Hot air: Subscription video on demand services have reduced demand for industry broadcasts

The Free-to-Air Television Broadcasting industry has faced various challenges over the past five years. Industry revenue is expected to decline at an annualised 2.2% over the five years through 2017-18, to $4.7 billion. Many Australians are shifting away from watching free-to-air TV programs, instead choosing to consume media on a range of different platforms. In response, some advertising agencies have moved towards more lucrative online advertising markets, limiting the need for advertising timeslots on free-to-air TV networks. Foreign entities, such as Facebook and Google, now command an increasing share of advertising revenue in Australia. This trend has negatively affected traditional media outlets, particularly TV more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • Foreign entities command an increasing share of advertising revenue in Australia
  • Changes in an individual operator’s profit margins can affect the industry’s profitability
  • Media regulation changes will alter the industry’s structure over the next five years
  • Industry Report - Industry Locations Chapter

    Industry establishments tend to be located in areas that have greater populations. For example, the majority of TV networks are located in New South Wales, Victoria and Queensland. These three states also account for the majority of Australia's overall population. New South Wales has a disproportionate number of establishments compared with its population distribution.New South Wales accounts for the highest proportion of free-to-air TV stations in 2017-18. New South Wales is Australia's most populous state, with a large number of businesses wishing to advertise. New South Wales tends to have greater sales of retail items, houses, insurance policies, cars, and banking and financial services, which account for a majority of the advertising expenditure in the industry. A l...purchase to read more.

    Additional Insights for the Free-to-Air Television Broadcasting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Free-to-Air Television Broadcasting Industry are

  • Access to highly skilled workforce
  • Close monitoring of competition
  • Market research and understanding
  • IBISWorld analysts also discuss how external factors such as Demand from media buying agencies and Internet connections in the Free-to-Air Television Broadcasting industry impact industry performance..

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    What's in this report

    What is the Free-to-Air Television Broadcasting Industry?

    Industry players broadcast visual content on free-to-air TV. Industry players broadcast TV programs at no cost to consumers.

    Industry Products
  • Australian sport
  • Australian light entertainment
  • Overseas drama and other programs
  • News and current affairs
  • Children’s programs, local dramas and other content
  • Industry Activities
  • Commercial free-to-air TV network operation
  • Public or government free-to-air TV network operation
  • Community or volunteer free-to-air TV network operation
  • TV broadcasting station operation
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from media buying agencies
  • Internet connections
  • Total minutes of TV watched
  • TV density

  • Current Performance
  • Revenue and profitability
  • Digital dominance
  • Shifting strategies
  • Structural changes
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Media reforms
  • Online competition
  • Table: Free-to-Air Television Broadcasting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Free-to-Air Television Broadcasting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Advertising Agencies
  • Media Buying Agencies

  • Key Selling Industries
  • Communication Equipment Manufacturing
  • Motion Picture and Video Distribution
  • Motion Picture and Video Production

  • Products & Services
  • Australian sport
  • Australian light entertainment
  • Overseas drama and other programs
  • News and current affairs
  • Children’s programs, local dramas and other content
  • Chart: Free-to-Air Television Broadcasting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Metropolitan advertisers
  • Regional advertisers
  • Federal Government
  • Chart: Major Market Segmentation for the Free-to-Air Television Broadcasting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Program amortisation
  • Wages
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Free-to-Air Television Broadcasting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Free-to-Air Television Broadcasting Industry

  • Industry Globalization
    Seven West Media Limited, Nine Entertainment Co Holdings Limited, Ten Network Holdings Limited, Australian Broadcasting Corporation,
  • Table: Seven West Media Limited - financial performance
  • Table: Nine Entertainment Co Holdings Limited - financial performance
  • Table: Ten Network Holdings Limited - financial performance
  • Table: Australian Broadcasting Corporation - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Free-to-Air Television Broadcasting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Free-to-Air Television Broadcasting Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • Free-to-air (FTA) refers to general TV broadcasting that is available via an appropriate TV signal receiver at no cost to consumers.
  • Internet Protocol Tv (Iptv)
  • A system where TV services are provided via the internet.
  • Narrowcaster
  • A broadcaster that aims media messages at specific segments of the public based on values, preferences or demographics.
  • Pay Tv
  • A multi-channel TV service available on a paid or subscription basis.
  • Pixels
  • Pixels are small, discrete elements that comprise the image produced on a TV.
  • Resolution
  • The degree in quality of the reproduction of an image.
  • What Our Customers Say

    Why buy this report?

    The Free-to-Air Television Broadcasting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

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    This report on Free-to-Air Television Broadcasting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Free-to-Air Television Broadcasting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Free-to-Air Television Broadcasting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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