Stunted growth: Supermarkets' dominance constrains industry revenue and profit

The Outdoor Vegetable Growing industry grows a range of vegetable and pulse crops across various production systems. Australia's range of climates and soils allows a variety of vegetables to be produced across the country. The performance of different crops can also vary significantly from year to year. Greater health consciousness and higher household incomes have boosted demand for vegetables over the past five years, while favourable weather conditions during most years over the period have driven increased output volumes and farm yields. Consequently, industry revenue is forecast to increase at an annualised 4.0% over the five years through 2017-18, to $5.4 billion. This includes an expected decline of more.

Industry Statistics & Market Size
Annual Growth 13-18
Forecast Growth 18-23
Market Share of Companies
There are no companies with a dominant market share in this industry

Industry Threats & Opportunities

  • The bargaining power of supermarkets has restricted profit growth over the period
  • Despite rising rainfall, the availability of water has decreased over the past five years
  • The consolidation of downstream buyers is projected to squeeze industry profit margins
  • Industry Report - Industry Products Chapter

    Vegetables grown by operators in the Outdoor Vegetable Growing industry include pulses, leafy and green vegetables, root vegetables, fruit vegetables and other vegetables. Many industry operators farm multiple crops, with about half of operators producing two or more vegetable varieties. Each segment's size represents its contribution to industry revenue.PulsesPulses are seeds of leguminous plants. The six main types of pulses grown in Australia are chickpeas, field peas, lupins, broad beans, lentils and mung beans, with many niche crops making up the remainder. Almost half of this segment is made of up chickpeas, the bulk of which is destined for export markets. Thi...purchase to read more.

    Additional Insights for the Outdoor Vegetable Growing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Outdoor Vegetable Growing Industry are

  • Establishment of export markets
  • Economies of scale
  • Having an integrated operation
  • IBISWorld analysts also discuss how external factors such as Apparent fruit and vegetable consumption and Demand from supermarkets and grocery stores in the Outdoor Vegetable Growing industry impact industry performance..

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    What's in this report

    What is the Outdoor Vegetable Growing Industry?

    Industry operators grow vegetables and pulses outdoors in open fields.

    Industry Products
  • Potatoes
  • Other root vegetables
  • Fruit vegetables
  • Leafy and green vegetables
  • Pulses
  • Other vegetables
  • Industry Activities
  • Growing green vegetables outdoors: artichokes, asparagus, cabbages, cauliflower, broccoli, lettuce and spinach
  • Growing root vegetables outdoors: potatoes, yams, beetroot, carrots, turnips, garlic, onions and sugar beets
  • Growing fruit bearing vegetables outdoors: cucumbers, gherkins, egg plants, tomatoes and melons
  • Growing other vegetables and herbs outdoors: truffles, basil and all other vegetables and herbs
  • Growing pulses: chickpeas, field peas, lupins, lentils and other legumes
  • Table of Contents

    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Executive Summary
    Key External Drivers
  • Apparent fruit and vegetable consumption
  • Demand from supermarkets and grocery stores
  • Health consciousness
  • Level of annual rainfall
  • Domestic price of fertiliser
  • Domestic price of vegetables

  • Current Performance
  • Chart: Revenue Growth

  • Industry Outlook
  • Table: Outdoor Vegetable Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Outdoor Vegetable Growing Industry Lifecycle vs The Economy

  • Supply Chains
    Key Buying Industries
  • Fruit and Vegetable Processing
  • Fruit and Vegetable Wholesaling
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Livestock and Other Agricultural Supplies Wholesaling
  • Shearing, Cropping and Agricultural Support Services
  • Water Supply

  • Products & Services
  • Pulses
  • Fruit vegetables
  • Leafy and green vegetables
  • Potatoes
  • Other root vegetables
  • Other vegetables
  • Chart: Outdoor Vegetable Growing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers
  • Food processors
  • Fresh produce markets
  • Retailers
  • Export markets
  • Food-service providers
  • Chart: Major Market Segmentation for the Outdoor Vegetable Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Payments to contractors
  • Other
  • Chart: Cost Structure Benchmarking – Sector vs Outdoor Vegetable Growing

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Outdoor Vegetable Growing Industry

  • Industry Globalization
    There are no major players in this industry. This report includes analysis of other companies.
    Capital Intensity
  • Chart: Level of Capital Intensity for the Outdoor Vegetable Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Table: Industry Data for the Outdoor Vegetable Growing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Food Irradiation
  • A preservation technique that involves using ionising radiation to prolong the shelf life of vegetables.
  • Micro Irrigation
  • An irrigation system that automatically delivers water directly to the root of a vegetable.
  • Wholesale Bypass
  • A situation in which retailers or other downstream purchasers deal directly with producers, cutting out the wholesaler.
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    Why buy this report?

    The Outdoor Vegetable Growing market research report provides key industry analysis and industry statistics, measures market size, analyzes current and future industry trends and shows market share for the industry’s largest companies. IBISWorld publishes the largest collection of industry reports so you can see an industry’s supply chain, economic drivers and key buyers and markets.

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Outdoor Vegetable Growing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Outdoor Vegetable Growing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Outdoor Vegetable Growing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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