Game on: Greater spectator sport participation is driving club membership and revenue growth

The Sports and Physical Recreation Clubs industry has steadily grown over the past five years due to the continuing popularity of Australian sport. Steady growth in spectator sport participation has driven attendances at major sporting events and club memberships. Ongoing sport participation has also benefited operators of local and regional amateur sports clubs. In addition, greater discretionary income over the past five years has provided consumers with more money to spend on watching and participating in organised sport. As a result, industry revenue is expected to grow at an annualised 2.3% over the five years through 2018-19, to reach $3.4 billion. This includes expected growth of 1.2% over the current more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • Steadily increasing spectator sport participation is contributing to industry growth
  • Several controversies have brought the AFL and NRL sporting codes into disrepute
  • Rising spectator sport participation is projected to contribute to industry revenue growth
  • Industry Report - Industry Products Chapter

    Professional sports clubs, professional athletes, amateur sports clubs and community physical recreation clubs are the main operators in the industry. Professional athletes competing on an individual basis are defined as sole proprietors or non-employing enterprises. Industry services are split based on the proportion of revenue that each segment generates.Professional sports club operationProfessional sports clubs represent the largest segment in the industry. Professional clubs compete in a range of sports, including Australian Rules football, rugby, cricket, hockey, basketball, netball and soccer. These clubs generally operate nationally on a profitable basis and compete at the highest level. Pro...purchase to read more.

    Additional Insights for the Sports and Physical Recreation Clubs Industry

    IBISWorld has determined the most important Key Success Factors for the Sports and Physical Recreation Clubs are:

  • Ability to negotiate successfully with regulator
  • Access to quality personnel management
  • Adoption of a commercial focus
  • IBISWorld analysts also discuss how external factors such as Spectator sport participation and Sport participation in the Sports and Physical Recreation Clubs industry impact industry performance..

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    What's in this report

    What is the Sports and Physical Recreation Clubs Industry?

    Companies in the industry primarily operate individual sports clubs and physical recreation clubs that provide sporting or physical recreation opportunities to participants or entertainment for spectators. The industry also includes professional athletes.

    Industry Products
  • Professional sports club operation
  • Individual professional athletes
  • Amateur sports club operation
  • Community physical recreation club operation
  • Industry Activities
  • Football club operation
  • Rugby club operation
  • Cricket club operation
  • Golf club operation
  • Hockey club operation
  • Netball club operation
  • Soccer club operation
  • Other sports club operation
  • Competing in individual professional sporting events
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Spectator sport participation
  • Sport participation
  • Demand from media buying agencies
  • Demand from social clubs
  • Real household discretionary income

  • Current Performance
  • Revenue and profitability
  • Industry structure
  • Ownership
  • Doping controversy
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Structural changes
  • Potential threats
  • Table: Sports and Physical Recreation Clubs Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Sports and Physical Recreation Clubs Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Advertising Agencies
  • General Insurance
  • Sports and Recreation Facilities Operation
  • Sports Instructors

  • Products & Services
  • Professional sports club operation
  • Individual professional athletes
  • Amateur sports club operation
  • Community physical recreation club operation
  • Chart: Sports and Physical Recreation Clubs Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 25 to 34
  • Consumers aged 15 to 24
  • Consumers aged 35 to 44
  • Consumers aged 45 to 54
  • Consumers aged 55 to 64
  • Consumers aged 65 and over
  • Chart: Major Market Segmentation for the Sports and Physical Recreation Clubs Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Sports and Physical Recreation Clubs

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Sports and Physical Recreation Clubs Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Sports and Physical Recreation Clubs Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Sports and Physical Recreation Clubs Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Australian Football League (Afl)
  • The highest level Australian Rules football league in Australia.
  • Grassroots
  • The lowest or most elementary form of a sporting code. Grassroots clubs assist with the growth and development of sport in Australia.
  • National Rugby League (Nrl)
  • The highest level Rugby League competition in Australia.
  • What Our Customers Say

    Why buy this report?

    The Sports and Physical Recreation Clubs market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

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    This report on Sports and Physical Recreation Clubs:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Sports and Physical Recreation Clubs market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Sports and Physical Recreation Clubs, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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