On the line: Readership and advertising shifts to digital platforms rip into industry revenue

The increasing importance of the internet has challenged the Magazine and Directory Publishing industry over the past five years. Industry revenue is expected to decline at an annualised 4.7% over the five years through 2018-19, to total $1.3 billion. Growth in online platforms and the increasing popularity of smartphones and tablets have changed the way consumers access content. Demand for telephone directories has plummeted as consumers have increasingly used search engines and online directories to find information. Competition from digital content providers, social media platforms and other online mediums has taken away advertising revenue from printed publications...read more.

Industry Statistics & Market Size
Revenue
$1bn
Annual Growth 14-19
-4.7%
Forecast Growth 19-24
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Profit
x.x%lock
Employment
4,403
Businesses
961
Market Share of Companies

Industry Threats & Opportunities

  • Industry revenue continues to decline as publishers struggle to compete with digital content
  • Readership for women’s magazines has sharply declined over the past five years
  • Older demographics are expected to strongly influence the shift towards digital products

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    Industry Report - Industry Locations Chapter

    Factors that influence the location of industry enterprises include the distribution and concentration of Australia's population; the distribution of entertainment, fashion and advertising industries; and the head offices of major companies in downstream consumer goods industries. These factors explain why New South Wales, particularly Sydney, accounts for a significant share of industry activity. New South Wales accounts for over 40% of total industry enterprises in 2018-19 while accounting for only 32.0% of Australia's population.Victoria and Queensland are also major regions for magazine and directory publishing activity. Victoria is prominent due to the presence of Project Sunshine I Pty Limited's, the industry's largest player, operations in Melbourne. Whi...purchase to read more.

    Additional Insights for the Magazine and Directory Publishing Industry

    IBISWorld has determined the most important Key Success Factors for the Magazine and Directory Publishing are:

  • Access to highly skilled workforce
  • Establishment of brand names
  • Effective cost controls

    • IBISWorld analysts also discuss how external factors such as Internet connections and Demand from newsagents and book retailers in the Magazine and Directory Publishing industry impact industry performance..

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    What's in this report

    Industry Products

    What is the Magazine and Directory Publishing Industry?

    Industry players primarily publish magazines, directories, mailing lists and periodicals. Magazine and periodical publishers are included in the industry if they generate most of their revenue by selling printed publications and the advertising space within them. The industry excludes publishers that operate exclusively online, but includes online revenue from publishers that print physical publications.

    Industry Products
  • Women's magazines
  • Other magazines, directories and periodicals
  • Telephone directories
  • Mailing lists
    • Industry Activities
  • Magazine publishing
  • Directory publishing
  • Periodical publishing
  • Telephone directory publishing
  • Mailing list directory publishing
  • Newsletter publishing
  • Journal publishing
    • Table of Contents

    About this Industry

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources

    Industry at a Glance

    Industry Statistics Snapshot
    Industry Structure
    Executive Summary

    Industry Performance

    Executive Summary
    Key External Drivers
  • Internet connections
  • Demand from newsagents and book retailers
  • Real household discretionary income
  • Average weekly hours worked
  • Business confidence index

    • Current Performance
  • Magazine readership
  • Magazine advertising
  • Directories
  • Chart: Revenue Growth

    • Industry Outlook
  • Revenue, profitability and consolidation
  • Magazine publishing
  • Readership trends
  • Directory publishing
  • Table: Magazine and Directory Publishing Industry Revenue Outlook

    • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Magazine and Directory Publishing Industry Lifecycle vs The Economy

    • Products & Markets

    Supply Chains
    Key Buying Industries
  • Newsagents and Book Retailers
  • University and Other Higher Education
  • Supermarkets and Grocery Stores
  • Convenience Stores
  • Media Buying Agencies

    • Key Selling Industries
  • Book and Magazine Wholesaling
  • Paint and Coatings Manufacturing
  • Pulp, Paper and Paperboard Manufacturing

    • Products & Services
  • Women's magazines
  • Other magazines, directories and periodicals
  • Telephone directories
  • Mailing lists
  • Other
  • Chart: Magazine and Directory Publishing Industry Products and Services Segmentation

    • Demand Determinants
    Major Markets
  • Media buyers and advertisers
  • Wholesalers
  • Retailers
  • Educational institutions
  • Other
  • Chart: Major Market Segmentation for the Magazine and Directory Publishing Industry

    • International Trade
    Business Locations
    Chart: Business Locations by State

    Competitive Landscape

    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Magazine and Directory Publishing

    • Basis of Competition
  • Internal competition
  • External competition

    • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Magazine and Directory Publishing Industry

    • Industry Globalization

    Major Companies

    Project Sunshine I Pty Limited, Bauer Media Pty Limited, Seven West Media Limited,
  • Table: Project Sunshine I Pty Limited - financial performance
  • Table: Bauer Media Pty Limited - financial performance
  • Table: Seven West Media Limited - financial performance

    • Operating Conditions

    Capital Intensity
  • Chart: Level of Capital Intensity for the Magazine and Directory Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

    • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

    • Regulation & Policy
    Industry Assistance

    Key Statistics

    Table: Industry Data for the Magazine and Directory Publishing Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

    • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data

    Jargon & Glossary

    Circulation
  • The number of copies of a publication sold per issue, or distributed in the case of free titles.
    • Consumer Magazines
  • Titles aimed at the general public that cover a broad range of topics.
    • Masthead
  • The title of a publication as it appears on a magazine's front page.
    • Readership
  • The number of people reading a periodical, as opposed to the number of people buying it.
    • What Our Customers Say
    Why buy this report?

    IBISWorld’s Magazine and Directory Publishing market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Magazine and Directory Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Magazine and Directory Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Magazine and Directory Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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