Glossed over: Digital content continues to erode demand for industry products

The increasing importance of the internet has challenged the Magazine and Directory Publishing industry over the past five years. Industry revenue is expected to decline at an annualised 9.8% over the five years through 2017-18, to total $1.8 billion. Growth in online platforms and the increasing popularity of smartphones and tablets have changed the way consumers access content. Demand for telephone directories has plummeted as consumers have increasingly used search engines and online directories to find information. Competition from digital content providers, social media platforms and other online mediums has taken away advertising revenue from printed more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Magazine publishers compete with digital content, social media and other online mediums
  • Readership for women’s magazines has sharply declined over the past five years
  • Older demographics are expected to strongly influence the shift towards digital products
  • Industry Report - Industry Key Buyers Chapter

    The Magazine and Directory Publishing industry is moderately concentrated. The four largest players are expected to account for just under 65% of total revenue in 2017-18. The industry has become less concentrated over the past five years. This decline is largely due to the significant revenue falls of Sensis, as competition from online platforms has decimated the Yellow Pages directory. With the higher concentrated directories segment declining in size, the more competitive and more fragmented magazine segments have increasingly taken up a larger percentage of industry revenue.Although Bauer Media and Seven West Media's Pacific Magazines dominate the magazine segment, there are a large number of small operators that also publish popular magazines in the industry. Sma...purchase to read more.

    Additional Insights for the Magazine and Directory Publishing Industry

    IBISWorld has determined the most important Key Success Factors for the Magazine and Directory Publishing are:

  • Access to highly skilled workforce
  • Establishment of brand names
  • Effective cost controls
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Internet connections in the Magazine and Directory Publishing industry impact industry performance..

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    What's in this report

    What is the Magazine and Directory Publishing Industry?

    Industry players primarily publish magazines, directories, mailing lists and periodicals. Magazine and periodical publishers are included in the industry if they generate most of their revenue by selling printed publications and the advertising space within them. The industry excludes publishers that operate exclusively online, but includes online revenue from publishers that print physical publications.

    Industry Products
  • Women's magazines
  • Other magazines, directories and periodicals
  • Telephone directories
  • Mailing lists
  • Industry Activities
  • Magazine publishing
  • Directory publishing
  • Periodical publishing
  • Telephone directory publishing
  • Mailing list directory publishing
  • Newsletter publishing
  • Journal publishing
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Internet connections
  • Average weekly hours worked
  • Business confidence index
  • Demand from newsagents and book retailers

  • Current Performance
  • Industry structure
  • Magazine readership
  • Magazine advertising
  • Directories
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue, profitability and consolidation
  • Magazine publishing
  • Readership trends
  • Directory publishing
  • Table: Magazine and Directory Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Magazine and Directory Publishing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Newsagents and Book Retailers
  • University and Other Higher Education
  • Supermarkets and Grocery Stores
  • Convenience Stores
  • Media Buying Agencies

  • Key Selling Industries
  • Book and Magazine Wholesaling
  • Paint and Coatings Manufacturing
  • Pulp, Paper and Paperboard Manufacturing

  • Products & Services
  • Women's magazines
  • Other magazines, directories and periodicals
  • Telephone directories
  • Mailing lists
  • Other
  • Chart: Magazine and Directory Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Media buyers and advertisers
  • Wholesalers
  • Retailers
  • Educational institutions
  • Other
  • Chart: Major Market Segmentation for the Magazine and Directory Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Magazine and Directory Publishing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Magazine and Directory Publishing Industry

  • Industry Globalization
    Project Sunshine I Pty Limited, Bauer Media Pty Limited, Seven West Media Limited,
  • Table: Project Sunshine I Pty Limited - financial performance
  • Table: Bauer Media Pty Limited - financial performance
  • Table: Seven West Media Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Magazine and Directory Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Magazine and Directory Publishing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • The number of copies of a publication sold per issue, or distributed in the case of free titles.
  • Consumer Magazines
  • Titles aimed at the general public that cover a broad range of topics.
  • Masthead
  • The title of a publication as it appears on a magazine's front page.
  • Readership
  • The number of people reading a periodical, as opposed to the number of people buying it.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Magazine and Directory Publishing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Magazine and Directory Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Magazine and Directory Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Magazine and Directory Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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