Overview

Grass is greener: Rising demand for artificial turf hurts industry revenue

IBISWorld’s Turf Growing market research report is a comprehensive guide to market size and growth prospects. Our industry reports offer strategic industry analysis of the factors influencing companies, including new product developments, economic, lifestyle and demographic influences, distribution and supply chain factors and pricing issues. Full analysis accompanies our data forecasts to illustrate how the market responds to emerging industry trends.

REPORT SNAPSHOT

Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Revenue
$218m
Annual Growth
2011 - 2016
-2.4%
Annual Growth
2016 - 2021
Profit
Employment
690
Business
247

Industry Analysis & Industry Trends

The Turf Growing industry has performed poorly over the past five years. Fluctuations in water availability have created volatile growing conditions for the industry. Consumer sentiment has remained volatile over the period, in response to changing global and domestic economic conditions. Consequently, consumers have frequently been unwilling to outlay income for new instant turf. Movements in the number of dwelling commencements and increasing high-density living have also played a role in the industry's weak performance. Industry revenue is forecast to decline at an annualised 2.4% over the five years through 2015-16, to total $217.6 million. Industry revenue is forecast to decrease by 0.3% during 2015-16...

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Industry Report - Industry SWOT Analysis Chapter

The Turf Growing industry is expected to be in the decline stage of its life cycle. Industry value added, a measure of the industry’s contribution to the wider economy, is forecast to decline at a marginal annualised 0.1% over the 10 years through 2020-21. This represents a substantial underperformance relative to the industry, with GDP projected to grow at an annualised 2.6% over the same period. As industry value added falls in proportion to GDP, the industry is shrinking as a share of the economy.

There are highly segmented turf variants in the industry, with limited opportunities for industry players to innovate and introduce new turf varieties. Industry players are facing difficulties in generating more revenue amid the slump in demand. Con..

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Industry Products

What is the Turf Growing Industry?

Companies in the industry are primarily engaged in growing turf for transplanting in landscaped areas. This includes grass growing, turf growing and lawn seed growing. Operators plant, maintain and harvest turf farms. Landscapers, households, governments, sport venues, revegetation contractors, and plant hire and garden service providers then install the turf.

Industry Products
Green couch
Blue couch
Buffalo
Kikuyu
Zoysia
Other varieties
Industry Activities
Turf planting
Turf growing
Turf harvesting

Table of Contents

About this Industry

Industry Definition
Main Activities
Similar Industries
Additional Resources

Industry at a Glance

Industry Performance

Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle

Products & Markets

Supply Chain
Products & Services
Demand Determinants
Major Markets
International Trade
Business Locations

Competitive Landscape

Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
industry Globalisation

Major Companies

Operating Conditions

Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance

Key Statistics

Industry Data
Annual Change
Key Ratios

Jargon & Glossary

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