Bet on it: Industry operators are expanding their online capabilities to drive growth

The Horse and Sports Betting industry has undergone significant change over the past five years. Online and mobile betting websites have gained a greater foothold in the market due to changing consumer preferences and the improved accessibility of these websites. Increasing internet connectivity and spectator sport participation have further contributed to the industry's positive performance over the period. Industry revenue is forecast to increase at an annualised 4.1% over the five years through 2017-18. However, competition from other gambling activities, and declines in horseracing attendances and wagering have slightly restricted revenue more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23

Industry Threats & Opportunities

  • The growing popularity of online and mobile betting websites has aided industry revenue growth
  • Online betting has reduced industry employment, as less face-to-face interaction has been required
  • Industry profitability is anticipated to remain strong and improve marginally
  • Industry Report - Industry Products Chapter

    Industry operators offer a range of betting services, which are primarily based on the type of event consumers can bet on, the type of bet they can place and where bets can be placed. Industry services are divided based on the proportion of revenue that each segment generates in the current year.Horserace betting at TABsWagers placed on horseraces at TAB outlets represent the industry's largest segment. Horserace betting generally uses parimutuel betting, where payoffs are only determined once all bets have been placed and the pool has been closed. As a result, payoffs are generally determined just before the race or after the race, based on the total amount wagered and the number of successful bettors. Par...purchase to read more.

    Additional Insights for the Horse and Sports Betting Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Horse and Sports Betting Industry are

  • Market research and understanding
  • Experienced workforce
  • Production of premium goods and services
  • IBISWorld analysts also discuss how external factors such as Demand from casinos and Horseracing attendances in the Horse and Sports Betting industry impact industry performance..

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    What's in this report

    What is the Horse and Sports Betting Industry?

    Industry operators provide gambling services, including totalisator and betting services. Wagers are generally placed on horseraces and sports matches. The industry includes online gambling services but excludes casinos and lottery operations.

    Industry Products
  • Sports betting
  • Horserace betting at TABs
  • Harness race betting at TABs
  • Other race betting
  • Industry Activities
  • Betting shop operation
  • Bookmaker operation
  • Gambling website operation
  • Totalisator agency board (TAB) operation
  • Totalisator agency operation
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from casinos
  • Horseracing attendances
  • Per capita gambling expenditure
  • Internet connections
  • Spectator sport participation
  • Demand from lotteries

  • Current Performance
  • Revenue and profitability
  • Competitive landscape
  • Online betting
  • Advertising
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Industry changes
  • Online betting
  • Table: Horse and Sports Betting Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Horse and Sports Betting Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Pubs, Bars and Nightclubs
  • Social Clubs
  • Consumers

  • Key Selling Industries
  • Data Storage Services
  • Horse and Dog Racing
  • Pay Television
  • Radio Broadcasting
  • Telecommunications Services

  • Products & Services
  • Horserace betting at TABs
  • Sports betting
  • Other race betting
  • Harness race betting at TABs
  • Chart: Horse and Sports Betting Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • People aged 50 and over
  • People aged 30 to 39
  • People aged 40 to 49
  • People aged 18 to 29
  • Chart: Major Market Segmentation for the Horse and Sports Betting Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Horse and Sports Betting

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Horse and Sports Betting Industry

  • Industry Globalization
    Tabcorp Holdings Limited, Paddy Power Australia Pty Limited, Tatts Group Limited, Crown Resorts Limited,
  • Table: Tabcorp Holdings Limited - financial performance
  • Table: Paddy Power Australia Pty Limited - financial performance
  • Table: Tatts Group Limited - financial performance
  • Table: Crown Resorts Limited - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Horse and Sports Betting Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Horse and Sports Betting Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Parimutuel Betting
  • Parimutuel betting determines the odds and payouts of the event only once all bets have been placed and the event has finished.
  • Totalisator
  • An automated system of betting on races. It dispenses and records betting tickets and calculates and displays odds. This system also provides a mechanism for cashing in winning tickets.
  • Totalisator Agency Board (Tab)
  • A gambling outlet that provides horse and sports betting facilities to consumers.
  • Wagering
  • The act of placing money or something of material value on an event with an uncertain outcome, in attempt to earn money based on the likeliness of the outcome.
  • What Our Customers Say

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    IBISWorld’s Horse and Sports Betting market research report can be used to help you: understand market size and growth potential; major companies; draft business plans and pitch books; and conduct benchmarking and SWOT analysis. Our industry analysis highlights macro industry trends in the overall sector and micro trends faced by companies that do business in the industry. The industry report also provides key industry statistics and 5-year forecasts to anticipate future industry prospects so you can decide with confidence.

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    • Provides Market Size information to assist with planning and strategic decisions.
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    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Horse and Sports Betting market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

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