Good sport: Industry firms are shifting towards more time-sensitive programs, such as live sports

IBISWorld’s Free-to-Air Television Broadcasting market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Industry Analysis & Industry Trends

The Free-to-Air Television Broadcasting industry has faced various challenges over the past five years. Industry revenue is expected to decline at an annualised 2.6% over the five years through 2016-17, to $4.9 billion. Many Australians are shifting away from watching free-to-air TV programs, instead choosing to consume media on a range of different platforms. In response, some advertising agencies have moved their purchases towards more lucrative online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Foreign entities, such as Facebook and Google, now command an increasing share of advertising revenue in Australia. This trend has negatively affected traditional media outlets, particularly TV networks...

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Industry Report - Industry SWOT Analysis Chapter

The Free-to-Air Television Broadcasting industry is in the decline stage of its economic life cycle. The industry faces ongoing competition from pay-TV networks and online digital media platforms such as SVOD providers. In addition, multi-channelling services have fragmented TV viewing audiences. The total number of TV viewers, whether on free-to-air TV or pay-TV channels, has also declined over the past five years. This trend has limited the industry's viewer base and subsequently restricted advertising revenue.

Industry value added (IVA) is used to measure an industry's contribution to the overall economy. IVA is forecast to decline at an annualised 2.0% over the 10 years through 2021-22. The industry is therefore expected to underperform annualised real GDP growth of 2.5% o..

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Industry Products

What is the Free-to-Air Television Broadcasting Industry?

Industry players broadcast visual content on free-to-air TV. Industry players broadcast TV programs at no cost to consumers.

Industry Products
Metropolitan commercial TV station operation
Regional commercial TV station operation
Public TV station operation
Community and other TV station operation
Industry Activities
Commercial free-to-air TV network operation
Public or government free-to-air TV network operation
Community or volunteer free-to-air TV network operation
TV broadcasting station operation

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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