Turning the dial: Online and cloud-based platform popularity constrains revenue growth

IBISWorld’s Radio Broadcasting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Analysis & Industry Trends

The Radio Broadcasting industry's performance has been fairly subdued over the past five years, due to rising competition from a range of alternative media platforms, particularly online and cloud-based. The introduction of digital radio was expected to be a new growth avenue for the industry, but this medium has struggled to expand in an environment where portable computing and increasing internet accessibility have been significantly influencing consumers' entertainment choices. The prevalence and accessibility of smartphones and tablets have prompted growth in podcasts that can be listened to at any time, and audio streaming services through websites and applications such as Pandora, Spotify and SoundCloud...

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Industry Report - Industry Analysis Chapter

The Radio Broadcasting industry has grown sluggishly over the past five years. Strong competition from alternative media and music streaming platforms has constrained revenue growth for commercial radio networks, as these firms compete to gain advertising revenue. Public broadcasters receive most of their revenue directly from government funding, so major budget changes have affected industry operators over the past five years. Community radio stations, which often rely on sponsorships, donations and grants, have shifted towards more cost-effective digital streaming services over the period, which has also constrained revenue growth. Overall, industry revenue is forecast to rise at an annualised 0.8% over the five years through 2016-17, to $1.7 billion.


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Industry Products

What is the Radio Broadcasting Industry?

Companies in the industry broadcast audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

Industry Products
Metropolitan commercial radio broadcasts
Regional commercial radio broadcasts
Community radio broadcasts
Public radio broadcasts
Industry Activities
Radio network operation (including satellite radio)
Radio station operation
Live content production for radio

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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