On a high horse: The popularity of online and smartphone betting has driven revenue growth

The Horse and Sports Betting market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Analysis & Industry Trends

The Horse and Sports Betting industry has undergone significant changes over the past five years. Online and mobile betting websites have gained a greater foothold in the market due to changing consumer preferences and the improved accessibility of these websites. Increasing internet connectivity and spectator sport participation have contributed to the industry's positive performance. Industry revenue is forecast to increase at an annualised 3.6% over the five years through 2016-17. Demand for other gambling activities, and declines in horseracing attendances and wagering have slightly restricted revenue growth. Other gambling activities such as casinos, lottery products and electronic gaming machines compete for gamblers' discretionary income...

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Industry Report - Industry Key Buyers Chapter

The Horse and Sports Betting industry exhibits a high degree of market share concentration. The four largest operators are estimated to account for approximately 82.2% of industry revenue. The high level of merger and acquisition activity from the sale of former state-owned TAB operations, like Tabcorp's acquisition of Tab Limited in 2004 and purchase of ACTTAB in 2014, contributes to the industry's high market share concentration.

In addition, companies with TAB outlets effectively operate in regional monopolies, which provides the opportunity for firms to generate revenue from an entire state's wagering activities. As a result, Tabcorp alone is estimated to account for nearly 44% of total industry revenue in 2016-17. Con..

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Industry Products

What is the Horse and Sports Betting Industry?

Companies in the industry primarily operate gambling services, including totalisator and betting services. Wagers are generally placed on horseraces and sports matches. The industry includes online gambling services but excludes casinos and lottery operations.

Industry Products
Sports betting
Horserace betting at TABs
Harness race betting at TABs
Other race betting
Industry Activities
Betting shop operation
Bookmaker operation
Gambling website operation
Totalisator agency board (TAB) operation
Totalisator agency operation

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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