Under Cover Vegetable Growing in Australia - Market Research Report

Under Cover Vegetable Growing industry trends (2014-2019)

poll Average industry growth 2014–2019: 7.8%

The Under Cover Vegetable Growing industry has flourished over the past five years. Under cover vegetables are grown in controlled environments and depend less on weather conditions and seasonal changes than field-grown vegetables. Controlled growing environments, such as greenhouses, generate greater yields and faster growth than outdoor alternatives. Closed systems provide water efficiencies and energy savings, which have benefited the industry during water shortages over the past five years. Protected growing enables farmers to produce a more constant stream of supply compared with outdoor growing, while using fewer inputs and reducing their environmental footprint, which has supported the industry's performance. Industry revenue is expected to ri...
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Under Cover Vegetable Growing industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

The Under Cover Vegetable Growing industry is forecast to grow over the next five years. Innovative under cover growing technologies and greater awareness of sustainable vegetable production techniques are projected to drive expansion over the period. The industry is likely to benefit from ongoing health and nutrition concerns, which will drive up vegetable consumption. Technological advances in greenhouses are also likely to assist industry growth. However, the industry remains reliant on the availability of water, which is projected to decline over the next five years. Under cover vegetable growers are better able to endure volatile changes compared with outdoor vegetable growers. Rising health consciousness and growth in vegetable consumption and...
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Under Cover Vegetable Growing industry statistics

  • attach_money Market Size: $748m
  • business Number of Businesses: 1,051
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,420

Biggest companies in the Under Cover Vegetable Growing industry

The companies holding the largest market share in the Under Cover Vegetable Growing in Australia industry include Costa Group Holdings Limited, Sundrop Farms Pty Ltd, Perfection Fresh Australia Pty Ltd and Flavorite Hydroponic Tomatoes Pty Limited.

  • pie_chart Costa Group Holdings Limited Market Share: x.x%
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  • pie_chart Sundrop Farms Pty Ltd Market Share: x.x%
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  • pie_chart Perfection Fresh Australia Pty Ltd Market Share: x.x%
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  • pie_chart Flavorite Hydroponic Tomatoes Pty Limited Market Share: x.x%
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What is Under Cover Vegetable Growing industry?

Industry Definition

Industry operators grow vegetables in greenhouses, cold frames, cloth houses and lath houses.

Industry Products and Services

  • Tomatoes
  • Cucumbers
  • Capsicums
  • Mushrooms
  • Other produce

Industry Activities

  • Capsicum growing under cover
  • Cucumber growing under cover
  • Herb growing under cover
  • Lettuce growing under cover
  • Sprout growing under cover
  • Tomato growing under cover
  • Mushroom growing under cover
  • Other vegetable growing under cover

Market research report - table of contents

Industry Definition

Industry operators grow vegetables in greenhouses, cold frames, cloth houses and lath houses.

Main Activities

  • Capsicum growing under cover
  • Cucumber growing under cover
  • Herb growing under cover
  • Lettuce growing under cover
  • Sprout growing under cover
  • Tomato growing under cover
  • Mushroom growing under cover
  • Other vegetable growing under cover

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Under cover vegetable growers rely on irrigation water for production, which reduces the industry's exposure to weather-induced volatility. However, the a...
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Availability of water
Demand from supermarkets and grocery stores
Apparent fruit and vegetable consumption
Domestic price of fertiliser

Current Performance

Downstream retailers
Consumption trends
Industry structure
 Chart: Revenue Growth

Industry Outlook

Consumption trends
Public perception
 Table: Under Cover Vegetable Growing in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Under Cover Vegetable Growing in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Fruit and Vegetable Processing in Australia
Fruit and Vegetable Wholesaling in Australia
Supermarkets and Grocery Stores in Australia




Key Selling Industries

Shearing, Cropping and Agricultural Support Services in Australia
Water Supply in Australia
Livestock and Other Agricultural Supplies Wholesaling in Australia




Products & Services

Most Australian vegetables are grown in open fields. However, the proportion of vegetables grown by the Under Cover Vegetable Growing industry has risen o...
Food processors
Retailers
Local market
Food-service providers


Demand Determinants

Demand for vegetables grown under cover depends on price and quality, consumer health consciousness, supermarket selling strategies and macroeconomic fact...
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Major Markets

Food processors
Retailers
Local market
Food-service providers



 Chart: Major Market Segmentation for the Under Cover Vegetable Growing in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Under Cover Vegetable Growing industry displays a high level of market share concentration. The industry's four largest players, Costa, Perfection Fre...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Under Cover Vegetable Growing in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Under Cover Vegetable Growing in Australia - Market Research Report Industry

Industry Globalization

Costa Group Holdings Limited (Costa) is an Australian public company headquartered in Ravenhall, Melbourne. The company derives revenue from growing, mark...
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Costa Group

 Table: Costa Group - financial performance

Sundrop Farms

 Table: Sundrop Farms - financial performance

Perfection Fresh Group

 Table: Perfection Fresh Group - financial performance

Flavorite Hydroponic Tomatoes

 Table: Flavorite Hydroponic Tomatoes - financial performance

Capital Intensity

The Under Cover Vegetable Growing industry is highly capital-intensive. For every dollar invested in capital across the industry in 2018-19, an expected $...
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 Chart: Level of Capital Intensity for the Under Cover Vegetable Growing in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Under Cover Vegetable Growing in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

CLOSED SYSTEM

FOOD MILE

IMPUTED WAGE

PROTECTED CROPPING

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

Why buy this report on the Under Cover Vegetable Growing industry?

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This report on Under Cover Vegetable Growing in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Under Cover Vegetable Growing in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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