Formula for success: Trends towards natural cosmetics have boosted industry revenue

The Cosmetics, Perfume and Toiletries Manufacturing industry makes cosmetic and toiletry products, including cosmetics, perfumes, deodorants, lotions, creams and hair-care products. The industry is highly globalised, reflecting global beauty brands' dominant position in the downstream retail beauty sector. Many cosmetics and perfumes are imported as fully formulated and packaged products. Imports hold a strong position in the downstream market and are expected to total $2.8 billion in 2019-20, satisfying over 85% of domestic demand. Export success in international markets has driven industry revenue growth over the past five more.

Industry Statistics & Market Size
Annual Growth 15-20
Forecast Growth 20-25

Industry Threats & Opportunities

  • Strong demand from export markets has underpinned industry revenue growth
  • The industry’s positive reputation overseas has boosted export revenue over the past five years
  • New natural, organic and environmentally friendly products are forecast to stimulate demand
  • Industry Report - Industry Key Buyers Chapter

    The Australian Cosmetics, Perfume and Toiletries Manufacturing industry is characterised by numerous smaller, niche players, including artisanal producers. Nearly 95% of all enterprises employ fewer than 20 people, while 60% of enterprises generate annual sales of less than $200,000. However, global brands hold a dominant position further down the supply chain, which often obscures this picture. For example, at the Australian retail level, Unilever, Procter & Gamble, L'Oreal, Colgate-Palmolive and Revlon account for over half of the market. However, with the exception of Unilever, these large companies have ceased manufacturing industry products in Australia and only import products...purchase to read more.

    Additional Insights for the Cosmetics, Perfume and Toiletries Manufacturing Industry

    IBISWorld has determined the most important Key Success Factors for the Cosmetics, Perfume and Toiletries Manufacturing are:

  • Establishment of brand names
  • Access to niche markets
  • Having marketing expertise
  • IBISWorld analysts also discuss how external factors such as Trade-weighted index and Demand from pharmacies in the Cosmetics, Perfume and Toiletries Manufacturing industry impact industry performance..

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    What's in this report

    What is the Cosmetics, Perfume and Toiletries Manufacturing Industry?

    Industry firms manufacture cosmetic and toiletry products. Key products include cosmetics, perfumes (natural and synthetic), deodorants, lotions, creams and hair-care. Operators source raw materials from other chemical manufacturing sectors. The finished products are then sold at various retail outlets, including supermarkets, department stores, specialty cosmetics stores and pharmacies.

    Industry Products
  • Hair-care products
  • Personal-care products
  • Perfumes and fragrances
  • Beauty, make-up and skincare products
  • Industry Activities
  • Personal-care products
  • Cosmetics and beauty products
  • Hair-care products
  • Perfume and fragrances
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Trade-weighted index
  • Demand from pharmacies
  • Real household discretionary income
  • World price of crude oil
  • Demand from department stores
  • Demand from supermarkets and grocery stores

  • Current Performance
  • International focus
  • Changing manufacturing base
  • Green cosmetics
  • Going digital
  • Chart: Revenue Growth

  • Industry Outlook
  • Regulatory change
  • Evolving product profile
  • Table: Cosmetics, Perfume and Toiletries Manufacturing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Cosmetics, Perfume and Toiletries Manufacturing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Department Stores
  • Supermarkets and Grocery Stores
  • Cosmetics and Toiletry Wholesaling
  • Pharmacies
  • Cosmetic and Toiletry Retailing

  • Key Selling Industries
  • Basic Inorganic Chemical Manufacturing
  • Basic Organic Chemical Manufacturing
  • Packaging Services
  • Soap and Cleaning Compound Manufacturing

  • Products & Services
  • Beauty, make-up and skincare products
  • Personal-care products
  • Hair-care products
  • Perfumes and fragrances
  • Chart: Cosmetics, Perfume and Toiletries Manufacturing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Export markets
  • Pharmacies and specialty stores
  • Supermarkets
  • Department stores
  • Online sales
  • Other manufacturing industries
  • Chart: Major Market Segmentation for the Cosmetics, Perfume and Toiletries Manufacturing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Cosmetics, Perfume and Toiletries Manufacturing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Cosmetics, Perfume and Toiletries Manufacturing Industry

  • Industry Globalization
    Unilever Australia Group Pty Ltd, Pola Orbis Jurlique Holdings Pty Ltd, Ego Pharmaceuticals Pty Ltd,
  • Table: Unilever Australia Group Pty Ltd - financial performance
  • Table: Pola Orbis Jurlique Holdings Pty Ltd - financial performance
  • Table: Ego Pharmaceuticals Pty Ltd - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Cosmetics, Perfume and Toiletries Manufacturing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Cosmetics, Perfume and Toiletries Manufacturing Industry
  • Industry Revenue (2011-2025)
  • Industry Gross Product (2011-2025)
  • Establishments (2011-2025)
  • Businesses (2011-2025)
  • Employment (2011-2025)
  • Exports (2011-2025)
  • Imports (2011-2025)
  • Wages (2011-2025)
  • Wages (2011-2025)
  • Purchases (2011-2025)
  • Profit (2011-2025)
  • Depreciation (2011-2025)
  • Rent (2011-2025)
  • Utilities (2011-2025)
  • Other (2011-2025)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Cosmetic products with ingredients that are stated to have medical or pharmaceutical-like benefits.
  • Masstige
  • A marketing term meaning downward brand extension. The word is a portmanteau of the words mass and prestige, used to describe prestige for the masses.
  • Novel Delivery System
  • A system that offers multiple delivery solutions or application methods for products.
  • Nutricosmetics
  • Nutritional supplements that purportedly boost the skin's appearance and function.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Cosmetics, Perfume and Toiletries Manufacturing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
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    This report on Cosmetics, Perfume and Toiletries Manufacturing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Cosmetics, Perfume and Toiletries Manufacturing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Cosmetics, Perfume and Toiletries Manufacturing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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