Grass is greener: The popularity of artificial turf has stifled industry revenue growth

The Turf Growing industry is expected to perform poorly over the five years through 2017-18. Consumer sentiment and household discretionary income growth have been mixed over the period, in response to changing global and domestic economic conditions. Consequently, consumers have been reluctant to outlay income for new instant turf. Further, declining institutional building construction and increasing high-density living have played a role in the industry's weak performance. Overall, industry revenue is expected to decrease at an annualised 0.7% over the five years through 2017-18, to reach $238.4 million. This includes an anticipated rise of 2.6% in the current year, as consumer sentiment more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The acceptance of artificial turf as an alternative to natural turf has hindered industry growth
  • Weak demand from downstream markets has prompted smaller players to exit the industry
  • The ongoing shift towards high-density living will negatively affect turf demand over the period
  • Industry Report - Starting a New Business Chapter

    The Turf Growing industry has moderate entry barriers. The main barriers to entry are rising land prices, employee skills, supply contracts and capital costs. Over the past five years, property prices have generally grown at a solid rate, increasing prices paid for rural land to grow turf. As suburbs in cities and regional areas have expanded, some outer suburbs have taken over land previously used for growing turf.Competition for land near desired markets can provide some challenges for entrants. It is important for firms to establish themselves near their markets in suburban areas and capital cities. However, competition from other agricultural activities for this land can increase the capital costs for new entrants. Fur...purchase to read more.

    Additional Insights for the Turf Growing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Turf Growing Industry are

  • Experienced work force
  • Appropriate climatic conditions
  • Automation - reduces costs, particularly those associated with labour
  • IBISWorld analysts also discuss how external factors such as Dwelling commencements and Demand from institutional building construction in the Turf Growing industry impact industry performance..

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    What's in this report

    What is the Turf Growing Industry?

    Industry firms primarily grow turf for transplanting in landscaped areas. This includes grass growing, turf growing and lawn seed growing. Operators plant, maintain and harvest turf farms. Landscapers, households, governments, sport venues, revegetation contractors, and plant hire and garden service providers then install the turf.

    Industry Products
  • Green couch
  • Blue couch
  • Buffalo turf
  • Kikuyu grass
  • Zoysia grass
  • Other turf varieties
  • Industry Activities
  • Turf planting
  • Turf growing
  • Turf harvesting
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Dwelling commencements
  • Demand from institutional building construction
  • Consumer sentiment index
  • Real household discretionary income
  • Availability of water
  • Domestic price of fertiliser

  • Current Performance
  • Demand and profit
  • Water issues
  • Construction trends
  • Artificial turf
  • Chart: Revenue Growth

  • Industry Outlook
  • Construction activity
  • Consumer confidence
  • Water and profit
  • Table: Turf Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Turf Growing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Landscaping Services
  • Sports Administrative Services
  • Exhibition and Conference Centres

  • Key Selling Industries
  • Agricultural Machinery Manufacturing
  • Fertiliser Manufacturing
  • Livestock and Other Agricultural Supplies Wholesaling

  • Products & Services
  • Buffalo turf
  • Kikuyu grass
  • Green couch
  • Blue couch
  • Other turf varieties
  • Zoysia grass
  • Chart: Turf Growing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Landscapers
  • Households
  • Government and sport venues
  • Developers
  • Retailers and wholesalers
  • Other markets
  • Chart: Major Market Segmentation for the Turf Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Turf Growing

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Turf Growing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Turf Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Turf Growing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
  • A common type of grass that grows rapidly.
  • Erosion
  • The process of weather wearing away soil and rock.
  • Leaching
  • The process of nutrients not being retained by the turf or soil.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Turf Growing market research report provides the latest industry statistics and industry trends, allowing you to identify the products and customers driving revenue growth and profitability. The industry report identifies the leading companies and offers strategic industry analysis of the key factors influencing the market.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Turf Growing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Turf Growing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Turf Growing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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