Overview

Rolling out the red carpet: Government support for the industry boosts revenue growth

IBISWorld’s Motion Picture and Video Production market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$3bn
Annual Growth
2012 - 2017
3.3%
Annual Growth
2017 - 2022
Profit
Employment
17,355
Business
5,717

Industry Threats & Opportunities

  • The industry relies heavily on demand from advertising agencies for commercial productions
  • Greater government rebates and foreign investment in the industry have increased employment
  • Digital technologies are expected to reduce filmmaking costs over the next five years

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    Industry Analysis & Industry Trends

    The Motion Picture and Video Production industry has performed well over the past five years. The introduction of financial incentives for film and TV production from the Federal Government boosted industry revenue over the period. These incentives include cost rebates for domestic film and TV productions, rebates on the shooting of film and TV projects within Australia, and rebates for post-production work in Australia regardless of where the project was shot. Government rebates have encouraged overseas producers to shoot several large projects in Australia over the past five years, such as Mad Max: Fury Road and Pirates of the Caribbean: Dead Men Tell No Tales. Industry revenue is projected to increase at an annualised 3.3% over the five years through 2016-17, to $2.6 billion...

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    Industry Report - Industry Analysis Chapter

    The Motion Picture and Video Production industry depends on demand from downstream markets, including broadcast TV, cinemas and advertising agencies. Demand for TV production work is steady compared with production work on high-budget feature films, which varies from year to year. Thus, feature film work is the primary contributor to the industry’s revenue volatility. Industry revenue dropped significantly over 2010-11 as the number of films produced by the industry contracted in the wake of the financial crisis, although revenue recovered over 2011-12. The film production segment benefits from ongoing government support, enhanced tax incentives, and the ability to incorporate international co-production treaties with various major film producing countries. The..

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    Additional Insights for the Motion Picture and Video Production Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Motion Picture and Video Production Industry are

  • Access to quality personnel management
  • Having a high prior success rate
  • Having an effective performance monitoring system
  • IBISWorld analysts also discuss how external factors such as Demand from television broadcasting and Demand from cinemas in the Motion Picture and Video Production industry impact industry performance..

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    New Zealand Special Report

    Industry Products

    What is the Motion Picture and Video Production Industry?

    Companies in this industry produce motion pictures, videos, TV shows and commercials. A range of media is used to record and store these productions, including analogue and digital visual media such as film or video (including DVD and Blu-ray).

    Industry Products
    TV programs
    Feature films
    Commercials
    Other production content
    Production services
    Industry Activities
    Feature film and motion picture production
    TV program production
    TV commercial production
    Video production

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from television broadcasting
  • Demand from cinemas
  • Demand from motion picture and video distribution
  • Government funding for heritage and arts
  • Total minutes of TV watched

  • Current Performance
  • On the world stage
  • Government funding
  • Downstream demand
  • Technological innovations
  • Chart: Revenue Growth

  • Industry Outlook
  • Technological developments
  • Industry competition
  • Table: Motion Picture and Video Production Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Motion Picture and Video Production Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Motion Picture and Video Distribution
  • Cinemas
  • Free-to-Air Television Broadcasting
  • Pay Television
  • Advertising Agencies

  • Key Selling Industries
  • Photographic Film Processing
  • Sound Recording Studios
  • Video Post-Production Services

  • Products & Services
  • TV programs
  • Feature films
  • Production services
  • Commercials
  • Other production content
  • Other
  • Chart: Motion Picture and Video Production Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Free-to-air TV broadcasters
  • Film studios and distributors
  • Other markets
  • Pay TV broadcasters
  • Advertising agencies
  • Chart: Major Market Segmentation for the Motion Picture and Video Production Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Motion Picture and Video Production

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Motion Picture and Video Production Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Motion Picture and Video Production Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Motion Picture and Video Production Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Completion Guarantor
  • A type of insurance for investors to ensure a film will be completed. An agreement is made between a completion guarantor and the production company to guarantee timely delivery.
  • Producer Offset
  • A tax incentive to encourage Australian content in films, programs and other productions.
  • Telefilm
  • A feature-length film made to be screened on TV only, and usually commissioned by a TV network.
  • Video Podcast
  • A video file with audio commentary made available for download via the internet.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Motion Picture and Video Production:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Motion Picture and Video Production market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Motion Picture and Video Production, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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