Motion Picture and Video Production in Australia - Market Research Report

Motion Picture and Video Production industry trends (2014-2019)

poll Average industry growth 2014–2019: 0.8%

The Motion Picture and Video Production industry has grown over the past five years. The Federal Government introducing financial incentives for film and TV production has boosted industry revenue over the period. These incentives include cost rebates for domestic film and TV productions, rebates on shooting film and TV projects in Australia, and rebates for post-production work in Australia regardless of where the project was shot. Government rebates have encouraged overseas producers to shoot several large projects in Australia over the past five years, including Pirates of the Caribbean: Dead Men Tell No Tales and Aquaman. Industry revenue is expected to increase at an annualised 1.1% over the five years through 2018-19, to $2.6 billion. This incl...
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Motion Picture and Video Production industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The operating landscape for the Motion Picture and Video Production industry is changing due to technological innovations, changes to funding structures, and shifting media consumption patterns. Consumers are increasingly accessing overseas-produced video content online, whether through subscription video on demand (SVOD) services or illegal downloads. While the rising number of distribution channels has increased demand for motion pictures and TV programs, stronger legal and illegal competition from international content viewed online is forecast to limit industry revenue growth over the next five years. Overall, industry revenue is projected to increase at an annualised X.X% over the five years through XXX-XX, to $X.X billion. Competition from for...
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Motion Picture and Video Production industry statistics

  • attach_money Market Size: $3bn
  • business Number of Businesses: 6,316
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 15,987

Biggest companies in the Motion Picture and Video Production industry

The companies holding the largest market share in the Motion Picture and Video Production in Australia industry include NEP-GTV Holdco Pty Limited.

  • pie_chart NEP-GTV Holdco Pty Limited Market Share: x.x%
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What is Motion Picture and Video Production industry?

Industry Definition

Industry companies produce motion pictures, videos, TV shows and commercials. Industry firms record and store these productions on a range of media, including analogue and digital visual media such as film or video (including DVD and Blu-ray).

Industry Products and Services

  • TV programs
  • Feature films
  • Commercials
  • Other production content
  • Production services
  • Other services

Industry Activities

  • Feature film and motion picture production
  • TV program production
  • TV commercial production
  • Video production

Market research report - table of contents

Industry Definition

Industry companies produce motion pictures, videos, TV shows and commercials. Industry firms record and store these productions on a range of media, including analogue and digital visual media such as film or video (including DVD and Blu-ray).

Main Activities

  • Feature film and motion picture production
  • TV program production
  • TV commercial production
  • Video production

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

TV broadcasters require a steady flow of new video and film products to attract and retain viewers. While overall demand for TV broadcasting has declined ...
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Demand from television broadcasting
Demand from cinemas
Demand from motion picture and video distribution
Government funding for heritage and arts

Current Performance

Government funding
Downstream demand
Technological innovations
 Chart: Revenue Growth

Industry Outlook

Digital competition
 Table: Motion Picture and Video Production in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Motion Picture and Video Production in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Motion Picture and Video Distribution in Australia
Cinemas in Australia
Free-to-Air Television Broadcasting in Australia
Pay Television in Australia
Advertising Agencies in Australia


Key Selling Industries

Sound Recording Studios in Australia
Photographic Film Processing in Australia
Video Post-Production Services in Australia




Products & Services

The main service segments for the Motion Picture and Video Production industry are TV programs, feature films, commercials, production services to other c...
Film studios and distributors
Other markets
Pay-TV broadcasters
Advertising agencies


Demand Determinants

Factors that affect industry demand include government subsidies; business demand for corporate training videos and other TV advertisements; and demand fr...
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Major Markets

Film studios and distributors
Other markets
Pay-TV broadcasters
Advertising agencies



 Chart: Major Market Segmentation for the Motion Picture and Video Production in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Motion Picture and Video Production industry displays low market share concentration, with the four largest players expected to account for less than ...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Motion Picture and Video Production in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Motion Picture and Video Production in Australia - Market Research Report Industry

Industry Globalization

NEP-GTV Holdco Pty Limited participates in the industry through the brand NEP Australia (formerly Global Television), which provides industry services to ...
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NEP Australia

 Table: NEP Australia - financial performance

Capital Intensity

The Motion Picture and Video Production industry displays low capital intensity. Industry operators require significant amounts of labour and substantial ...
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 Chart: Level of Capital Intensity for the Motion Picture and Video Production in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Motion Picture and Video Production in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Motion Picture and Video Production industry?

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This report on Motion Picture and Video Production in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Motion Picture and Video Production in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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