Hard-pressed: Revenue declines as readers increasingly switch to online news sources

Printed newspaper circulation has rapidly declined over the past five years as readers have increasingly switched to online news sources. Lower circulation has made advertising spaces less attractive for media buying agencies and businesses, as newspapers are reaching fewer consumers. This trend has subsequently driven down revenue generated from advertising, which has traditionally been a major revenue source for operators in the Newspaper Publishing industry. Although newspaper publishers also compete online, revenue generated from online advertising is far less lucrative than traditional methods of publishing, as less advertising space is available. Consequently, industry revenue is expected to decline at an annualised 6.9% over the five years through 2018-19...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • The popularity of smartphones and tablets has continued to change the industry’s structure
  • Revenue has fallen due to the increasing popularity and accessibility of online news content
  • Firms are forecast to seek innovative ways to generate greater advertising revenue
  • Industry Report - Starting a New Business Chapter

    The industry has high barriers to entry and this trend has remained steady over the past five years. The newspaper market in Australia is highly saturated, which makes it difficult for new players to enter the industry. Large established companies benefit from economies of scale and scope, and can prevent expansion of new and smaller firms. For example, established operators can reduce competition from new entrants by introducing loss-making publications or reducing advertising rates. This would likely force new entrants to leave the industry. Diversified media groups can also offer advertisers cross-media advertising packages. Lar...purchase to read more.

    Additional Insights for the Newspaper Publishing Industry

    IBISWorld has determined the most important Key Success Factors for the Newspaper Publishing are:

  • Ensuring pricing policy is appropriate
  • Access to highly skilled workforce
  • Control of distribution arrangements
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Internet subscribers in the Newspaper Publishing industry impact industry performance..

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    What's in this report

    What is the Newspaper Publishing Industry?

    Industry firms primarily publish newspapers. Companies are included in the industry if their main source of income is the sale of printed newspapers and the advertising space in them. The industry excludes newspapers that only publish online, but includes online revenue for publishers that print physical newspapers. Newspaper-inserted magazines are included in the industry.

    Industry Products
  • Printed advertisements
  • Digital advertisements
  • Newspaper-inserted magazine advertising
  • Metropolitan newspapers
  • Suburban and regional newspapers
  • National newspapers
  • Industry Activities
  • Newspaper publishing (except online-only newspapers)
  • Online newspaper publishing by printed newspaper publishers
  • Newspaper-inserted magazine publishing by printed newspaper publishers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Internet subscribers
  • Population
  • Real household discretionary income

  • Current Performance
  • Revenue and profitability
  • Circulation and advertising
  • Increased connectivity
  • Global competition
  • New strategies
  • Chart: Revenue Growth

  • Industry Outlook
  • Paywalls
  • Content
  • Table: Newspaper Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Newspaper Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Newsagents and Book Retailers
  • Supermarkets and Grocery Stores
  • Convenience Stores
  • Media Buying Agencies
  • Consumers

  • Key Selling Industries
  • Paper Product Wholesaling
  • Printing
  • Pulp, Paper and Paperboard Manufacturing

  • Products & Services
  • Printed advertisements
  • Digital advertisements
  • Metropolitan newspapers
  • Suburban and regional newspapers
  • National newspapers
  • Newspaper-inserted magazine advertising
  • Chart: Newspaper Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Media buyers and advertising agencies
  • Households and businesses
  • Other business advertisers
  • Government advertisers
  • Chart: Major Market Segmentation for the Newspaper Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Newspaper Publishing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Newspaper Publishing Industry

  • Industry Globalization
    News Australia Holdings Pty Limited, Nine Entertainment Co Holdings Limited, Seven West Media Limited,
  • Table: News Australia Holdings Pty Limited - financial performance
  • Table: Nine Entertainment Co Holdings Limited - financial performance
  • Table: Seven West Media Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Newspaper Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Newspaper Publishing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Newspapers that are large in dimension and text-based. Former broadsheets include The Age and the Sydney Morning Herald.
  • Classifieds
  • Newspaper advertisements that are typically short, charged for by the line, and are one newspaper column wide. They are cheaper than larger display advertisements.
  • Clickbait
  • A feature, link or content on a website with the sole aim of catching people's attention to generate traffic and discussion.
  • Freemium
  • A paywall model whereby some content is freely accessed and other premium content requires a paid subscription.
  • Paywall
  • A system preventing internet users from accessing online content without a paid subscription.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Newspaper Publishing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Newspaper Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Newspaper Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Newspaper Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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