Magazine and Directory Publishing in Australia - Market Research Report

Magazine and Directory Publishing industry trends (2014-2019)

poll Average industry growth 2014–2019: -9.1%

The increasing importance of the internet has challenged the Magazine and Directory Publishing industry over the past five years. Industry revenue is expected to decline at an annualised 9.4% over the five years through 2019-20, to $1.0 billion. Growth in online platforms and the increasing popularity of smartphones and tablets have changed the way consumers access content. Demand for telephone directories has plummeted as consumers have increasingly used search engines and online directories to find information. Competition from digital content providers, social media platforms and other online mediums has taken away advertising revenue from printed publications. The circulation numbers of Australia's most popular mastheads have fallen over the peri...
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Magazine and Directory Publishing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Magazine and Directory Publishing industry's decline is projected to slow slightly over the next five years, as industry operators adapt to changing consumer behaviour by shifting towards online publications and directories. Older consumers, who are a key demographic for magazine publishers, are forecast to strongly influence the shift towards digital products as they become more adept with internet browsing and increase their use of smartphones and tablets. Directory publishing revenue is anticipated to continue falling, as businesses increasingly turn to cheaper and more effective online platforms. Revenue, profitability and consolidation Industry revenue is forecast to decline at an annualised X.X% over the five years through XXX-XX, to $XX....
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Magazine and Directory Publishing industry statistics

  • attach_money Market Size: $1bn
  • business Number of Businesses: 1,671
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 4,287

Biggest companies in the Magazine and Directory Publishing industry

The companies holding the largest market share in the Magazine and Directory Publishing in Australia industry include Project Sunshine I Pty Limited, Bauer Media Pty Limited and Seven West Media Limited.

  • pie_chart Project Sunshine I Pty Limited Market Share: x.x%
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  • pie_chart Bauer Media Pty Limited Market Share: x.x%
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  • pie_chart Seven West Media Limited Market Share: x.x%
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What is Magazine and Directory Publishing industry?

Industry Definition

Industry players primarily publish magazines, directories, mailing lists and periodicals. Magazine and periodical publishers are included in the industry if they generate most of their revenue by selling printed publications and the advertising space within them. The industry excludes publishers that operate exclusively online, but includes online revenue from publishers that print physical publications.

Industry Products and Services

  • Women's magazines
  • Other magazines, directories and periodicals
  • Telephone directories
  • Mailing lists
  • Other

Industry Activities

  • Magazine publishing
  • Directory publishing
  • Periodical publishing
  • Telephone directory publishing
  • Mailing list directory publishing
  • Newsletter publishing
  • Journal publishing

Market research report - table of contents

Industry Definition

Industry players primarily publish magazines, directories, mailing lists and periodicals. Magazine and periodical publishers are included in the industry if they generate most of their revenue by selling printed publications and the advertising space within them. The industry excludes publishers that operate exclusively online, but includes online revenue from publishers that print physical publications.

Main Activities

  • Magazine publishing
  • Directory publishing
  • Periodical publishing
  • Telephone directory publishing
  • Mailing list directory publishing
  • Newsletter publishing
  • Journal publishing

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Although many magazine and directory publishers have an online presence, the industry faces intense competition from online-only operators. Industry opera...
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Internet subscribers
Demand from newsagents and book retailers
Real household discretionary income
Average weekly hours worked

Current Performance

Magazine advertising
Directories
 Chart: Revenue Growth

Industry Outlook

Magazine publishing
Readership trends
Directory publishing
 Table: Magazine and Directory Publishing in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Magazine and Directory Publishing in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Newsagents and Book Retailers in Australia
University and Other Higher Education in Australia
Supermarkets and Grocery Stores in Australia
Convenience Stores in Australia
Media Buying Agencies in Australia


Key Selling Industries

Pulp, Paper and Paperboard Manufacturing in Australia
Book and Magazine Wholesaling in Australia
Paint and Coatings Manufacturing in Australia




Products & Services

Industry operators primarily publish telephone directories, women's magazines, other magazines, directories and periodicals, and mailing lists. The shift ...
Wholesalers
Retailers
Educational institutions
Other


Demand Determinants

Operators in the Magazine and Directory Publishing industry derive revenue from a range of sources, including printed copy sales, subscriptions and advert...
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Major Markets

Wholesalers
Retailers
Educational institutions
Other



 Chart: Major Market Segmentation for the Magazine and Directory Publishing in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Magazine and Directory Publishing industry exhibits moderate market share concentration. The four largest players are expected to account for approxim...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Magazine and Directory Publishing in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Magazine and Directory Publishing in Australia - Market Research Report Industry

Industry Globalization

Project Sunshine I Pty Limited, which trades as Sensis, is a foreign-owned company that derives its revenue from directory publishing, print advertising, ...
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Sensis

 Table: Sensis - financial performance

Bauer Media

 Table: Bauer Media - financial performance

Seven West Media

 Table: Seven West Media - financial performance

Capital Intensity

The Magazine and Directory Publishing industry displays moderate capital intensity. For every dollar spent as wages in the current year, an estimated $0.1...
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 Chart: Level of Capital Intensity for the Magazine and Directory Publishing in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Magazine and Directory Publishing in Australia Industry

Industry Revenue (2007-2026)
Industry Gross Product (2007-2026)
Establishments (2007-2026)
Businesses (2007-2026)
Employment (2007-2026)
Exports (2007-2026)
Imports (2007-2026)
Wages (2007-2026)
Domestic Demand (2007-2026)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

CIRCULATION

CONSUMER MAGAZINES

MASTHEAD

READERSHIP

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Magazine and Directory Publishing in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Magazine and Directory Publishing in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
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