High scoring: Substantial broadcasting deals and strong attendance play into revenue growth

The Sports Administrative Services industry has become increasingly valuable to TV broadcasters over the past five years. Substantial new broadcast rights deals signed by major players have driven industry revenue growth over the period. Industry revenue is forecast to rise at an annualised 7.6% over the five years through 2017-18. This includes expected revenue growth of 6.2% in 2017-18, to take industry revenue to $5.2 billion. The value of live sport to TV broadcasters was evident in the AFL's six-year $2.5 billion deal with Channel Seven, Telstra and Foxtel, which began in 2017. This deal was then followed up with the announcement of a five-year $1.8 billion deal for Channel Nine and Foxtel to gain the rights to NRL coverage, which began in 2018...read more.

Industry Statistics & Market Size
Revenue
$5bn
Annual Growth 13-18
7.6%
Forecast Growth 18-23
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Profit
x.x%lock
Employment
7,575
Businesses
289
Market Share of Companies

Industry Threats & Opportunities

  • Substantial new broadcast rights deals signed by major players have driven industry revenue growth
  • Strong attendance to sporting events such as rugby and cricket has aided industry revenue growth
  • Greater sports participation is likely to increase industry enterprise and establishment numbers

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    Industry Report - Industry Key Buyers Chapter

    The Sports Administrative Services industry is characterised by a low level of market share concentration. The Australian Football League (AFL), the Australian Rugby League Commission (ARLC), Tennis Australia and Cricket Australia are the four largest players in the industry. These companies are estimated to account for under 40% of industry revenue in 2017-18. Australian Rules football and Rugby League are the two most popular winter sports in Australia, while cricket dominates the sporting landscape in summer. These sports also have the benefit of overseeing world-leading leagues or national teams, unlike sports such as soccer and basketball, where Australian competitions are at a far lower level than international competitions...purchase to read more.

    Additional Insights for the Sports Administrative Services Industry

    IBISWorld has determined the most important Key Success Factors for the Sports Administrative Services are:

  • Having a high profile in the market
  • Establishment of export markets
  • Having marketing expertise

    • IBISWorld analysts also discuss how external factors such as Demand from broadcasting (except internet) and Expenditure on recreation and culture in the Sports Administrative Services industry impact industry performance..

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    What's in this report

    Industry Products

    What is the Sports Administrative Services Industry?

    Industry operators are primarily engaged in the administration and control of sports or physical recreation organisations. Industry operators are responsible for the policies, rules and regulations governing the conduct of an individual sporting or physical recreation discipline.

    Industry Products
  • Memberships
  • Competition fees
  • Ticket sales
  • Broadcast rights
  • Goods sales
  • Advertising and sponsorship
    • Industry Activities
  • National sporting association or league administration
  • State or territory sporting association or league administration
  • Regional or district sporting association or league administration
  • Sports administration services
    • Table of Contents

    About this Industry

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources

    Industry at a Glance

    Industry Statistics Snapshot
    Industry Structure
    Executive Summary

    Industry Performance

    Executive Summary
    Key External Drivers
  • Demand from broadcasting (except internet)
  • Expenditure on recreation and culture
  • Spectator sport participation
  • Real household discretionary income
  • Sport participation

    • Current Performance
  • Participation and profit
  • Broadcast rights
  • Ticket sales
  • Increased competition
  • Chart: Revenue Growth

    • Industry Outlook
  • Industry participation
  • Broadcast rights
  • Online streaming
  • Amateur participation
  • Table: Sports Administrative Services Industry Revenue Outlook

    • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Sports Administrative Services Industry Lifecycle vs The Economy

    • Products & Markets

    Supply Chains
    Key Buying Industries
  • Radio Broadcasting
  • Free-to-Air Television Broadcasting
  • Pay Television
  • Consumers

    • Key Selling Industries
  • Event Promotion and Management Services
  • Sports and Recreation Facilities Operation
  • Toy and Sporting Goods Manufacturing
  • Toy and Sporting Goods Wholesaling

    • Products & Services
  • Broadcast rights
  • Ticket sales
  • Advertising and sponsorship
  • Memberships
  • Competition fees
  • Goods sales
  • Chart: Sports Administrative Services Industry Products and Services Segmentation

    • Demand Determinants
    Major Markets
  • Spectators
  • TV broadcasters
  • Corporations
  • Government departments
  • Participants
  • Other broadcasters
  • Chart: Major Market Segmentation for the Sports Administrative Services Industry

    • International Trade
    Business Locations
    Chart: Business Locations by State

    Competitive Landscape

    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Sports Administrative Services

    • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Sports Administrative Services Industry

    • Industry Globalization

    Major Companies

    Australian Football League, Australian Rugby League Commission Limited, Tennis Australia Limited, Cricket Australia, Australian Sports Commission,
  • Table: Australian Football League - financial performance
  • Table: Australian Rugby League Commission Limited - financial performance
  • Table: Tennis Australia Limited - financial performance
  • Table: Cricket Australia - financial performance
  • Table: Australian Sports Commission - financial performance

    • Operating Conditions

    Capital Intensity
  • Chart: Level of Capital Intensity for the Sports Administrative Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

    • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

    • Regulation & Policy
    Industry Assistance

    Key Statistics

    Table: Industry Data for the Sports Administrative Services Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

    • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data

    Jargon & Glossary

    Australian Sports Anti-Doping Authority (Asada)
  • A Federal Government statutory authority designed to protect the integrity of sport in Australia through the elimination of doping.
    • Performance-Enhancing Drug
  • A banned drug that artificially increase the ability of an athlete. Common examples of PEDs include EPO, anabolic steroids, human growth hormone and beta blockers.
    • Retractable Roof
  • A stadium roof that can be opened or closed, allowing indoor or outdoor play, depending on weather conditions.
    • Uefa
  • Union of European Football Associations.
    • What Our Customers Say
    Why buy this report?

    IBISWorld’s Sports Administrative Services market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Sports Administrative Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Sports Administrative Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Sports Administrative Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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