Top of the class: Increasing numbers of international students boost industry revenue

IBISWorld’s Art and Non-Vocational Education market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2012 - 2017
Annual Growth
2017 - 2022

Industry Threats & Opportunities

  • Higher discretionary income has encouraged parents to enrol their children in arts education
  • Many students have undertaken industry tuition services to boost marks in key examinations
  • Countries such as Colombia, Brazil and Saudi Arabia will likely show strong enrolment growth

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    Industry Analysis & Industry Trends

    The Art and Non-Vocational Education industry is highly fragmented, offering a variety of educational services to a diverse market comprising individuals and corporations. Although the various segments exhibit differing trends, the industry's fortunes are generally tied to economic conditions. The industry's reliance on business customers, the exchange rate and the level of household discretionary income exposes it to some revenue volatility.

    The industry has expanded over the past five years, on the back of strong growth in most service segments...

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    Industry Report - Industry Key Buyers Chapter

    The Art and Non-Vocational Education industry is characterised by a low level of market share concentration with no player accounting for more than 5.0% of revenue. The industry is highly fragmented and diverse, and is dominated by small independent operators with a substantial amount of differentiation in the services offered. A significant proportion of industry enterprises are owned and operated by one person, particularly in the areas of tutoring and business coaching. In fact, an estimated 56.7% of industry players are non-employing, with three enterprises hiring more than 200 people. About 72.8% of businesses earn less than $200,000 per annum, while only 4.2% earn $2.0 million or more.


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    Additional Insights for the Art and Non-Vocational Education Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Art and Non-Vocational Education Industry are

  • Having a good technical knowledge of the product
  • Close to transport
  • Recommendation/accreditation from authoritative source
  • IBISWorld analysts also discuss how external factors such as Business confidence index and Trade-weighted index in the Art and Non-Vocational Education industry impact industry performance..

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    New Zealand Special Report

    Industry Products

    What is the Art and Non-Vocational Education Industry?

    Companies in the industry offer a range of education and training services. Industry operators include tutoring services, English Language Intensive Courses for Overseas Students (ELICOS) providers, driving schools and performing arts colleges. The industry excludes pre-schools, kindergartens, schools, higher education institutions, technical and further education (TAFE) colleges and sports instructors.

    Industry Products
    Driving schools
    Professional development courses
    Other education providers
    Business coaching
    Arts education
    Industry Activities
    Dance and ballet school operation
    Acting and drama school operation
    Music school operation
    Driving school operation
    Theological college operation
    Public speaking training
    Language school operation
    Career development training
    Photography school operation

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Business confidence index
  • Trade-weighted index
  • Real household discretionary income
  • Secondary school retention rate

  • Current Performance
  • International student market
  • Tutoring demand
  • Professional development courses
  • Chart: Revenue Growth

  • Industry Outlook
  • International student market
  • Tutoring demand
  • Professional development courses
  • Table: Art and Non-Vocational Education Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Art and Non-Vocational Education Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • University and Other Higher Education
  • Industry Associations
  • Community Associations and Other Interest Groups

  • Key Selling Industries
  • Computer and Electronic Office Equipment Manufacturing
  • Industry Associations
  • Newspaper and Book Retailing
  • Wired Telecommunications Network Operation

  • Products & Services
  • Professional development courses
  • Tutoring
  • Arts education
  • Driving schools
  • Business coaching
  • Other education providers
  • Chart: Art and Non-Vocational Education Industry Products and Services Segmentation

  • Demand Determinants
  • Discretionary spending
  • Business confidence
  • Exchange rate
  • Consumer trends

  • Major Markets
  • Households
  • International markets
  • Businesses
  • Government agencies
  • Chart: Major Market Segmentation for the Art and Non-Vocational Education Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Wages
  • Purchases
  • Rent
  • Depreciation
  • Marketing expenses
  • Utilities and other
  • Chart: Cost Structure Benchmarking – Sector vs Art and Non-Vocational Education

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Art and Non-Vocational Education Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Art and Non-Vocational Education Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Art and Non-Vocational Education Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • Stands for English Language Intensive Course for Overseas Students, which are courses run from three weeks to six months in duration.
  • Tafe
  • Technical and Further Education courses are run by various institutions and cover a range of disciplines.
  • Vet
  • Also known as Vocational Education and Training, this involves training for a specific vocation in industry, agriculture or trade.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
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    This report on Art and Non-Vocational Education:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Art and Non-Vocational Education market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Art and Non-Vocational Education, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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