Wireless Telecommunications Carriers in Australia

Overview

Hold the line: Price competition offsets revenue gains from increasing mobile data usage

The Wireless Telecommunications Carriers market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • New device launches have served as an opportunity for companies to market their networks
  • Profitability has increased modestly, largely due to growth in mobile subscriptions
  • Rising demand for data services is expected to offset declining demand for voice-only services

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    Industry Analysis & Industry Trends

    The Wireless Telecommunications Carriers industry is made up of companies that own the wireless infrastructure that enables voice and data services, and radio and television relays. The industry has grown steadily over the past five years, benefiting from the rapid adoption of smartphones and tablets, driven by higher demand for constant connectivity and higher data usage. Strong price competition between major players has tempered revenue growth, with Telstra, Optus and Vodafone Hutchison Australia (VHA) all competing for market share. Consequently, industry revenue is forecast to rise at an annualised 2.3% over the five years through 2016-17 to reach $22.8 billion. Increased demand for higher 4G data plans, which attract higher prices, is projected to drive revenue growth of 2.6%...

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    Industry Report - Starting a New Business Chapter

    The industry has high barriers to entry, primarily influenced by the industry's considerable market share concentration and its high capital intensity. In the past, there have been a variety of formidable entry barriers, first and foremost of which was the previous regulatory regime that restricted the number of mobile carriers to just three. From 1 July 1997, these restrictions were virtually eliminated, following a review declared by the Telecommunications Act 1991. Despite the fundamental changes that have occurred in the regulatory backdrop, there are still numerous barriers to entry, many of which are associated with the inherent characteristics of the telecommunications industry, including its highly capital-intensive nature.

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    Additional Insights for the Wireless Telecommunications Carriers Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Wireless Telecommunications Carriers Industry are

  • Development of a symbiotic relationship with another industry
  • Ready access to investment funding
  • Ability to quickly adopt new technology

    • IBISWorld analysts also discuss how external factors such as Mobile telecommunications density and Capital expenditure on computer software in the Wireless Telecommunications Carriers industry impact industry performance..

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    Industry Products

    What is the Wireless Telecommunications Carriers Industry?

    The industry includes businesses that operate and maintain transmission and switching facilities to deliver direct communications through airwaves. The industry also includes establishments that provide wireless telecommunications network services, and those that supply and maintain equipment used to receive signals.

    Industry Products
    Voice services
    Data services
    SMS and MMS services
    Handsets and equipment
    Satellite, television and radio relay
    Industry Activities
    Cellular telephone communication service
    Direct-to-home satellite systems operation
    Microwave/radio wave transmission
    Satellite communication services
    Television relay station operation
    Radio dispatch services provision
    Voice over Internet Protocol (VoIP) provision

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Mobile telecommunications density
  • Capital expenditure on computer software
  • Demand from wired telecommunications network operation
  • Real household disposable income

    • Current Performance
  • Participation and profit
  • Wired to wireless
  • Growing data demand
  • Spectrum auctions
  • Intensifying competition
  • Chart: Revenue Growth

    • Industry Outlook
  • Participation and profit
  • Data consumption
  • Voice market and substitution
  • Table: Wireless Telecommunications Carriers Industry Revenue Outlook

    • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Wireless Telecommunications Carriers Industry Lifecycle vs The Economy

    • Products & Markets
    Supply Chains
    Key Buying Industries
  • Retail Trade
  • Telecommunications Services
  • Finance
  • Consumers

    • Key Selling Industries
  • Communication Equipment Manufacturing
  • Telecommunications Services

    • Products & Services
  • Voice services
  • Data services
  • SMS and MMS services
  • Handsets and equipment
  • Satellite, television and radio relay
  • Chart: Wireless Telecommunications Carriers Industry Products and Services Segmentation

    • Demand Determinants
    Major Markets
  • Consumers
  • Small and medium businesses
  • Corporations and governments
  • Broadcasters and telecommunications firms
  • Chart: Major Market Segmentation for the Wireless Telecommunications Carriers Industry

    • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Wireless Telecommunications Carriers

    • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Wireless Telecommunications Carriers Industry

    • Industry Globalization
    Major Companies
    Telstra Corporation LimitedSingTel Optus Pty LimitedVodafone Hutchison Australia Pty Limited
  • Table: Telstra Corporation Limited - financial performance
  • Table: SingTel Optus Pty Limited - financial performance
  • Table: Vodafone Hutchison Australia Pty Limited - financial performance

    • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Wireless Telecommunications Carriers Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

    • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

    • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Wireless Telecommunications Carriers Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

    • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Average Revenue Per User (Arpu)
  • A key performance indicator in telecommunications that indicates whether revenue is due to increased customers or phone usage. ARPU is revenue divided by the average number of subscribers.
    • Post-Paid
  • A contract-based mobile phone service that is paid for after use. Subscribers receive a bill that is based on their use of mobile phone services for the month.
    • Pre-Paid
  • A mobile phone service that is purchased prior to use. The subscriber purchases credit to use on a mobile phone network.
    • Voice Over Internet Protocol (Voip)
  • Technologies that transmit voice communications and multimedia over internet networks.

    • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Wireless Telecommunications Carriers:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Wireless Telecommunications Carriers market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Wireless Telecommunications Carriers, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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