Turning the dial: Online and cloud-based platform popularity constrains revenue growth

IBISWorld’s Radio Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Analysis & Industry Trends

The Radio Broadcasting industry's performance has been fairly subdued over the past five years, due to rising competition from a range of alternative media platforms, particularly online and cloud-based. The introduction of digital radio was expected to be a new growth avenue for the industry, but this medium has struggled to expand in an environment where portable computing and increasing internet accessibility have been significantly influencing consumers' entertainment choices. The prevalence and accessibility of smartphones and tablets have prompted growth in podcasts that can be listened to at any time, and audio streaming services through websites and applications such as Pandora, Spotify and SoundCloud...

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Industry Report - Industry Locations Chapter

The industry's enterprises are primarily located in areas with larger populations. New South Wales alone accounts for just under 50% of total enterprises, while also accounting for the greatest share of Australia's total population. Radio stations typically attempt to reach the largest possible audiences to increase ratings and revenue from advertising. As Queensland and Victoria also account for large shares of total population, a sizeable proportion of industry enterprises are also located in these states. This trend also explains why there are a small number of radio broadcasters located in Western Australia, South Australia, Tasmania, the Australian Capital Territory and the Northern Territory.


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Industry Products

What is the Radio Broadcasting Industry?

Companies in the industry broadcast audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

Industry Products
Metropolitan commercial radio broadcasts
Regional commercial radio broadcasts
Community radio broadcasts
Public radio broadcasts
Industry Activities
Radio network operation (including satellite radio)
Radio station operation
Live content production for radio

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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