Overview

Good sport: Industry firms are shifting towards more time-sensitive programs, such as live sports

IBISWorld’s Free-to-Air Television Broadcasting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Foreign entities command an increasing share of advertising revenue in Australia
  • Changes in an individual operator's profit margins can affect overall profitability
  • Proposed media regulation changes, if accepted, will alter the industry's structure

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    Industry Analysis & Industry Trends

    The Free-to-Air Television Broadcasting industry has faced various challenges over the past five years. Industry revenue is expected to decline at an annualised 2.6% over the five years through 2016-17, to $4.9 billion. Many Australians are shifting away from watching free-to-air TV programs, instead choosing to consume media on a range of different platforms. In response, some advertising agencies have moved their purchases towards more lucrative online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Foreign entities, such as Facebook and Google, now command an increasing share of advertising revenue in Australia. This trend has negatively affected traditional media outlets, particularly TV networks...

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    Industry Report - Starting a New Business Chapter

    The industry exhibits high barriers to entry and this trend has increased over the past five years. Barriers to entry outline the factors that prevent or limit new enterprises from entering the industry. The industry is highly concentrated, especially when taking regional TV network affiliation agreements into account, which presents a significant barrier to entry for prospective firms.

    Companies such as the Seven, Nine and Ten networks are extremely well established in the industry and have existing supply contracts with major content producers. These players also have established and ongoing agreements with advertising agencies. It is therefore very difficult for potential entrants to compete with the industry's well-entrenched major players. In ..

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    Additional Insights for the Free-to-Air Television Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Free-to-Air Television Broadcasting Industry are

  • Access to highly skilled workforce
  • Close monitoring of competition
  • Market research and understanding
  • IBISWorld analysts also discuss how external factors such as Demand from media buying agencies and Internet connections in the Free-to-Air Television Broadcasting industry impact industry performance..

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    Industry Products

    What is the Free-to-Air Television Broadcasting Industry?

    Industry players broadcast visual content on free-to-air TV. Industry players broadcast TV programs at no cost to consumers.

    Industry Products
    Metropolitan commercial TV station operation
    Regional commercial TV station operation
    Public TV station operation
    Community and other TV station operation
    Industry Activities
    Commercial free-to-air TV network operation
    Public or government free-to-air TV network operation
    Community or volunteer free-to-air TV network operation
    TV broadcasting station operation

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from media buying agencies
  • Internet connections
  • Total minutes of TV watched
  • TV density

  • Current Performance
  • Revenue and profitability
  • Digital dominance
  • Shifting strategies
  • Structural changes
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Proposed regulatory changes
  • Online competition
  • Table: Free-to-Air Television Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Free-to-Air Television Broadcasting Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Media Buying Agencies

  • Key Selling Industries
  • Communication Equipment Manufacturing
  • Motion Picture and Video Distribution
  • Motion Picture and Video Production

  • Products & Services
  • Metropolitan commercial TV station operation
  • Regional commercial TV station operation
  • Public TV station operation
  • Community and other TV station operation
  • Chart: Free-to-Air Television Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Metropolitan advertisers
  • Regional advertisers
  • Federal Government
  • Chart: Major Market Segmentation for the Free-to-Air Television Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Program amortisation
  • Wages
  • Licence and affiliation fees
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Free-to-Air Television Broadcasting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Free-to-Air Television Broadcasting Industry

  • Industry Globalization
    Major Companies
    Seven West Media LimitedNine Entertainment Co Holdings LimitedTen Network Holdings LimitedAustralian Broadcasting CorporationWIN Corporation Pty Ltd
  • Table: Seven West Media Limited - financial performance
  • Table: Nine Entertainment Co Holdings Limited - financial performance
  • Table: Ten Network Holdings Limited - financial performance
  • Table: Australian Broadcasting Corporation - financial performance
  • Table: WIN Corporation Pty Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Free-to-Air Television Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Free-to-Air Television Broadcasting Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Free-To-Air
  • Free-to-air refers to general TV broadcasting that is available via an appropriate TV signal receiver at no cost to consumers.
  • Internet Protocol Tv (Iptv)
  • A system where TV services are provided via the internet.
  • Narrowcaster
  • A broadcaster that aims media messages at specific segments of the public based on values, preferences or demographics.
  • Pay Tv
  • A multi-channel TV service available on a paid or subscription basis.
  • Pixels
  • Pixels are small, discrete elements that comprise the image produced on a TV.
  • Resolution
  • The degree in quality of the reproduction of an image.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Free-to-Air Television Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Free-to-Air Television Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Free-to-Air Television Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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