Lotteries in Australia - Market Research Report

Lotteries industry trends (2014-2019)

poll Average industry growth 2014–2019: 0.4%

The Lotteries industry's performance has fluctuated over the past five years. Overall, industry revenue is expected to grow at an annualised 0.4% over the five years through 2018-19, to total $6.5 billion. Lottery operators face strong external competition from alternative forms of gambling. Horse and sports betting and casinos have become increasingly popular over the past five years, and have gradually accounted for a greater proportion of gamblers' discretionary income. Industry revenue is projected to grow by 0.8% in the current year, limited by the increasing popularity of rival forms of gambling. Industry operators have introduced new games and made lotto draws more frequent to increase consumer interest and expenditure. However, this strategy...
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Lotteries industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Lotteries industry is projected to rise over the next five years. Lottery tickets and other lottery-style games are anticipated to grow at a faster rate following the merger between Tabcorp and Tatts Group. Real household discretionary income is also anticipated to rise over the next five years, assisting lottery operators. However, other forms of gambling, particularly those with more accessible and better developed online platforms, are expected to capture a growing share of gambling expenditure. Revenue and profitability Overall, industry revenue is forecast to grow at an annualised X.X% over the five years through XXX-XX, to total $X.X billion. Industry operators will need to further refine some of their products to appeal to a broader demo...
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Lotteries industry statistics

  • attach_money Market Size: $7bn
  • business Number of Businesses: 448
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,059

Biggest companies in the Lotteries industry

The companies holding the largest market share in the Lotteries in Australia industry include Tabcorp Holdings Limited and Lotteries Commission of Western Australia.

  • pie_chart Tabcorp Holdings Limited Market Share: x.x%
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  • pie_chart Lotteries Commission of Western Australia Market Share: x.x%
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What is Lotteries industry?

Industry Definition

Industry firms primarily operate lotteries and sell lottery tickets. A lottery is a prize draw that players pay to enter, with winners drawn randomly by lot. Firms that operate lotto-style games and football pools are also included in the industry.

Industry Products and Services

  • Lotto
  • Instant lotteries
  • Keno
  • General draw lotteries
  • Other minor games

Industry Activities

  • Lottery operation
  • Lottery agency operation
  • Football pools operation
  • Keno operation
  • Art union operation

Market research report - table of contents

Industry Definition

Industry firms primarily operate lotteries and sell lottery tickets. A lottery is a prize draw that players pay to enter, with winners drawn randomly by lot. Firms that operate lotto-style games and football pools are also included in the industry.

Main Activities

  • Lottery operation
  • Lottery agency operation
  • Football pools operation
  • Keno operation
  • Art union operation

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Per capita gambling expenditure represents the real average losses per person for each financial year. An increase in per capita gambling expenditure gene...
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Per capita gambling expenditure
Number of poker and gaming machines
Real household discretionary income
Demand from horse and sports betting

Current Performance

Fierce competition
Consolidation and innovation
Lottery jackpots
 Chart: Revenue Growth

Industry Outlook

Fierce competition
Consolidation and innovation
Lottery jackpots
 Table: Lotteries in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Lotteries in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Newsagents and Book Retailers in Australia
Pubs, Bars and Nightclubs in Australia
Convenience Stores in Australia
Consumers in Australia



Key Selling Industries

Data Storage Services in Australia
Free-to-Air Television Broadcasting in Australia





Products & Services

Operators in the Lotteries industry provide a range of gaming services, including lotto, keno, instant lotteries, general draw lotteries and minor raffles...
Players aged 55 to 64
Players aged 45 to 54
Players aged 35 to 44
Players aged 18 to 34


Demand Determinants

Lotteries generally appeal to middle age and older consumers. These players tend to participate in lotteries with smaller prizes more frequently. However,...
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Major Markets

Players aged 55 to 64
Players aged 45 to 54
Players aged 35 to 44
Players aged 18 to 34



 Chart: Major Market Segmentation for the Lotteries in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Lotteries industry is characterised by a high market share concentration. The industry's two major players are estimated to account for over 70% of to...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Lotteries in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Lotteries in Australia - Market Research Report Industry

Industry Globalization

Tabcorp Holdings Limited is an Australian publicly listed company that provides wagering, gaming, lottery, keno and media services in Australia. The compa...
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Tabcorp

 Table: Tabcorp - financial performance

Lotterywest

 Table: Lotterywest - financial performance

Capital Intensity

The Lotteries industry is characterised by a high level of capital intensity. For every dollar paid as wages, an estimated $0.61 is spent on capital inves...
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 Chart: Level of Capital Intensity for the Lotteries in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Lotteries in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

DIVISION ONE JACKPOT

LOTTERY AGENT

REVENUE

SCRATCHIES

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Lotteries in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Lotteries in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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