Seeing the signs: Increasing competition has been putting pressure on prices and profit margins

IBISWorld’s Optometry and Optical Dispensing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Industry Threats & Opportunities

  • An increasingly competitive environment has been weakening industry revenue growth
  • Increasing industry competition has been putting pressure on prices and profit margins
  • Ongoing competition from online retailers is projected to restrict industry revenue growth

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    Industry Analysis & Industry Trends

    The Australian Optometry and Optical Dispensing industry has contended with an increasingly competitive operating environment over the past five years. In particular, the industry's performance has been influenced by the entry of new corporate players and increasing online competition. The ensuing price wars have pushed prices downwards, as optometry chains, both online and offline, compete for the growing number of consumers seeking competitively priced eyewear. These intensifying competitive pressures have constrained industry growth over the five years through 2016-17, as have regulatory changes including the 5.0% cut to the Optometry Medicare Benefits Schedule (OMBS) rebate from 1 January 2015. Industry revenue growth is projected to be a weak 1.2%...

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    Industry Report - Industry SWOT Analysis Chapter

    The industry is in the mature stage of its economic life cycle. In the 10 years through 2021-22 industry value added (the industry's contribution to GDP) is forecast to grow at a compound annual rate of 1.7%, below that of the general Australian economy (2.5%), suggesting it is underperforming relative to the wider economy.

    Over the past five years, there have been several mergers among optical dispensing companies while others have closed their doors. In some instances, operators have changed their business models and joined either franchise networks or buying groups. These developments are expected to continue over the next five years. Rem..

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    Additional Insights for the Optometry and Optical Dispensing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Optometry and Optical Dispensing Industry are

  • Effective product promotion
  • Being part of a group buying, promotion and marketing scheme
  • Proximity to key markets
  • IBISWorld analysts also discuss how external factors such as Private health insurance membership and Median age of the population in the Optometry and Optical Dispensing industry impact industry performance..

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    Industry Products

    What is the Optometry and Optical Dispensing Industry?

    The Optometry and Optical Dispensing industry covers registered optometrists, optical dispensers and orthoptists. Optometrists are primarily engaged in testing eyesight, diagnosing sight defects and prescribing or dispensing spectacles and contact lenses. The main activity of optical dispensers is dispensing spectacles or contact lenses. Orthoptists diagnose and treat ocular muscle disorders.

    Industry Products
    Optometry services
    Sale of frames and lenses
    Other retail sales
    Industry Activities
    Dispensing contact lenses
    Eye testing
    Optical dispensing
    Optician services
    Orthoptic services
    Dispensing spectacles

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Private health insurance membership
  • Median age of the population
  • Real household disposable income
  • Federal funding for Medicare

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Changing demand patterns
  • Market positioning
  • Table: Optometry and Optical Dispensing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Optometry and Optical Dispensing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Health Insurance

  • Key Selling Industries
  • Pharmaceutical Product Manufacturing
  • Pharmaceuticals Wholesaling
  • Photographic and Optical Goods Manufacturing
  • Retail Property Operators

  • Products & Services
  • Sale of frames and lenses
  • Other retail sales
  • Optometry services
  • Chart: Optometry and Optical Dispensing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 45 to 64
  • People aged 65 and over
  • People aged 25 to 44
  • People aged 24 and under
  • Chart: Major Market Segmentation for the Optometry and Optical Dispensing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Rent
  • Depreciation and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Optometry and Optical Dispensing

  • Basis of Competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Optometry and Optical Dispensing Industry

  • Industry Globalization
    Major Companies
    Specsavers Pty LtdLuxottica South Pacific Holdings Pty Ltd
  • Table: Specsavers Pty Ltd - financial performance
  • Table: Luxottica South Pacific Holdings Pty Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Optometry and Optical Dispensing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Optometry and Optical Dispensing Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)
  • Optometry Services (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Clouding of the natural lens of the eye, usually caused by aging in conjunction with other risk factors, such as exposure to the sun's UV rays, smoking, steroid intake and diabetes.
  • Glaucoma
  • A disease characterised by elevated intraocular pressure, which causes optic nerve damage and subsequent peripheral vision loss.
  • Macular Degeneration
  • A disease of the retina resulting in loss of central vision.
  • Mbs
  • Stands for Medicare Benefits Schedule.
  • Plano Sunglasses
  • This term refers to non-prescription sunglasses (i.e. sunglasses with no corrective power).
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Optometry and Optical Dispensing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Optometry and Optical Dispensing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Optometry and Optical Dispensing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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