State of the art: Industry operators look to new interactive technologies to attract visitors

Despite a highly competitive environment, the Art Galleries and Museums industry has recorded slight revenue growth over the past five years. Art galleries and museums compete with other leisure, sporting and entertainment organisations for shares of consumer expenditure and government funding. As a result, industry operators have developed special exhibitions and interactive educational displays to attract new visitors and retain existing patrons. Art galleries and museums have continued to reposition themselves as social institutions, widening their appeal to new audiences and helping them secure government grants.Successful art gallery and museum operators have made use of existing and emerging digital media to offer online virtual museums...read more.

Industry Statistics & Market Size
Revenue
$2bn
Annual Growth 14-19
0.5%
Forecast Growth 19-24
Profit
Employment
8,910
Businesses
1,263

Industry Threats & Opportunities

  • Industry operators have developed interactive educational displays to attract new visitors
  • Intensifying external competition has limited the revenue generated from admission fees
  • State governments are projected to increase spending on art galleries and museums
  • Industry Report - Starting a New Business Chapter

    Barriers to entry are factors that may prevent or limit a new operator from starting up in the industry. Key factors used to assess the barriers to entry include economies of scale, capital intensity and access to government grants. Overall, barriers to entry are lower for smaller size establishments in the industry, but barriers increase in terms of obtaining ongoing funding commitments from the government and businesses, due to the dominance of the larger operators.The main barrier to entry relates to the ability and cost in acquiring a collection of items that are either worthy of display in their own right or are of significant public interest. Whi...purchase to read more.

    Additional Insights for the Art Galleries and Museums Industry

    IBISWorld has determined the most important Key Success Factors for the Art Galleries and Museums are:

  • Carrying out all necessary maintenance to keep facilities in good condition
  • Effective product promotion
  • Marketing of differentiated products
  • IBISWorld analysts also discuss how external factors such as Government funding for heritage and arts and Expenditure on recreation and culture in the Art Galleries and Museums industry impact industry performance..

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    What's in this report

    What is the Art Galleries and Museums Industry?

    Industry operators run and manage art galleries and museums across Australia. The industry also includes businesses that operate historic houses. Firms mainly engage in preserving and exhibiting heritage objects and artefacts that have cultural, historical or aesthetic value.

    Industry Products
  • Art gallery exhibitions
  • Museum exhibitions
  • Merchandise sales
  • Other products and services
  • Industry Activities
  • Art gallery operations (except)
  • Art museum operations (except)
  • Historic house and heritage site operations
  • Historic railway operations
  • Maritime museum operations
  • Museum operations
  • Natural history and science centre operations
  • Social history museum operations
  • Transport museum operations
  • War memorial museum operations
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Government funding for heritage and arts
  • Expenditure on recreation and culture
  • Real household discretionary income
  • Average weekly hours worked
  • High income earners
  • Total visitor nights

  • Current Performance
  • The big picture
  • A changing market
  • Generating funds
  • Chart: Revenue Growth

  • Industry Outlook
  • Public and private funding
  • Admissions
  • Table: Art Galleries and Museums Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Art Galleries and Museums Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Education and Training
  • Consumers

  • Key Selling Industries
  • Creative Arts
  • Professional, Scientific and Technical Services

  • Products & Services
  • Museum exhibitions
  • Art gallery exhibitions
  • Merchandise sales
  • Other products and services
  • Chart: Art Galleries and Museums Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Highest income quintile
  • Fourth income quintile
  • Third income quintile
  • Second income quintile
  • Lowest income quintile
  • Chart: Major Market Segmentation for the Art Galleries and Museums Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Art Galleries and Museums

  • Basis of Competition
    Barriers to Entry
  • Table: Barrier to Entry Checklist for the Art Galleries and Museums Industry

  • Industry Globalization
    National Gallery of Victoria, Museums Board of Victoria,
  • Table: National Gallery of Victoria - financial performance
  • Table: Museums Board of Victoria - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Art Galleries and Museums Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Art Galleries and Museums Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Interactive Displays
  • Exhibitions that incorporate technology and elements that can be handled by visitors to enhance their experience.
  • Niche Operators
  • Museums that focus on, or specialise in, one particular theme.
  • Social History Museum
  • A museum that houses collections and information that relate to historically significant events.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Art Galleries and Museums market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Art Galleries and Museums:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Art Galleries and Museums market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Art Galleries and Museums, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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