

Australia imports a large portion of the spirits consumed in the country. In the Spirit Manufacturing industry, imports are expected to account for approximately one-third of domestic demand in 2016-17. Additionally, a large portion of revenue for Australian spirit manufacturing is derived from bottling and blending overproof spirits imported from overseas. Over the past five years, the industry has continued to recover from the effects of the alcopop tax introduced in 2008, which reduced demand for RTDs. The premiumisation of consumer tastes and stronger demand for ready-to-serve cocktail products has supported growth over the past five years. Industry revenue is forecast to grow at an annualised 2.5% over the five years through 2016-17...

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Industry Report - Industry Analysis Chapter

Conditions in the Spirit Manufacturing industry have changed over the past five years. While sales of ready-to-drink (RTD) products have fallen, demand for bottled spirits and ready-to-serve (RTS) cocktail products have increased. RTDs tend to be single-serve beverages, while RTS cocktails are usually sold in larger volumes. Industry revenue is expected to grow at an annualised 2.5% over the five years through 2016-17, as recovering domestic retail conditions and a weaker Australian dollar assist domestic manufacturers. Revenue is forecast to grow by 1.3% in 2016-17, reaching $1.8 billion.


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Industry Products

What is the Spirit Manufacturing Industry?

The industry purchases ingredients such as grapes, sugar and malt, then ferments and distils these to produce spirit beverages including vodka, gin, whisky and liqueurs. Industry participants also blend overproof spirits imported from overseas. Operators package these products and sell them to alcoholic drink wholesalers and retailers. While the industry makes fortified spirits, it does not produce fortified wines.

Industry Products
Other alcoholic beverages
Industry Activities
Fortified spirit
Manufacturing spirit-based mixed drinks
Potable spirit

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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