Much appreciated: A depreciating Australian dollar has boosted international enrolments

IBISWorld’s Art and Non-Vocational Education market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2013 - 2018
Annual Growth
2018 - 2023

Industry Threats & Opportunities

  • Higher discretionary income has encouraged parents to enrol their children in arts education
  • Demand for professional development courses has been restricted by volatile business confidence
  • Colombia, Brazil and Saudi Arabia are expected to make up a rising share of international enrolments

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    Industry Analysis & Industry Trends

    The Art and Non-Vocational Education industry is highly fragmented, offering a variety of educational services to a diverse market made up of individuals and businesses. Although the various industry segments exhibit differing trends, the industry's fortunes are generally tied to economic conditions. The industry's reliance on business customers, net migration and the level of household discretionary income exposes it to some revenue volatility.

    The industry has expanded over the past five years, on the back of strong growth in most service segments. Higher discretionary income in most years have encouraged more parents to enrol their children in arts education over the period...

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    Industry Report - Starting a New Business Chapter

    Barriers to entry in the industry vary between service segments but are low overall. Any individual may set up a private facility or enterprise, particularly for tutoring, musical lessons and business coaching. However, compliance and marketing costs are slowly rising for the industry. The reputation of existing players in an industry represents a barrier for new entrants. For example, the RACV is a widely-known brand name and their driving lessons are regarded as high quality and with strong safety standards. Significant investment in marketing would be required to challenge the RACV in this segment. In addition, for ongoing education such as art or music lessons, customer loyalty can be very high.


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    Additional Insights for the Art and Non-Vocational Education Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Art and Non-Vocational Education Industry are

  • Having a good technical knowledge of the product
  • Close to transport
  • Recommendation/accreditation from authoritative source
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Real household discretionary income in the Art and Non-Vocational Education industry impact industry performance..

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    Industry Products

    What is the Art and Non-Vocational Education Industry?

    Companies in the industry offer a range of education and training services. Industry operators include tutoring services, English Language Intensive Courses for Overseas Students (ELICOS) providers, driving schools and performing arts colleges. The industry excludes pre-schools, kindergartens, schools, higher education institutions, technical and further education (TAFE) colleges and sports instructors.

    Industry Products
    Driving lessons
    Professional development courses
    English language education
    Other courses
    Business coaching
    Arts education
    Industry Activities
    Dance and ballet school operation
    Acting and drama school operation
    Music school operation
    Driving school operation
    Theological college operation
    Public speaking training
    Language school operation
    Career development training
    Photography school operation

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Real household discretionary income
  • Net migration
  • Secondary school retention rate

  • Current Performance
  • International students and migrants
  • Tutoring and arts demand
  • Professional development and business coaching courses
  • Driving schools
  • Chart: Revenue Growth

  • Industry Outlook
  • English language courses
  • Tutoring
  • Professional development courses
  • Industry structure
  • Table: Art and Non-Vocational Education Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Art and Non-Vocational Education Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • University and Other Higher Education
  • Industry Associations
  • Community Associations and Other Interest Groups

  • Key Selling Industries
  • Computer and Electronic Office Equipment Manufacturing
  • Industry Associations
  • Newspaper and Book Retailing
  • Wired Telecommunications Network Operation

  • Products & Services
  • English language education
  • Tutoring
  • Professional development courses
  • Driving lessons
  • Business coaching
  • Arts education
  • Other courses
  • Chart: Art and Non-Vocational Education Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Households
  • International students and residents
  • Businesses and professionals
  • Government agencies
  • Chart: Major Market Segmentation for the Art and Non-Vocational Education Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Art and Non-Vocational Education

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Art and Non-Vocational Education Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Art and Non-Vocational Education Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Art and Non-Vocational Education Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Stands for English Language Intensive Course for Overseas Students, which are courses run from three weeks to six months in duration.
  • Tafe
  • Technical and Further Education courses are run by various institutions and cover a range of disciplines.
  • Vet
  • Also known as Vocational Education and Training, this involves training for a specific vocation in industry, agriculture or trade.
  • Why buy this report?

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    • Find out about key industry trends
    • Identify threats and opportunities
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    This report on Art and Non-Vocational Education:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Art and Non-Vocational Education market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Art and Non-Vocational Education, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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