Against the stream: Competition from streaming services is causing revenue declines

IBISWorld’s Pay Television market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.


Industry Analysis & Industry Trends

The Pay Television industry has contracted over the past five years. Competition from subscription video on demand (SVOD) services, such as Netflix and Stan, has diverted viewer attention away from traditional media platforms, such as TV. Foxtel, the industry's dominant player, has been forced to slash its subscription prices to attract customers and retain existing ones. Consumers have become increasingly discerning regarding when and where they consume content, often demanding a range of options including TV, tablets, laptops and smartphones. This has been a challenge for industry operators, which have struggled to keep up in an increasingly changing media landscape. As a result, industry revenue is expected to fall by an annualised 0.8% over the five years through 2016-17, to $4.0...

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Industry Report - Industry Analysis Chapter

The Pay Television industry is subject to robust competition from digital media platforms. Industry revenue is expected to fall by an annualised 0.8% over the five years through 2016-17, to $4.0 billion. Competition from subscription video on demand (SVOD) services and internet protocol television (IPTV) services has intensified over the period. SVOD services such as Netflix offer consumers a low-cost alternative to traditionally expensive subscription TV services, which has placed strong pressure on major player Foxtel to reduce basic package prices. Industry revenue is expected to fall by 1.3% in 2016-17 as price pressure and strong competition continues.


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Industry Products

What is the Pay Television Industry?

Industry companies primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered through cables or satellites. Online subscription TV services are not included in the industry.

Industry Products
Light entertainment and lifestyle
Drama and movies
News and current affairs
Children and family
Industry Activities
Pay television network operation
Pay television broadcasting
Cable or satellite television network operation
Cable or satellite television broadcasting
Subscription television broadcasting

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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