Dried up: An unhealthy current-year revenue stems from falling exports and supermarket pressure

The Outdoor Vegetable Growing industry grows a range of vegetable and pulse crops across various production systems. Australia's range of climates and soils allows a variety of vegetables to be produced across the country. The performance of different crops can also vary significantly from year to year, making for a volatile revenue growth. Greater health consciousness and higher household incomes have boosted demand for vegetables over most of the past five years, while favourable weather conditions increased output volumes and farm yields. However, increased import restrictions on pulses led to significant reductions in industry revenue over the two years through 2018-19. Consequently, industry revenue is forecast to increase at only an annualised 0.1%...read more.

Industry Statistics & Market Size
Annual Growth 14-19
Forecast Growth 19-24
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The bargaining power of supermarkets has restricted the industry’s revenue and profit growth
  • Despite rising rainfall, the availability of water has decreased over the past five years
  • The consolidation of downstream buyers is projected to squeeze industry profit margins
  • Industry Report - Industry Key Buyers Chapter

    The industry displays low market share concentration, partly due to its low barriers to entry. The wider Agriculture subdivision generally has low concentration compared with other sectors of the Australian economy, and the Outdoor Vegetable Growing industry is no different. The industry is highly fragmented, with over 60% of industry players being non-employing family businesses. The top four players account for less than 10% of industry revenue. Small vegetable growers commonly pool resources to form cooperatives as a way to increase scale and better target key downstream markets, improving returns. The industry employs a small permanent workforce. Typically, farmers only supplement their own labour with hired labour during harvest periods. Mar...purchase to read more.

    Additional Insights for the Outdoor Vegetable Growing Industry

    IBISWorld has determined the most important Key Success Factors for the Outdoor Vegetable Growing are:

  • Establishment of export markets
  • Economies of scale
  • Having an integrated operation
  • IBISWorld analysts also discuss how external factors such as Apparent fruit and vegetable consumption and Demand from supermarkets and grocery stores in the Outdoor Vegetable Growing industry impact industry performance..

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    What's in this report

    What is the Outdoor Vegetable Growing Industry?

    Industry operators grow vegetables and pulses outdoors in open fields.

    Industry Products
  • Potatoes
  • Other root vegetables
  • Fruit vegetables
  • Leafy and green vegetables
  • Pulses
  • Other vegetables
  • Industry Activities
  • Growing green vegetables outdoors: artichokes, asparagus, cabbages, cauliflower, broccoli, lettuce and spinach
  • Growing root vegetables outdoors: potatoes, yams, beetroot, carrots, turnips, garlic, onions and sugar beets
  • Growing fruit bearing vegetables outdoors: cucumbers, gherkins, egg plants, tomatoes and melons
  • Growing pulses: chickpeas, field peas, lupins, lentils and other legumes
  • Growing other vegetables and herbs outdoors
  • Growing vegetable seeds outdoors
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Apparent fruit and vegetable consumption
  • Demand from supermarkets and grocery stores
  • Health consciousness
  • Level of annual rainfall
  • Domestic price of fertiliser
  • Domestic price of vegetables

  • Current Performance
  • Vegetable consumption
  • Industry structure
  • Weather conditions
  • International trade
  • Chart: Revenue Growth

  • Industry Outlook
  • Downstream demand
  • Supply conditions
  • International trade
  • Food irradiation
  • Table: Outdoor Vegetable Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Outdoor Vegetable Growing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Fruit and Vegetable Processing
  • Fruit and Vegetable Wholesaling
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Livestock and Other Agricultural Supplies Wholesaling
  • Shearing, Cropping and Agricultural Support Services
  • Water Supply

  • Products & Services
  • Fruit vegetables
  • Pulses
  • Leafy and green vegetables
  • Potatoes
  • Other root vegetables
  • Other vegetables
  • Chart: Outdoor Vegetable Growing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers
  • Food processors
  • Fresh produce markets
  • Export markets
  • Food-service providers
  • Retailers
  • Chart: Major Market Segmentation for the Outdoor Vegetable Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Chart: Cost Structure Benchmarking – Sector vs Outdoor Vegetable Growing

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Outdoor Vegetable Growing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Outdoor Vegetable Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Outdoor Vegetable Growing Industry
  • Industry Revenue (2010-2024)
  • Industry Gross Product (2010-2024)
  • Establishments (2010-2024)
  • Businesses (2010-2024)
  • Employment (2010-2024)
  • Exports (2010-2024)
  • Imports (2010-2024)
  • Wages (2010-2024)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Food Irradiation
  • A preservation technique that involves using ionising radiation to prolong the shelf life of vegetables.
  • Micro Irrigation
  • An irrigation system that automatically delivers water directly to the root of a vegetable.
  • Wholesale Bypass
  • A situation in which retailers or other downstream purchasers deal directly with producers, cutting out the wholesaler.
  • What Our Customers Say

    Why buy this report?

    The Outdoor Vegetable Growing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Outdoor Vegetable Growing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Outdoor Vegetable Growing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Outdoor Vegetable Growing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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