Poultry Meat Farming in Australia - Market Research Report

Poultry Meat Farming industry trends (2014-2019)

poll Average industry growth 2014–2019: 2.6%

The Poultry Meat Farming industry has benefited from a rise in poultry consumption over the past five years. Increased poultry consumption has ensured strong downstream demand and boosted industry revenue over the period. Retail poultry prices have declined over the period, while the price of many substitute products, such as fish and seafood, beef, lamb and pork, has risen. Consequently, the relatively cheaper price of poultry in retail outlets has encouraged more consumers to purchase and consume poultry over the past five years. In addition, rising health consciousness has driven demand for leaner sources of protein, such as poultry, benefiting the industry. Due to greater downstream demand, the number of chickens farmed for meat has increased ove...
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Poultry Meat Farming industry outlook (2019-2024)

poll Average industry growth 2019-2024: x.xlockPurchase this report or a membership to unlock the average company profit margin for this industry.

Growth in the Poultry Meat Farming industry is projected to slow over the next five years. The major supermarkets, Woolworths and Coles, are anticipated to continue reducing prices over the period due to intensifying competition in the Supermarkets and Grocery Stores industry. Consequently, poultry processors are forecast to face ongoing pressure from the major supermarkets to reduce prices, significantly limiting growth in the price paid per bird to industry operators. This trend will likely limit the positive effects of increased poultry consumption and rising demand for high-value poultry, such as organic chicken, over the next five years. Revenue and profitability Industry revenue is forecast to increase at an annualised X.X% over the five year...
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Poultry Meat Farming industry statistics

  • attach_money Market Size: $576m
  • business Number of Businesses: 1,290
  • poll Average Industry Profit Margin: x.x%
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  • supervisor_account Industry Employment: 2,226

Biggest companies in the Poultry Meat Farming industry

The companies holding the largest market share in the Poultry Meat Farming in Australia industry include ProTen Limited.

  • pie_chart ProTen Limited Market Share: x.x%
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What is Poultry Meat Farming industry?

Industry Definition

Industry operators primarily farm poultry for meat production. Poultry includes chicken, duck, turkey and game birds. Industry operators typically supply live birds that are ready for slaughter, usually aged between five and eight weeks, to poultry processors.

Industry Products and Services

  • Conventionally farmed chickens
  • Free-range and organic chickens
  • Other poultry
  • Duck
  • Turkey

Industry Activities

  • Chicken farming
  • Duck farming
  • Game bird farming
  • Goose farming
  • Poultry hatchery operation (for meat)
  • Turkey farming

Market research report - table of contents

Industry Definition

Industry operators primarily farm poultry for meat production. Poultry includes chicken, duck, turkey and game birds. Industry operators typically supply live birds that are ready for slaughter, usually aged between five and eight weeks, to poultry processors.

Main Activities

  • Chicken farming
  • Duck farming
  • Game bird farming
  • Goose farming
  • Poultry hatchery operation (for meat)
  • Turkey farming

Similar Industries

Additional Resources

Industry Statistics Snapshot

Industry Structure

Executive Summary

Key External Drivers

Most farmed poultry requires some form of processing before reaching downstream markets. Poultry meat farmers typically have grower contracts with poultry...
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Demand from poultry processing
Domestic price of poultry
Poultry consumption
Domestic price of beef

Current Performance

Industry structure
Consumption
 Chart: Revenue Growth

Industry Outlook

Consumption and concerns
Changing structure
 Table: Poultry Meat Farming in Australia - Market Research Report Industry Revenue Outlook

Industry Life Cycle

Life Cycle Reasons
 Chart: Benchmarking - Poultry Meat Farming in Australia - Market Research Report Industry Lifecycle vs The Economy

Supply Chain

Key Buying Industries

Poultry Processing in Australia






Key Selling Industries

Hay and Other Crop Growing in Australia
Shearing, Cropping and Agricultural Support Services in Australia
Prepared Animal and Bird Feed Manufacturing in Australia
Livestock and Other Agricultural Supplies Wholesaling in Australia



Products & Services

The Poultry Meat Farming industry grows various types of birds. However, chickens dominate the industry, accounting for over 90% of revenue. Other poultry...
Food-service establishments
Other markets
Wholesalers



Demand Determinants

Poultry consumption is the overriding demand determinant for the industry. Poultry consumption is a factor of downstream consumer demand for poultry meat ...
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Major Markets

Food-service establishments
Other markets
Wholesalers




 Chart: Major Market Segmentation for the Poultry Meat Farming in Australia - Market Research Report Industry

International Trade

Business Locations

Chart: Business Locations by State Chart: Business Locations by State

Market Share Concentration

The Poultry Meat Farming industry exhibits low market share concentration, with the four largest operators expected to make up significantly less than 40%...
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Key Success Factors

Cost Structure Benchmarks

Profit, Purchases, Wages, Other Costs
 Chart: Cost Structure Benchmarking – Sector vs Poultry Meat Farming in Australia - Market Research Report

Basis of Competition

Internal competition
External competition

Barriers to Entry

 Table: Barriers to Entry Checklist for the Poultry Meat Farming in Australia - Market Research Report Industry

Industry Globalization

ProTen Limited is Australia's largest poultry meat farming company. ProTen was originally established in New Zealand in 2001 as an amalgamation of several...
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ProTen Limited

 Table: ProTen Limited - financial performance

Capital Intensity

The Poultry Meat Farming industry is highly capital-intensive. For every dollar spent on capital costs in 2018-19, industry operators will spend an estima...
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 Chart: Level of Capital Intensity for the Poultry Meat Farming in Australia - Market Research Report Industry
 Chart: Tools of the Trade: Growth Strategies for Success

Technology & Systems

Revenue Volatility

Chart: Volatility vs Industry Growth Chart: Volatility vs Industry Growth

Regulation & Policy

Industry Assistance

Table: Industry data Table: Industry Data for the Poultry Meat Farming in Australia Industry

Industry Revenue (2007-2025)
Industry Gross Product (2007-2025)
Establishments (2007-2025)
Businesses (2007-2025)
Employment (2007-2025)
Exports (2007-2025)
Imports (2007-2025)
Wages (2007-2025)
Domestic Demand (2007-2025)

Table: Annual Percentage Change for Key Industry Data Table: Annual Percentage Change for Key Industry Data

Table: Key Ratios for Industry Key Dat Table: Key Ratios for Industry Key Data

Table: Industry Financial Ratios Table: Industry Financial Ratios

Liquidity Ratios
Coverage Ratios
Leverage Ratios
Operating Ratios
Cash Flow & Debt Service Ratios (% of Sales)
Assets, %
Liabilities, %

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Included in Report

  • Industry Financial Ratios
    Industry Financial Ratios
  • Revenue Forecasts
    Revenue Forecasts
  • Historical and Forecast Growth
    Historical and Forecast Growth
  • Industry Market Size
    Industry Market Size
  • Industry Major Players
    Industry Major Players
  • Profitability Analysis
    Profitability Analysis
  • SWOT Analysis
    SWOT Analysis
  • Industry Trends
    Industry Trends
  • Industry Operating Conditions
    Industry Operating Conditions
  • Porter's 5 Forces Analysis
    Porter's 5 Forces Analysis

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This report on Poultry Meat Farming in Australia:

  • Provides Market Size information to assist with planning and strategic decisions.
  • Includes the necessary information to perform SWOT, PEST and STEER analysis.
  • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
  • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.

The Poultry Meat Farming in Australia market research report includes:

  • Historical data and analysis for the key drivers of this industry
  • A five-year forecast of the market and noted trends
  • Detailed research and segmentation for the main products and markets
  • An assessment of the competitive landscape and market shares for major companies
  • And of course, much more

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