Bird in the hand: Industry revenue continues to grow due to rising poultry consumption

The Poultry Meat Farming market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.


Industry Threats & Opportunities

  • The industry has benefited from rising poultry consumption over the past five years
  • Growing automation in the industry's production process has boosted productivity over the period
  • Growth in the Poultry Meat Farming industry is expected to slow over the next five years

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    Industry Analysis & Industry Trends

    The Poultry Meat Farming industry has benefited from rising poultry consumption over the past five years. Increased poultry consumption has ensured strong downstream demand and boosted industry revenue over this period. Poultry prices have risen at a slower pace than the price of many substitute products, such as fish and seafood, beef, lamb and pork, over the past five years, which has supported increased poultry consumption. In addition, rising health consciousness has driven demand for leaner sources of protein, such as poultry, which has also boosted poultry consumption. On the back of greater downstream demand, the number of chickens slaughtered and, therefore, farmed in Australia has increased. Industry revenue is expected to grow at an annualised 3.4%...

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    Industry Report - Industry Key Buyers Chapter

    The Poultry Meat Farming industry exhibits low market share concentration, with the four largest operators expected to make up significantly less than 40% of industry revenue. The industry is highly fragmented, with over 95% of industry operators operating as either sole proprietors or companies that employ fewer than 20 staff. Most industry farms have supplier contracts with one of the large poultry-processing companies in Australia. For example, ProTen, RFM poultry and several smaller farms supply Baiada Poultry with poultry for processing, while Inghams sources poultry from several growers across Australia. Over the past five years, the industry's two largest operators, ProTen and RFM poultry, have acquired several smaller farms and have expanded their operations significantly. Con..

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    Additional Insights for the Poultry Meat Farming Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Poultry Meat Farming Industry are

  • Output is sold under contract - incorporate long-term sales contracts
  • Guaranteed supply of key inputs
  • Use of specialist equipment or facilities
  • IBISWorld analysts also discuss how external factors such as Demand from poultry processing and Domestic price of poultry in the Poultry Meat Farming industry impact industry performance..

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    Industry Products

    What is the Poultry Meat Farming Industry?

    Industry operators primarily farm poultry for meat production. Poultry includes chicken, duck, turkey and other game birds. Industry operators typically supply live birds that are ready for slaughter, usually aged between five and eight weeks, to poultry processors.

    Industry Products
    Conventionally farmed chickens
    Free-range and organic chickens
    Other poultry
    Industry Activities
    Chicken farming
    Duck farming
    Game bird farming
    Goose farming
    Poultry hatchery operation (for meat)
    Turkey farming

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Demand from poultry processing
  • Domestic price of poultry
  • Poultry consumption
  • Domestic price of beef
  • Domestic price of wheat feed

  • Current Performance
  • Revenue and profitability
  • Industry structure
  • Consumption
  • Bird flu
  • Chart: Revenue Growth

  • Industry Outlook
  • Revenue and profitability
  • Consumption and concerns
  • Changing structure
  • Table: Poultry Meat Farming Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Poultry Meat Farming Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Poultry Processing

  • Key Selling Industries
  • Hay and Other Crop Growing
  • Livestock and Other Agricultural Supplies Wholesaling
  • Prepared Animal and Bird Feed Manufacturing
  • Shearing, Cropping and Agricultural Support Services

  • Products & Services
  • Conventionally farmed chickens
  • Free-range and organic chickens
  • Duck
  • Turkey
  • Other poultry
  • Chart: Poultry Meat Farming Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Supermarkets
  • Food-service establishments
  • Other markets
  • Wholesalers
  • Chart: Major Market Segmentation for the Poultry Meat Farming Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Poultry Meat Farming

  • Basis of Competition
  • Internal competition
  • External competition

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Poultry Meat Farming Industry

  • Industry Globalization
    Major Companies
    Proten LimitedRFM Poultry
  • Table: Proten Limited - financial performance
  • Table: RFM Poultry - financial performance

  • Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Poultry Meat Farming Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Poultry Meat Farming Industry
  • Industry Revenue (2008-2022)
  • Industry Gross Product (2008-2022)
  • Establishments (2008-2022)
  • Businesses (2008-2022)
  • Employment (2008-2022)
  • Wages (2008-2022)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
  • A chicken grown for the purpose of chicken meat production.
  • Brooder
  • An enclosure that is heated, usually for chicks.
  • Shedding
  • Most meat chickens are grown in large open poultry houses called sheds, houses or units. A typical shed holds approximately 40,000 chickens.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Poultry Meat Farming:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Poultry Meat Farming market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Poultry Meat Farming, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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