On a high horse: The popularity of online and smartphone betting has driven revenue growth

IBISWorld’s Horse and Sports Betting market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.


Industry Threats & Opportunities

  • The growing popularity of online and mobile betting websites has aided industry revenue growth
  • Online betting has reduced industry employment, as less face-to-face interaction has been required
  • Industry profitability is anticipated to remain strong and improve marginally

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    Industry Analysis & Industry Trends

    The Horse and Sports Betting industry has undergone significant changes over the past five years. Online and mobile betting websites have gained a greater foothold in the market due to changing consumer preferences and the improved accessibility of these websites. Increasing internet connectivity and spectator sport participation have contributed to the industry's positive performance. Industry revenue is forecast to increase at an annualised 3.6% over the five years through 2016-17. Demand for other gambling activities, and declines in horseracing attendances and wagering have slightly restricted revenue growth. Other gambling activities such as casinos, lottery products and electronic gaming machines compete for gamblers' discretionary income...

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    Industry Report - Starting a New Business Chapter

    The Horse and Sports Betting industry is characterised by moderate barriers to entry, which have remained stable over the past five years. Barriers to entry tend to vary depending on the main services provided. Licences are required from respective state or territory governments to operate TABs in Australia. These licences effectively provide regional monopolies in each state and territory. The TAB segment has a high degree of market share concentration, resulting in it being difficult to enter the industry as a TAB operator and gain considerable market share. Tabcorp and Tatts Group effectively operate as a monopoly in their respective states in this service segment. Entering the industry as a TAB provider is therefore difficult for prospective firms.


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    Additional Insights for the Horse and Sports Betting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Horse and Sports Betting Industry are

  • Market research and understanding
  • Experienced workforce
  • Production of premium goods and services
  • IBISWorld analysts also discuss how external factors such as Demand from casinos and Horseracing attendances in the Horse and Sports Betting industry impact industry performance..

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    Industry Products

    What is the Horse and Sports Betting Industry?

    Companies in the industry primarily operate gambling services, including totalisator and betting services. Wagers are generally placed on horseraces and sports matches. The industry includes online gambling services but excludes casinos and lottery operations.

    Industry Products
    Sports betting
    Horserace betting at TABs
    Harness race betting at TABs
    Other race betting
    Industry Activities
    Betting shop operation
    Bookmaker operation
    Gambling website operation
    Totalisator agency board (TAB) operation
    Totalisator agency operation

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from casinos
  • Horseracing attendances
  • Per capita gambling expenditure
  • Internet connections
  • Spectator sport participation
  • Demand from lotteries

  • Current Performance
  • Revenue and profitability
  • Competitive landscape
  • Online betting
  • Regional monopolies
  • Advertising
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Industry changes
  • Online betting
  • Table: Horse and Sports Betting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Horse and Sports Betting Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Pubs, Bars and Nightclubs
  • Social Clubs
  • Consumers

  • Key Selling Industries
  • Data Storage Services
  • Horse and Dog Racing
  • Pay Television
  • Radio Broadcasting
  • Telecommunications Services

  • Products & Services
  • Horserace betting at TABs
  • Sports betting
  • Other race betting
  • Harness race betting at TABs
  • Chart: Horse and Sports Betting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 50 and over
  • People aged 30 to 39
  • People aged 40 to 49
  • People aged 18 to 29
  • Chart: Major Market Segmentation for the Horse and Sports Betting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Horse and Sports Betting

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Horse and Sports Betting Industry

  • Industry Globalization
    Major Companies
    Tabcorp Holdings LimitedPaddy Power Australia Pty LimitedTatts Group LimitedCrown Resorts Limited
  • Table: Tabcorp Holdings Limited - financial performance
  • Table: Paddy Power Australia Pty Limited - financial performance
  • Table: Tatts Group Limited - financial performance
  • Table: Crown Resorts Limited - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Horse and Sports Betting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Horse and Sports Betting Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Parimutuel Betting
  • Parimutuel betting determines the odds and payouts of the event only once all bets have been placed and the event has finished.
  • Totalisator
  • An automated system of betting on races. It dispenses and records betting tickets and calculates and displays odds. This system also provides a mechanism for cashing in winning tickets.
  • Totalisator Agency Board (Tab)
  • A gambling outlet that provides horse and sports betting facilities to consumers.
  • Wagering
  • The act of placing money or something of material value on an event with an uncertain outcome, in attempt to earn money based on the likeliness of the outcome.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Horse and Sports Betting:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Horse and Sports Betting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Horse and Sports Betting, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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