Strong signal: Industry revenue has continued to grow despite rising external competition

Rising competition from alternative media platforms, particularly online and cloud-based platforms, has limited the Radio Broadcasting industry's revenue growth over the past five years. The introduction of digital radio was expected to create a new growth avenue for the industry, but this medium has struggled to compete against the many options offered by the spread of portable computing and rising internet accessibility. The prevalence and accessibility of smartphones and tablets have boosted the popularity of podcasts and audio streaming platforms such as Spotify and Apple Music. The rising popularity of these platforms has intensified competition for radio broadcasters over the past five years.Industry revenue is expected to rise at an annualised 0.1%...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 14-19
0.1%
Forecast Growth 19-24
Profit
Employment
5,571
Businesses
226

Industry Threats & Opportunities

  • The rising popularity of audio streaming services has intensified competition
  • Competition has forced some smaller and less profitable community radio broadcasters to exit
  • Competition from all forms of digital media is projected to affect the industry’s performance
  • Industry Report - Starting a New Business Chapter

    The industry displays high barriers to entry and this trend has remained steady over the past five years. Entry barriers generally relate to the dominance of the industry's existing players and the initial cost of establishing operations. The industry has five major players that are expected to account for over 75% of industry revenue in the current year. These existing operators benefit from established audiences, loyal listeners and previous agreements with media buying agencies. Prospective firms may therefore struggle to compete with these well-entrenched broadcasters that already operate in the industry...purchase to read more.

    Additional Insights for the Radio Broadcasting Industry

    IBISWorld has determined the most important Key Success Factors for the Radio Broadcasting are:

  • Access to niche markets
  • Having a loyal customer base
  • Level of competition existing in the market
  • IBISWorld analysts also discuss how external factors such as Demand from media buying agencies and Number of motor vehicles in the Radio Broadcasting industry impact industry performance..

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    What's in this report

    What is the Radio Broadcasting Industry?

    Industry companies broadcast audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

    Industry Products
  • Metropolitan commercial radio broadcasts
  • Regional commercial radio broadcasts
  • Community radio broadcasts
  • Public radio broadcasts
  • Industry Activities
  • Radio network operation (including satellite radio)
  • Radio station operation
  • Live content production for radio
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from media buying agencies
  • Number of motor vehicles
  • Consumer sentiment index
  • Mobile telecommunications density

  • Current Performance
  • Profitability and consolidation
  • Alternative streaming platforms
  • Radio’s resilience
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Technological opportunities and challenges
  • Regulatory changes
  • Table: Radio Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Radio Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Media Buying Agencies
  • Consumers

  • Key Selling Industries
  • Central Government Administration
  • Communication Equipment Manufacturing
  • Creative Arts
  • Sound Recording Studios

  • Products & Services
  • Metropolitan commercial radio broadcasts
  • Regional commercial radio broadcasts
  • Public radio broadcasts
  • Community radio broadcasts
  • Chart: Radio Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 55 and over
  • People aged 35 to 54
  • People aged 18 to 34
  • Chart: Major Market Segmentation for the Radio Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Radio Broadcasting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Radio Broadcasting Industry

  • Industry Globalization
    Southern Cross Media Group Limited, Australian Broadcasting Corporation, HT&E Limited, Nova Entertainment (Australia) Pty Ltd, Macquarie Media Limited,
  • Table: Southern Cross Media Group Limited - financial performance
  • Table: Australian Broadcasting Corporation - financial performance
  • Table: HT&E Limited - financial performance
  • Table: Nova Entertainment (Australia) Pty Ltd - financial performance
  • Table: Macquarie Media Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Radio Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Radio Broadcasting Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Digital Radio
  • Radio broadcasts that require a digital receiver.
  • Drive Time
  • The times during the day when radio audience numbers are at their peak, which is usually when people drive to and from work.
  • Podcast
  • A digital audio file available for online download.
  • Satellite Radio
  • A service that enables radio operators to broadcast a radio program across a wider geographic area than terrestrial radio stations.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Radio Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Radio Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Radio Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Radio Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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