Free-to-Air Television Broadcasting in Australia - Market Research Report

Free-to-Air Television Broadcasting industry trends (2014-2019)

poll Average industry growth 2014–2019: -3.6%

Operators in the Free-to-Air Television Broadcasting industry have faced various challenges over the past five years. Industry revenue is expected to decline at an annualised 3.6% over the five years through 2018-19, to $4.4 billion. Many Australians are shifting away from watching free-to-air TV programs, instead choosing to consume media on a range of different platforms. In response, some advertising agencies have moved towards more lucrative online advertising markets, limiting demand for advertising timeslots on free-to-air TV networks. Foreign entities, such as Facebook and Google, now command an increasing share of advertising revenue in Australia. This trend has negatively affected traditional media outlets, particularly TV networks. Continue...
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Free-to-Air Television Broadcasting industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Free-to-Air Television Broadcasting industry is forecast to continue struggling over the next five years, as industry operators contend with intensifying competition from digital media platforms. Demand from media buying agencies, the total minutes of TV that consumers watch and the number of Australians with internet connections are projected to influence the industry's performance over the period. However, the prevalence of online TV and film streaming platforms is anticipated to remain the biggest threat to the industry's performance. However, changes to media ownership and control legislation in September XXX will likely benefit free-to-air (FTA) TV operators over the next five years. Restrictions on cross-media ownership and audience reach...
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Free-to-Air Television Broadcasting industry statistics

  • attach_money Market Size: $4bn
  • business Number of Businesses: 116
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 11,167

Biggest companies in the Free-to-Air Television Broadcasting industry

The companies holding the largest market share in the Free-to-Air Television Broadcasting in Australia industry include Seven West Media Limited, Nine Entertainment Co Holdings Limited, Ten Network Holdings Pty Limited and Australian Broadcasting Corporation.

  • pie_chart Seven West Media Limited Market Share: x.x%
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  • pie_chart Nine Entertainment Co Holdings Limited Market Share: x.x%
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  • pie_chart Ten Network Holdings Pty Limited Market Share: x.x%
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  • pie_chart Australian Broadcasting Corporation Market Share: x.x%
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What is Free-to-Air Television Broadcasting industry?

Industry Definition

Industry players broadcast visual content on free-to-air TV. Players broadcast TV programs at no cost to consumers.

Industry Products and Services

  • Australian sport
  • Australian light entertainment
  • Overseas drama and other programs
  • News and current affairs
  • Children’s programs, local dramas and other content

Industry Activities

  • Commercial free-to-air TV network operation
  • Public or government free-to-air TV network operation
  • Community or volunteer free-to-air TV network operation
  • TV broadcasting station operation

Market research report - table of contents

Industry Definition

Industry players broadcast visual content on free-to-air TV. Players broadcast TV programs at no cost to consumers.

Main Activities

  • Commercial free-to-air TV network operation
  • Public or government free-to-air TV network operation
  • Community or volunteer free-to-air TV network operation
  • TV broadcasting station operation

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Free-to-air TV stations generate most of their revenue from media buying agencies. These agencies purchase advertising timeslots during TV broadcasts to p...
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Demand from media buying agencies
Internet subscribers
Total minutes of TV watched
Pay-TV density

Current Performance

Digital dominance
Shifting strategies
Structural changes
 Chart: Revenue Growth

Industry Outlook

Media reforms
Online competition
 Table: Free-to-Air Television Broadcasting in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Free-to-Air Television Broadcasting in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Advertising Agencies in Australia
Media Buying Agencies in Australia





Key Selling Industries

Communication Equipment Manufacturing in Australia
Motion Picture and Video Production in Australia
Motion Picture and Video Distribution in Australia




Products & Services

Free-to-air TV networks broadcast programs to viewers free of charge. Operators in the Free-to-Air Television Broadcasting industry either through selling...
Regional advertisers
Federal Government




Demand Determinants

Advertising levels, government funding and program ratings affect demand for industry services. Factors that affect expenditure on advertising and governm...
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Major Markets

Regional advertisers
Federal Government





 Chart: Major Market Segmentation for the Free-to-Air Television Broadcasting in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

Market share concentration is high in the Free-to-Air Television Broadcasting industry. The four largest players in the industry, Seven West Media, Nine E...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Free-to-Air Television Broadcasting in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Free-to-Air Television Broadcasting in Australia - Market Research Report Industry

Industry Globalization

Seven West Media Limited is a public Australian company that operates as a multi-platform media business. The company was created in 2011 after Seven Medi...
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Seven West Media

 Table: Seven West Media - financial performance

Nine Entertainment Co

 Table: Nine Entertainment Co - financial performance

Ten Network

 Table: Ten Network - financial performance

ABC

 Table: ABC - financial performance

Capital Intensity

The Free-to-Air Television Broadcasting industry displays moderate capital intensity. For every dollar spent on capital, an estimated $6.85 will be spent ...
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 Chart: Level of Capital Intensity for the Free-to-Air Television Broadcasting in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Free-to-Air Television Broadcasting in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

FREE-TO-AIR (FTA)

INTERNET PROTOCOL TV (IPTV)

NARROWCASTER

PAY TV

RESOLUTION

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Free-to-Air Television Broadcasting in Australia:

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The Free-to-Air Television Broadcasting in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
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