Swimming upstream: Competition from streaming services is causing revenue declines

IBISWorld’s Pay Television market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Threats & Opportunities

  • Consumers have become increasingly discerning regarding when and where they consume content
  • Foxtel has consolidated its position as the industry's dominant player over the past decade
  • The Australian media landscape will become increasingly fragmented over the next five years

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    Industry Analysis & Industry Trends

    The Pay Television industry has contracted over the past five years. Competition from subscription video on demand (SVOD) services, such as Netflix and Stan, has diverted viewer attention away from traditional media platforms, such as TV. Foxtel, the industry's dominant player, has been forced to slash its subscription prices to attract customers and retain existing ones. Consumers have become increasingly discerning regarding when and where they consume content, often demanding a range of options including TV, tablets, laptops and smartphones. This has been a challenge for industry operators, which have struggled to keep up in an increasingly changing media landscape. As a result, industry revenue is expected to fall at an annualised 0.4% over the five years through 2017-18, to $3.8...

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    Industry Report - Industry Key Buyers Chapter

    The Pay Television industry is highly concentrated. Since Foxtel’s acquisition of regional provider Austar in April 2012, the firm has had an effective monopoly on the provision of subscription TV in Australia. Telstra, which has a 50.0% stake in Foxtel, is the other major player in the industry, acting as a reseller of Foxtel through its bundled internet, phone and subscription TV services. Together, these two firms hold nearly 95% of the market. Several small niche broadcasters operate in the industry. For instance, some broadcasters provide services exclusively in foreign languages, and others cater to specific regional areas. The..

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    Additional Insights for the Pay Television Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Pay Television Industry are

  • Superior financial management and debt management
  • Must have licence
  • Having a large supply contract
  • IBISWorld analysts also discuss how external factors such as TV density and Real household discretionary income in the Pay Television industry impact industry performance..

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    Industry Products

    What is the Pay Television Industry?

    Industry companies primarily broadcast TV programs on a subscription or fee basis. These services are generally delivered through cables or satellites. Online subscription TV services are not included in the industry.

    Industry Products
    Light entertainment and lifestyle
    Drama and movies
    News and current affairs
    Children and family
    Industry Activities
    Pay television network operation
    Pay television broadcasting
    Cable or satellite television network operation
    Cable or satellite television broadcasting
    Subscription television broadcasting

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • TV density
  • Real household discretionary income
  • Total minutes of TV watched
  • Demand from free-to-air television broadcasting
  • Internet connections

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Pay Television Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Pay Television Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Pubs, Bars and Nightclubs
  • Social Clubs
  • Hotels and Resorts
  • Motels
  • Media Buying Agencies
  • Consumers

  • Key Selling Industries
  • Communication Equipment Manufacturing
  • Motion Picture and Video Distribution
  • Telecommunications Services
  • Temporary Staff Services

  • Products & Services
  • Sport
  • Light entertainment and lifestyle
  • Drama and movies
  • News and current affairs
  • Documentaries
  • Children and family
  • Music
  • Chart: Pay Television Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Subscribers aged 55 to 64
  • Subscribers aged 40 to 54
  • Subscribers aged 25 to 39
  • Advertisers
  • Subscribers aged 65 and older
  • Subscribers aged 18 to 24
  • Chart: Major Market Segmentation for the Pay Television Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Program amortisation
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Pay Television

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Pay Television Industry

  • Industry Globalization
    Major Companies
    Foxtel GroupTelstra Corporation Limited
  • Table: Foxtel Group - financial performance
  • Table: Telstra Corporation Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Pay Television Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Pay Television Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • High-definition (HD) is a digital TV broadcasting system with a higher resolution and quality compared with standard definition.
  • Internet Protocol Television (Iptv)
  • A system where live television services are provided via the internet.
  • Multi-Channel
  • Broadcasting more than one channel from the same network, potentially across a range of media, including TV and internet.
  • Subscription Video On Demand (Svod)
  • A subscription service that allows consumers to watch stored content on a range of digital platforms for a set fee.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Pay Television:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Pay Television market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Pay Television, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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