Directionless: Intense competition from digital content providers has hurt revenue growth

The Magazine and Directory Publishing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Threats & Opportunities

  • Magazine publishers compete with digital content, social media and other online mediums
  • Readership for women's magazines has been in freefall over the past five years
  • Older demographics are expected to strongly influence the shift towards digital products

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    Industry Analysis & Industry Trends

    The Magazine and Directory Publishing industry has been challenged by the digital revolution over the past five years. Industry revenue is expected to decline at an annualised 9.0% over the five years through 2016-17, to total $1.9 billion. Growth in online platforms and the popularity of smartphones and tablets have changed the way consumers access content. Demand for telephone directories has plummeted as consumers have increasingly used search engines and online directories to find information. Magazine publishers have had to compete with digital content providers, social media platforms and other online mediums, which have taken away advertising revenue from printed publications...

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    Industry Report - Industry Products Chapter

    Industry operators primarily publish telephone directories, women's magazines, other magazines, directories and periodicals, and mailing lists. The shift to online advertising and publishing platforms has transformed every product segment over the past five years, particularly with the rising prevalence of smartphones and tablets. Revenue that print publishers generate online is also included in the industry.

    Women's magazines

    Women's magazines aim to entertain and inform readers, and can be segmented based on content type. The major magazine categories in this segment are gossip, fashion, cooking and special interest magazines, which are targeted at women of all ages. The..

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    Additional Insights for the Magazine and Directory Publishing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Magazine and Directory Publishing Industry are

  • Access to highly skilled workforce
  • Establishment of brand names
  • Effective cost controls
  • IBISWorld analysts also discuss how external factors such as Real household discretionary income and Internet connections in the Magazine and Directory Publishing industry impact industry performance..

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    Industry Products

    What is the Magazine and Directory Publishing Industry?

    Industry players primarily publish magazines, directories, mailing lists and periodicals. Magazine and periodical publishers are included in the industry if their main source of income is the sale of printed copies and advertising space within printed publications. The industry excludes publishers that operate exclusively online, but includes online revenue from publishers that print physical publications.

    Industry Products
    Women's magazines
    Other magazines, directories and periodicals
    Telephone directories
    Mailing lists
    Industry Activities
    Magazine publishing
    Directory publishing
    Periodical publishing
    Telephone directory publishing
    Mailing list directory publishing
    Newsletter publishing
    Journal publishing

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Real household discretionary income
  • Internet connections
  • Average weekly hours worked
  • Business confidence index
  • Demand from newspaper and book retailing

  • Current Performance
  • Industry structure
  • Magazine readership
  • Magazine advertising
  • Directories
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Magazine and Directory Publishing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Magazine and Directory Publishing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Newspaper and Book Retailing
  • University and Other Higher Education
  • Supermarkets and Grocery Stores
  • Convenience Stores
  • Media Buying Agencies

  • Key Selling Industries
  • Book and Magazine Wholesaling
  • Paint and Coatings Manufacturing
  • Pulp, Paper and Paperboard Manufacturing

  • Products & Services
  • Women's magazines
  • Other magazines, directories and periodicals
  • Telephone directories
  • Mailing lists
  • Other
  • Chart: Magazine and Directory Publishing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Media buyers and advertisers
  • Wholesalers
  • Retailers
  • Educational institutions
  • Other
  • Chart: Major Market Segmentation for the Magazine and Directory Publishing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Magazine and Directory Publishing

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Magazine and Directory Publishing Industry

  • Industry Globalization
    Major Companies
    Bauer Media Pty LimitedProject Sunshine I Pty LimitedSeven West Media Limited
  • Table: Bauer Media Pty Limited - financial performance
  • Table: Project Sunshine I Pty Limited - financial performance
  • Table: Seven West Media Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Magazine and Directory Publishing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Magazine and Directory Publishing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • The number of copies sold per issue, or distributed in the case of a free title.
  • Consumer Magazines
  • Titles aimed at the general public that cover a broad range of topics.
  • Masthead
  • The title of a publication as it appears on a magazine's front page.
  • Readership
  • The number of people reading a periodical, as opposed to the number of people buying it.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Magazine and Directory Publishing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Magazine and Directory Publishing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Magazine and Directory Publishing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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