Broad strokes: The industry's major players have benefited from increasing connectivity

The Internet Publishing and Broadcasting industry has expanded rapidly over the past five years. Consumers and businesses have increasingly migrated to the internet on a range of devices, due to the greater convenience and lower cost of using the internet to provide and consume services. Regular smartphone use has benefited the industry as consumers have become constantly connected. Most industry revenue is generated from activities that are the digital equivalents of services previously provided in newspapers, such as advertising and print news. Major players in the online advertising market have expanded, and online videostreaming has become increasingly popular, driving the industry's growth. Industry revenue is expected to increase at an annualised more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24

Industry Threats & Opportunities

  • Major players in the online advertising market have expanded, driving industry growth
  • Growth in enterprise numbers has slowed due to the dominant position held by the major players
  • The NBN will increase the accessibility and value generated from internet services
  • Industry Report - Industry Analysis Chapter

    The Internet Publishing and Broadcasting industry has grown strongly over the past five years as online platforms increasingly facilitate everyday services. Increasing smartphone and tablet use has meant consumers and businesses can stay constantly connected, increasing demand for industry services. Internet publishers and broadcasters can often gain a wider audience for advertisements, particularly classifieds, and these operators are often more cost-effective than physical competitors, such as newspapers. Refined search functions have drawn consumers and businesses away from newspaper classifieds and towards online advertising websites.Online news outlets have become increasingly popular as consumers become accustomed to obtaining information for free. The...purchase to read more.

    Additional Insights for the Internet Publishing and Broadcasting Industry

    IBISWorld has determined the most important Key Success Factors for the Internet Publishing and Broadcasting are:

  • Company's product is user/consumer friendly
  • Access to highly skilled workforce
  • Production of premium goods/services
  • IBISWorld analysts also discuss how external factors such as Internet subscribers and Business confidence index in the Internet Publishing and Broadcasting industry impact industry performance..

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    What's in this report

    What is the Internet Publishing and Broadcasting Industry?

    Industry firms publish or broadcast content on the internet. Industry operators provide textual, audio and video content of general or specific interest. Firms do not provide traditional (non-internet) versions of the content they publish or broadcast. The industry excludes search engines, internet service providers or publishers of offline content.

    Industry Products
  • Online video and audio broadcasting
  • Online print publishing
  • Online real estate advertising directories
  • Other publishing
  • Other online advertising directories
  • Industry Activities
  • Online video broadcasting
  • Online audio broadcasting
  • Online text print publishing
  • Online map publishing
  • Online directories
  • Internet specific art print publishing
  • Sale of display advertising space in online publications
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Internet subscribers
  • Business confidence index
  • Real household discretionary income
  • Mobile telecommunications density

  • Current Performance
  • Industry structure
  • Increased online access
  • Revenue generation
  • Building popularity
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry structure
  • Increasing competition
  • New horizons
  • Table: Internet Publishing and Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Internet Publishing and Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Motor Vehicle Dealers
  • Residential Property Operators
  • Finance
  • Consumers

  • Key Selling Industries
  • Computer and Electronic Equipment Repair
  • Computer System Design Services
  • Data Processing and Web Hosting Services
  • Internet Service Providers

  • Products & Services
  • Online real estate advertising directories
  • Other online advertising directories
  • Online video and audio broadcasting
  • Online print publishing
  • Other publishing
  • Chart: Internet Publishing and Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Product dealers
  • Consumers
  • Businesses
  • Private sellers
  • Chart: Major Market Segmentation for the Internet Publishing and Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Internet Publishing and Broadcasting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Internet Publishing and Broadcasting Industry

  • Industry Globalization
    REA Group Ltd, Netflix Australia Pty Ltd, SEEK Limited, Limited, Nine Entertainment Co Holdings Limited,
  • Table: REA Group Ltd - financial performance
  • Table: Netflix Australia Pty Ltd - financial performance
  • Table: SEEK Limited - financial performance
  • Table: Limited - financial performance
  • Table: Nine Entertainment Co Holdings Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Internet Publishing and Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Internet Publishing and Broadcasting Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Laws that restrict the publishing or broadcasting of digital content based on geographical location.
  • Information And Communications Technology (Ict)
  • Technology that involves the transmission of information or assists with audio and visual communication.
  • Internet Protocol Television (Iptv)
  • Televisual services that are delivered via internet as opposed to traditional methods.
  • Podcast
  • Downloadable audio content that emulates radio programming with the benefit of being able to listen to the program any time.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Internet Publishing and Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Internet Publishing and Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Internet Publishing and Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Internet Publishing and Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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