Sports Administrative Services in Australia

Overview

No sweat: Lucrative TV broadcasting deals continue to drive industry revenue growth

IBISWorld’s Sports Administrative Services market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

REPORT SNAPSHOT

Industry Threats & Opportunities

  • Substantial new broadcast rights deals signed by major players have driven industry revenue growth
  • Strong attendance to sporting events such as rugby and cricket has aided industry revenue growth
  • Greater sports participation is likely to increase industry enterprise and establishment numbers

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    Industry Analysis & Industry Trends

    The Sports Administrative Services industry has become increasingly valuable to TV broadcasters over the past five years. Substantial new broadcast rights deals signed by major players have driven industry revenue growth over the period. Industry revenue is expected to rise at an annualised 5.9% over the five years through 2016-17. This includes expected revenue growth of 5.5% in 2016-17, to take industry revenue to $4.4 billion. The value of live sport to TV broadcasters was evident in the AFL’s five-year $1.3 billion deal with Channel Seven and Foxtel, which began in 2012. This deal was then followed up with the announcement of a five-year $1 billion deal for Channel Nine and Foxtel to gain the rights to NRL coverage, which began in 2013...

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    Industry Report - Industry SWOT Analysis Chapter

    The Sports Administrative Services industry is in the growth stage of its economic life cycle. Most of the industry's growth is the result of substantial broadcast rights deals that have bolstered industry revenue. Online streaming and downloading platforms have significantly reduced the relevance of scheduled TV programming because many consumers watch TV shows online. Lower ratings have caused TV advertising revenue from regular programming to decrease. However, sport has retained its TV value because consumers typically want to watch sporting events live, and these events have wide appeal. Competition among the three major free-to-air networks and Foxtel has caused broadcast rights prices to spike, stimulating industry revenue growth.

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    Additional Insights for the Sports Administrative Services Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Sports Administrative Services Industry are

  • Having a high profile in the market
  • Establishment of export markets
  • Ability to take advantage of government subsidies and other grants

    • IBISWorld analysts also discuss how external factors such as Demand from broadcasting (except internet) and Expenditure on recreation and culture in the Sports Administrative Services industry impact industry performance..

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    Industry Products

    What is the Sports Administrative Services Industry?

    Industry operators are primarily engaged in the administration and control of sports or physical recreation organisations. Industry operators are responsible for the policies, rules and regulations governing the conduct of an individual sporting or physical recreation discipline.

    Industry Products
    Memberships
    Competition fees
    Ticket sales
    Broadcast rights
    Goods sales
    Advertising and sponsorship
    Industry Activities
    National sporting association or league administration
    State or territory sporting association or league administration
    Regional or district sporting association or league administration
    Sports administration services

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from broadcasting (except internet)
  • Expenditure on recreation and culture
  • Spectator sport participation
  • Real household discretionary income
  • Sport participation

    • Current Performance
  • Participation and profit
  • Broadcast rights
  • Ticket sales
  • Increased competition
  • Chart: Revenue Growth

    • Industry Outlook
  • Industry participation
  • Broadcast rights
  • Anti-siphoning list
  • Online streaming
  • Amateur participation
  • Table: Sports Administrative Services Industry Revenue Outlook

    • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Sports Administrative Services Industry Lifecycle vs The Economy

    • Products & Markets
    Supply Chains
    Key Buying Industries
  • Radio Broadcasting
  • Free-to-Air Television Broadcasting
  • Pay Television
  • Consumers

    • Key Selling Industries
  • Event Promotion and Management Services
  • Sports and Recreation Facilities Operation
  • Toy and Sporting Goods Manufacturing
  • Toy and Sporting Goods Wholesaling

    • Products & Services
  • Broadcast rights
  • Ticket sales
  • Advertising and sponsorship
  • Memberships
  • Competition fees
  • Goods sales
  • Chart: Sports Administrative Services Industry Products and Services Segmentation

    • Demand Determinants
    Major Markets
  • Spectators
  • TV broadcasters
  • Corporations
  • Government departments
  • Participants
  • Other broadcasters
  • Chart: Major Market Segmentation for the Sports Administrative Services Industry

    • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Sports Administrative Services

    • Basis of Competition
  • Internal competition
  • External competition

    • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Sports Administrative Services Industry

    • Industry Globalization
    Major Companies
    Australian Football LeagueAustralian Rugby League Commission LimitedCricket AustraliaTennis Australia LimitedAustralian Sports Commission
  • Table: Australian Football League - financial performance
  • Table: Australian Rugby League Commission Limited - financial performance
  • Table: Cricket Australia - financial performance
  • Table: Tennis Australia Limited - financial performance
  • Table: Australian Sports Commission - financial performance

    • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Sports Administrative Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

    • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

    • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Sports Administrative Services Industry
    Includes:
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

    • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Australian Sports Anti-Doping Authority (Asada)
  • A Federal Government statutory authority designed to protect the integrity of sport in Australia through the elimination of doping.
    • Halo Effect
  • The ability of TV channels to generate revenue beyond sports broadcasts, through advertising other programs during events and having the sports event lead into or directly follow popular programming.
    • Performance-Enhancing Drug
  • A banned drug that artificially increase the ability of an athlete. Common examples of PEDs include EPO, anabolic steroids, human growth hormone and beta blockers.
    • Retractable Roof
  • A stadium roof that can be opened or closed, allowing indoor or outdoor play, depending on weather conditions.

    • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Sports Administrative Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Sports Administrative Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Sports Administrative Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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