Overview

Turning the dial: Online and cloud-based platform popularity constrains revenue growth

The Radio Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

REPORT SNAPSHOT

Industry Analysis & Industry Trends

The Radio Broadcasting industry's performance has been fairly subdued over the past five years, due to rising competition from a range of alternative media platforms, particularly online and cloud-based. The introduction of digital radio was expected to be a new growth avenue for the industry, but this medium has struggled to expand in an environment where portable computing and increasing internet accessibility have been significantly influencing consumers' entertainment choices. The prevalence and accessibility of smartphones and tablets have prompted growth in podcasts that can be listened to at any time, and audio streaming services through websites and applications such as Pandora, Spotify and SoundCloud...

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Industry Report - Industry SWOT Analysis Chapter

The industry is in the declining stage of its economic life cycle. Most radio broadcasters generate the majority of their revenue from advertising, but other media platforms such as free-to-air television and pay television broadcasters, and newspaper and magazine publishers compete for a share of this advertising expenditure. In addition, many media buying agencies have sought to advertise online over the past five years due to the popularity, convenience and accessibility of accessing content using online platforms.

Industry value added (IVA) is used to measure an industry's contribution to the overall economy. IVA is forecast to decline at an annualised 1.2% over the 10 years through 2021-22. The industry is therefore expected to underperform annualised real GDP growth of 2.6% o..

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Industry Products

What is the Radio Broadcasting Industry?

Companies in the industry broadcast audio signals to transmit aerial programming. Broadcasters include commercial, community and public operations. Firms that broadcast content exclusively on the internet are excluded from the industry.

Industry Products
Metropolitan commercial radio broadcasts
Regional commercial radio broadcasts
Community radio broadcasts
Public radio broadcasts
Industry Activities
Radio network operation (including satellite radio)
Radio station operation
Live content production for radio

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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