Cool as a cucumber: The growing popularity of healthy food choices is boosting revenue

IBISWorld’s Outdoor Vegetable Growing market research report offers insightful industry analysis and research into the market at the national level. IBISWorld’s in-depth industry market research is presented in a logical and consistent format. The industry report contains key industry statistics, market size, industry trends, and growth and profit forecasts for a 5-year outlook period.


Market Share of Companies
There are no companies with a dominant market share in this industry
Industry Statistics & Market Size
Annual Growth
2013 - 2018
Annual Growth
2018 - 2023

Industry Threats & Opportunities

  • Growing fertiliser costs since 2014-15 have restricted profit growth over the period
  • Despite rising rainfall, the availability of water has decreased over the past five years
  • The consolidation of downstream buyers is projected to squeeze industry profit margins

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    Industry Analysis & Industry Trends

    The Outdoor Vegetable Growing industry grows a diverse range of vegetable and pulse crops across various production systems. Australia's range of climates and soils allows a variety of vegetables to be produced across the country. The performance of different crops can also vary significantly from year to year. Greater health consciousness and higher household incomes have driven demand for vegetables over the past five years, while favourable weather conditions during most years over the period have driven increased output volumes and farm yields. Consequently, industry revenue is forecast to increase at an annualised 3.4% over the five years through 2017-18, to $5.2 billion. This includes an expected decline of 13.5%...

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    Industry Report - Industry Key Buyers Chapter

    The industry displays low market share concentration, partly due to its low barriers to entry. The wider Agriculture subdivision generally has low concentration compared with other sectors of the Australian economy, and the Outdoor Vegetable Growing industry is no different. The industry is highly fragmented, with over 60% of industry players being non-employing family businesses. The top four players account for less than 10% of industry revenue. Small vegetable growers commonly pool resources to form cooperatives as a way to increase scale and better target key downstream markets, improving returns. The industry employs a small permanent workforce. Typically, farmers only supplement their own labour with hired labour during harvest periods. Mar..

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    Additional Insights for the Outdoor Vegetable Growing Industry

    IBISWorld identifies 250 Key Success Factors for a business.The most important for the Outdoor Vegetable Growing Industry are

  • Establishment of export markets
  • Economies of scale
  • Having an integrated operation
  • IBISWorld analysts also discuss how external factors such as Apparent fruit and vegetable consumption and Demand from supermarkets and grocery stores in the Outdoor Vegetable Growing industry impact industry performance..

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    Industry Products

    What is the Outdoor Vegetable Growing Industry?

    Industry operators grow vegetables and pulses outdoors in open fields.

    Industry Products
    Other root vegetables
    Fruit vegetables
    Leafy and green vegetables
    Other vegetables
    Industry Activities
    Growing green vegetables outdoors: artichokes, asparagus, cabbages, cauliflower, broccoli, lettuce and spinach
    Growing root vegetables outdoors: potatoes, yams, beetroot, carrots, turnips, garlic, onions and sugar beets
    Growing fruit bearing vegetables outdoors: cucumbers, gherkins, egg plants, tomatoes and melons
    Growing other vegetables and herbs outdoors: truffles, basil and all other vegetables and herbs
    Growing pulses: chickpeas, field peas, lupins, lentils and other legumes

    Table of Contents

    About this Industry
    Industry Definition
    Main Activities
    Similar Industries
    Additional Resources
    Industry at a Glance
    Industry Statistics Snapshot
    Industry Structure
    Executive Summary
    Industry Performance
    Executive Summary
    Key External Drivers
  • Apparent fruit and vegetable consumption
  • Demand from supermarkets and grocery stores
  • Health consciousness
  • Level of annual rainfall
  • Domestic price of fertiliser
  • Domestic price of vegetables

  • Current Performance
  • Vegetable consumption
  • Industry structure
  • Weather conditions
  • International trade
  • Chart: Revenue Growth

  • Industry Outlook
  • Downstream demand
  • Supply conditions
  • International trade
  • Food irradiation
  • Table: Outdoor Vegetable Growing Industry Revenue Outlook

  • Industry Life Cycle
  • Life cycle reasons
  • Chart: Benchmarking - Outdoor Vegetable Growing Industry Lifecycle vs The Economy

  • Products & Markets
    Supply Chains
    Key Buying Industries
  • Fruit and Vegetable Processing
  • Fruit and Vegetable Wholesaling
  • Supermarkets and Grocery Stores

  • Key Selling Industries
  • Livestock and Other Agricultural Supplies Wholesaling
  • Shearing, Cropping and Agricultural Support Services
  • Water Supply

  • Products & Services
  • Pulses
  • Fruit vegetables
  • Leafy and green vegetables
  • Potatoes
  • Other root vegetables
  • Other vegetables
  • Chart: Outdoor Vegetable Growing Industry Products and Services Segmentation

  • Demand Determinants
    Major Markets
  • Wholesalers
  • Food processors
  • Fresh produce markets
  • Retailers
  • Export markets
  • Food-service providers
  • Chart: Major Market Segmentation for the Outdoor Vegetable Growing Industry

  • International Trade
    Business Locations
    Chart: Business Locations by State
    Competitive Landscape
    Market Share Concentration
    Key Success Factors
    Cost Structure Benchmarks
  • Profit
  • Purchases
  • Wages
  • Depreciation
  • Payments to contractors
  • Rent, utilities and other costs
  • Chart: Cost Structure Benchmarking – Sector vs Outdoor Vegetable Growing

  • Basis of Competition
  • Internal
  • External

  • Barriers to Entry
  • Table: Barrier to Entry Checklist for the Outdoor Vegetable Growing Industry

  • Industry Globalization
    Major Companies
    There are no major players in this industry
    Operating Conditions
    Capital Intensity
  • Chart: Level of Capital Intensity for the Outdoor Vegetable Growing Industry
  • Chart: Tools of the Trade: Growth Strategies for Success

  • Technology & Systems
    Revenue Volatility
  • Chart: Volatility vs Industry Growth

  • Regulation & Policy
    Industry Assistance
    Key Statistics
    Table: Industry Data for the Outdoor Vegetable Growing Industry
  • Industry Revenue (2009-2023)
  • Industry Gross Product (2009-2023)
  • Establishments (2009-2023)
  • Businesses (2009-2023)
  • Employment (2009-2023)
  • Exports (2009-2023)
  • Imports (2009-2023)
  • Wages (2009-2023)

  • Table: Annual Percentage Change for Key Industry Data
    Table: Key Ratios for Industry Key Data
    Jargon & Glossary
    Food Irradiation
  • A preservation technique that involves using ionising radiation to prolong the shelf life of vegetables.
  • Micro Irrigation
  • An irrigation system that automatically delivers water directly to the root of a vegetable.
  • Wholesale Bypass
  • A situation in which retailers or other downstream purchasers deal directly with producers, cutting out the wholesaler.
  • Why buy this report?

    IBISWorld industry market research reports enable you to:
    • Find out about key industry trends
    • Identify threats and opportunities
    • Inform your decisions for marketing, strategy and planning
    • Quickly build competitive intelligence
    This report on Outdoor Vegetable Growing:
    • Provides Market Size information to assist with planning and strategic decisions.
    • Includes the necessary information to perform SWOT, PEST and STEER analysis.
    • Helps you understand market dynamics to give you a deeper understanding of industry competition and the supply chain.
    • Analyses key performance and operational metrics so that you can benchmark against your own business, that of your customers’ businesses, or your competitors’ businesses.
    The Outdoor Vegetable Growing market research report includes:
    • Historical data and analysis for the key drivers of this industry
    • A five-year forecast of the market and noted trends
    • Detailed research and segmentation for the main products and markets
    • An assessment of the competitive landscape and market shares for major companies
    • And of course, much more

    IBISWorld reports on thousands of industries around the world. Our clients rely on our information and data to stay up-to-date on industry trends across all industries. With this IBISWorld Industry Research Report on Outdoor Vegetable Growing, you can expect thoroughly researched, reliable and current information that will help you to make faster, better business decisions.

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