Radio Broadcasting in Australia - Market Research Report

Radio Broadcasting industry trends (2014-2019)

poll Average industry growth 2014–2019: 0.1%

Rising competition from alternative media platforms, particularly online and cloud-based platforms, has limited the Radio Broadcasting industry's revenue growth over the past five years. The introduction of digital radio was expected to create a new growth avenue for the industry, but this medium has struggled to compete against the many options offered by the spread of portable computing and rising internet accessibility. The prevalence and accessibility of smartphones and tablets have boosted the popularity of podcasts and audio streaming platforms such as Spotify and Apple Music. The rising popularity of these platforms has intensified competition for radio broadcasters over the past five years. Industry revenue is expected to rise at an annualis...
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Radio Broadcasting industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Conditions for operators in the Radio Broadcasting industry are expected to remain challenging over the next five years. Trends in advertising and technological developments are likely to be the major factors affecting the industry over the period. Competition from all forms of digital media is also forecast to constrain the industry's performance, particularly as advertising expenditure continues to move towards online platforms. Revenue and profitability Industry revenue is forecast to decline at an annualised X.X% over the five years through XXX-XX, to $X.XX billion. Overall demand from media buying agencies is projected to rise steadily over the next five years, but an increasing share of this advertising revenue is expected to be redirected to...
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Radio Broadcasting industry statistics

  • attach_money Market Size: $2bn
  • business Number of Businesses: 317
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 5,571

Biggest companies in the Radio Broadcasting industry

The companies holding the largest market share in the Radio Broadcasting in Australia industry include Southern Cross Media Group Limited, Australian Broadcasting Corporation, HT&E Limited, Nova Entertainment (Australia) Pty Ltd and Macquarie Media Limited.

  • pie_chart Southern Cross Media Group Limited Market Share: x.x%
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  • pie_chart Australian Broadcasting Corporation Market Share: x.x%
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  • pie_chart HT&E Limited Market Share: x.x%
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  • pie_chart Nova Entertainment (Australia) Pty Ltd Market Share: x.x%
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  • pie_chart Macquarie Media Limited Market Share: x.x%
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What is Radio Broadcasting industry?

Industry Definition

Industry companies broadcast audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

Industry Products and Services

  • Metropolitan commercial radio broadcasts
  • Regional commercial radio broadcasts
  • Community radio broadcasts
  • Public radio broadcasts
  • All Others

Industry Activities

  • Radio network operation (including satellite radio)
  • Radio station operation
  • Live content production for radio

Market research report - table of contents

Industry Definition

Industry companies broadcast audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

Main Activities

  • Radio network operation (including satellite radio)
  • Radio station operation
  • Live content production for radio

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Media buying agencies are a major revenue source for industry operators. These agencies buy advertising time slots on radio programs to advertise clients'...
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Demand from media buying agencies
Number of motor vehicles
Consumer sentiment index
Mobile telecommunications density

Current Performance

Alternative streaming platforms
Radio's resilience
 Chart: Revenue Growth

Industry Outlook

Technological opportunities and challenges
Regulatory changes
 Table: Radio Broadcasting in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Radio Broadcasting in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Media Buying Agencies in Australia
Consumers





Key Selling Industries

Communication Equipment Manufacturing in Australia
Central Government Administration in Australia
Creative Arts in Australia
Sound Recording Studios in Australia



Products & Services

Operators in the Radio Broadcasting industry typically broadcast a variety of content. Most radio broadcasters attempt to provide entertainment, music, ta...
People aged 35 to 54
People aged 18 to 34




Demand Determinants

A large proportion of commercial radio revenue is derived from advertising expenditure. Factors that influence advertising spending such as business confi...
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Major Markets

People aged 35 to 54
People aged 18 to 34





 Chart: Major Market Segmentation for the Radio Broadcasting in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Radio Broadcasting industry is moderately concentrated. In the current year, the industry's four largest players, Southern Cross Media; the ABC; Here,...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Radio Broadcasting in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Radio Broadcasting in Australia - Market Research Report Industry

Industry Globalization

Southern Cross Media Group Limited (SCMG) is a publicly listed Australian company that broadcasts free-to-air content on commercial television and radio. ...
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Southern Cross Austereo

 Table: Southern Cross Austereo - financial performance

ABC

 Table: ABC - financial performance

Here There & Everywhere

 Table: Here There & Everywhere - financial performance

Nova Entertainment

 Table: Nova Entertainment - financial performance

Macquarie Media

 Table: Macquarie Media - financial performance

Capital Intensity

Moderate capital intensity characterises the industry. In 2018-19, for every dollar invested in capital, an estimated $7.74 is spent as wages. Although ra...
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 Chart: Level of Capital Intensity for the Radio Broadcasting in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Radio Broadcasting in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Radio Broadcasting industry?

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This report on Radio Broadcasting in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Radio Broadcasting in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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