Screen time: Increased demand for new content has boosted industry revenue

The Motion Picture and Video Production industry has performed well over the past five years. The introduction of financial incentives for film and TV production from the Federal Government has boosted industry revenue over the period. These incentives include cost rebates for domestic film and TV productions, rebates on the shooting of film and TV projects within Australia, and rebates for post-production work in Australia regardless of where the project was shot. Government rebates have encouraged overseas producers to shoot several large projects in Australia over the past five years, such as Mad Max: Fury Road and Pirates of the Caribbean: Dead Men Tell No Tales. Industry revenue is projected to increase at an annualised 2.4% over the five years through 2017-18, to $2.7 more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Financial incentives for film and TV production from the Federal Government have substantially boosted the industry
  • Greater government rebates and foreign investment in the industry have increased employment
  • Digital technology is anticipated to reduce filmmaking costs over the next five years
  • Industry Report - Industry Key Buyers Chapter

    The Motion Picture and Video Production industry is characterised by a low market share concentration. Industry enterprises range in size, from one or two people through to major production houses employing more than 100 people each. There are a small number of major feature film producers in Australia, several mid-size TV production companies and many freelance and small operators. IBISWorld expects that the top four operators in the industry will account for less than 20% of industry revenue in 2017-18. Outside of these operators, the industry is highly fragmented and has a large number of small, single-film producers.Often when a film is produced, a company is formed for that production only and most of the staff are contracted for the duration of the production. As ...purchase to read more.

    Additional Insights for the Motion Picture and Video Production Industry

    IBISWorld has determined the most important Key Success Factors for the Motion Picture and Video Production are:

  • Access to quality personnel management
  • Having a high prior success rate (including completed prior contracts)
  • Having an effective performance monitoring system
  • IBISWorld analysts also discuss how external factors such as Demand from television broadcasting and Demand from cinemas in the Motion Picture and Video Production industry impact industry performance..

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    What's in this report

    What is the Motion Picture and Video Production Industry?

    Companies in this industry produce motion pictures, videos, TV shows and commercials. A range of media is used to record and store these productions, including analogue and digital visual media such as film or video (including DVD and Blu-ray).

    Industry Products
  • TV programs
  • Feature films
  • Commercials
  • Other production content
  • Production services
  • Industry Activities
  • Feature film and motion picture production
  • TV program production
  • TV commercial production
  • Video production
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from television broadcasting
  • Demand from cinemas
  • Demand from motion picture and video distribution
  • Government funding for heritage and arts
  • Total minutes of TV watched

  • Current Performance
  • On the world stage
  • Government funding
  • Downstream demand
  • Technological innovations
  • Chart: Revenue Growth

  • Industry Outlook
  • Technological developments
  • Digital competition
  • Table: Motion Picture and Video Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Motion Picture and Video Production Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Motion Picture and Video Distribution
  • Cinemas
  • Free-to-Air Television Broadcasting
  • Pay Television
  • Advertising Agencies

  • Key Selling Industries
  • Photographic Film Processing
  • Sound Recording Studios
  • Video Post-Production Services

  • Products & Services
  • TV programs
  • Feature films
  • Production services
  • Commercials
  • Other
  • Other production content
  • Chart: Motion Picture and Video Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Free-to-air TV broadcasters
  • Film studios and distributors
  • Pay TV broadcasters
  • Other markets
  • Advertising agencies
  • Chart: Major Market Segmentation for the Motion Picture and Video Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Motion Picture and Video Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Motion Picture and Video Production Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Motion Picture and Video Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Motion Picture and Video Production Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Completion Guarantor
  • A type of insurance for investors to ensure a film will be completed. An agreement is made between a completion guarantor and the production company to guarantee timely delivery.
  • Producer Offset
  • A tax incentive to encourage Australian content in films, programs and other productions.
  • Telefilm
  • A feature-length film made to be screened on TV only, and usually commissioned by a TV network.
  • Video Podcast
  • A video file with audio commentary made available for download via the internet.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Motion Picture and Video Production market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Motion Picture and Video Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Motion Picture and Video Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Motion Picture and Video Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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