Electricity Retailing in Australia - Market Research Report

Electricity Retailing industry trends (2014-2019)

poll Average industry growth 2014–2019: 2.2%

Electricity retailers facilitate the supply of electricity from generators to end users through electricity transport networks. By purchasing energy from wholesale markets, industry operators manage price volatility for end users. Several industry operators are also active in power generation industries, which provide them with a less volatile supply of electricity. The industry's revenue growth depends on rising demand from households, businesses and operators in other sectors. Revenue growth also depends on the industry's ability to pass on increases in input costs from other areas of the electricity supply chain, due to the short-term demand inelasticity of electricity. This trend has influenced industry performance over the past five years, parti...
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Electricity Retailing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Electricity Retailing industry is forecast to face ongoing challenges and difficult operating conditions over the next five years. Industry revenue and profit are both projected to decline over the period. Revenue is forecast to fall at an annualised X.X% over the five years through XXX-XX, to $XX.X billion. Future carbon prices The future of two major policies affecting the industry, the Renewable Energy Target (RET) and carbon pricing, remains unclear. The Renewable Energy (Electricity) Amendment Bill XXX reduced the target from XX,XX gigawatt hours of renewable energy produced by XXX, to XX,XX gigawatt hours. This reduced target is likely to limit investment in renewable energy generation technologies and keep purchase costs in the industry...
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Electricity Retailing industry statistics

  • attach_money Market Size: $47bn
  • business Number of Businesses: 277
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 11,031

Biggest companies in the Electricity Retailing industry

The companies holding the largest market share in the Electricity Retailing in Australia industry include Origin Energy Limited, AGL Energy Limited, EnergyAustralia Holdings Limited, ERM Power Limited and Electricity Generation and Retail Corporation.

  • pie_chart Origin Energy Limited Market Share: x.x%
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  • pie_chart AGL Energy Limited Market Share: x.x%
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  • pie_chart EnergyAustralia Holdings Limited Market Share: x.x%
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  • pie_chart ERM Power Limited Market Share: x.x%
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  • pie_chart Electricity Generation and Retail Corporation Market Share: x.x%
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What is Electricity Retailing industry?

Industry Definition

Industry companies sell electricity through power distribution systems that are operated by other firms. The industry also includes operators that primarily provide services to the electricity market and match electricity supply and demand.

Industry Products and Services

  • Electricity generated using black coal
  • Electricity generated using brown coal
  • Electricity generation using natural gas
  • Electricity generated using wind and solar power
  • Electricity generated using hydropower

Industry Activities

  • Electricity market operation
  • Electricity retailing
  • Electricity wholesaling

Market research report - table of contents

Industry Definition

Industry companies sell electricity through power distribution systems that are operated by other firms. The industry also includes operators that primarily provide services to the electricity market and match electricity supply and demand.

Main Activities

  • Electricity market operation
  • Electricity retailing
  • Electricity wholesaling

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Businesses and commercial entities are major users of electricity, accounting for over 60% of total retail consumption. Therefore, an increase in the numb...
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Number of businesses
Electricity service price
Net energy consumption
Number of households

Current Performance

Profit and vertical integration
Demand changes
Participation
 Chart: Revenue Growth

Industry Outlook

Vertical integration and participation
Competition
Solar substitution
 Table: Electricity Retailing in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Electricity Retailing in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Manufacturing
Retail Trade
Consumers




Key Selling Industries

Electricity Transmission in Australia
Electricity Distribution in Australia
Hydro-Electricity Generation in Australia
Fossil Fuel Electricity Generation in Australia
Wind and Other Electricity Generation in Australia


Products & Services

The Electricity Retailing industry sells electricity generated from a range of sources. However, to consumers and businesses, electricity is effectively a...
Households
Manufacturers
Other



Demand Determinants

Australia is a developed economy that is heavily reliant on electricity. Both short-term and long-term factors influence demand for electricity. In the sh...
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Major Markets

Households
Manufacturers
Other




 Chart: Major Market Segmentation for the Electricity Retailing in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Electricity Retailing industry exhibits medium market share concentration. In 2018-19, the four largest industry players are expected to account for j...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Electricity Retailing in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Electricity Retailing in Australia - Market Research Report Industry

Industry Globalization

Origin Energy Limited is a vertically integrated energy company that supplies approximately 4.2 million customers with electricity, gas and liquefied petr...
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Origin Energy

 Table: Origin Energy - financial performance

AGL

 Table: AGL - financial performance

EnergyAustralia

 Table: EnergyAustralia - financial performance

ERM Power

 Table: ERM Power - financial performance

Synergy

 Table: Synergy - financial performance

Capital Intensity

The Electricity Retailing industry displays high capital intensity. In 2018-19, for every dollar spent on wages, the industry invests an estimated $0.48 i...
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 Chart: Level of Capital Intensity for the Electricity Retailing in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Electricity Retailing in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

AUSTRALIAN ENERGY MARKET OPERATOR (AEMO)

GENTAILER

NATIONAL ELECTRICITY MARKET (NEM)

TRANSMISSION NETWORK

TWH

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Electricity Retailing industry?

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This report on Electricity Retailing in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Electricity Retailing in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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