Turning the dial: The popularity of online and cloud-based platforms constrains revenue growth

The Radio Broadcasting industry's performance has been fairly subdued over the past five years, due to rising competition from a range of alternative media platforms, particularly online and cloud-based. The introduction of digital radio was expected to be a new growth avenue for the industry, but this medium has struggled to expand in an environment where portable computing and rising internet accessibility have been significantly influencing consumers' entertainment choices. The prevalence and accessibility of smartphones and tablets have prompted growth in podcasts that can be listened to at any time, and growth in audio streaming services through websites and applications such as Pandora, Spotify and SoundCloud...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 13-18
0.2%
Forecast Growth 18-23
x.x%lock
Profit
x.x%lock
Employment
5,387
Businesses
228
Market Share of Companies

Industry Threats & Opportunities

  • The rising popularity of audio streaming services has intensified competition
  • Competition has forced some smaller and less profitable community radio broadcasters to exit
  • Competition from all forms of digital media is projected to affect the industry’s performance

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    Industry Report - Industry SWOT Analysis Chapter

    Industry value added (IVA) is used to measure an industry's contribution to the overall economy. IVA is forecast to decline at an annualised 0.8% over the 10 years through 2022-23, which is expected to underperform real GDP growth of 2.5% over the same period. The industry is therefore in the decline stage of its economic life cycle. Most radio broadcasters generate the majority of their revenue from advertising, but other media platforms such as free-to-air television and pay television broadcasters, and newspaper and magazine publishers compete for a share of this advertising expenditure. In addition, many media buying agencies have sought to advertise online over the past five years due to the popularity, convenience and accessibility of accessing content using online platforms...purchase to read more.

    Additional Insights for the Radio Broadcasting Industry

    IBISWorld has determined the most important Key Success Factors for the Radio Broadcasting are:

  • Access to niche markets
  • Having a loyal customer base
  • Level of competition existing in the market

    • IBISWorld analysts also discuss how external factors such as Demand from media buying agencies and Number of motor vehicles in the Radio Broadcasting industry impact industry performance..

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    What's in this report

    Industry Products

    What is the Radio Broadcasting Industry?

    Industry companies broadcast audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

    Industry Products
  • Metropolitan commercial radio broadcasts
  • Regional commercial radio broadcasts
  • Community radio broadcasts
  • Public radio broadcasts
    • Industry Activities
  • Radio network operation (including satellite radio)
  • Radio station operation
  • Live content production for radio
    • Table of Contents

    About this Industry

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources

    Industry at a Glance

    Industry Statistics Snapshot
    Industry Structure
    Executive Summary

    Industry Performance

    Executive Summary
    Key External Drivers
  • Demand from media buying agencies
  • Number of motor vehicles
  • Consumer sentiment index
  • Mobile telecommunications density

    • Current Performance
  • Profitability and consolidation
  • Alternative

    streaming platforms

  • Radio’s resilience
  • Chart: Revenue Growth

    • Industry Outlook
  • Revenue and profitability
  • Technological opportunities

    and challenges

  • Regulatory changes
  • Table: Radio Broadcasting Industry Revenue Outlook

    • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Radio Broadcasting Industry Lifecycle vs The Economy

    • Products & Markets

    Supply Chains
    Key Buying Industries
  • Media Buying Agencies
  • Consumers

    • Key Selling Industries
  • Central Government Administration
  • Communication Equipment Manufacturing
  • Creative Arts
  • Sound Recording Studios

    • Products & Services
  • Metropolitan commercial radio broadcasts
  • Regional commercial radio broadcasts
  • Public radio broadcasts
  • Community radio broadcasts
  • Chart: Radio Broadcasting Industry Products and Services Segmentation

    • Demand Determinants
    Major Markets
  • Advertisers
  • Governments
  • Businesses and consumers
  • Chart: Major Market Segmentation for the Radio Broadcasting Industry

    • International Trade
    Business Locations
    Chart: Business Locations by State

    Competitive Landscape

    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Radio Broadcasting

    • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Radio Broadcasting Industry

    • Industry Globalization

    Major Companies

    Southern Cross Media Group Limited, Australian Broadcasting Corporation, HT&E Limited, Nova Entertainment (Australia) Pty Ltd, Macquarie Media Limited,
  • Table: Southern Cross Media Group Limited - financial performance
  • Table: Australian Broadcasting Corporation - financial performance
  • Table: HT&E Limited - financial performance
  • Table: Nova Entertainment (Australia) Pty Ltd - financial performance
  • Table: Macquarie Media Limited - financial performance

    • Operating Conditions

    Capital Intensity
  • Chart: Level of Capital Intensity for the Radio Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

    • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

    • Regulation & Policy
    Industry Assistance

    Key Statistics

    Table: Industry Data for the Radio Broadcasting Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

    • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data

    Jargon & Glossary

    Digital Radio
  • Radio broadcasts that require a digital receiver.
    • Drive Time
  • The times during the day when radio audience numbers are at their peak, which is usually when people drive to and from work.
    • Podcast
  • Digital audio or video files made available for online download.
    • Satellite Radio
  • A service that enables radio operators to broadcast a radio program across a wider geographic area than terrestrial radio stations.
    • What Our Customers Say
    Why buy this report?

    IBISWorld’s Radio Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Radio Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Radio Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Radio Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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