Limited edition: Falling revenue stops the presses as consumers shift to online news

Printed newspaper circulation has rapidly declined over the past five years, as readers have switched to online news content. Lower circulation has made advertising spaces less attractive for media buying agencies and businesses, as newspapers are reaching fewer consumers. This trend has subsequently driven down revenue generated from advertising, which has traditionally been a major revenue source for industry operators. Although newspaper publishers also compete online, revenue generated from online advertising is far less lucrative than traditional methods of publishing, as less advertising space is available. As a result, industry revenue is expected to decline at an annualised 8.4% over the five years through 2017-18. This result includes an anticipated fall of more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • The popularity of smartphones and tablets has continued to change the industry’s structure
  • Revenue has fallen due to the increasing popularity and accessibility of online news content
  • Firms are likely to seek innovative ways to generate greater advertising revenue
  • Industry Report - Industry SWOT Analysis Chapter

    The Newspaper Publishing industry is in the decline stage of its economic life cycle. Circulation and advertising revenue have fallen over the past five years, as consumers have turned to online news sources. Revenue generated from newspaper publishers' own online content has failed to offset the steady decline in print revenue. Online platforms have also restricted other revenue sources for newspaper publishers, with businesses and consumers turning away from the classified section of newspapers in favour of advertising jobs and goods on websites such as SEEK, eBay and Gumtree.Industry value added (IVA) is used to measure an industry's contribution to the overall economy. IVA for the Newspaper Publishing industry is forecast to decline at an annualised 4.7% o...purchase to read more.

    Additional Insights for the Newspaper Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Newspaper Publishing Industry are

  • Ensuring pricing policy is appropriate
  • Access to highly skilled workforce
  • Control of distribution arrangements
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Internet connections in the Newspaper Publishing industry impact industry performance..

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    What's in this report

    What is the Newspaper Publishing Industry?

    Industry firms primarily publish newspapers. Companies are included in the industry if their main source of income is the sale of printed newspapers and the advertising space in them. The industry excludes newspapers that only publish online, but includes online revenue for publishers that print physical newspapers. Newspaper-inserted magazines are included in the industry.

    Industry Products
  • Printed advertisements
  • Digital advertisements
  • Newspaper-inserted magazine advertising
  • Metropolitan newspapers
  • Suburban and regional newspapers
  • National newspapers
  • Industry Activities
  • Newspaper publishing (except online-only newspapers)
  • Online newspaper publishing by printed newspaper publishers
  • Newspaper-inserted magazine publishing by printed newspaper publishers
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Internet connections
  • Population
  • Real household discretionary income

  • Current Performance
  • Circulation and advertising
  • Increased connectivity
  • Global competition
  • New strategies
  • Chart: Revenue Growth

  • Industry Outlook
  • Paywalls
  • Content
  • Table: Newspaper Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Newspaper Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Newsagents and Book Retailers
  • Supermarkets and Grocery Stores
  • Convenience Stores
  • Media Buying Agencies
  • Consumers

  • Key Selling Industries
  • Paper Product Wholesaling
  • Printing
  • Pulp, Paper and Paperboard Manufacturing

  • Products & Services
  • Printed advertisements
  • Digital advertisements
  • Metropolitan newspapers
  • Suburban and regional newspapers
  • National newspapers
  • Newspaper-inserted magazine advertising
  • Chart: Newspaper Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Media buyers and advertising agencies
  • Other business advertisers
  • Households and businesses
  • Government advertisers
  • Chart: Major Market Segmentation for the Newspaper Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Newspaper Publishing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Newspaper Publishing Industry

  • Industry Globalization
    News Australia Holdings Pty Limited, Fairfax Media Limited, Seven West Media Limited,
  • Table: News Australia Holdings Pty Limited - financial performance
  • Table: Fairfax Media Limited - financial performance
  • Table: Seven West Media Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Newspaper Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Newspaper Publishing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Newspapers that are large in dimension and text-based. Former broadsheets include The Age and the Sydney Morning Herald.
  • Classifieds
  • Newspaper advertisements that are typically short, charged for by the line, and are one newspaper column wide. They are cheaper than larger display advertisements.
  • Clickbait
  • A feature, link or content on a website with the sole aim of catching people's attention to generate traffic and discussion.
  • Freemium
  • A paywall model whereby some content is freely accessed and other premium content requires a paid subscription.
  • Paywall
  • A system preventing internet users from accessing online content without a paid subscription.
  • Tabloid
  • Newspapers or magazines that are about half the size of broadsheets and have a greater focus on images.
  • What Our Customers Say

    Why buy this report?

    The Newspaper Publishing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Newspaper Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Newspaper Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Newspaper Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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