Spring chicken: Rising health consciousness is boosting poultry consumption, assisting growth

The Poultry Meat Farming industry has benefited from rising poultry consumption over the past five years. Increased poultry consumption has ensured strong downstream demand and boosted industry revenue over the period. Poultry prices have risen at a slower pace than the price of many substitute products, such as fish and seafood, beef, lamb and pork, which has supported increased poultry consumption over the past five years. In addition, rising health consciousness has driven demand for leaner sources of protein, such as poultry, which has also boosted poultry consumption. Due to greater downstream demand, the number of chickens farmed for meat has increased over the past five years. Industry revenue is expected to grow at an annualised 4.7%...read more.

Industry Statistics & Market Size
Revenue
$605m
Annual Growth 13-18
4.7%
Forecast Growth 18-23
Profit
Employment
2,872
Businesses
1,082

Industry Threats & Opportunities

  • The industry has benefited from rising poultry consumption over the past five years
  • The industry’s production processes have become increasingly automated over the past five years
  • Growth in industry revenue is expected to slow due to continued pricing pressure
  • Industry Report - Industry Products Chapter

    The Poultry Meat Farming industry grows various types of birds. However, chickens dominate the industry, accounting for over 90% of revenue. Other poultry varieties include duck, goose, turkey and game birds.Conventionally farmed chickensConventional chicken meat farming entails housing chickens in large barns with littered floors. Litter consists of rice hulls or wood shavings that simulate ground cover such as dirt or grass. The conventional farming method is the most cost-effective way to farm chickens, often having maximum densities of between 28 and 40 kilograms of birds per square metre. Consumers have become increasingly concerned about animal welfare issues over the past five years. Con...purchase to read more.

    Additional Insights for the Poultry Meat Farming Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Poultry Meat Farming Industry are

  • Output is sold under contract - incorporate long-term sales contracts
  • Guaranteed supply of key inputs
  • Use of specialist equipment or facilities
  • IBISWorld analysts also discuss how external factors such as Demand from poultry processing and Domestic price of poultry in the Poultry Meat Farming industry impact industry performance..

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    What's in this report

    What is the Poultry Meat Farming Industry?

    Industry operators primarily farm poultry for meat production. Poultry includes chicken, duck, turkey and game birds. Industry operators typically supply live birds that are ready for slaughter, usually aged between five and eight weeks, to poultry processors.

    Industry Products
  • Conventionally farmed chickens
  • Free-range and organic chickens
  • Other poultry
  • Duck
  • Turkey
  • Industry Activities
  • Chicken farming
  • Duck farming
  • Game bird farming
  • Goose farming
  • Poultry hatchery operation (for meat)
  • Turkey farming
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Demand from poultry processing
  • Domestic price of poultry
  • Poultry consumption
  • Domestic price of beef
  • Domestic price of wheat feed

  • Current Performance
  • Revenue and profitability
  • Industry structure
  • Consumption
  • Bird flu
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Consumption and concerns
  • Changing structure
  • Table: Poultry Meat Farming Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Poultry Meat Farming Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Poultry Processing

  • Key Selling Industries
  • Hay and Other Crop Growing
  • Livestock and Other Agricultural Supplies Wholesaling
  • Prepared Animal and Bird Feed Manufacturing
  • Shearing, Cropping and Agricultural Support Services

  • Products & Services
  • Conventionally farmed chickens
  • Free-range and organic chickens
  • Duck
  • Turkey
  • Other poultry
  • Chart: Poultry Meat Farming Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarkets
  • Food-service establishments
  • Other markets
  • Wholesalers
  • Chart: Major Market Segmentation for the Poultry Meat Farming Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Poultry Meat Farming

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Poultry Meat Farming Industry

  • Industry Globalization
    ProTen Limited, RFM Poultry,
  • Table: ProTen Limited - financial performance
  • Table: RFM Poultry - financial performance

  • Capital Intensity
  • Chart: Level of Capital Intensity for the Poultry Meat Farming Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Poultry Meat Farming Industry
    Includes:
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Broiler
  • A chicken grown for the purpose of chicken meat production.
  • Brooder
  • An enclosure that is heated, usually for chicks.
  • Shedding
  • Most meat chickens are grown in large open poultry houses called sheds, houses or units. A typical shed holds approximately 40,000 chickens.
  • What Our Customers Say

    Why buy this report?

    IBISWorld’s Poultry Meat Farming market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Poultry Meat Farming:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Poultry Meat Farming market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Poultry Meat Farming, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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