Ruling the roost: Rising poultry consumption and health consciousness have boosted revenue

The Poultry Meat Farming industry has benefited from a rise in poultry consumption over the past five years. Increased poultry consumption has ensured strong downstream demand and boosted industry revenue over the period. Retail poultry prices have declined over the period, while the price of many substitute products, such as fish and seafood, beef, lamb and pork, has risen. Consequently, the relatively cheaper price of poultry in retail outlets has encouraged more consumers to purchase and consume poultry over the past five years. In addition, rising health consciousness has driven demand for leaner sources of protein, such as poultry, benefiting the industry. Due to greater downstream demand, the number of chickens farmed for meat has increased over the past five years...read more.

Industry Statistics & Market Size
Revenue
$576m
Annual Growth 14-19
2.6%
Forecast Growth 19-24
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Profit
x.x%lock
Employment
2,226
Businesses
1,066
Market Share of Companies

Industry Threats & Opportunities

  • The industry has benefited from rising poultry consumption over the past five years
  • The industry’s production processes have become increasingly automated over the past five years
  • Industry revenue growth is projected to slow due to continued price pressures

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    Industry Report - Industry Locations Chapter

    The location of downstream processors primarily influences the geographical spread of industry operators. Most farms are located within 100 kilometres of processing plants to minimise transportation costs. Important factors that influence poultry meat farm locations are the water supply, guaranteed electric power, the location of feed mills and access to heavy transport and labour. Historically the industry has been located near metropolitan areas, as they are the major markets for chicken meat. However, with metropolitan land values increasing, more farms have been developed in rural areas such as Griffith, NSW and Lockwood, VIC.New South Wales accounts for the largest proportion of poultry farms. The...purchase to read more.

    Additional Insights for the Poultry Meat Farming Industry

    IBISWorld has determined the most important Key Success Factors for the Poultry Meat Farming are:

  • Output is sold under contract - incorporate long-term sales contracts
  • Guaranteed supply of key inputs
  • Use of specialist equipment or facilities

    • IBISWorld analysts also discuss how external factors such as Demand from poultry processing and Domestic price of poultry in the Poultry Meat Farming industry impact industry performance..

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    Industry Products

    What is the Poultry Meat Farming Industry?

    Industry operators primarily farm poultry for meat production. Poultry includes chicken, duck, turkey and game birds. Industry operators typically supply live birds that are ready for slaughter, usually aged between five and eight weeks, to poultry processors.

    Industry Products
  • Conventionally farmed chickens
  • Free-range and organic chickens
  • Other poultry
  • Duck
  • Turkey
    • Industry Activities
  • Chicken farming
  • Duck farming
  • Game bird farming
  • Goose farming
  • Poultry hatchery operation (for meat)
  • Turkey farming
    • Table of Contents

    About this Industry

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources

    Industry at a Glance

    Industry Statistics Snapshot
    Industry Structure
    Executive Summary

    Industry Performance

    Executive Summary
    Key External Drivers
  • Demand from poultry processing
  • Domestic price of poultry
  • Poultry consumption
  • Domestic price of beef
  • Domestic price of wheat feed

    • Current Performance
  • Revenue and profitability
  • Industry structure
  • Consumption
  • Chart: Revenue Growth

    • Industry Outlook
  • Revenue and profitability
  • Consumption and concerns
  • Changing structure
  • Table: Poultry Meat Farming Industry Revenue Outlook

    • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Poultry Meat Farming Industry Lifecycle vs The Economy

    • Products & Markets

    Supply Chains
    Key Buying Industries
  • Poultry Processing

    • Key Selling Industries
  • Hay and Other Crop Growing
  • Livestock and Other Agricultural Supplies Wholesaling
  • Prepared Animal and Bird Feed Manufacturing
  • Shearing, Cropping and Agricultural Support Services

    • Products & Services
  • Conventionally farmed chickens
  • Free-range and organic chickens
  • Duck
  • Turkey
  • Other poultry
  • Chart: Poultry Meat Farming Industry Products and Services Segmentation

    • Demand Determinants
    Major Markets
  • Supermarkets
  • Food-service establishments
  • Other markets
  • Wholesalers
  • Chart: Major Market Segmentation for the Poultry Meat Farming Industry

    • International Trade
    Business Locations
    Chart: Business Locations by State

    Competitive Landscape

    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Poultry Meat Farming

    • Basis of Competition
  • Internal competition
  • External competition

    • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Poultry Meat Farming Industry

    • Industry Globalization

    Major Companies

    ProTen Limited,
  • Table: ProTen Limited - financial performance

    • Operating Conditions

    Capital Intensity
  • Chart: Level of Capital Intensity for the Poultry Meat Farming Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

    • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

    • Regulation & Policy
    Industry Assistance

    Key Statistics

    Table: Industry Data for the Poultry Meat Farming Industry
    Includes:
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Wages (2010-2024)

    • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data

    Jargon & Glossary

    Broiler
  • A chicken grown for the purpose of chicken meat production.
    • Brooder
  • An enclosure that is heated, usually for chicks.
    • Shedding
  • Most meat chickens are grown in large open poultry houses called sheds, houses or units. A typical shed holds approximately 40,000 chickens.
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    Why buy this report?

    The Poultry Meat Farming market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Poultry Meat Farming:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Poultry Meat Farming market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Poultry Meat Farming, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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