Burst bubble: Despite growth in energy drinks, falling soft drink consumption has limited revenue

IBISWorld’s Soft Drink Manufacturing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Threats & Opportunities

  • Manufacturers have undertaken aggressive discounting strategies to attract and retain customers
  • Soft drinks are a discretionary beverage, with weak consumer sentiment typically affecting sales
  • The major players will come under pressure as supermarkets expand their private-label offerings

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    Industry Analysis & Industry Trends

    The Soft Drink Manufacturing industry has exhibited modest growth over the past five years, constrained by a range of factors. Changing consumer health trends have driven demand away from carbonated soft drinks, and towards bottled water and other beverages that are perceived as being healthier. Additionally, price competition between the major players and among private-label competitors has hampered revenue growth and profit margins. Despite these threats, the growing popularity of higher value sports and energy drinks, and an increasing focus on diet and low-sugar ranges have supported industry growth. As a result, industry revenue is expected to increase at an annualised 0.7% over the five years through 2016-17, to reach $4.2 billion. This includes an expected decline of 0.3%...

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    Industry Report - Industry Products Chapter

    The industry is mainly made up of carbonated soft drinks (CSD), with cola-based beverages composing the largest portion. It also includes other beverages such as sports and energy drinks, which have become increasingly popular over the past five years. Health consciousness among consumers has driven a shift away from high-sugar beverages over the period.

    Cola-flavoured CSDs

    Cola-flavoured CSDs make up the largest industry product segment. This segment includes traditional cola and diet cola CSDs, and additional flavours such as vanilla cola and lime cola. Over the past five years, rising health awareness has increased the range of low-sugar and diet cola varieties, with consumers moving away from traditional cola. In 2012, Asahi introduced Pepsi Next, with 30.0% l..

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    Additional Insights for the Soft Drink Manufacturing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Soft Drink Manufacturing Industry are

  • Control of distribution arrangements
  • Supply contracts in place for key inputs
  • Economies of scope
  • IBISWorld analysts also discuss how external factors such as Demand from supermarkets and grocery stores and Demand from fast food services in the Soft Drink Manufacturing industry impact industry performance..

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    Industry Products

    What is the Soft Drink Manufacturing Industry?

    Industry firms primarily produce canned or bottled soft drinks (carbonated and non-carbonated), sport drinks and energy drinks. The industry does not include the production of bottled water, fruit juice drinks or fruit drinks.

    Industry Products
    Cola-flavoured CSDs
    Other flavoured CSDs
    Sports drinks
    Energy drinks
    Other beverages
    Industry Activities
    Carbonated soft drink production
    Syrup production
    Energy drink production
    Sports drink production
    Flavoured mineral water production
    Ice production

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from supermarkets and grocery stores
  • Demand from fast food services
  • Health consciousness
  • Real household disposable income
  • World price of sugar

  • Current Performance
  • Trading landscape
  • Profitability
  • Health consciousness
  • Japanese ownership
  • Chart: Revenue Growth

  • Industry Outlook
  • Profitability
  • Product innovation
  • Table: Soft Drink Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Soft Drink Manufacturing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Soft Drink and Pre-Packaged Food Wholesaling
  • Supermarkets and Grocery Stores
  • Convenience Stores

  • Key Selling Industries
  • Fruit and Vegetable Processing
  • Metal Drum, Can and Bin Manufacturing
  • Sugar Manufacturing

  • Products & Services
  • Cola-flavoured CSDs
  • Other flavoured CSDs
  • Sports drinks
  • Energy drinks
  • Other beverages
  • Mixers
  • Chart: Soft Drink Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarkets
  • Specialty soft drink wholesalers
  • Grocery wholesalers
  • Other markets
  • Chart: Major Market Segmentation for the Soft Drink Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Soft Drink Manufacturing

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Soft Drink Manufacturing Industry

  • Industry Globalization
    Major Companies
    Coca-Cola Amatil LimitedAsahi Holdings (Australia) Pty Ltd
  • Table: Coca-Cola Amatil Limited - financial performance
  • Table: Asahi Holdings (Australia) Pty Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Soft Drink Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Soft Drink Manufacturing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Exports (2008-2022)
  • Imports (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Carbonated Soft Drinks (Csd)
  • Non-alcoholic beverages that include purified carbon dioxide gas.
  • Functional Beverage
  • A non-alcoholic beverage containing additional ingredients to provide specific benefits, such as health and endurance.
  • Polyethylene Terephthalate (Pet)
  • A type of polymer resin used in synthetic fibres, and to produce food and beverage containers.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Soft Drink Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Soft Drink Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Soft Drink Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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