Under control: The high quality and reliable supply of industry produce has boosted revenue

The Under Cover Vegetable Growing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Threats & Opportunities

  • As under cover vegetables attract high prices, they are sensitive to changes in consumer sentiment
  • Rising scale and efficiency among several major companies has improved profitability
  • A greater awareness of sustainable vegetable production techniques should drive revenue growth

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    Industry Analysis & Industry Trends

    The Under Cover Vegetable Growing industry has flourished over the past five years. Under cover vegetables are cultivated in controlled environments and are therefore less dependent on weather conditions and seasonal changes than field-grown vegetables. Controlled growing environments, such as greenhouses, generate greater yields and faster growth than outdoor alternatives. Closed systems also provide water efficiencies and energy savings, which have benefited the industry during water shortages over the past five years. Protected growing enables farmers to produce a more constant stream of supply compared with outdoor growing, while using fewer inputs and reducing their environmental footprint, which has bolstered the industry's performance...

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    Industry Report - Industry Products Chapter

    Most Australian vegetables are grown in open fields. However, the proportion of vegetables grown by the Under Cover Vegetable Growing industry has risen over the past five years, as farmers have increasingly sought to protect their crops from volatile environmental conditions. Vegetables grown under cover are less susceptible to seasonal conditions and weather impediments. The major types of vegetables grown under cover have not changed considerably over the past five years.


    Most mushrooms are grown under cover in specially designed sheds. As a result, mushrooms make up the largest share of industry revenue. Although mushrooms are technically considered fungi and not vegetables, IBISWorld includes mushrooms as part of the industry. Thi..

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    Additional Insights for the Under Cover Vegetable Growing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Under Cover Vegetable Growing Industry are

  • Ability to pass on cost increases
  • Downstream ownership links
  • Output is sold under contract - incorporate long-term sales contracts
  • IBISWorld analysts also discuss how external factors such as Availability of water and Demand from supermarkets and grocery stores in the Under Cover Vegetable Growing industry impact industry performance..

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    Industry Products

    What is the Under Cover Vegetable Growing Industry?

    Industry operators grow vegetables in greenhouses, cold frames, cloth houses and lath houses.

    Industry Products
    Other produce
    Industry Activities
    Capsicum growing under cover
    Cucumber growing under cover
    Herb growing under cover
    Lettuce growing under cover
    Sprout growing under cover
    Tomato growing under cover
    Mushroom growing under cover
    Other vegetable growing under cover

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Availability of water
  • Demand from supermarkets and grocery stores
  • Apparent fruit and vegetable consumption
  • Domestic price of fertiliser
  • Domestic price of vegetables

  • Current Performance
  • Supply and inputs
  • Downstream retailers
  • Consumption trends
  • Industry structure
  • Chart: Revenue Growth

  • Industry Outlook
  • Technology and consolidation
  • Consumption trends
  • Public perception
  • Table: Under Cover Vegetable Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Under Cover Vegetable Growing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Fruit and Vegetable Processing
  • Fruit and Vegetable Wholesaling
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Livestock and Other Agricultural Supplies Wholesaling
  • Shearing, Cropping and Agricultural Support Services
  • Water Supply

  • Products & Services
  • Mushrooms
  • Tomatoes
  • Other produce
  • Cucumbers
  • Capsicums
  • Chart: Under Cover Vegetable Growing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers
  • Retailers
  • Local market
  • Food processors
  • Food-service providers
  • Chart: Major Market Segmentation for the Under Cover Vegetable Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Utilities
  • Depreciation
  • Rent
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Under Cover Vegetable Growing

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Under Cover Vegetable Growing Industry

  • Industry Globalization
    Major Companies
    Costa Group Holdings LimitedPerfection Fresh Australia Pty LtdFlavorite Hydroponic Tomatoes Pty LimitedSundrop Farms Pty Ltd
  • Table: Costa Group Holdings Limited - financial performance
  • Table: Perfection Fresh Australia Pty Ltd - financial performance
  • Table: Flavorite Hydroponic Tomatoes Pty Limited - financial performance
  • Table: Sundrop Farms Pty Ltd - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Under Cover Vegetable Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Under Cover Vegetable Growing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Closed System
  • Closed growing systems retain and recycle water through the growing system. This lowers water usage and lowers risks of water shortages.
  • Food Mile
  • The distance a food item travels from producer to consumer. Food miles are used to approximate the environmental impact of food as it travels along the supply chain.
  • Greenhouse
  • Greenhouses are technologically advanced growing structures generally covered in glass or polycarbonate panels that control various aspects of the growing environment.
  • Imputed Wage
  • The estimated cost of labour input of the farm owner, their partner and/or family members, based on hours worked and wages outlined in the Federal Pastoral Industry Award.
  • Protected Cropping
  • The use of different structures to create optimal growing environments. Structures range from basic shadehouses to technologically advanced greenhouses with automated regulation of growing conditions.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Under Cover Vegetable Growing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Under Cover Vegetable Growing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Under Cover Vegetable Growing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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