Newspaper Publishing in Australia - Market Research Report

Newspaper Publishing industry trends (2014-2019)

poll Average industry growth 2014–2019: -6.9%

Printed newspaper circulation has rapidly declined over the past five years as readers have increasingly switched to online news sources. Lower circulation has made advertising spaces less attractive for media buying agencies and businesses, as newspapers are reaching fewer consumers. This trend has subsequently driven down revenue generated from advertising, which has traditionally been a major revenue source for operators in the Newspaper Publishing industry. Although newspaper publishers also compete online, revenue generated from online advertising is far less lucrative than traditional methods of publishing, as less advertising space is available. Consequently, industry revenue is expected to decline at an annualised 6.9% over the five years thr...
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Newspaper Publishing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The rapid decline of the Newspaper Publishing industry is forecast to slow over the next five years as operators begin to mitigate the negative effects of online media platforms and generate new revenue channels. While circulation of printed newspapers is projected to continue falling over the period, industry firms will likely seek innovative ways to generate greater advertising revenue. Nevertheless, industry operators are anticipated to continue struggling in an increasingly competitive environment over the next five years. Industry revenue is forecast to decrease at an annualised X.X% over the five years through XXX-XX, to $X.X billion. While population growth and rising discretionary incomes are anticipated to provide some relief for industry o...
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Newspaper Publishing industry statistics

  • attach_money Market Size: $3bn
  • business Number of Businesses: 365
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 13,157

Biggest companies in the Newspaper Publishing industry

The companies holding the largest market share in the Newspaper Publishing in Australia industry include News Australia Holdings Pty Limited, Nine Entertainment Co Holdings Limited and Seven West Media Limited.

  • pie_chart News Australia Holdings Pty Limited Market Share: x.x%
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  • pie_chart Nine Entertainment Co Holdings Limited Market Share: x.x%
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  • pie_chart Seven West Media Limited Market Share: x.x%
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What is Newspaper Publishing industry?

Industry Definition

Industry firms primarily publish newspapers. Companies are included in the industry if their main source of income is the sale of printed newspapers and the advertising space in them. The industry excludes newspapers that only publish online, but includes online revenue for publishers that print physical newspapers. Newspaper-inserted magazines are included in the industry.

Industry Products and Services

  • Printed advertisements
  • Digital advertisements
  • Newspaper-inserted magazine advertising
  • Metropolitan newspapers
  • Suburban and regional newspapers
  • National newspapers

Industry Activities

  • Newspaper publishing (except online-only newspapers)
  • Online newspaper publishing by printed newspaper publishers
  • Newspaper-inserted magazine publishing by printed newspaper publishers

Market research report - table of contents

Industry Definition

Industry firms primarily publish newspapers. Companies are included in the industry if their main source of income is the sale of printed newspapers and the advertising space in them. The industry excludes newspapers that only publish online, but includes online revenue for publishers that print physical newspapers. Newspaper-inserted magazines are included in the industry.

Main Activities

  • Newspaper publishing (except online-only newspapers)
  • Online newspaper publishing by printed newspaper publishers
  • Newspaper-inserted magazine publishing by printed newspaper publishers

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Business confidence typically affects how willing businesses are to spend money on advertising campaigns. During economic downturns, businesses tend to cu...
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Business confidence index
Internet subscribers
Population
Real household discretionary income

Current Performance

Circulation and advertising
Increased connectivity
Global competition
New strategies
 Chart: Revenue Growth

Industry Outlook

Content
 Table: Newspaper Publishing in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Newspaper Publishing in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Newsagents and Book Retailers in Australia
Supermarkets and Grocery Stores in Australia
Convenience Stores in Australia
Media Buying Agencies in Australia
Consumers in Australia


Key Selling Industries

Pulp, Paper and Paperboard Manufacturing in Australia
Printing in Australia
Paper Product Wholesaling in Australia




Products & Services

The Newspaper Publishing industry produces a variety of publications that vary in scope from local stories to national current affairs. Most large-scale p...
Households and businesses
Other business advertisers
Government advertisers



Demand Determinants

Newspaper publishers generate the majority of their revenue from advertising expenditure and newspaper circulation. Over the past five years, some firms h...
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Major Markets

Households and businesses
Other business advertisers
Government advertisers




 Chart: Major Market Segmentation for the Newspaper Publishing in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The industry displays a high market share concentration. The industry's three largest players, News Australia, Nine Entertainment and Seven West Media, ar...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Newspaper Publishing in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Newspaper Publishing in Australia - Market Research Report Industry

Industry Globalization

News Australia Holdings Pty Limited is a foreign-owned company that generates most of its revenue through newspaper and magazine printing and publishing. ...
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News Australia Holdings

 Table: News Australia Holdings - financial performance

Nine Entertainment Co

 Table: Nine Entertainment Co - financial performance

Seven West Media

 Table: Seven West Media - financial performance

Capital Intensity

The industry displays low capital intensity, and this trend has remained steady over the past five years. For every dollar spent on wages in 2018-19, an e...
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 Chart: Level of Capital Intensity for the Newspaper Publishing in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Newspaper Publishing in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Newspaper Publishing in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Newspaper Publishing in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
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