Standing ovation: Revenue is forecast to grow as companies draw in younger audiences

Organisations in the Music and Theatre Productions industry vary significantly. Traditional performing arts production companies rely heavily on government funding to remain viable and produce non-mainstream performances, while contemporary music production companies can achieve high profit margins by appealing to larger audiences. Industry revenue fluctuates according to industry operators' ability to stage popular shows and consumers' willingness to spend on entertainment. Over the past five years, increasing average ticket prices in the popular contemporary music segment have resulted in more traditional segments, such as musical theatre production, accounting for a lower share of industry more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The industry has benefited from increased government funding over the past five years
  • An increasing share of total government funding for the arts has been allocated to the industry
  • Government funding for heritage and arts is forecast to increase over the next five years
  • Industry Report - Industry Analysis Chapter

    The Music and Theatre Productions industry has posted a strong performance over the past five years. Industry revenue is expected to increase at an annualised 4.4% over the five years through 2018-19, to $1.8 billion, including growth of 1.1% in 2018-19. The quantity and popularity of international performers touring Australia in any given year heavily influence annual industry revenue. Rising attendances at performances and higher ticket prices led to a significant revenue increase in 2016-17, which has assisted the overall performance of the industry over the past five years.International performancesIndustry revenue in the international performances sector surged by 36.0% i...purchase to read more.

    Additional Insights for the Music and Theatre Productions Industry

    IBISWorld has determined the most important Key Success Factors for the Music and Theatre Productions are:

  • Proximity to key markets
  • Effective product promotion
  • Ability to take advantage of government subsidies and other grants
  • IBISWorld analysts also discuss how external factors such as Expenditure on recreation and culture and Government funding for heritage and arts in the Music and Theatre Productions industry impact industry performance..

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    What's in this report

    What is the Music and Theatre Productions Industry?

    Industry companies produce live theatrical, musical, and dance performances including music concerts, opera, ballet and drama plays.

    Industry Products
  • Contemporary music
  • Musical theatre
  • Festivals
  • Theatre
  • Classical music
  • Other productions
  • Industry Activities
  • Dance and ballet company operation
  • Circus operation
  • Musical theatre operation
  • Musical performances
  • Opera operation
  • Orchestra operation
  • Performing arts operation
  • Theatre operation
  • Theatre restaurant operation
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Expenditure on recreation and culture
  • Government funding for heritage and arts
  • Real household discretionary income
  • Business confidence index
  • International tourist visitor nights

  • Current Performance
  • International performances
  • External demand drivers
  • Not-for-profit enterprises
  • For-profit enterprises
  • Expanding audiences
  • National opera review
  • Chart: Revenue Growth

  • Industry Outlook
  • Funding models
  • Industry structure
  • Expanding audiences
  • Table: Music and Theatre Productions Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Music and Theatre Productions Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Consumers

  • Key Selling Industries
  • Advertising Agencies
  • Domestic Airlines
  • General Warehousing and Cold Storage
  • Performing Arts Venues
  • Road Freight Transport

  • Products & Services
  • Contemporary music
  • Musical theatre
  • Other productions
  • Festivals
  • Classical music
  • Theatre
  • Chart: Music and Theatre Productions Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Consumers aged 25 to 34
  • Consumers aged 15 to 24
  • Consumer aged 35 to 44
  • Consumers aged 65 and over
  • Consumers aged 45 to 54
  • Consumers aged 55 to 64
  • Chart: Major Market Segmentation for the Music and Theatre Productions Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Music and Theatre Productions

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Music and Theatre Productions Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Music and Theatre Productions Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Music and Theatre Productions Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)
  • Wages (2010-2024)
  • Purchases (2010-2024)
  • Profit (2010-2024)
  • Depreciation (2010-2024)
  • Rent (2010-2024)
  • Utilities (2010-2024)
  • Other (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Drama Play
  • A stage play that does not rely on songs to tell the story. This definition covers both dramatic and comedic plays.
  • Major Performing Arts Framework (Mpa)
  • The MPA consists of 28 prominent theatre and music organisations, which receive funding on behalf of the federal and state governments.
  • Traditional Performing Arts
  • Performing arts that existed before the modern cultural era (such as opera, ballets, plays and orchestral works).
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Music and Theatre Productions market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Music and Theatre Productions:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Music and Theatre Productions market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Music and Theatre Productions, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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