Game on: Substantial broadcast rights deals have driven industry revenue growth

The Sports Administrative Services industry has become increasingly valuable to TV broadcasters over the past five years. Substantial new broadcast rights deals signed by major players have driven industry revenue growth over the period. Industry revenue is expected to rise at an annualised 7.8% over the five years through 2018-19, to reach $6.0 billion. This includes expected revenue growth of 4.5% in 2018-19. The value of live sport to TV broadcasters was evident in the AFL’s six-year $2.5 billion deal with Channel Seven, Telstra and Foxtel, which began in 2017. This deal was then followed up with the announcement of a five-year $1.8 billion deal for Channel Nine and Foxtel to gain the rights to NRL coverage, which began in 2018...read more.

Industry Statistics & Market Size
Revenue
$6bn
Annual Growth 14-19
7.8%
Forecast Growth 19-24
Profit
Employment
7,135
Businesses
371

Industry Threats & Opportunities

  • Substantial broadcast rights deals signed by major players have driven industry revenue growth
  • Strong attendance at sporting events such as rugby and cricket has aided industry revenue growth
  • Greater sports participation is likely to increase industry enterprise and establishment numbers
  • Industry Report - Industry Key Buyers Chapter

    The Sports Administrative Services industry is characterised by a low level of market share concentration. The Australian Football League (AFL), the Australian Rugby League Commission (ARLC), Cricket Australia and Tennis Australia are the four largest players in the industry. These companies are estimated to account for under 40% of industry revenue in 2018-19. Australian Rules football and Rugby League are the two most popular winter sports in Australia, while cricket dominates the sporting landscape in summer. These sports also have the benefit of overseeing world-leading leagues or national teams, unlike sports such as soccer and basketball, where Australian competitions are at a far lower level than international competitions...purchase to read more.

    Additional Insights for the Sports Administrative Services Industry

    IBISWorld has determined the most important Key Success Factors for the Sports Administrative Services are:

  • Having a high profile in the market
  • Establishment of export markets
  • Having marketing expertise
  • IBISWorld analysts also discuss how external factors such as Demand from broadcasting (except internet) and Expenditure on recreation and culture in the Sports Administrative Services industry impact industry performance..

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    What's in this report

    What is the Sports Administrative Services Industry?

    Industry operators are primarily engaged in the administration and control of sports or physical recreation organisations. Industry operators are responsible for the policies, rules and regulations governing the conduct of an individual sporting or physical recreation discipline.

    Industry Products
  • Memberships
  • Competition fees
  • Ticket sales
  • Broadcast rights
  • Goods sales
  • Advertising and sponsorship
  • Industry Activities
  • National sporting association or league administration
  • State or territory sporting association or league administration
  • Regional or district sporting association or league administration
  • Sports administration services
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from broadcasting (except internet)
  • Expenditure on recreation and culture
  • Spectator sport participation
  • Real household discretionary income
  • Sport participation

  • Current Performance
  • Participation

    and profit

  • Broadcast rights
  • Ticket sales
  • Increased competition
  • Chart: Revenue Growth

  • Industry Outlook
  • Industry participation
  • Broadcast rights
  • Online streaming
  • Amateur participation
  • Table: Sports Administrative Services Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Sports Administrative Services Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Radio Broadcasting
  • Free-to-Air Television Broadcasting
  • Pay Television
  • Consumers

  • Key Selling Industries
  • Event Promotion and Management Services
  • Sports and Recreation Facilities Operation
  • Toy and Sporting Goods Manufacturing
  • Toy and Sporting Goods Wholesaling

  • Products & Services
  • Broadcast rights
  • Ticket sales
  • Advertising and sponsorship
  • Memberships
  • Competition fees
  • Goods sales
  • Chart: Sports Administrative Services Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Spectators
  • TV broadcasters
  • Corporations
  • Government departments
  • Participants
  • Other broadcasters
  • Chart: Major Market Segmentation for the Sports Administrative Services Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Sports Administrative Services

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Sports Administrative Services Industry

  • Industry Globalization
    Australian Football League, Australian Rugby League Commission Limited, Cricket Australia, Tennis Australia Limited, Australian Sports Commission,
  • Table: Australian Football League - financial performance
  • Table: Australian Rugby League Commission Limited - financial performance
  • Table: Cricket Australia - financial performance
  • Table: Tennis Australia Limited - financial performance
  • Table: Australian Sports Commission - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Sports Administrative Services Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Sports Administrative Services Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Marketing (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Australian Sports Anti-Doping Authority (Asada)
  • A Federal Government statutory authority designed to protect the integrity of sport in Australia through the elimination of doping.
  • Performance-Enhancing Drug
  • A banned drug that artificially increase the ability of an athlete. Common examples of PEDs include EPO, anabolic steroids, human growth hormone and beta blockers.
  • Retractable Roof
  • A stadium roof that can be opened or closed, allowing indoor or outdoor play, depending on weather conditions.
  • Uefa
  • Union of European Football Associations.
  • What Our Customers Say

    Why buy this report?

    The Sports Administrative Services market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Sports Administrative Services:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Sports Administrative Services market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Sports Administrative Services, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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