Streaming in: Videostreaming firms are driving industry revenue growth

The Internet Publishing and Broadcasting industry has expanded rapidly over the past five years. Consumers and businesses have increasingly migrated to the internet on a range of devices, due to the greater convenience and lower cost of using the internet to provide and consume services. Regular smartphone use has boosted the industry as consumers are constantly connected. Most industry revenue is generated from activities that are the digital equivalents of services previously provided in newspapers, such as advertising and print news. Major players in the online advertising market have expanded, and online videostreaming has become increasingly popular, driving the industry's growth over the past five years. Industry revenue is expected to increase at an annualised more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Major players in the online advertising market have expanded, driving industry growth
  • The industry’s low entry barriers have resulted in the number of enterprises increasing
  • The NBN will increase the accessibility and value generated from internet services
  • Industry Report - Industry Key Buyers Chapter

    The Internet Publishing and Broadcasting industry has a moderate level of market share concentration. In profitable online advertising segments that generate the majority of industry revenue, most consumers typically visit the most popular website with the most advertisements and the greatest ease of use. The high traffic for an individual website within a single market causes businesses selling products and services (such as real estate agents and car dealerships) to pay fees to use these websites, as they can reach the most consumers this way. The cycle continues as one player becomes dominant in a segment, such as job and car advertisements. REA...purchase to read more.

    Additional Insights for the Internet Publishing and Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Internet Publishing and Broadcasting Industry are

  • Company's product is user friendly
  • Access to highly skilled workforce
  • Production of premium goods and services
  • IBISWorld analysts also discuss how external factors such as Internet connections and Business confidence index in the Internet Publishing and Broadcasting industry impact industry performance..

    shopping_cartPURCHASE OPTIONS

    What's in this report

    What is the Internet Publishing and Broadcasting Industry?

    Industry firms publish or broadcast content on the internet. Industry operators provide textual, audio and video content of general or specific interest. Firms do not provide traditional (non-internet) versions of the content they publish or broadcast. The industry excludes search engines, internet service providers or publishers of offline content.

    Industry Products
  • Online video and audio broadcasting
  • Online print publishing
  • Online real estate advertising directories
  • Other publishing
  • Other online advertising directories
  • Industry Activities
  • Online video broadcasting
  • Online audio broadcasting
  • Online text print publishing
  • Online map publishing
  • Online directories
  • Internet specific art print publishing
  • Sale of display advertising space in online publications
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Internet connections
  • Business confidence index
  • Real household discretionary income
  • Mobile telecommunications density

  • Current Performance
  • Industry structure
  • Increased online access
  • Revenue generation
  • Building popularity
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry structure
  • Increasing competition
  • New horizons
  • Table: Internet Publishing and Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Internet Publishing and Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Motor Vehicle Dealers
  • Residential Property Operators
  • Finance
  • Consumers

  • Key Selling Industries
  • Computer and Electronic Equipment Repair
  • Computer System Design Services
  • Data Processing and Web Hosting Services
  • Internet Service Providers

  • Products & Services
  • Online real estate advertising directories
  • Other online advertising directories
  • Online video and audio broadcasting
  • Online print publishing
  • Other publishing
  • Chart: Internet Publishing and Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Product dealers
  • Businesses
  • Consumers
  • Private sellers
  • Chart: Major Market Segmentation for the Internet Publishing and Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Internet Publishing and Broadcasting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Internet Publishing and Broadcasting Industry

  • Industry Globalization
    REA Group Ltd, SEEK Limited, Netflix Australia Pty Ltd, Limited, Fairfax Media Limited,
  • Table: REA Group Ltd - financial performance
  • Table: SEEK Limited - financial performance
  • Table: Netflix Australia Pty Ltd - financial performance
  • Table: Limited - financial performance
  • Table: Fairfax Media Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Internet Publishing and Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Internet Publishing and Broadcasting Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Laws that restrict the publishing or broadcasting of digital content based on geographical location.
  • Information And Communications Technology (Ict)
  • Technology that involves the transmission of information or assists with audio and visual communication.
  • Internet Protocol Television (Iptv)
  • Televisual services that are delivered via internet as opposed to traditional methods.
  • Podcast
  • Downloadable audio content that emulates radio programming with the benefit of being able to listen to the program any time.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Internet Publishing and Broadcasting market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Internet Publishing and Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Internet Publishing and Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Internet Publishing and Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

    Contact Us

    Want to speak to a representative? Call us.