Spirited away: Exports are growing strongly due to the popularity of Australian spirits

IBISWorld’s Spirit Manufacturing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Analysis & Industry Trends

Australia imports a large portion of the spirits consumed in the country. In the Spirit Manufacturing industry, imports are expected to account for approximately one-third of domestic demand in 2016-17. Additionally, a large portion of revenue for Australian spirit manufacturing is derived from bottling and blending overproof spirits imported from overseas. Over the past five years, the industry has continued to recover from the effects of the alcopop tax introduced in 2008, which reduced demand for RTDs. The premiumisation of consumer tastes and stronger demand for ready-to-serve cocktail products has supported growth over the past five years. Industry revenue is forecast to grow at an annualised 2.5% over the five years through 2016-17...

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Industry Report - Industry Locations Chapter

The composition of business locations for the Spirit Manufacturing industry has significantly changed over the past five years. The introduction of many boutique distillers has contributed to a greater spread of producers domestically, as production and retail sales of different spirits often depend on climatic conditions. This has led to a growth of establishments in Western Australia, Tasmania and Victoria, with New South Wales and Queensland remaining strong producers.

To reduce transport costs, operators tend to locate their facilities near the population centres, particularly near Melbourne, Sydney and Perth. In 2014, Bundaberg Rum, one of Australia's most famous rum brands, announced its decision to move its bottling operations from Bundaberg, QLD to Huntingwood, NSW. Pro..

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Industry Products

What is the Spirit Manufacturing Industry?

The industry purchases ingredients such as grapes, sugar and malt, then ferments and distils these to produce spirit beverages including vodka, gin, whisky and liqueurs. Industry participants also blend overproof spirits imported from overseas. Operators package these products and sell them to alcoholic drink wholesalers and retailers. While the industry makes fortified spirits, it does not produce fortified wines.

Industry Products
Other alcoholic beverages
Industry Activities
Fortified spirit
Manufacturing spirit-based mixed drinks
Potable spirit

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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